Review: Mountain Dew Baja Blast

Over the past few weeks, it's been confirmed that a new, limited-time Mountain Dew flavor would be arriving around Halloween (Mountain Dew Pitch Black). But that's not the only Dew news that's been happening. No sir!

Mountain Dew Baja Blast - Taco Bell Cup

This week another new flavor was rolled out exclusively at Taco Bell… Mountain Dew Baja Blast. This is being promoted as "A Tropical Lime Storm". Yes, a LIME-flavored Dew. Apparently, the lime taste is supposed to complement the pseudo-Mexican flavors that you partake when dining at a Taco Bell establishment.

Mountain Dew Baja Blast - Taco Bell Fountain

I made a "run for the border" to try this new beverage. It's available right out of the fountain, and Taco Bell has a lot of signage up showing the product combined with various value meals they offer. On the drive over I heard a few radio advertisements for the drink as well. If you follow the theming of the drink's official website, you can see that they are trying to associate this beverage with surfing, strong weather, and a tongue-in-cheek poke at beach films. You are greeted with the following textual buildup upon visiting:

Mountain Dew Baja Blast - Website Animation #1

Mountain Dew Baja Blast - Website Animation #2

Mountain Dew Baja Blast - Website Animation #3

Mountain Dew Baja Blast - Website Animation #4

Mountain Dew Baja Blast - Website Animation #5

Mountain Dew Baja Blast - Website Animation #6

Mountain Dew Baja Blast - Website Animation #7

Mountain Dew Baja Blast - Website Animation #8

Interestingly, the beverage is light blue-green. Not exactly the color direction I thought they would have gone. However, green was already taken with the flagship Dew, and any darker color might have been confused with the now discontinued Pepsi Blue (or 2002's limited-time 7-Eleven Slurpee flavor, Mountain Dew Blue Shock). It has a subtle margarita look, which is probably what they were going for in the first place.

Mountain Dew Baja Blast - Drink Color

I didn't order any food to go along with my Baja Blast; I wanted to test the beverage on its own merits. I liked Pepsi Blue a lot, however I think one of the biggest problems it had was that it didn't taste very good with any food… it was merely a stand-alone beverage. That's the basis I wanted to use to measure this new Dew.

Mountain Dew Baja Blast - Taco Bell Logo

After my first sip, my initial reaction was, "well… not what I expected." There is definitely a bitter kick to the drink, which I suppose is tied to the lime. However, this really didn't taste like lime at all.

Mountain Dew Baja Blast - Baja Blast Logo

In fact, it didn't really taste like a Dew at all. This might have been another case of Pepsi simply using the Mountain Dew brand to extend their lineup (just as Code Red and LiveWire seem to have questionable Dew associations). The beverage tasted very much like a melted Fla-Vor-Ice… you know, those frozen, fruity treats you suck out of a plastic tube wrapper.

Mountain Dew Baja Blast - Only at Taco Bell

Overall, it wasn't very good. Others may like it with their food, but by itself, it was not a winner for me. Oh well, that's part of the adventure in trying new soft drinks!


  1. Review: Mountain Dew Baja Blast –


  1. [...] Mountain Dew LiveWire (Summer 2003, eventually becoming a standard product in Summer 2004), and Mountain Dew Baja Blast (Summer 2004 to present, however only available at Taco Bell). The Dew brand has also been used to [...]

  2. [...] that he was the author of the Electrocution story. On January 24, 2006 he posted a story about Mountain Dew Baja Blast soon to be available in bottles. (Baja Blast is only available in fountain form, exclusively at [...]

  3. [...] some oddly entrancing quality about Mountain Dew’s blue lime-flavored product, apparently it was chemically formulated and developed to serve as a nice complement to Taco Bell’s food. Taco Bell inked exclusive deals with Mountain Dew brand owner/ producer PepsiCo to ensure Baja [...]

  4. […] in 2004, Taco Bell debuted an exclusive Mountain Dew flavor, Mountain Dew Baja Blast. The taste has built quite a following, yet still can only be found in fountains at the fast food […]

  5. […] trip to taco bell because i wrote down brandon's order, which, mercifully, does not include a mountain dew baja blast, whatever that is (literally just got a stomach ache google image searching that). and just in […]

  6. […] first reviewed Mountain Dew Baja Blast when it was released 10 years ago in 2004. It was unique because the flavor was only available via […]