New at BevReview

Sprite 6 Mix

Review: Sprite 6 Mix

Lemon lime meets cherry and orange in this limited edition Sprite flavor extension. It's subtle and pleasantly refreshing… which is something that can't be said for this drink's namesake.

Special Features

Trademarks on Tap - January 2014

Trademarks on Tap: Pepsi True, Caleb's Kola, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and more!

We look at trademark filings for Caleb's Kola, Pepsi Smart Fountain, Pepsi True, Sierra Mist Twst, Sierra Mist Sparkling, Sierra Mist Infusions, Sierra Mist Next, Mtn Dew Next, Aquafina FlavorSplash, Coca-Cola Life, Monster Energy Green Light, Peace Love Tea, and Peace Lemonade.

2013 Coke Winter Olympics Can from Russia

Can Olympics: Sticks with Fire

Hockey sticks are needed to keep the blue flame burning on this 2013 Coca-Cola Winter Olympics Can from Russia.

Aquafina FlavorSplash

Design Review: Repositioning of Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Crystal Light Liquid

Analysis: Kraft's Dual Brand Strategy with Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Mountain Dew Baja Blast in Cans & Bottles

This Just In: Mountain Dew Baja Blast in Cans & Bottles

As we reported back in March, Pepsi has rolled out a limited time run of Mountain Dew Baja Blast in both cans and bottles.

On the Shelf

Butterfly by Mariah Carey

On the Shelf: Butterfly by Mariah Carey

Mariah Carey. Beverage named "Butterfly". Available at Walgreen's. Insert lame musical puns here.

Design Reviews

Fresca and Fanta Grapefruit

Design Review: Squirt

Guest reviewer Tim Lapetino is a brand strategist and designer at Hexanine. Today he takes a look at a recent beverage packaging reboot. Dr Pepper Snapple Group has recently given its flagship citrus beverage, Squirt, a facelift, and we're going to look at the new look from a package design perspective. Did DPSG meet its […]

Analysis

Beyonce loves Pepsi

Analysis: Did Pepsi's Crowd-Sourced Halftime Show Add Any Value?

Running the ad during the Super Bowl only guarantees that there are more eyeballs seeing their commercial, however an engaging contest will undoubtedly make customers more closely connect with a beverage brand.

Currently Being Tested

Caleb Bradham created Pepsi

News: Caleb's Cola tested by Pepsi

Pepsi has been market testing a beverage called Caleb's, named after the brand's founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

From the Archives

Topo Sabores Pineapple

Review: Topo Sabores Pineapple

A very sweet, very fake, very syrupy pineapple soda from Mexico. Keep your passport for something else.

Retro Sodas

Spring Grove Black Cherry Soda Pop

Review: Spring Grove Black Cherry Soda Pop

Spring Grove Black Cherry Soda Pop tastes like a cherry phosphate from a soda fountain. There's a strong, sweet "candied cherry" flavor, though the artificial fruit taste has its drawbacks. Recommended for those looking for a nostalgic flashback!

Tea

Peace Tea Texas Style Sweet Tea

Review: Peace Tea Texas Style Sweet Tea

Lives up to its name regarding sweetness, but has nothing to do with the Republic of Texas other than goofy artwork.

Energy Drinks

World Voice Day

Can Holiday: World Voice Day – April 16

Vocals are the subject at hand as we celebrate World Voice Day with both Elvis and Bob Marley. Yes, they both are featured on beverage cans!

Can Holiday Time Machine

2006 Coca-Cola Light Can

Can Holiday: National Shrimp Scampi Day – April 29

Something's fishy! Maybe that's due to our celebration of National Shrimp Scampi Day… and this 2006 Coca-Cola Light Can.

2005 Sprite "Obey Your Thirst" Can

Can Holiday: Disobedience Day – July 3

If you truly want to celebrate Disobedience Day, don't drink this can of Sprite. It's eight years old!