Coming Soon: Mountain Dew Pitch Black


Always keeping you on the cutting edge of the beverage industry, here’s some news regarding a new flavor of Mountain Dew, via The Atlanta Journal-Constitution

New Mountain Dew may be on the way — again
By Scott Leith
The Atlanta Journal-Constitution

Pepsi is likely to bring back orange-flavored Mountain Dew LiveWire this spring and may possibly introduce yet another version of Mountain Dew later in the year.

The trade publication Beverage Digest reported Friday that Pepsi may try a product with the name Mountain Dew Pitch Black. There was no indication of a possible flavor for the soft drink.

As with LiveWire, such a new product would likely be sold as a short-term brand that would be in the market for a limited time.

Pepsi spokesman Dave DeCecco declined to comment. “We’re always looking at new ideas,” he said.

Anyone want to place some guesses on what the flavor of black is? :)