Review: Mountain Dew Baja Blast


Over the past few weeks, it's been confirmed that a new, limited-time Mountain Dew flavor would be arriving around Halloween (Mountain Dew Pitch Black). But that's not the only Dew news that's been happening. No sir!

Mountain Dew Baja Blast - Taco Bell Cup

This week another new flavor was rolled out exclusively at Taco Bell… Mountain Dew Baja Blast. This is being promoted as "A Tropical Lime Storm". Yes, a LIME-flavored Dew. Apparently, the lime taste is supposed to complement the pseudo-Mexican flavors that you partake when dining at a Taco Bell establishment.

Mountain Dew Baja Blast - Taco Bell Fountain

I made a "run for the border" to try this new beverage. It's available right out of the fountain, and Taco Bell has a lot of signage up showing the product combined with various value meals they offer. On the drive over I heard a few radio advertisements for the drink as well. If you follow the theming of the drink's official website, you can see that they are trying to associate this beverage with surfing, strong weather, and a tongue-in-cheek poke at beach films. You are greeted with the following textual buildup upon visiting:

Mountain Dew Baja Blast - Website Animation #1

Mountain Dew Baja Blast - Website Animation #2

Mountain Dew Baja Blast - Website Animation #3

Mountain Dew Baja Blast - Website Animation #4

Mountain Dew Baja Blast - Website Animation #5

Mountain Dew Baja Blast - Website Animation #6

Mountain Dew Baja Blast - Website Animation #7

Mountain Dew Baja Blast - Website Animation #8

Interestingly, the beverage is light blue-green. Not exactly the color direction I thought they would have gone. However, green was already taken with the flagship Dew, and any darker color might have been confused with the now discontinued Pepsi Blue (or 2002's limited-time 7-Eleven Slurpee flavor, Mountain Dew Blue Shock). It has a subtle margarita look, which is probably what they were going for in the first place.

Mountain Dew Baja Blast - Drink Color

I didn't order any food to go along with my Baja Blast; I wanted to test the beverage on its own merits. I liked Pepsi Blue a lot, however I think one of the biggest problems it had was that it didn't taste very good with any food… it was merely a stand-alone beverage. That's the basis I wanted to use to measure this new Dew.

Mountain Dew Baja Blast - Taco Bell Logo

After my first sip, my initial reaction was, "well… not what I expected." There is definitely a bitter kick to the drink, which I suppose is tied to the lime. However, this really didn't taste like lime at all.

Mountain Dew Baja Blast - Baja Blast Logo

In fact, it didn't really taste like a Dew at all. This might have been another case of Pepsi simply using the Mountain Dew brand to extend their lineup (just as Code Red and LiveWire seem to have questionable Dew associations). The beverage tasted very much like a melted Fla-Vor-Ice… you know, those frozen, fruity treats you suck out of a plastic tube wrapper.

Mountain Dew Baja Blast - Only at Taco Bell

Overall, it wasn't very good. Others may like it with their food, but by itself, it was not a winner for me. Oh well, that's part of the adventure in trying new soft drinks!

Comments

  1. Marjorie Zamora says:

    Hi

    I would just like to say that everytime i go to taco bell i get the Baja Blast Mountain Dew. I love it. But i think it needs to be marketed with the same great taste (no changes)If you sell it in stores i guarantee you will make alot of moeny.

  2. Beth Warnock says:

    Hello, I am soooooooooooooooo freakin disappointed that you do NOT have BAJA BLAST on the market- It would so sell well- You would think that you'de at the very least attempt a temporary trial of this product , just to see, if it is as popular as I am suggesting it IS. BUT your the marketing dudes- Who apparently don't want to make a LOT of money. Crazy in my opinion. After all, I am just a 40 year old something, mom of two kids (one a sk8r boi,and the other is a princess(9). Well, such is life- Sucks for all of us who KNOW it would sell (red is caca) so, I guess you can KICK IT AROUND YOUR BOARDROOM-after all, what does the American people know, right? Peace out

  3. Jay Lathrop says:

    Mountain Dew Baha Blast is the best new drink on the market. I wish that it was available in stores. We do not have a TacoBell that serves it.

