Review: Ruby Red Squirt

The original Squirt rolled out in 1938, facing the Great Depression. A man named Herb Bishop came up with the idea of a soft drink that used less sugar. This drink seemed to "squirt" into your mouth, like a freshly squeezed grapefruit. Hence the name, Squirt.

Ruby Red Squirt

The drink took off during World War II because sugar was being rationed. Today, the Squirt brand is now owned by Dr Pepper/Seven Up, a subsidiary of Cadbury Schweppes in London, England.

I don't know when the Ruby Red flavor rolled out, but I can tell you this… it's good. Upon first opening this beverage, a sweet grapefruit smell emanated from the bottle. It has an attractive red color, just a tad bit lighter than Mountain Dew Code Red.

Drinking it, you realize that this is a uniquely different drink. It has nice bitter taste that you won't find in other fruit-oriented beverages. I don't like grapefruit as a fruit, but I did like this Ruby Red flavor. It actually reminded me a lot of Canfield's 50/50 soda. One other thing this drink has… a very high burp factor! You just can't help yourself. I had a similar experience with Sprite Remix Tropical when it came out last year.

If you can find Ruby Red Squirt (and it's a bit hard to track down), give it a try. It's something different that Coke and Pepsi can't offer.


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  1. [...] that video seem to indicate that it tastes a bit like Squirt. Hmmm, funny how there is already a Ruby Red Squirt [...]

  2. [...] which depending on your preferences, could be good or bad. This drink isn't as bitter or biting as Ruby Red Squirt, which is probably the drink I'd compare it to, though you could probably also pull Canfield's [...]

  3. [...] the redesign campaign, that new look has now made its way to Ruby Red Squirt, taking on the same style but with a red background. Previous Design: Ruby Red Squirt [...]

  4. [...] owned by Cadbury Schweppes. And for the most part, it's unique and rather good. Even it's sibling Ruby Red Squirt has favorable standing with us here at [...]