New at BevReview

Surge (2014)

Review: Surge (2014)

It arrived in the 90's. Challenged Mountain Dew. Failed. Grew a rabid fanbase. Now Surge returns 12 years after being discontinued. Is the fuss worth it?

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Butterfly by Mariah Carey

On the Shelf: Butterfly by Mariah Carey

Mariah Carey. Beverage named "Butterfly". Available at Walgreen's. Insert lame musical puns here.

Design Reviews

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Analysis

SodaStream's banned Super Bowl ad

Analysis: SodaStream's Banned Commercial Helps Build Brand Recognition

SodaStream's increased attention resulting from their banned Super Bowl commercial made their $5 million investment worthwhile.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Review: Zola Acai Daily Wellness Shot

Zola Acai Daily Wellness Shot is VERY purple… and has a potable taste, which, for a health supplement is all that is really needed in that realm. While the look of the drink may seem negative, the taste isn't bad! You will have to decide if the cost and health benefits are worthwhile for your individual needs.

Retro Sodas

Kickapoo Joy Juice

Review: Kickapoo Joy Juice

Kickapoo Joy Juice is a citrus soda in the same vein as Mountain Dew, but sweetened with sugar and stronger carbonated bite. Great taste!

Tea

Peace Tea Sno-Berry

Review: Peace Tea Sno-Berry

Hey, it's a winter-themed white tea, with some blueberry thrown in! Very sweet, distracting aftertaste, and buried tea flavor.

Energy Drinks

Super Bowl Commercial: Amp Energy – "Jumper Cables"

BevReview.com takes a look at the beverage-related Super Bowl commercials. The Amp Energy brand, owned by PepsiCo, is looking to really break out this year, namely with the NASCAR sponsorship of Dale Earnhardt Jr.'s #88 car. This spot illustrates just how much of a "boost" the energy drink can give! Watch the commercial now!

Can Holiday Time Machine

Smile Power Day

Can Holiday: Smile Power Day – June 15

Celebrate Smile Power Day with a can of Coke and a can of Pepsi. Plus, if you act now, you can get Windows Live Messenger with 30 Free Smiling Emoticons… in 2007.

1991 Teenage Mutant Ninja Turtles Cans

Can Holiday: World Turtle Day – May 23

Party with the "Heroes in a Half Shell" as we celebrate World Turtle Day with this 1991 4-can set featuring the Teenage Mutant Ninja Turtles!