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Sprite 6 Mix

Review: Sprite 6 Mix

Lemon lime meets cherry and orange in this limited edition Sprite flavor extension. It's subtle and pleasantly refreshing… which is something that can't be said for this drink's namesake.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Butterfly by Mariah Carey

On the Shelf: Butterfly by Mariah Carey

Mariah Carey. Beverage named "Butterfly". Available at Walgreen's. Insert lame musical puns here.

Design Reviews

7Up Legacy Bottle

News: Dr Pepper Snapple Group rolls out the "Legacy" Bottle

Dr Pepper Snapple Group introduces the "Legacy" bottle as a replacement for their current 20 oz. shape, used for brands in the company's portfolio that do not have their own brand-specific bottle designs.


SodaStream's banned Super Bowl ad

Analysis: SodaStream's Banned Commercial Helps Build Brand Recognition

SodaStream's increased attention resulting from their banned Super Bowl commercial made their $5 million investment worthwhile.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Review: Sprite Zero

And so the soft drink review history of Sprite Zero reads: "2 years, 3 names. That's the story behind Sprite Zero. 'Hi, we're Coke… we are clueless marketing people!'" Personally, I can't stand the taste.

Retro Sodas

Virgil's Black Cherry Cream Soda

Review: Virgil's Black Cherry Cream Soda

An excellent cherry-cream soda sweetened with real sugar and bottled in glass. Notable cherry flavor makes this a great compliment with food!


Harney & Sons Organic Peach Black Tea

Review: Harney & Sons Organic Peach Black Tea

If you enjoy bottled tea and especially black tea, then Harney & Sons Organic Peach Black Tea may be something to track down. The combination of sweet peach flavor and harsher black tea makes for an interesting battle in your mouth, but the clean taste refreshes no matter what!

Energy Drinks

Amp Energy Tall Boy

Review: Amp Energy Tall Boy

Since our first review of Amp Energy in 2005, much has changed with this energy drink, including logo, design, marketing direction, and size of packaging. This beverage review takes a look at these updates via Amp Energy Tall Boy, the 16 oz. version of the Mountain Dew-influenced drink. This brand seems to be slated for some nice growth.

Can Holiday Time Machine

2013 Coke Winter Olympics Can from Baltic States

Can Olympics: Flaming Snowboards!

An abstact-but-cool snowboarder anchors this 2013 Coca-Cola Winter Olympics Can from Russia.

World Lab Animal Day

Can Holiday: World Lab Animal Day – April 24

Mickey is a mouse. Roger is a rabbit. They may be animated stars, but both are also featured guests for World Lab Animal Day!