Super Bowl Commercial: Gatorade G2 – "Derek Jeter Footsteps"

February 4, 2008 By 2 Comments

What's the Super Bowl without commercials? And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?

Brand: Gatorade G2
Title: "Derek Jeter Footsteps"
Agency: Element 79 Partners, Chicago

PepsiCo's sports drink of dominance, Gatorade, makes a Super Bowl appearance. This time, however, it's the new low-calorie brand G2 that gets all the press. Of course, what the footsteps of the New York Yankees' Derek Jeter and a field that "follows" you have to do with a low-cal version of Gatorade is beyond me.

Filed Under: Commercials, Gatorade, News, PepsiCo, Sports Drinks, Super Bowl

Trackbacks

  1. Super Bowl Commercials & Beverages: 2009 » Pittsburgh Steelers, Arizona Cardinals, Pepsi, Coke, SoBe, Gatorade » BevReview.com says:
    February 19, 2009 at 5:02 pm

    [...] Gatorade G2 – "Derek Jeter Footsteps" Gatorade G2 was to be the hot new low-calorie version of the iconic sports drink that would appeal to the masses. A year later, Pepsi admitted the launch "was not quite as successful as we think it could have been." They are now repositioning the drink back at athletes. Result? Poorly Executed. [...]

  2. Super Bowl Commercial: Gatorade - "Talking Heads" » Tiger Woods, Usain Bolt, Peyton Manning, Muhammad Ali, JabbaWockeez, Derek Jeter » BevReview.com says:
    February 26, 2009 at 11:11 pm

    [...] a rather underwhelming commercial last year with the product launch of G2, Gatorade returns with something more brand-oriented. This is [...]

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