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Pepsi Max Cherry Blast 16 oz Can

Review: Pepsi Max Cherry Blast 16 oz. Can

A standard cherry flavor extension for Pepsi Max, but unlike the flagship, this iteration is lacking the inclusion of ginseng. Worth a try.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Monster Energy Ultra Sunrise & Unleaded

On the Shelf: Monster Energy Ultra Sunrise & Monster Energy Unleaded

Monster Energy looks to take on Mountain Dew Kickstart. And a caffeine free Monster? What's that all about?

Design Reviews

Mountain Dew "Sidekick" Bottle

News: PepsiCo's "Sidekick" Bottle for Mountain Dew

Select markets bottle Mountain Dew in PepsiCo's "Sidekick" bottle, showcasing a "grip" shape, smaller label design, and improved shelf branding.

Analysis

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Jones Soda Sugar Plum Soda (2006) - Box

Review: Jones Soda Sugar Plum Soda (2006)

4-Pack soda review: "Jones Sugar Plum Soda resembled watered-down grape pop with some sort of obscure aftertaste. I can't quite place it. It's not gag-inducing, but it's not very pleasant either."

Retro Sodas

Almdudler Limonade

Review: Almdudler Limonade

Almdudler Limonade is a moderately-sweet Austrian carbonated lemon/lime beverage. Overall, the flavor is somewhat lacking, producing a drink that is nothing particularly special.

Tea

Peace Tea Georgia Peach Tea

Review: Peace Tea Georgia Peach Tea

Very sweet with a notable use of sucralose in the aftertaste. Not the best peach tea we've tasted. You can probably do better looking elsewhere.

Energy Drinks

Mountain Dew MDX

Review: Mountain Dew MDX

Having previously discussed the details of new Mountain Dew MDX, I was finally able to track down a bottle. Ironically, it was during a trip through Wisconsin. I guess that state is good for something. Basically, this drink is Mountain Dew on steroids. It's the basic drink combined with maltodextrin, ginseng, taurine, d-ribose, and guarana, […]

Can Holiday Time Machine

1970s Worms Cherry Cola Can

Can Holiday: Gummi Worm Day – July 15

Cheer on Gummi Worm Day with this can of 1970s Worms Cherry Cola Can. It's Gummitacular!

1987 Fanta Orange Soda Can from Germany

Can Holiday: Flip a Coin Day – June 1

It's time to flip a coin to decide if you are going to celebrate Flip a Coin Day. Scrooge McDuck adorns this 1987 Fanta Orange Soda Can from Germany to help us mark the occasion!