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Mountain Dew Game Fuel 2014 - Citrus Cherry & Lemonade

Review: Mountain Dew Game Fuel 2014 – Citrus Cherry & Lemonade

Mountain Dew's Game Fuel limited flavors are back for the 6th time, promoting Call of Duty: Advanced Warfare. Citrus Cherry returns once again, joined by a new flavor, Lemonade.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Monster Energy Ultra Sunrise & Unleaded

On the Shelf: Monster Energy Ultra Sunrise & Monster Energy Unleaded

Monster Energy looks to take on Mountain Dew Kickstart. And a caffeine free Monster? What's that all about?

Design Reviews

MiO Fit

Design Review: MiO Fit

Design Review of MiO Fit: The molecular aberrations to the Mio "M" brandmark appeal to the sports science aesthetic and efficacy we've all come to expect from category leaders Gatorade and Powerade.


SodaStream's banned Super Bowl ad

Analysis: SodaStream's Banned Commercial Helps Build Brand Recognition

SodaStream's increased attention resulting from their banned Super Bowl commercial made their $5 million investment worthwhile.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Jones Soda Smoked Salmon Paté Soda (2005)

Jones Soda Smoked Salmon Paté Soda (2005)

Regional Holiday Pack soda review: "The smell of Smoked Salmon Paté Soda, 230mg of salt, and the goofy color all contributed to the disgusting experience."

Retro Sodas

Pig Iron Cola

Review: Pig Iron Cola

Pig Iron Cola is a cane sugar cola from Seattle BBQ restaurant with a flavor profile similar to RC Cola. Good, not great.


Super Bowl Commercial: Lipton Brisk – "Eninem" takes a look at the beverage-related Super Bowl commercials. PepsiCo's Lipton Brisk brand borrows on the stop-motion animation style they used a few years back… but this time, uses Eninem to anchor the spot.

Energy Drinks

Roaring Lion Energy Drink

Review: Roaring Lion Energy Drink

If you are a Red Bull fan, you'll probably like Roaring Lion. It's a better value with a larger can and cheaper pricepoint than the well-known brand.

Can Holiday Time Machine

2007 Firedog Energy Drink Can

Can Holiday: Embrace Your Geekness Day – July 13

Do you remember Circuit City's Firedog, the knockoff of Geek Squad? We remember via energy drink form as we celebrate Embrace Your Geekness Day!

World Laboratory Day

Can Holiday: World Laboratory Day – April 23

Enter the lab as we celebrate World Laboratory Day with these 2002 cans showcasing Dexter's Laboratory, a show on Cartoon Network.