This is just off the wire…
Red Fusion Becomes Newest Member of Dr Pepper Family
When it is introduced to the American public in mid-July, Red Fusion will become the first new flavor addition to the Dr Pepper line-up in its 117-year history.
Sporting an alluring red color and use of a variety of fruit flavors, including the basic flavor profile of Dr Pepper, the new beverage will initially be available in 12-packs of 12-ounce aluminum cans, 2-liter plastic bottles and 20-ounce single-serve plastic bottles sold as a cold drink in vending machines, as well as in coolers found in convenience, grocery, drug and mass merchandise retail stores.
Additional packaging will be available about four weeks after the brand’s rollout. All packages will incorporate the familiar Dr Pepper logo to signify Red Fusion’s heritage. A fountain version of Red Fusion will also be available in mid-July.