Review: Mountain Dew Code Red

June 12, 2001 By 21 Comments

So I'm at Wal-Mart the other day and I was waiting in line to checkout, when I saw in the little cooler by the register what looked like a RED Mountain Dew bottle.

"Hmm, that's odd."

So I open the door and take a look. It's some new product called Mountain Dew Code Red. Sort of a cherry Mt. Dew. I purchased it. The checkout lady was like "Mmmm, honey, that stuff is good. I hate Mountain Dew, but can't get enough of that red stuff."

Mountain Dew Code Red

I tasted it. Interesting. Think Mountain Dew meets Hawaiian Punch. Not totally a Dew flavor, a little more mild, but still quite tasty. I hadn't seen any marketing for this product, so I did a little research online. Beverage Digest has this to say:

Pepsi's Mountain Dew, for example, is the leader in the flavored sector, and the company is trying to grow that brand. Around Memorial Day, Pepsi will introduce Mountain Dew Code Red, a cherry-flavored formulation with a lasting kick on the tongue. And down the road, an Arctic blue version may be tested.

Filed Under: Carbonated Soft Drinks, Mountain Dew, PepsiCo, Reviews

Comments

  1. Niki says:
    June 24, 2008 at 6:13 pm

    I like love mountain dew but that code red isnt for sale in any shop of Finland

    I so wanna taste it!

  2. Nick says:
    March 23, 2009 at 12:43 am

    I remember when this came out in 01. I got to try it 2 months before it was released.

  3. Rob says:
    June 24, 2009 at 1:52 pm

    Code Red is my pop of choice.

  4. 24 pepsi fan says:
    December 30, 2009 at 9:20 am

    I just found a bottel in a Hess the other day, thought Voltage toatally eliminated it…

Trackbacks

  1. BevReview.com » Blog Archive » Coming Soon: Mountain Dew Blue Shock says:
    April 29, 2007 at 4:53 pm

    [...] It's called the Mountain Dew Blue Shock Slurpee. And it's only at 7-Eleven. So logic would say that maybe there will be a Blue Shock drink (similar to Code Red). [...]

  2. BevReview.com » Blog Archive » Coming Soon: Mountain Dew LiveWire says:
    April 29, 2007 at 6:43 pm

    [...] "Mountain Dew Code Red sparked category growth and expanded Dew's appeal two summers ago," said Dave Burwick, senior vice president and chief marketing officer for Pepsi-Cola North America. "Consumers have been clamoring for more flavor options under the Mountain Dew trademark, so we've developed LiveWire as a summer-only proposition that satisfies their thirst for variety and builds on their passion for Dew." [...]

  3. BevReview.com » Blog Archive » Review: Ruby Red Squirt says:
    April 29, 2007 at 7:11 pm

    [...] I don't know when the Ruby Red flavor rolled out, but I can tell you this… it's good. Upon first opening this beverage, a sweet grapefruit smell emanated from the bottle. It has an attractive red color, just a tad bit lighter than Mountain Dew Code Red. [...]

  4. BevReview.com » Blog Archive » Coming Soon: Vanilla Coke says:
    May 6, 2007 at 11:37 pm

    [...] lately…. looks like Coke is playing "catch up" to Pepsi's very successful Mountain Dew Code Red and Pepsi Twist. Via CNN: Coca-Cola unveils Vanilla Coke No. 1 soft drink maker will begin U.S. [...]

  5. BevReview.com » Blog Archive » Review: AMP says:
    July 22, 2007 at 5:43 pm

    [...] Mountain Dew Code Red (2001) [...]

  6. BevReview.com » Blog Archive » Review: Amp Energy says:
    February 8, 2008 at 6:09 pm

    [...] Mountain Dew Code Red (2001) [...]

  7. BevReview.com » Blog Archive » Review: Amp Energy Overdrive Tall Boy says:
    February 9, 2008 at 5:17 pm

    [...] as Mountain Dew Code Red is the cherry-flavored version of the flagship brand, so is Amp Energy Overdrive to the original [...]

  8. BevReview.com » Blog Archive » Review: Mountain Dew Blue Shock says:
    February 12, 2008 at 9:03 pm

    [...] doesn't taste like any hint of Mountain Dew at all (then again, it might be argued that Code Red doesn't either). If it didn't say Mountain Dew on it, you'd think it was just [...]

  9. Contest: Win Mountain Dew Voltage T-Shirts and Soft Drinks » BevReview.com says:
    April 14, 2009 at 10:11 pm

    [...] Mountain Dew Code Red [...]

  10. Review: Mountain Dew Throwback » BevReview.com says:
    April 21, 2009 at 3:33 pm

    [...] Mountain Dew Code Red [...]

  11. Review: Mountain Dew Game Fuel Horde Red » World of Warcraft Mtn Dew citrus cherry Horde Red soda » BevReview.com says:
    June 9, 2009 at 11:43 pm

    [...] color of the beverage has a red hue, but more of an orange-red. It's not as red as Mountain Dew Code Red. The smell upon opening the bottle brings you back to Kool-Aid, of all things… the Tropical [...]

  12. Review: Mountain Dew Game Fuel Allliance Blue » World of Warcraft Mtn Dew wild fruit Alliance Blue soda » BevReview.com says:
    June 16, 2009 at 8:51 am

    [...] frankly, if you closed your eyes and drank it, I think you'd have a hard time telling it apart from Mountain Dew Code Red. It's just that neutral. Mtn Dew Game Fuel "Choose Your Side" commercial(Source: [...]

  13. Commentary: DEWmocracy and Mountain Dew's online marketing » BevReview.com says:
    April 21, 2010 at 10:15 pm

    [...] Revolution) which really mean nothing. They don't define a flavor or attribute, unlike say, Code Red or Pitch Black. They are generic placeholders for what will probably end up being a rather [...]

  14. Review: Mountain Dew White Out » Smooth Citrus Mtn Dew DEWmocracy Flavor » BevReview.com says:
    April 28, 2010 at 10:08 pm

    [...] different enough to gain a large audience. Fine as a niche flavor, but does hit have the pull of a Mountain Dew Code Red or LiveWire? Probably [...]

  15. Review: Mountain Dew Typhoon » Punch of Tropical Mtn Dew DEWmocracy Flavor » BevReview.com says:
    May 4, 2010 at 10:16 pm

    [...] Dew flavor and have it match almost identically in color to an existing successful product… Mountain Dew Code Red? Give Typhoon a new color and maybe we'll have something that will stand out. The reds are too [...]

  16. Review: Mountain Dew Game Fuel 2011 - Citrus Cherry » Call of Duty: Modern Warfare 3 Mtn Dew citrus cherry soda » BevReview.com says:
    October 18, 2011 at 10:53 am

    [...] tangy, but mild. While the color is red, the flavor isn't exactly cherry as you would expect with Mountain Dew Code Red. It's more "punch" like and unique in that sense. I guess that's what "citrus cherry" means. It's [...]

  17. Review: Cherry Lemon SunDrop » Citrus soft drink with orange & cherry juice concentrates » BevReview.com says:
    October 26, 2011 at 11:59 am

    [...] in color and probably best correlated with Mountain Dew Code Red, Cherry Lemon Sun Drop has a fruity, Hawaiian Punch-type of scent. As for the taste, it's actually [...]

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