Review: Mountain Dew Pitch Black II


Last year, the fifth brand extension of Mountain Dew was released, Mountain Dew Pitch Black. At the time, I wrote that the taste was "surprisingly good", "there is grape flavoring, though it is not what I was expecting", and "the grapeness is somewhat muted." It was a short-term beverage and did pretty well in the fall season.

And now it's back… kinda. Introducing Mountain Dew Pitch Black II!

Mountain Dew Pitch Black II

What's the difference in the sequel? A very pronounced sour aftertaste. The packaging claims "Part II: Back with a sour bite!" and describes the beverage as "a blast of grape flavor with a sour bite." In contrast, the original was described simply as "a blast of black grape."

Mountain Dew Pitch Black II - Detail

This new version has a similar color (purplish) and a nice grape smell. The packaging hasn't changed from the black/lime green/red/silver color scheme of 2004 either. Again, it seems Pepsi is emulating horror films and B-movies to tie in with the fall/Halloween timeframe of this drink. And it works, in my opinion.

Mountain Dew Pitch Black II - Detail

The new flavor actually tastes more like candy now. In fact, the grape flavoring is more pronounced, with the sour aftertaste reminding me of Nerds, Spree, or Sweet Tarts. Not a bad thing, just very different. And different is what I expect with a drink like this. I thought the original Pitch Black was a bit too bland.

Overall, I like the new formulation. It's a great brand extension when you consider that it's a limited time offering. And the addition of sour is very distinctive, adding something that was really missing from the original. I give it my recommendation!

Comments

  1. I miss Pitch Black II!! I wonder if it'll come back this Halloween season?

Trackbacks

  1. [...] (such as Pepsi Holiday Spice, the first-run of Mountain Dew LiveWire, Mountain Dew Pitch Black, and Mountain Dew Pitch Black II), Sierra Mist Cranberry Splash has no reference to "limited time" or "limited [...]

  2. [...] Mountain Dew Pitch Black II [...]

  3. [...] Game Fuel, Sierra Mist Lemon Squeeze, Pepsi Summer Mix, Pepsi Summer Mix, Mountain Dew Pitch Black, Mountain Dew Pitch Black II, Pepsi Holiday Spice, and Mountain Dew LiveWire… of course, LiveWire stuck [...]

  4. [...] across the country. Enough said. (If PepsiCo would just bring back Mountain Dew Pitch Black and Pitch Black 2, we could do away with all this DEWmocracy foolishness and actually get a good flavor — our [...]

  5. [...] Since it has been so long since we've tasted the original Pitch Black, it's hard to tell if there have been any formula changes, but our gut feeling is no. It's still got that grape-inflused, citrus flavor and is very sweet. The drink starts out with very little grape flavor, but that quickly shows up as it moves across your tongue, disappearing once again in the aftertaste. It's just enough of a light grape flavor to create an interesting combination, almost as if you took Mountain Dew and combined it with watered-down grape Kool-Aid. I still content that Pitch Black shares a lot of flavor similarities as Amy Energy Traction. On a side note, my wife slightly disappointed by the taste, as she was more of a fan of the sour-flavor found in Pitch Black II. [...]

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