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Pepsi Max Cherry Blast 16 oz Can

Review: Pepsi Max Cherry Blast 16 oz. Can

A standard cherry flavor extension for Pepsi Max, but unlike the flagship, this iteration is lacking the inclusion of ginseng. Worth a try.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Monster Energy Ultra Sunrise & Unleaded

On the Shelf: Monster Energy Ultra Sunrise & Monster Energy Unleaded

Monster Energy looks to take on Mountain Dew Kickstart. And a caffeine free Monster? What's that all about?

Design Reviews

The Branding of Diet Coke

Branding of Diet Coke

An overview of the Diet Coke brand and packaging, how it prompted the creation of New Coke & Coke II, and other low calorie options from The Coca-Cola Company over the years, including Tab, Coca-Cola C2, and Coca-Cola Zero.


SodaStream's banned Super Bowl ad

Analysis: SodaStream's Banned Commercial Helps Build Brand Recognition

SodaStream's increased attention resulting from their banned Super Bowl commercial made their $5 million investment worthwhile.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Mountain Dew MDX 20 oz.

Review: Mountain Dew MDX 20 oz.

Same taste as previous Mountain Dew MDX packaging. "I don't think MDX has a chance. It has had virtually no marketing behind it aside from the launch and has very little buzz," predicts the beverage review.

Retro Sodas

Kickapoo Joy Juice

Review: Kickapoo Joy Juice

Kickapoo Joy Juice is a citrus soda in the same vein as Mountain Dew, but sweetened with sugar and stronger carbonated bite. Great taste!


McDonald's Sweet Tea / Mickey D's Sweet Tea

Review: McDonald's Sweet Tea

McDonald's introduces their own version of sweet tea, branded as Mickey D's Sweet Tea. This is part of a large initiative to expand the beverage offerings of the company, following the success of their Premium Roast Coffee. We tap into a sweet tea expert to compare the offering of the Golden Arches against an authentic southern recipe. How does it stack up?

Energy Drinks

Golazo Energy Drink

Review: Golazo Energy Drink

Golazo is a soccer-themed energy drink that aims to provide both energy and hydration. With a brand that is well-executed in style, design, theme, and story… the beverage itself is pretty good as well, as far as energy drinks are concerned. There's a slight citrus taste that is sweetened by both sugar and Stevia, keeping the calorie count down. Definitely worth a try!

Can Holiday Time Machine

2010 Adrenalin Energy Drink Can from Hungary

Can Holiday: National Escargot Day – May 24

Zoom like a snail on National Escargot Day! Here's a can of 2010 Adrenalin Energy Drink to help us celebrate.

1984 Coca-Cola Sam the Eagle Baseball Can

Can Holiday: American Eagle Day – June 20

Sam the Eagle was the awesome mascot of the 1984 Summer Olympics. He showcases a Coca-Cola can we're featuring for American Eagle Day!