Coming Soon: Coca-Cola Black Cherry Vanilla


Via Reuters:

Coca-Cola added that it plans to introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in the United States in January 2006.

I don’t think Coke has a clue when it comes to marketing niche flavors like this. Pepsi does a much better job. For example, look at the lame packaging for these new products:

Black Cherry Vanilla Coke - Official Image

Diet Black Cherry Vanilla Coke - Official Image

Is this really going to attract folks to try these flavors?