Last fall/winter, PepsiCo rolled out a very tasty line extension to Sierra Mist called Sierra Mist Cranberry Splash. It basically was a berry version of Sierra Mist that I thought actually tasted better than the flagship.
At the time, due to the positioning, I felt that the drink was perhaps ready for year-round rollout. My comments:
What’s interesting is that in all the marketing, this drink is pitched as a limited time thing. However, unlike other seasonal flavors previously offered by Pepsi (such as Pepsi Holiday Spice, the first-run of Mountain Dew LiveWire, Mountain Dew Pitch Black, and Mountain Dew Pitch Black II), Sierra Mist Cranberry Splash has no reference to “limited time” or “limited edition” on the actual labeling. In fact, there’s no “holiday” element at all on the package. One wonders if Pepsi has plans for this drink beyond the holidays.
Well, Cranberry Splash wasn’t rolled out as a fulltime line extension, but it is making a return in 2007!
It’s now being mentioned by various beverage insiders that Sierra Mist Cranberry Splash will be returning for the holidays… along with a diet version, Sierra Mist Free Cranberry Splash. Keep your eyes open!