Coming Soon Update: Pepsi Vanilla
Apr 10th, 2003 by Steve
Well, it seems those initial rumors were true. It's official, per the Associated Press:
Pepsi to Sell Own Vanilla-Flavored Cola
Wednesday April 9, 4:51 pm ETNEW YORK (AP) — PepsiCo Inc. is hoping to turn up the heat this summer in its rivalry with Coca-Cola Co. by launching its own vanilla-flavored cola.
The Purchase, N.Y., food and beverage company ended speculation Wednesday about the new drink by confirming it will introduce Pepsi Vanilla late this summer. No specific launch date was announced.
Coca-Cola, based in Atlanta, has had much success with Vanilla Coke, which has sold 90 million cases since its launch last May, according to industry trade publication Beverage Digest.
[...] Pepsi Vanilla was launched in 2003 as a direct response to Vanilla Coke, which came out a year earlier. [...]