What’s the Super Bowl without commercials? And what’s an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?
Brand: Amp Energy
Title: “Jumper Cables”
The Amp Energy brand, owned by PepsiCo, is looking to really break out this year, namely with the NASCAR sponsorship of Dale Earnhardt Jr.’s #88 car, so it makes sense that it got Super Bowl visibility. This spot illustrates just how much of a “boost” the energy drink can give, as it provides its partaker the ability to jump start cars! Kinda gross and painful, if you ask me, but the point is well illustrated. (Please take note of the “Do Not Attempt” warning, however! )