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Mountain Dew Game Fuel 2014 - Citrus Cherry & Lemonade

Review: Mountain Dew Game Fuel 2014 – Citrus Cherry & Lemonade

Mountain Dew's Game Fuel limited flavors are back for the 6th time, promoting Call of Duty: Advanced Warfare. Citrus Cherry returns once again, joined by a new flavor, Lemonade.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Monster Energy Ultra Sunrise & Unleaded

On the Shelf: Monster Energy Ultra Sunrise & Monster Energy Unleaded

Monster Energy looks to take on Mountain Dew Kickstart. And a caffeine free Monster? What's that all about?

Design Reviews

New Amp Energy Original Design

Coming Soon: Amp Energy redesign

Amp Energy gets new packaging and positioning for 2012, focusing on three functional subcategories: Boost, Active, and Focus.


Beyonce loves Pepsi

Analysis: Did Pepsi's Crowd-Sourced Halftime Show Add Any Value?

Running the ad during the Super Bowl only guarantees that there are more eyeballs seeing their commercial, however an engaging contest will undoubtedly make customers more closely connect with a beverage brand.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Tropicana Twister Soda Grape

Review: Tropicana Twister Soda Grape

Putting to shame the other lame flavor extensions found in the Tropicana Twister Soda lineup (Tropicana Twister Soda Citrus, Tropicana Twister Soda Orange, and Tropicana Twister Soda Strawberry), Tropicana Twister Soda Grape was surprisingly "not bad." That doesn't mean it was great, but I also didn't spit it out of mouth when I drank it.

Retro Sodas

Cock 'n Bull Ginger Beer

Review: Cock 'n Bull Ginger Beer

Cock 'n Bull Ginger Beer doesn't scream ginger until the aftertaste… then the burn sets in. This is a good thing. With real sugar and a heavy dose of ginger, this glass-bottled beverage is a winner!


Canada Dry Green Tea Ginger Ale

Review: Canada Dry Green Tea Ginger Ale

Canada Dry Green Tea Ginger Ale is a refreshing change of pace, bringing two light flavors together with a blend that rewards your sense of adventure, while providing just a darn good drink to experience.

Energy Drinks

Full Throttle Blue Demon

Review: Full Throttle Blue Demon

Full Throttle Blue Demon is a berry-flavored extension in Coke's energy drink lineup, which also features the original Full Throttle and orange-flavored Full Throttle Fury. The initial taste was strong and rather good, but the flavor just seemed to die out after that, leaving a washed out berry aftertaste.

Can Holiday Time Machine

1980s Meteor Beer Can from France

Can Holiday: Meteor Watch Day – June 30

Look in the sky! It's a bird. It's a plane. No, it's probably a meteor! For Meteor Watch Day, we pull out this 1980s can from France.

1980s Becker's Beer Train Set Can from Germany

Can Holiday: National Train Day – May 11

Choo Choo! It's National Train Day, a holiday created by Amtrak, believe it or not. We celebrate with this 1980s Becker's Beer Train Set Can from Germany.