Coming Soon: Mountain Dew MDX (Mountain Dew X)

Mountain Dew MDX - Official Image

DewWatch continues! Back in May we reported that Pepsi was test marketing a product under the name of “Mountain Dew X“. Cans were generic and silver. Many folks got to test it via a free signup. Later, samples showed up on eBay. Unfortunately, I never got a chance to check it out. Source: Now […]

Review: Vault


In December 2004, word started leaking that Coke was about to launch a new competitor to Mountain Dew (following up Surge and various Mello Yello relaunches). That product is called Vault, and it started being test marketed over the summer in Alabama, Michigan, North Carolina, South Carolina, Tennessee, and Virginia. It’s been important for Coke […]

Coming Soon: Dr Pepper Creame

Rumor Mill: Per conversations held at a convention and shared on a beverage industry message board, a new Dr Pepper line extension is on the horizon: Dr Pepper Creame.