Coming Soon: Coca-Cola BlaK
Dec 7th, 2005 by Steve
From Reuters:
Coke to launch coffee-infused Coke Blak in 2006
Wed Dec 7, 2005 7:55am ET143NEW YORK, Dec 7 (Reuters) - Coca-Cola Co. (KO.N: Quote, Profile, Research), the world's No. 1 soft drink company, on Wednesday said it will launch a coffee-infused soft drink called Coca-Cola Blak in various markets around the world in 2006.
The news of the launch came hours before Coke Chief Executive Neville Isdell was scheduled to address financial analysts and investors in New York.
The new drink, a combination of Coca-Cola Classic and coffee extracts, will be first launched in France in January before being rolled out in the United States and other markets during 2006.
A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched in April 2004 and contains half the sugar, calories and carbohydrates of regular colas. The formula for the new beverage is expected to vary based on local tastes.
Analysts have said one of the keys to the company's future is capturing more consumers who have moved away from sugary soft drinks to diet versions, or to healthier low- or no-calorie beverages.
[…] that in mind, you get the feeling right away the Coke is full of themselves. This drink was announced in late 2005 and was actually released in France back in January before the U.S. debut on April 3. It's […]