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Surge (2014)

Review: Surge (2014)

It arrived in the 90's. Challenged Mountain Dew. Failed. Grew a rabid fanbase. Now Surge returns 12 years after being discontinued. Is the fuss worth it?

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Butterfly by Mariah Carey

On the Shelf: Butterfly by Mariah Carey

Mariah Carey. Beverage named "Butterfly". Available at Walgreen's. Insert lame musical puns here.

Design Reviews

Evolution of the Coke Family

Design Review: Evolution of Caffeine Free Coke Family Branding

With the announcement of Caffeine Free Coke Zero, we explore the design elements of Coca-Cola's caffeine free versions… and how sometimes, the rules of corporate branding need to be broken.

Analysis

Tracy Morgan in MiO Fit's "Anthem" commercial

Analysis: Kraft's MiO Fit Needed More Than 30 Seconds

While MiO Fit's success cannot be judged by commercials alone, this one by Kraft fell short of expectations. All great products fulfill a need; it's just tough to get the right message across with only 30 seconds.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Doc 360

Review: Doc 360 & Diet Doc 360

Doc 360 & Diet Doc 360 are quality Dr Pepper clones with a differentiating increase in caffeine. The flavor is slightly less biting than the original, but the overall taste profile is excellent.

Retro Sodas

Almdudler Limonade

Review: Almdudler Limonade

Almdudler Limonade is a moderately-sweet Austrian carbonated lemon/lime beverage. Overall, the flavor is somewhat lacking, producing a drink that is nothing particularly special.

Tea

MaryAnna's Summer Sweet Tea

Review: MaryAnna's Summer Sweet Tea

MaryAnna's Summer Sweet Tea starts with a sweet, lemony greeting, later finishing with a kick of tea to balance out the sweetness. The use of cane sugar and lemon are very obvious, contributing to the bold flavor and clean aftertaste. I think fans of sweet tea will smile once they try this drink!

Energy Drinks

Full Throttle Mother

Review: Full Throttle Mother

Full Throttle Mother is the worst entry in Coke's energy drink line. The flavor doesn't resemble anything remotely describable and the overall taste experience is quite negative. Despite the claims of natural flavors with acai, it's not a good beverage. If you come across it for whatever reason, move along!

Can Holiday Time Machine

2002 CO-OP Vegetable Juice Can from Japan

Can Holiday: Eat Your Vegetables Day – June 17

Vegetables can fresh, frozen, canned, dried… or in juice form!

1997 Calpis Nude Diet Isotonic Can from Japan

Can Holiday: National Nude Day – July 14

Celebrate National Nude Day with this 1997 Calpis Nude Diet Isotonic Can from Japan!