DEWmocracy is the name of a marketing initiative PepsiCo launched last November to promote their Mountain Dew brand. This online experience revolved around customers voting on the next flavor of Dew. Read more for full explanation, analysis, and commentary on the flavor selections and game experience.
Take the flavor experience of a root beer float and bottle it. That’s what A&W Float soda attempts to pull off. It’s an interesting innovation idea… and one that comes close, but misses. While it does use sugar and skim milk, the resulting taste is so artificial that you shouldn’t even bother. Great idea, horrible execution.
Red Bull is the granddaddy of energy drinks, having hit the U.S. market in 1997. It owns 42.6% share of the energy drink sector, yet for some reason doesn’t exactly taste very good. It’s bitter, somewhat berry-infused, and packs a ton of caffeine (9.64 mg/oz). But will it always be on top? What are your thoughts?
Tava is basically a fruit-flavored soft drink from Pepsi, marketed as a nutrient-enhanced sparkling beverage. The branding and design position it as a drink ideal for those living a health/wellness lifestyle, and the “0 calories, 0 sugar, 0 caffeine” seems to support that. For a diet drink sweetened with aspertame and Ace-K, the Mediterranean Fiesta flavor actually wasn’t too bad!
Hopping on the cane sugar bandwagon, Pepsi has announced a more “natural” version of their flagship cola beverage: Pepsi Raw. “Made from natural ingredients and containing no artificial preservatives, colors, flavorings or sweeteners,” it sounds great. Except that it’s debuting in the United Kingdom.
Just as Mountain Dew Code Red is the cherry-flavored version of the flagship brand, so is Amp Energy Overdrive to the original Amp Energy. This is an energy drink loaded with almost twice the caffeine of standard Mountain Dew, while also promoted as containing the head-scratching ingredient of “yerba mate”.