  4. I would just like to say that the person who writes the mountain dew reviews is an idiot with bad taste. Baja blast is delicious as well as most of the other flavors. WTF baja blast is fine on it's own. I sometimes go to taco bell just to get baja blast.

  5. I wrote this as i read the review.

  6. @romer:

    He's an idiot for having a different set of taste buds? Who the hell insults someone over a *soda*?? Stop existing. Please.

  7. Your site is amazing, but I love Baja Blast. Easily my favorite Dew aside from the original.

  8. oooh M GeE how can you not like the BB???? ah well sucks for you BB is on hit and its a good thing they dont sell it in stores cuz I would go broke buying it/and or get some kind of diabetes!

  9. if you didnt like mountain dew, then why would you review baja blast? and if it was meant to be drunk with taco bell food to make it taste better, why the hell did you get one with out food?

  10. The Baja Blast only available at Taco Bell? Great marketing concept except for one thing, you may drive up your taco bell sales because we go fot the blast and likely will buy the food, but for a lime flavored drink on the open market, we will buy several times more than what you'd be buying in food at taco bell. Give it a shot guys! Market it as a limited time, and see what happens. I'm still going to taco bell for the food, but I'd buy the baja blast on impulse from the market store just because its a good great flavor!

  11. Devean Rodriguez says:

    This review is false. Baja blast is the best thing since sliced bread

  12. For the record, normal Mountain Dew is yellow, not green. The color of the bottle ≠ the color of the beverage inside.

  13. The baja blast is my favorite thing on the menu if they take that off or the frozen baja blast off i will not eat there anymore. Its my fav drink!

  14. Even if they don't want to allow it to be sold in stores, they should sell 2-liters at Taco Bells. They would make a killing! Also, they have a new Freezie variety of Baja Blast at Taco Bell now.

  15. Lindsay says:

    I am not normally a Mt. Dew fan. Went to Taco Bell the other day with a friend and she tried it, made me take a sip and WOW, I loved it. It tastes just like a snow cone in a cup!!! I went to the store to buy it and was extremely disappointed that it is not sold in stores. Please put this on the market. One new customer turns into 100 with word of mouth advertising!!!!

  16. I tried Baja Blast for the first time today WITH a few tacos from Taco Bell (they actually ran out of Mountain Dew). It was terrible without food and terrible with food. I cannot understand how so many people can say that this stuff is 'the best ever". What's wrong with you people?

  17. I love regular Mountain Dew and Diet Mountain Dew, but I tried two different flavors (Baja Blast and one other) of the Taco Bell freezes and I thought they were just dreadfully awful! I had to spit them out! I couldn't decide if they tasted more like soap or cough medicine.

Trackbacks

  1. [...] Mountain Dew LiveWire (Summer 2003, eventually becoming a standard product in Summer 2004), and Mountain Dew Baja Blast (Summer 2004 to present, however only available at Taco Bell). The Dew brand has also been used to [...]

  2. [...] that he was the author of the Electrocution story. On January 24, 2006 he posted a story about Mountain Dew Baja Blast soon to be available in bottles. (Baja Blast is only available in fountain form, exclusively at [...]

  3. [...] some oddly entrancing quality about Mountain Dew’s blue lime-flavored product, apparently it was chemically formulated and developed to serve as a nice complement to Taco Bell’s food. Taco Bell inked exclusive deals with Mountain Dew brand owner/ producer PepsiCo to ensure Baja [...]

  4. […] in 2004, Taco Bell debuted an exclusive Mountain Dew flavor, Mountain Dew Baja Blast. The taste has built quite a following, yet still can only be found in fountains at the fast food […]

  5. […] trip to taco bell because i wrote down brandon's order, which, mercifully, does not include a mountain dew baja blast, whatever that is (literally just got a stomach ache google image searching that). and just in […]

  6. […] first reviewed Mountain Dew Baja Blast when it was released 10 years ago in 2004. It was unique because the flavor was only available via […]

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