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Monster Energy Ultra - Ultra Red, Zero Ultra, & Ultra Blue

Review: Monster Energy Ultra – Ultra Red, Zero Ultra, & Ultra Blue

A trio of flavored, sugar-free, zero calorie energy drinks from Monster, showcasing cranberry, citrus, and berry flavors. Naming conventions could use some work, but they are solid zero sugar entries.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Sprite Cranberry

This Just In: Sprite Cranberry

Sprite Cranberry is the first flavor extension for the brand in 8 years. This clear beverage follows in the footsteps of the Remix releases that date back to 2003-2005.

Coming Soon

Mountain Dew Baja Blast 20 oz bottles

Coming Soon: Mountain Dew Baja Blast – in stores!

Mountain Dew Baja Blast is coming to bottles/cans as a limited time offering, starting in May 2014. It will be available in 20 oz bottles, 24 oz cans, and 12 packs of 12 oz cans.

On the Shelf

Sprite 6 Mix

On the Shelf: Sprite 6 Mix

Limited edition Sprite with orange & cherry flavoring, part of a promotion with NBA player Lebron James.

Design Reviews

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Analysis

Showgirls win the Coke Chase

Analysis: Coke’s Social Engagement Effort Delivers Mixed Reviews

Despite flawed execution, being able to drive continuous engagement during the Super Bowl – resulting in over 1 million viewers participating online – is no small feat. That itself represents a win for Coca-Cola.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Pepsi Michael Jackson 16 oz Can

Review: Pepsi Michael Jackson 16 oz Can

Pepsi releases a special 16 oz can to celebrate the 25th anniversary of Michael Jackson's "Bad" album. So… it's basically just a bigger can of Pepsi available for a limited time.

Retro Sodas

Kickapoo Joy Juice

Review: Kickapoo Joy Juice

Kickapoo Joy Juice is a citrus soda in the same vein as Mountain Dew, but sweetened with sugar and stronger carbonated bite. Great taste!

Tea

MaryAnna's Peachy Sweet Tea

Review: MaryAnna's Peachy Sweet Tea

MaryAnna's Peachy Sweet Tea is robust and authentic, with a nice blend of black tea and peach. It tastes good because it's made from good stuff!

Energy Drinks

Bing Energy Drink

Review: Bing Energy Drink

I really liked the refreshing cherry taste of Bing Energy Drink. It's the type of drink that you wish more folks knew about because of the unique approach it takes on the category. It's not "scary" like the marketing of a lot of energy beverages, which are very in-your-face and alienate anyone not in the targeted demographic. While I'm not totally sold on the artificial sweetener-influenced aftertaste, it's rather hard to argue with just 40 calories per can!

Can Holiday Time Machine

1939 Burgermeister Beer Can

Can Holiday: Hamburger Day – May 28

The term "Hamburger" originated from Hamburg, Germany, which is why we're celebrating Hamburger Day with this 1939 Burgermeister Beer Can!

2002 Coke Winter Olympics Can from Canada

Can Olympics: No High Sticking

We stop over at the 2010 Winter Olympics in Vancouver, British Columbia, Canada for a look at this Coca-Cola hockey can, produced in Canada.