Super Bowl Commercial: Coca-Cola – “It’s Mine”


What’s the Super Bowl without commercials? And what’s an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?

Brand: Coca-Cola
Title: “It’s Mine”
Agency: Wieden + Kennedy, Portland

Another installment in The Coca-Cola Company‘s “The Coke Side of Life” marketing campaign, this time with a spotlight on the Macy’s Thanksgiving Day Parade. Now, personally, I hate everything about Macy’s. But personal bitterness aside, I must admit that the use of the large inflated balloons was a nice touch in the commercial, featuring some animated characters as Underdog, Stewie from FOX’s Family Guy, and iconic Charlie Brown… winning, for a change!