Review: Coca-Cola with Lime


In January, Coke announced that they would be rolling out a flavor extension of their flagship brand: Coca-Cola with Lime. (One month later, Pepsi announced they would come out with Pepsi Lime to battle Coke's new offering).

Coca-Cola with Lime

Recently, both makers had gone through the Lemon Battle (Pepsi Twist, Diet Coke with Lemon), the Vanilla Battle (Pepsi Vanilla, Vanilla Coke), and the Low-Carb Battle (Pepsi Edge, Coke C2). I guess it just made sense to add lime to the mix!

First in my market was Coca-Cola with Lime. The packaging is standard Coke, with the only deviations being a lime green cap and green coloring on Coke's famous "ribbon device" logo. They've also added an image of a lime to the packaging (just in case you didn't figure it out from the words "with Lime"!).

Coca-Cola with Lime - Comparison

Promo Version (left); Store Version (right)

Interestingly, the bottle I picked up differed slightly from the one featured in Coke's promotional advertising. The promo packaging features green lines at the top and bottom of the label to emphasize the lime aspect. However, in my store-bought version, those green lines are missing. Personally, I think the marketing of the lime flavoring would have been stronger and more distinctive had they kept the green lines. The bottle still looks too much like a regular bottle of Coke.

On the other hand, maybe it was a good idea to drop the green lines that promoted lime. Why? Because this drink doesn't taste much like lime at all. There is little to no flavor enhancement here. You can tell something is slightly different as you drink it, but lime… no, you'd never guess. The aftertaste is also unrewarding. I have a hard time believing that Coke spent a lot of time doing research and development on this flavor because it's a pretty poor showing.

You won't find me buying this drink again. It's falsely advertised as something new and different, but it's pretty much the same ole Coke!

Comments

  1. What the h-e-double-hockey-sticks happened to lime Coke?!? I had been fastasizing about its existence for years, and then it was a reality, only to disappear shortly after. I loved it, but I guess everybody else didn't, because they stopped making it.

  2. alleyrulez says:

    I LOVED this, I wish they would bring it back…

  3. I loved it too, bring it back

  4. This guy has no taste buds. There was a very distinct undertone of lime in Coke lime. I miss it, but I like to just add a squeeze of lime juice to my coke. it does the job

  5. I was looking forward tothe taste, but once i had some it gave me slight heart palputations….not sure if i was alergic to the lime or because it didnt mix well with my high blood preasure medications.

Trackbacks

  1. [...] there was Coke with Lime, there was Diet Coke with Lemon… which of course, was a direct response to Pepsi Twist. While [...]

  2. [...] all of their diet drinks with a certain image scheme. We've seen hints of this with Coke with Lime and Diet Coke with Lemon already. But now it's becoming far more obvious. Each of [...]

Speak Your Mind

*