News: Carbonated Soft Drink = Sparkling Beverage
Feb 28th, 2007 by Steve
What the heck are "sparkling beverages"? Coke and Pepsi, actually.
Cola makers' semantic shift aims to refresh
Financial Times
By Andrew Ward in Atlanta
Updated: 11:12 p.m. CT Feb 23, 2007When Neville Isdell, chief executive of Coca-Cola, addressed investors following the group's fourth-quarter results last week, there was something missing.
Not once during the hour-long conference call did he use the words "carbonated soft drink", the industry term for the company's sweet, fizzy liquids.
Instead, Mr Isdell introduced a new description: "sparkling beverages".
The change in language is part of wider efforts by Coke and Pepsi to refresh the image of their flagship products, amid increasing competition from healthier, non-carbonated beverages.