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Mountain Dew Game Fuel 2014 - Citrus Cherry & Lemonade

Review: Mountain Dew Game Fuel 2014 – Citrus Cherry & Lemonade

Mountain Dew's Game Fuel limited flavors are back for the 6th time, promoting Call of Duty: Advanced Warfare. Citrus Cherry returns once again, joined by a new flavor, Lemonade.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Monster Energy Ultra Sunrise & Unleaded

On the Shelf: Monster Energy Ultra Sunrise & Monster Energy Unleaded

Monster Energy looks to take on Mountain Dew Kickstart. And a caffeine free Monster? What's that all about?

Design Reviews

New Amp Energy Original Design

Coming Soon: Amp Energy redesign

Amp Energy gets new packaging and positioning for 2012, focusing on three functional subcategories: Boost, Active, and Focus.

Analysis

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Regatta Ginger Beer

Review: Regatta Ginger Beer

Bold ginger beer with citrus overtones designed as a high-quality mixer. Strong bite, but clean and sweet. Yachtacular!

Retro Sodas

Spring Grove Black Cherry Soda Pop

Review: Spring Grove Black Cherry Soda Pop

Spring Grove Black Cherry Soda Pop tastes like a cherry phosphate from a soda fountain. There's a strong, sweet "candied cherry" flavor, though the artificial fruit taste has its drawbacks. Recommended for those looking for a nostalgic flashback!

Tea

Arizona Iced Tea with Strawberry

Review: Arizona Iced Tea with Strawberry

Surprising that it took this long, but Arizona Iced Tea with Strawberry is a tasty addition to the brand's iced tea lineup. It's smooth, sweet, and hits the spot well.

Energy Drinks

Verve Energy Drink

Review: Verve Energy Drink

Verve Energy Drink is for those who like to drink their vitamins and are looking for a little pep in their day. While the taste is a bit questionable, it packs quite a bit of healthy stuff into a small can. However, if you are expecting something a bit more mainstream, you might want to consider exploring elsewhere.

Can Holiday Time Machine

1976 Schmidt's "Cornwallis Surrenders" Can

Can Holiday: Corn Fritters Day – July 16

The word "fried" has a meaning of being tired out or exhausted, which must be how General Cornwallis felt when he surrendered to celebrate Corn Fritters Day!

1990s Pepsi Can from Singapore featuring Pink

Can Holiday: National Pink Day – June 23

Think Pink on National Pink Day. To celebrate, we travel to Singapore to showcase this 1990s Pepsi can, featuring singer/songwriter, Pink.