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Blk Water

Review: Blk Water

It's bottled water, but it's black. Why? Because people are dumb.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Butterfly by Mariah Carey

On the Shelf: Butterfly by Mariah Carey

Mariah Carey. Beverage named "Butterfly". Available at Walgreen's. Insert lame musical puns here.

Design Reviews

Mountain Dew "Sidekick" Bottle

News: PepsiCo's "Sidekick" Bottle for Mountain Dew

Select markets bottle Mountain Dew in PepsiCo's "Sidekick" bottle, showcasing a "grip" shape, smaller label design, and improved shelf branding.


SodaStream's banned Super Bowl ad

Analysis: SodaStream's Banned Commercial Helps Build Brand Recognition

SodaStream's increased attention resulting from their banned Super Bowl commercial made their $5 million investment worthwhile.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Door County Cherry Cider Cooler

Review: Door County Cherry Cider Cooler

Back in the early 1990's, my wife and I were involved in various bike trips up and down the Door County peninsula in Wisconsin. During those adventures, I often picked up a beverage labeled under the brand "Door County Cooler". These would be natural drinks with cherry and/or apple flavors, with a little bit of […]

Retro Sodas

Thomas Kemper Classic Grape

Review: Thomas Kemper Classic Grape

Thomas Kemper Classic Grape is a nice, easy grape soda that goes down smoothly. A slight tartness to the flavor compliments the sweet, presenting a balanced taste. It's a recommended clean grape soft drink!


Main St. Cafe Chai Tea Latte

Review: Main St. Cafe Chai Tea Latte

An impressive shelf-stable chai product that features real steamed milk, possesses great flavor, and packs 8 g of protein. Recommended!

Energy Drinks

Amp Energy Traction

Review: Amp Energy Traction

As previously rumored, Amp Energy Traction is a grape-flavored line extension of the Mountain Dew-inspired energy drink brand. I really liked the beverage, probably because it reminded me so much of one of my favorite Dew line extensions, Pitch Black. The grape flavor is good, but not overpowering. It definitely still tastes like an energy drink, but it's a favorable experience all around.

Can Holiday Time Machine

2013 Coca-Cola Miss Bikini Can from Hungary

Can Holiday: Bikini Day – July 5

It's Bikini Day. Let's guess how you are supposed to celebrate! :)

2004 Coca-Cola Catwoman Can from Singapore

Can Holiday: Hug Your Cat Day – June 4

The purr-fect can to celebrate Hug Your Cat Day! Do you remember the "Catwoman" movie from 2004? Unfortunately, we do.