Coming Soon: Pepsi Vanilla
Mar 7th, 2003 by Steve
To me, it's a little copy-cat, but probably a smart move. From Yahoo! Business:
Industry newsletter Beverage Digest reported on Friday that Pepsi is considering introducing a vanilla cola later this year. A Wall Street analyst had similar comments…
"It makes sense for Pepsi to consider this," said John Sicher, editor of Beverage Digest. "To the extent that some Pepsi drinkers migrated to Vanilla Coke, this would help bring them back to the Pepsi fold."…
Mountain Dew Code Red has been a hit for Pepsi-Cola, but the company has said that Pepsi Blue has not met expectations.
[...] it seems those initial rumors were true. It's official, per the Associated Press: Pepsi to Sell Own Vanilla-Flavored Cola Wednesday [...]