http://www.bevreview.com/2005/03/29/review-mountain-dew-livewire-2/ Beverage reviews for the curious connoisseur Thu, 09 Feb 2012 05:24:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.bevreview.com/2005/03/29/review-mountain-dew-livewire-2/comment-page-1/#comment-100019 Review: Mountain Dew White Out » Smooth Citrus Mtn Dew DEWmocracy Flavor » BevReview.com Thu, 29 Apr 2010 01:48:36 +0000 http://www.bevreview.com/?p=158#comment-100019 [...] a large audience. Fine as a niche flavor, but does hit have the pull of a Mountain Dew Code Red or LiveWire? Probably [...] [...] a large audience. Fine as a niche flavor, but does hit have the pull of a Mountain Dew Code Red or LiveWire? Probably [...]

]]> http://www.bevreview.com/2005/03/29/review-mountain-dew-livewire-2/comment-page-1/#comment-99121 Commentary: DEWmocracy and Mountain Dew's online marketing » BevReview.com Thu, 22 Apr 2010 02:12:48 +0000 http://www.bevreview.com/?p=158#comment-99121 [...] In the end, you have 3 brand names (Voltage, Supernova, Revolution) which really mean nothing. They don't define a flavor or attribute, unlike say, Code Red or Pitch Black. They are generic placeholders for what will probably end up being a rather conservative choice in final flavor. But perhaps that's what the folks at Pepsi are really striving for in the end. They gave hyperfans some control over the experience, funneled that control into 3 seemingly preselected choices, and when the final vote anoints a winner, perhaps the actual name and flavor won't matter. Those invested in the process will purchase the product anyway because of their emotional involvement in the experience. It will probably have a big launch, then die off quick. Thus, I see the winning beverage being positioned as a "limited time" offering, which Pepsi has been quite fond of doing as of late (see Mountain Dew Game Fuel, Sierra Mist Lemon Squeeze, Pepsi Summer Mix, Pepsi Summer Mix, Mountain Dew Pitch Black, Mountain Dew Pitch Black II, Pepsi Holiday Spice, and Mountain Dew LiveWire… of course, LiveWire stuck around!) [...] [...] In the end, you have 3 brand names (Voltage, Supernova, Revolution) which really mean nothing. They don't define a flavor or attribute, unlike say, Code Red or Pitch Black. They are generic placeholders for what will probably end up being a rather conservative choice in final flavor. But perhaps that's what the folks at Pepsi are really striving for in the end. They gave hyperfans some control over the experience, funneled that control into 3 seemingly preselected choices, and when the final vote anoints a winner, perhaps the actual name and flavor won't matter. Those invested in the process will purchase the product anyway because of their emotional involvement in the experience. It will probably have a big launch, then die off quick. Thus, I see the winning beverage being positioned as a "limited time" offering, which Pepsi has been quite fond of doing as of late (see Mountain Dew Game Fuel, Sierra Mist Lemon Squeeze, Pepsi Summer Mix, Pepsi Summer Mix, Mountain Dew Pitch Black, Mountain Dew Pitch Black II, Pepsi Holiday Spice, and Mountain Dew LiveWire… of course, LiveWire stuck around!) [...]

]]> http://www.bevreview.com/2005/03/29/review-mountain-dew-livewire-2/comment-page-1/#comment-65010 Review: Mountain Dew Game Fuel Allliance Blue » World of Warcraft Mtn Dew wild fruit Alliance Blue soda » BevReview.com Tue, 16 Jun 2009 03:54:44 +0000 http://www.bevreview.com/?p=158#comment-65010 [...] Mountain Dew LiveWire (Summer 2003, full time in Summer 2004) [...] [...] Mountain Dew LiveWire (Summer 2003, full time in Summer 2004) [...]

]]> http://www.bevreview.com/2005/03/29/review-mountain-dew-livewire-2/comment-page-1/#comment-64552 Review: Mountain Dew Game Fuel Horde Red » World of Warcraft Mtn Dew citrus cherry Horde Red soda » BevReview.com Wed, 10 Jun 2009 03:44:05 +0000 http://www.bevreview.com/?p=158#comment-64552 [...] not overly cherry. A good correlation might be that Mountain Dew Game Fuel is to cherry soda what Mountain Dew LiveWire is to orange soda — in both cases, they seem like they'd be part of the same families, but [...] [...] not overly cherry. A good correlation might be that Mountain Dew Game Fuel is to cherry soda what Mountain Dew LiveWire is to orange soda — in both cases, they seem like they'd be part of the same families, but [...]

]]> http://www.bevreview.com/2005/03/29/review-mountain-dew-livewire-2/comment-page-1/#comment-64553 Review: Mountain Dew Game Fuel Horde Red » World of Warcraft Mtn Dew citrus cherry Horde Red soda » BevReview.com Wed, 10 Jun 2009 03:44:05 +0000 http://www.bevreview.com/?p=158#comment-64553 [...] not overly cherry. A good correlation might be that Mountain Dew Game Fuel is to cherry soda what Mountain Dew LiveWire is to orange soda — in both cases, they seem like they'd be part of the same families, but [...] [...] not overly cherry. A good correlation might be that Mountain Dew Game Fuel is to cherry soda what Mountain Dew LiveWire is to orange soda — in both cases, they seem like they'd be part of the same families, but [...]

]]> http://www.bevreview.com/2005/03/29/review-mountain-dew-livewire-2/comment-page-1/#comment-60647 Review: Mountain Dew Throwback » BevReview.com Tue, 21 Apr 2009 19:32:23 +0000 http://www.bevreview.com/?p=158#comment-60647 [...] Mountain Dew LiveWire [...] [...] Mountain Dew LiveWire [...]

]]> http://www.bevreview.com/2005/03/29/review-mountain-dew-livewire-2/comment-page-1/#comment-60200 Wanna win some FREE new Dew? » BevReview.com Wed, 15 Apr 2009 01:43:52 +0000 http://www.bevreview.com/?p=158#comment-60200 [...] Mountain Dew LiveWire [...] [...] Mountain Dew LiveWire [...]

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