It was obviously a public relations stunt aimed at getting some press for the alternative beverages company. "We are really excited about the limited test launch of our new flavored Turkey & Gravy beverage. This seasonal flavor allows us to enter a new market segment, the meal replacement market. The new flavor will also appeal to new consumers, those who prefers a savory type flavor to the traditional soda flavors," said their CEO at the time. At that point in time, Jones was primarily known for the unique photos on their labels and non-mainstream flavors. Turkey & Gravy changed all that.
And yes, by all accounts, the drink tasted vile. But that didn't stop it from showing up on eBay, often going for $50 a bottle. It became a part of holiday beverage lore! I never got a chance to taste in back then. Most folks didn't. But the legend of the Turkey & Gravy soda grew… and put Jones on the map.
One year later, in 2004, Jones capitalized on their marketing genius by releasing 4 other "food flavors" to go along with the seasonal Turkey & Gravy soda. They bundled all 5 drinks together in a Holiday Pack and sold it via their website… limited to a run of only 15,000 to inflate hype and the secondary market.
The 2nd year of Jones Holiday Sodas featured not only Turkey & Gravy, but also Cranberry Sauce, Green Bean Casserole, Mashed Potato & Butter, and Fruitcake. Profits from the crazy promotion were given to Toys for Tots.
Introducing the Jones Soda Holiday Pack for 2005… and this time, I got my hands on this new collection. This year, they actually released a national Holiday Pack (with proceeds benefiting St. Jude's Children's Research Center) and a regional Holiday Pack (again helping out the folks at Toys for Tots).
The national version of the Holiday Pack is exclusively available at Target, while the regional version is a little harder to come by. What flavors are on tap for 2005? The national version contains Turkey & Gravy, Brussels Sprout with Prosciutto, Cranberry Sauce, Wild Herb Stuffing, and Pumpkin Pie.
Meanwhile, those lucky enough to track down the regional edition can enjoy Turkey & Gravy, Broccoli Casserole, Smoked Salmon Paté, Corn on the Cob, and Pecan Pie.
Over the next few days, Amy and I will both be testing the flavors found in the national Holiday Pack. We'll post our reviews and reactions via this very special set of beverage reviews here on BevReview.com.
We hope you'll enjoy reading… because more likely than not, these things aren't going to taste very good! (Amy is so NOT looking forward to this)