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Monster Energy Ultra - Ultra Red, Zero Ultra, & Ultra Blue

Review: Monster Energy Ultra – Ultra Red, Zero Ultra, & Ultra Blue

A trio of flavored, sugar-free, zero calorie energy drinks from Monster, showcasing cranberry, citrus, and berry flavors. Naming conventions could use some work, but they are solid zero sugar entries.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Sprite Cranberry

This Just In: Sprite Cranberry

Sprite Cranberry is the first flavor extension for the brand in 8 years. This clear beverage follows in the footsteps of the Remix releases that date back to 2003-2005.

Coming Soon

Mountain Dew Baja Blast 20 oz bottles

Coming Soon: Mountain Dew Baja Blast – in stores!

Mountain Dew Baja Blast is coming to bottles/cans as a limited time offering, starting in May 2014. It will be available in 20 oz bottles, 24 oz cans, and 12 packs of 12 oz cans.

On the Shelf

Sprite 6 Mix

On the Shelf: Sprite 6 Mix

Limited edition Sprite with orange & cherry flavoring, part of a promotion with NBA player Lebron James.

Design Reviews

7Up Legacy Bottle

News: Dr Pepper Snapple Group rolls out the "Legacy" Bottle

Dr Pepper Snapple Group introduces the "Legacy" bottle as a replacement for their current 20 oz. shape, used for brands in the company's portfolio that do not have their own brand-specific bottle designs.


Beyonce loves Pepsi

Analysis: Did Pepsi's Crowd-Sourced Halftime Show Add Any Value?

Running the ad during the Super Bowl only guarantees that there are more eyeballs seeing their commercial, however an engaging contest will undoubtedly make customers more closely connect with a beverage brand.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Jarritos Light Tamarind

Review: Jarritos Light Tamarind

Tamarind is a unique sweet/sour flavor. Unfortunately, when combined with artificial sweeteners, it becomes gag-inducing. You'll want to pass on this flavor!

Retro Sodas

Pig Iron Cola

Review: Pig Iron Cola

Pig Iron Cola is a cane sugar cola from Seattle BBQ restaurant with a flavor profile similar to RC Cola. Good, not great.


Archer Farms Mangosteen Herbal Red Tea

Review: Archer Farms Mangosteen Herbal Red Tea

Archer Farms Mangosteen Herbal Red Tea is a Target store brand of beverage. It had sort of a citrus flare, but was basically just smelling like tea. Possessed a nice, mellow taste that was incredibly smooth.

Energy Drinks

Roaring Lion Energy Drink, Au Natural, & Zero 16.9 oz Bottles

Review: Roaring Lion Energy Drink, Au Natural, & Zero 16.9 oz Bottles

This popular Red Bull clone is now available in resealable bottles, with natural and zero calorie options. And you know what? They'll all pretty good!

Can Holiday Time Machine

2006 Coca-Cola FIFA World Cup Germany Can from Poland

Can Holiday: Dance Like a Chicken Day – May 14

It's Dance Like a Chicken Day, where this oom-pah accordion-based song has been a classic staple at weddings, anniversary parties, and festivals since Werner Thomas from Davos, Switzerland wrote it in the 1950s. We've got a 2006 Coke can with a featherless chicken to celebrate… wait, what?

2007 Sprite Can from Israel

Can Holiday: National Bike to Work Day – May 17

It's National Bike to Work Day… and we're celebrating with this 2007 cycling-inspired Sprite can from Israel. Let's go riding!