Review: Mountain Dew Code Red


So I'm at Wal-Mart the other day and I was waiting in line to checkout, when I saw in the little cooler by the register what looked like a RED Mountain Dew bottle.

"Hmm, that's odd."

So I open the door and take a look. It's some new product called Mountain Dew Code Red. Sort of a cherry Mt. Dew. I purchased it. The checkout lady was like "Mmmm, honey, that stuff is good. I hate Mountain Dew, but can't get enough of that red stuff."

Mountain Dew Code Red

I tasted it. Interesting. Think Mountain Dew meets Hawaiian Punch. Not totally a Dew flavor, a little more mild, but still quite tasty. I hadn't seen any marketing for this product, so I did a little research online. Beverage Digest has this to say:

Pepsi's Mountain Dew, for example, is the leader in the flavored sector, and the company is trying to grow that brand. Around Memorial Day, Pepsi will introduce Mountain Dew Code Red, a cherry-flavored formulation with a lasting kick on the tongue. And down the road, an Arctic blue version may be tested.

Comments

  1. I like love mountain dew but that code red isnt for sale in any shop of Finland

    I so wanna taste it!

  2. I remember when this came out in 01. I got to try it 2 months before it was released.

  3. Code Red is my pop of choice.

  4. 24 pepsi fan says:

    I just found a bottel in a Hess the other day, thought Voltage toatally eliminated it…

  5. The first tine I tried this, I thought it tasted like a toy. Then the product grew on me after that.

Trackbacks

  1. [...] It's called the Mountain Dew Blue Shock Slurpee. And it's only at 7-Eleven. So logic would say that maybe there will be a Blue Shock drink (similar to Code Red). [...]

  2. [...] "Mountain Dew Code Red sparked category growth and expanded Dew's appeal two summers ago," said Dave Burwick, senior vice president and chief marketing officer for Pepsi-Cola North America. "Consumers have been clamoring for more flavor options under the Mountain Dew trademark, so we've developed LiveWire as a summer-only proposition that satisfies their thirst for variety and builds on their passion for Dew." [...]

  3. [...] I don't know when the Ruby Red flavor rolled out, but I can tell you this… it's good. Upon first opening this beverage, a sweet grapefruit smell emanated from the bottle. It has an attractive red color, just a tad bit lighter than Mountain Dew Code Red. [...]

  4. [...] lately…. looks like Coke is playing "catch up" to Pepsi's very successful Mountain Dew Code Red and Pepsi Twist. Via CNN: Coca-Cola unveils Vanilla Coke No. 1 soft drink maker will begin U.S. [...]

  5. [...] Mountain Dew Code Red (2001) [...]

  6. [...] as Mountain Dew Code Red is the cherry-flavored version of the flagship brand, so is Amp Energy Overdrive to the original [...]

  7. [...] doesn't taste like any hint of Mountain Dew at all (then again, it might be argued that Code Red doesn't either). If it didn't say Mountain Dew on it, you'd think it was just [...]

  8. [...] color of the beverage has a red hue, but more of an orange-red. It's not as red as Mountain Dew Code Red. The smell upon opening the bottle brings you back to Kool-Aid, of all things… the Tropical [...]

  9. [...] frankly, if you closed your eyes and drank it, I think you'd have a hard time telling it apart from Mountain Dew Code Red. It's just that neutral. Mtn Dew Game Fuel "Choose Your Side" commercial(Source: [...]

  10. [...] Revolution) which really mean nothing. They don't define a flavor or attribute, unlike say, Code Red or Pitch Black. They are generic placeholders for what will probably end up being a rather [...]

  11. [...] different enough to gain a large audience. Fine as a niche flavor, but does hit have the pull of a Mountain Dew Code Red or LiveWire? Probably [...]

  12. [...] Dew flavor and have it match almost identically in color to an existing successful product… Mountain Dew Code Red? Give Typhoon a new color and maybe we'll have something that will stand out. The reds are too [...]

  13. [...] tangy, but mild. While the color is red, the flavor isn't exactly cherry as you would expect with Mountain Dew Code Red. It's more "punch" like and unique in that sense. I guess that's what "citrus cherry" means. It's [...]

  14. [...] in color and probably best correlated with Mountain Dew Code Red, Cherry Lemon Sun Drop has a fruity, Hawaiian Punch-type of scent. As for the taste, it's actually [...]

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