Super Bowl Commercial: Coca-Cola - "Jinx"
Feb 4th, 2008 by Steve
What's the Super Bowl without commercials? And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?
Brand: Coca-Cola
Title: "Jinx"
Agency: Wieden + Kennedy, Portland
Another installment in The Coca-Cola Company's "The Coke Side of Life" marketing campaign, featuring former U.S. Senate Republican Bill Frist and Democratic political consultant James Carville. Apparently, Coke is so awesome that it brings folks of opposite ideologies together to enjoy such great things as sightseeing tours of Washington, D.C., Segway rides, Washington Wizards' NBA basketball games, and a glass Coke bottle that you can't actually find in stores.
[...] Coca-Cola - "Jinx" The election is over, so such a polarizing ad wouldn't work in 2009, but back in 2008 it made perfect sense. Result? Still, Coke was down North America by 2%, with only Coke Zero showing growth. The flagship seemed to struggle. Appropriate. [...]