What’s the Super Bowl without commercials? And what’s an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?
Brand: Diet Pepsi Max
Agency: BBDO, New York
PepsiCo pulls out the 1993 dance tune “What is Love” by Haddaway to promote Diet Pepsi Max. The commercial does a nice job to convey the primary attribute found in the soft drink, namely the increased caffeine and the inclusion of ginseng. The spot also does a nice job of continuing the marketing angle that Pepsi has been pushing with this beverage, namely that this “diet” drink isn’t just for women, which situates it nicely against Coca-Cola Zero.