Super Bowl Commercial: Coca-Cola - "It's Mine"
Feb 4th, 2008 by Steve
What's the Super Bowl without commercials? And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?
Brand: Coca-Cola
Title: "It's Mine"
Agency: Wieden + Kennedy, Portland
Another installment in The Coca-Cola Company's "The Coke Side of Life" marketing campaign, this time with a spotlight on the Macy's Thanksgiving Day Parade. Now, personally, I hate everything about Macy's. But personal bitterness aside, I must admit that the use of the large inflated balloons was a nice touch in the commercial, featuring some animated characters as Underdog, Stewie from FOX's Family Guy, and iconic Charlie Brown… winning, for a change!
[...] Coca-Cola - "It's Mine" It's been interesting to read the reviews of 2009 Coke commercials from this Super Bowl. Many commentators compared this year's lineup against this very commercial, which they still feel was well-executed and Super Bowl-worthy. That it stands the test of time is notable. Result? Success. [...]