Coming Soon: Coca-Cola Black Cherry Vanilla
Nov 4th, 2005 by Steve
Via Reuters:
Coca-Cola added that it plans to introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in the United States in January 2006.
I don't think Coke has a clue when it comes to marketing niche flavors like this. Pepsi does a much better job. For example, look at the lame packaging for these new products:
Is this really going to attract folks to try these flavors?
[…] Announced back in November at the same time Coke discontinued Vanilla Coke. One look at the packaging of Coke Black Cherry Vanilla and you realize that they really didn't put much thought into this product. The labeling is so bland. It looks just like a normal bottle of Coke. […]