What’s the Super Bowl without commercials? And what’s an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?
Brand: Gatorade G2
Title: “Derek Jeter Footsteps”
Agency: Element 79 Partners, Chicago
PepsiCo‘s sports drink of dominance, Gatorade, makes a Super Bowl appearance. This time, however, it’s the new low-calorie brand G2 that gets all the press. Of course, what the footsteps of the New York Yankees’ Derek Jeter and a field that “follows” you have to do with a low-cal version of Gatorade is beyond me.