Apparently, the idea of a holiday-themed beverage is finally catching on with most beverage producers… and we’re not just talking the zaniness of the Jones Soda folks. In 2004, we saw Pepsi Holiday Spice, and just last Christmas Sierra Mist Cranberry Splash hit the market. Well, Cranberry Splash is back for 2007 (along with a new diet version), and this hasn’t gone unnoticed by the other lemon-lime drink manufacturers.
Enter Cadbury Schweppes’ 7Up brand and their announcement of the limited time rollout of Pomegranate 7Up. As we’ve already attested here on BevReview.com, drinks flavored with pomegranate aren’t too bad… in fact, we’ve found them to be pretty good! I’m guessing they saw the success of Sierra Mist Cranberry Splash (and its return) and figured they needed to get in on this action.
Here’s the press release announcing this new holiday flavor:
7UP Celebrates the Holidays With New Festive Pomegranate Flavor
For Limited Time Only, Pick Up Pomegranate 7UP Nationwide
PLANO, Texas, Nov. 1 /PRNewswire-FirstCall/ — Just in time for the holiday season, Cadbury Schweppes Americas Beverages (CSAB) introduces new Pomegranate 7UP, a perfect blend of natural Pomegranate flavor added to the crisp, refreshing lemon-lime taste of America’s original UNCOLA.
“With its natural Pomegranate flavor and deep burgundy color, Pomegranate 7UP is a festive addition to the holiday season,” said Matt Smith, 7UP brand director for Cadbury Schweppes Americas Beverages. “Pomegranate is one of the fastest growing flavors in beverages today, and Pomegranate 7UP makes a perfect primer for any holiday party.”
Just like original 7UP, Pomegranate 7UP has 100% natural flavors and is caffeine free. This limited edition product, available in 2-liter bottles, will be on store shelves during the holiday season nationwide Nov. 1, 2007 through Jan. 31, 2008.
Since its introduction in 1929, the 7UP brand has remained true to its commitment to fresh lemon-lime flavors. 7UP pioneered the category as the iconic UNCOLA, then reformulated to include 100 percent natural flavors in 2006, and now introduces 7UP Pomegranate in time for the holidays.
It’s interesting to note that the company now refers to the reformulated version of 7Up and this new limited edition as having “100 percent natural flavors”. That’s not what they were claiming when first announced.
Cadbury Schweppes was actually sued over this claim, given that the new version still contained high fructose corn syrup, which most folks will argue is not natural. Thus the change in description today.
I look forward to trying Pomegranate 7Up… I hope it’s a nice addition to the limited edition Christmas flavors found in the marketplace.