New at BevReview

Sprite Blast

Review: Sprite Blast

This mostly-sour version of Sprite is a nice break to mix up your taste buds, but flavor doesn't seem like something that would be sustainable in the marketplace in the long run.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

Coming Soon

Mountain Dew Baja Blast 20 oz bottles

Coming Soon: Mountain Dew Baja Blast – in stores!

Mountain Dew Baja Blast is coming to bottles/cans as a limited time offering, starting in May 2014. It will be available in 20 oz bottles, 24 oz cans, and 12 packs of 12 oz cans.

On the Shelf

Butterfly by Mariah Carey

On the Shelf: Butterfly by Mariah Carey

Mariah Carey. Beverage named "Butterfly". Available at Walgreen's. Insert lame musical puns here.

Design Reviews

Ruby Red Squirt (2011)

Update: Ruby Red Squirt

Ruby Red Squirt has been redesigned to reflect the new logo look & feel rolled out for the flagship drink in late 2010. We're not fans.

Analysis

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Cherry Vanilla Dr Pepper

Review: Cherry Vanilla Dr Pepper

"It smells pretty much like the original Dr Pepper. And that first sip? Not bad," we write in this beverage review. "It's predominantly the traditional Dr Pepper flavor, however the aftertaste is noticeably different."

Retro Sodas

Cock 'n Bull Ginger Beer

Review: Cock 'n Bull Ginger Beer

Cock 'n Bull Ginger Beer doesn't scream ginger until the aftertaste… then the burn sets in. This is a good thing. With real sugar and a heavy dose of ginger, this glass-bottled beverage is a winner!

Tea

1997 The Cool Original Iced Tea can from Belgium, featuring The Simpsons

Can Holiday: Iced Tea Day – June 10

"Aye, Carumba!" It's Iced Tea Day. Come celebrate with this 1997 The Simpsons Iced Tea Can from Belgium!

Energy Drinks

Wired Energy X-3000

Review: Wired Energy X-3000

If you're a fan of Red Bull, you'll likely enjoy the flavor and overall experience of X-3000. It's aptly named, as a 16 oz can contains 3,000 mg of taurine; that's three times the amount of taurine found in an 8 oz can of Red Bull.

Can Holiday Time Machine

1997 Calpis Nude Diet Isotonic Can from Japan

Can Holiday: National Nude Day – July 14

Celebrate National Nude Day with this 1997 Calpis Nude Diet Isotonic Can from Japan!

2002 Coke Winter Olympics Can from Canada

Can Olympics: Canada Can Count

The folks in Canada felt like bragging after the 2002 Winter Olympics, so they printed all their accomplishments on this Coca-Cola can!