Coming Soon: Vault Zero
Nov 13th, 2005 by Steve
Vault is Coke's new "Mountain Dew killer"… which hasn't yet been rolled out nationally (should happen in early 2006). I reviewed it here.
It looks like Coke has some serious plans for it, as a "Vault Zero" drink as been spotted via sightings around the country.. So Diet Mountain Dew seems to be part of the battle now as well.
The Zero branding is consistent with Coke's other new diet products… Coke Zero and Diet Sprite Zero.
