Coming Soon: Tava


Like Diet Coke Plus, Pepsi is rolling out a soft drink with added vitamins and stuff like that.

However, they are branding it differently, creating the new brand of “Tava”. Also, it’s going to be something that Pepsi is calling a “sparkling beverage” rather than a soda, cola, soft drink, or pop.

Tava

Here’s some info about the upcoming drink:

From the International Herald Tribune:

Tava will contain vitamins B3, B6 and E, and chromium. Diet Coke Plus will contain niacin, vitamins B6 and B12, magnesium and zinc.

…Tava will be available to consumers this autumn; PepsiCo officials say they have not determined the price.

…Tava, the new drink, will be lightly carbonated and offer exotic flavors

From FoodProcessing.com:

Tava, a sparkling fruit drink, will feature four flavors: Brazilian Samba, Caribbean Calypso, Mediterranean Muse and Malaysian Satori. And it will include vitamins B, C, E and chromium. Tava is to be positioned as an adult soft drink with zero calories and no caffeine.