Coming Soon: dnL
Oct 30th, 2002 by Steve
It's 7Up, spelled upside-down!
Here's an excerpt from the press release:
7Up turned the cola world upside down in 1967 when it introduced its famous "UNcola" marketing campaign, which featured the crisp, clear taste of 7Up in an upside-down cola glass. Today, the makers of 7Up once again have turned the soft drink world upside down with the first delivery of dnL – the flipped version of 7Up that offers consumers a green, caffeinated kick of fruit flavor
Billed as the "upside-down" 7Up and targeted to teens and young adults, dnL is bright green in color, includes caffeine and features a blend of fruit flavors. dnL initially will be available in clear 20-ounce bottles in early November in approximately 60 percent of the country. Beginning in January, distribution of the 20-ounce package will be expanded to the rest of the country. Take-home packaging, including 12-packs and 2-liters, are set to roll out in April 2003.
No matter what it tastes like, I give them HUGE points for the name. Very clever!
[...] For years, Coke has tried to come up with a counteroffensive to battle Pepsi's strong Dew franchise. The company wanted to replace their failing Mello Yello brand, which had been around for years, but had little effect on the Dew popularity. One of Coke's more notable failures, Surge, was launched in 1997 but taken off the market in 2002, despite having quite a strong fanbase. (There was even a documentary created to bring the drink back!). One of the alternate formulas for Surge was later used to create Citra (which is now known as Fanta Citrus). Even Cadbury Schweppes' Dr.Pepper/Seven Up division has tried to get into the game with dnL. [...]
[...] looks like the end of the line for 7Up's dnL spinoff. It's being discontinued, per the folks at BevNet.com: DNP for 7UP's dnL [...]
[...] 50/50 or Cadbury Schweppes' Squirt. You might associate it with now-discontinued dnL from 7Up. Overall, it's fruity and fun, but has a tad bit of fakeness in the [...]