Because Coke has nothing better to do this year than reintroduce the same tired brands over and over, they rolled out Diet Coke Sweetened with Splenda a few months ago (but first mentioned back in February). Talk about a mouthful of an official name!
Basically, it’s the Diet Coke formula, but they’ve replaced aspertame (probably best known as NutraSweet) with sucralose (marketed under the name Splenda). Most folks don’t know that another sweetener is also used in this product, acesulfame potassium (or Ace-K for short). It’s often marketed under the names Sunett and Sweet One. I guess “Diet Coke Sweetened with Splenda and Sunett or Sweet One” was too long of a title.
The packaging introduces a blue ribbon device to the Coke branding, with highlights of bright yellow, typically the color identified with Splenda (in contrast to the pink for Sweet’N Low and blue for Equal). I really like the look, though I still think all these new Coke spinoffs are going to confuse the customer.
The beverage smells very sweet. However, the taste is bad. Really bad. Granted, I don’t like diet soft drinks, so take my opinion with a grain of salt (Coke Zero is probably the best of this year’s low-calorie offerings). Diet Coke Sweetened with Splenda has a very bitter taste that comes across as extremely fake. But if you are used to this type of aftertaste, then you probably won’t notice it as much.
Personally, I think you’ll see this Diet Coke version become the “official” version of Diet Coke in the coming years, replacing the existing formula. Just a hunch.