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Pepsi Max Cherry Blast 16 oz Can

Review: Pepsi Max Cherry Blast 16 oz. Can

A standard cherry flavor extension for Pepsi Max, but unlike the flagship, this iteration is lacking the inclusion of ginseng. Worth a try.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Monster Energy Ultra Sunrise & Unleaded

On the Shelf: Monster Energy Ultra Sunrise & Monster Energy Unleaded

Monster Energy looks to take on Mountain Dew Kickstart. And a caffeine free Monster? What's that all about?

Design Reviews

MiO Fit

Design Review: MiO Fit

Design Review of MiO Fit: The molecular aberrations to the Mio "M" brandmark appeal to the sports science aesthetic and efficacy we've all come to expect from category leaders Gatorade and Powerade.


Tracy Morgan in MiO Fit's "Anthem" commercial

Analysis: Kraft's MiO Fit Needed More Than 30 Seconds

While MiO Fit's success cannot be judged by commercials alone, this one by Kraft fell short of expectations. All great products fulfill a need; it's just tough to get the right message across with only 30 seconds.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Fentimans Curiosity Cola

Review: Fentimans Curiosity Cola

Fentimans Curiosity Cola provides the feel of a drink from 100 years ago, both in bottle aesthetics and taste. It is sweet, but with a blend of flavors and an almost medicinal hint. With or without food, it is definitely worth trying, if only as a "curiosity." We like it!

Retro Sodas

Kickapoo Joy Juice

Review: Kickapoo Joy Juice

Kickapoo Joy Juice is a citrus soda in the same vein as Mountain Dew, but sweetened with sugar and stronger carbonated bite. Great taste!


Peace Tea Cranberry Tea

Review: Peace Tea Cranberry Tea

This now-discontinued flavor is still bitter that its place was stolen by Peace Tea Sno-Berry. But to be honest, it's not a big loss.

Energy Drinks

Dale Earnhardt Jr. Amp Car

News: Mountain Dew Amp to sponsor Dale Earnhardt Jr.'s #88 car

Mountain Dew Amp Energy Drink hits the big time, as Pepsi uses the obscure brand to sponsor Dale Earnhardt Jr. in 2008. That's NASCAR, folks. You know, stock car racing? Anyway, it's a big deal for a brand that is currently only #5 in energy drink sales overall.

Can Holiday Time Machine

2004 Lipton Green Tea "Tell the Truth" Can from Belgium

Can Holiday: Tell the Truth Day – July 7

To tell you the truth, today we're celebrating with this 2004 Lipton Green Tea Can from Belgium!

1970s Red Baby Soda Can

Can Holiday: Baby Day – May 2

It's Baby Day! So grab a can of 1970s Red Baby Soda and celebrate!