Coming Soon: Pomegranate 7Up
Nov 2nd, 2007 by Steve
Apparently, the idea of a holiday-themed beverage is finally catching on with most beverage producers… and we're not just talking the zaniness of the Jones Soda folks. In 2004, we saw Pepsi Holiday Spice, and just last Christmas Sierra Mist Cranberry Splash hit the market. Well, Cranberry Splash is back for 2007 (along with a new diet version), and this hasn't gone unnoticed by the other lemon-lime drink manufacturers.
Enter Cadbury Schweppes' 7Up brand and their announcement of the limited time rollout of Pomegranate 7Up. As we've already attested here on BevReview.com, drinks flavored with pomegranate aren't too bad… in fact, we've found them to be pretty good! I'm guessing they saw the success of Sierra Mist Cranberry Splash (and its return) and figured they needed to get in on this action.
Here's the press release announcing this new holiday flavor:
7UP Celebrates the Holidays With New Festive Pomegranate Flavor
For Limited Time Only, Pick Up Pomegranate 7UP NationwidePLANO, Texas, Nov. 1 /PRNewswire-FirstCall/ — Just in time for the holiday season, Cadbury Schweppes Americas Beverages (CSAB) introduces new Pomegranate 7UP, a perfect blend of natural Pomegranate flavor added to the crisp, refreshing lemon-lime taste of America's original UNCOLA.
"With its natural Pomegranate flavor and deep burgundy color, Pomegranate 7UP is a festive addition to the holiday season," said Matt Smith, 7UP brand director for Cadbury Schweppes Americas Beverages. "Pomegranate is one of the fastest growing flavors in beverages today, and Pomegranate 7UP makes a perfect primer for any holiday party."
Just like original 7UP, Pomegranate 7UP has 100% natural flavors and is caffeine free. This limited edition product, available in 2-liter bottles, will be on store shelves during the holiday season nationwide Nov. 1, 2007 through Jan. 31, 2008.
Since its introduction in 1929, the 7UP brand has remained true to its commitment to fresh lemon-lime flavors. 7UP pioneered the category as the iconic UNCOLA, then reformulated to include 100 percent natural flavors in 2006, and now introduces 7UP Pomegranate in time for the holidays.
It's interesting to note that the company now refers to the reformulated version of 7Up and this new limited edition as having "100 percent natural flavors". That's not what they were claiming when first announced.
2006: "Now 100% Natural"
Back then, the phrase was "100 percent natural ingredients," which based on my review, didn't really help the drink.
2007: "100% Natural Flavors"
Cadbury Schweppes was actually sued over this claim, given that the new version still contained high fructose corn syrup, which most folks will argue is not natural. Thus the change in description today.
I look forward to trying Pomegranate 7Up… I hope it's a nice addition to the limited edition Christmas flavors found in the marketplace.
[...] Pomegranate 7Up was first announced back in November, I got pretty excited, hoping that it was something in the same vein as Sierra Mist Cranberry [...]
I'm very pleased that your are bring pomegrante 7Up back. It 's much better than Sierra Mist Cranberry.I purchased dozen of bottles at the end of the season so I could still enjoy the great flavor.Of course I ran out of the soda and couldn't get it any where. Very upsetting .But, I'm very please and can't wait to see it in the stores so i can purchase it. I have always been a customer of 7 up and will always be. Thanks for a great tasting soda . Sorry it's only seasonal.
Bonnie Sedoti
I really loved this soda. I also bought many of the Diet pomegrate sodas here at the Ralphs in San Diego, Ca. Thank you so much for this soda I really would like if you bring it out. It was a favorite. Especially for my family. We don't drink alcohol so this was like a treat. We drank all of the 4 liters I had bought on Christmas day.
Thanks again for a great product! I will always buy 7up. My she rest in peace it was my mothers choice of drink.
Lillie Van