New at BevReview

Sprite 6 Mix

Review: Sprite 6 Mix

Lemon lime meets cherry and orange in this limited edition Sprite flavor extension. It's subtle and pleasantly refreshing… which is something that can't be said for this drink's namesake.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Butterfly by Mariah Carey

On the Shelf: Butterfly by Mariah Carey

Mariah Carey. Beverage named "Butterfly". Available at Walgreen's. Insert lame musical puns here.

Design Reviews

7Up Legacy Bottle

News: Dr Pepper Snapple Group rolls out the "Legacy" Bottle

Dr Pepper Snapple Group introduces the "Legacy" bottle as a replacement for their current 20 oz. shape, used for brands in the company's portfolio that do not have their own brand-specific bottle designs.

Analysis

Tracy Morgan in MiO Fit's "Anthem" commercial

Analysis: Kraft's MiO Fit Needed More Than 30 Seconds

While MiO Fit's success cannot be judged by commercials alone, this one by Kraft fell short of expectations. All great products fulfill a need; it's just tough to get the right message across with only 30 seconds.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Full Throttle Mother

Review: Full Throttle Mother

Full Throttle Mother is the worst entry in Coke's energy drink line. The flavor doesn't resemble anything remotely describable and the overall taste experience is quite negative. Despite the claims of natural flavors with acai, it's not a good beverage. If you come across it for whatever reason, move along!

Retro Sodas

Kickapoo Joy Juice

Review: Kickapoo Joy Juice

Kickapoo Joy Juice is a citrus soda in the same vein as Mountain Dew, but sweetened with sugar and stronger carbonated bite. Great taste!

Tea

Honest Tea Organic Peach White Tea

Review: Honest Tea Organic Peach White Tea

This is a great product and an excellent drink for quenching thirst on a hot day, or accompanying lunch at the office. In our opinion it is quite versatile and for those looking for health benefit, taste, and even fair trade, Honest Tea Organic Peach White Tea is a home run.

Energy Drinks

Winners announced in No Fear contest

We're excited to announce the winner in our No Fear giveaway contest. The winner receives over $100 worth of great No Fear gear, including shirts, hoodies, music, and a case of new No Fear Bloodshot. Check to see if you've won!

Can Holiday Time Machine

Drive-In Movie Day

Can Holiday: Drive-In Movie Day – June 6

Pull into a Drive-In Movie theater, kick back with a couple cans of energy drinks, and celebrate Drive-In Movie Day!

1991 Teenage Mutant Ninja Turtles Cans

Can Holiday: World Turtle Day – May 23

Party with the "Heroes in a Half Shell" as we celebrate World Turtle Day with this 1991 4-can set featuring the Teenage Mutant Ninja Turtles!