Review: Coca-Cola Zero

During our travels in the Pacific Northwest, my wife and I found a bottle of Coke Zero at a gas station when we were putting gas in the rental car. This drink was announced back in March and it seems to be targeted at a male audience.

Coca-Cola Zero

Coca-Cola Zero

Unlike Diet Coke, which is sweetened with aspartame, Coke Zero is powered by both aspartame and acesulfame potassium (also known as Ace-K). This is in contrast to Coke's other "not officially diet but it really is" drink, Coke C2, which is sweetened by a mix of aspartame, sucralose, and Ace-K.

Zero Logo Detail

Zero Logo Detail

The packaging is very cool, in my opinion. I like the use of black and white colors, with just a highlight of dark red. The font style used for the word "Zero" is also innovative if you take a close look. The "Z" is very bold, but by the time you get to the "O" the weight of the letter is thin. Nice illusion there.

It should be noted that the formula for Coke Zero is a diet version of the Coke Classic formula, whereas the formula for Diet Coke is actually a diet version of New Coke/Coke II, thus there is a big difference in taste.

The drink smells like Coke, which is a good sign. Upon first taste, it was obvious this was a diet drink. It just has that "funny" taste that you associate with artificial sweeteners. That said, it's probably one of the best diet drinks I've tasted from Coke. Not too bad, though I'm still not a fan. Those who lean more towards diet colas will probably like Coke Zero quite a bit.

Update: Coca-Cola Zero was relaunched in the United States in early 2007, complete with revised black packaging.


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  1. [...] first reviewed Coca-Cola Zero back in June 2005. It was noted back then that "it's probably one of the best diet drinks I've [...]

  2. [...] PepsiCo pulls out the 1993 dance tune "What is Love" by Haddaway to promote Diet Pepsi Max. The commercial does a nice job to convey the primary attribute found in the soft drink, namely the increased caffeine and the inclusion of ginseng. The spot also does a nice job of continuing the marketing angle that Pepsi has been pushing with this beverage, namely that this "diet" drink isn't just for women, which situates it nicely against Coca-Cola Zero. [...]

  3. [...] wouldn't have made much sense. Still, it showcases just how far Coke Zero has come after its botched U.S. launch in those ugly white-labeled bottles back in [...]

  4. [...] renamed just Pepsi Max. (Let's not forget that Coke Zero also got a redesign — remember the original white packaging?). All this to say that in 2009, Pepsi seems to be in a position to throw a lot more "hail mary" [...]

  5. [...] babble, if you ask me. Let's look at this for what it really is. Dr Pepper Ten is their version of Coke Zero and Pepsi Max. It's pretty obvious. Zero and Max both use aspartame and acesulfame potassium [...]

  6. [...] result is diet soda marketed to regain the male market in black cans like Coca-Cola Zero (which originally was white) and Pepsi Max, or recently released silver can of Dr Pepper Ten, specifically marketed "It's Not [...]

  7. [...] they called "Red-Black-Silver" to denote their regular, Zero, and diet lines. Let's not forget that Coke Zero originally was released in white packaging here in the U.S., before eventually setting on the black color used today. Other companies, such as [...]

  8. [...] forward to 2005 when Coke Zero was introduced to the market and attempted to capture the fast-growing, health minded, "diet"-adverse demographic filled with [...]