Discontinued: Coca-Cola BlaK


When we reviewed Coca-Cola BlaK in April 2006, we noted the following:

In the mid 1990s, the big craze for soft drink companies was to combine their beverages with coffee. Thus we saw a ton of products with this odd combination: Pepsi Kona, Pepsi Cappuccino, Java Cola, Café Cola, and others (mostly in isolated test markets). The initiative failed miserably. Apparently, Coke never got the memo.

Coca-Cola BlaK

Well, it took a little over a year, but it appears that Coca-Cola finally figured out what everyone else already knew… cola/coffee drinks don't work. According to the Atlanta Journal-Constitution, Coke is pulling the plug on Coca-Cola BlaK here in the States.

Coke has discontinued U.S. sales of the blended Coca-Cola and coffee concoction it introduced 17 months ago in 8-ounce bottles wrapped in mocha-brown plastic, the company confirmed Thursday.

Coca-Cola spokesman Scott Williamson said the company's bottlers will continue making and selling Coca-Cola Blak until concentrate supplies run out. He said he didn't know how long that will take.

Sales are expected to continue in France and other counties overseas. The drink also is available in Canada.

Coke spent two years developing Coca-Cola Blak in hopes of making inroads into consumers' growing taste for coffee and a booming premium beverage market.

The company didn't announce the move; it was first reported in a trade newsletter, Beverage Digest.

Why the niche beverage didn't catch on, Coke won't say for sure.

But Coca-Cola Blak, which has sold for as much as $1.99 a bottle, may have been too pricey for its target consumer, described by a Coke marketing executive last year as the over-30 "savvy, sophisticated achiever."

Or maybe it was the taste.

"It is not for everyone," Coke marketing executive Katie Bayne told the Atlanta Journal-Constitution when the drink launched in April 2006. "It is an adult Cola taste."

You just hate to say "we told you so," but I think that's pretty obvious here.

Comments

  1. I commend Coke for trying. I would have preferred to have had the French version. As both a coffee and diet coke lover, I was excited to see this when it came out. I like the effervescence of soda and the taste of coffee, so naturally I thought the combination of the two could work. Rumor had it that Starbucks was working on a similar drink but never released it. I bet theirs would have been better since they would have come from the coffee side rather than from the cola side. Blak was too sweet and masked the coffee flavor. Hopefully someone out there someday will get this underappreciated flavor combo right. Or I might just have to move to France.

  2. I don't know what Coke was doing here. If you want your soda to sell, don't ridiculously overprice it. I liked Coke Blak when it came out, but that price-tag kept me from being a repeat buyer. I don't know who came up with the idea of a 4-pack with 8 oz bottles, but that was pretty stupid in my opinion. I'm used to 20 oz. bottles of soda, to have to pay for a 4-pack where 3.5 bottles equals the same amount of soda as 1 bottle of normal soda, it was very aggravating. I guess if I want my coffee cola fix, I'm going to have to mix it myself.

  3. Pepsi Kona was better.

  4. CorpHicks says:

    Personally, I loved the stuff. It was just too damn expensive for its own good.

  5. I truely loved Coke Blak. I never have soft drink, but this , I was completely addicted to it. I truely want them to bring it back. The price was rediculous, but it became my once a week must have.

  6. Basically, Coca-cola Blak was Coke's attempt at a Bibi Cafe, which is already hard enough to find. There used to also be Ernest Borgnine's Coffee Soda, and a 12-oz. bottle was $1.19, a real bargain, and a really good product–a sipping coke and coffee product, not a thirst-quencher–it was so 'thick' it was like a non-alcoholic version of Kahlua. Blak, Borgnine's coffee soda, Bibi-cafe–all are delicious over ice, I'm really upset I can't find any of these products any more.

  7. I missed coke blak UNTIL I started making it myself it will live on forever in my eyes. It's a crude recipe and super simple and affordable :) just get a bottle of cola any brand will do and some coffee. Brew the coffee and let it cool completely or mix with ice and pour in the cola then mix (add sugar if you want I dont I just use regular black coffee) and that's a crude version of Coke Blak :}

    So there you have it you can make a crude version of coke blak at home forever

  8. I loved it. Even used it for root beer floats. It was over priced but I so rarely dring soda of any kind, I would splurge on the blak. I'm trying to find a site where I can order it from Canada.

Trackbacks

  1. BevBoard says:

    Coke Blak discontinued……

    It will not be missed. The odd mixture of flavors from the aspartame, Ace-K, and Coke alone were enough to kill the drink. But then you figure out the insane pricing that Coke saddled it with. It w……

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