New at BevReview

Mountain Dew Game Fuel 2014 - Citrus Cherry & Lemonade

Review: Mountain Dew Game Fuel 2014 – Citrus Cherry & Lemonade

Mountain Dew's Game Fuel limited flavors are back for the 6th time, promoting Call of Duty: Advanced Warfare. Citrus Cherry returns once again, joined by a new flavor, Lemonade.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Monster Energy Ultra Sunrise & Unleaded

On the Shelf: Monster Energy Ultra Sunrise & Monster Energy Unleaded

Monster Energy looks to take on Mountain Dew Kickstart. And a caffeine free Monster? What's that all about?

Design Reviews

MiO Fit

Design Review: MiO Fit

Design Review of MiO Fit: The molecular aberrations to the Mio "M" brandmark appeal to the sports science aesthetic and efficacy we've all come to expect from category leaders Gatorade and Powerade.

Analysis

Showgirls win the Coke Chase

Analysis: Coke’s Social Engagement Effort Delivers Mixed Reviews

Despite flawed execution, being able to drive continuous engagement during the Super Bowl – resulting in over 1 million viewers participating online – is no small feat. That itself represents a win for Coca-Cola.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Monster Energy Lo-Carb

Review: Monster Energy Lo-Carb

If you like the taste of Monster, but don't want to compromise the flavor by going zero calorie, Lo-Carb is a great option to get your energy drink buzz.

Retro Sodas

Spring Grove Black Cherry Soda Pop

Review: Spring Grove Black Cherry Soda Pop

Spring Grove Black Cherry Soda Pop tastes like a cherry phosphate from a soda fountain. There's a strong, sweet "candied cherry" flavor, though the artificial fruit taste has its drawbacks. Recommended for those looking for a nostalgic flashback!

Tea

Adina Holistics Herbal Elixir Cranberry Grapefruit with Goji

Review: Adina Holistics Cranberry Grapefruit with Goji

Adina Holistics Cranberry Grapefruit with Goji features a clean, fruity flavor. The aftertaste showcases a bitter, herbal grapefruit experience, which tends to favor health benefits first, taste second. Overall, it's a mainstream flavor that is quite refreshing!

Energy Drinks

Duff Energy Drink

Review: Duff Energy Drink

Duff Energy Drink is a wonderful novelty to have on your shelf if you're a Simpsons fan… and a wonderful can to look at on the store shelves if you're not. The flavor is similar to Rockstar Energy Drink, but it's not something to phone home about.

Can Holiday Time Machine

1998 Yeo's Sugar Cane Drink Can from Singapore

Can Holiday: Sugar Cookie Day – July 9

Well, we don't have cookies, but we do have a 1998 Yeo's Sugar Cane Drink Can from Singapore to celebrate Sugar Cookie Day!

2009 Pac-Man Bonus Fruit Energy Drink Can

Can Holiday: Video Games Day – July 8

Chomp! Chomp! Chomp! It's Video Games Day, so grab a 2009 can of Pac-Man Bonus Fruit Energy Drink to celebrate!