Super Bowl Commercial: Gatorade G2 - "Derek Jeter Footsteps"
Feb 4th, 2008 by Steve
What's the Super Bowl without commercials? And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?
Brand: Gatorade G2
Title: "Derek Jeter Footsteps"
Agency: Element 79 Partners, Chicago
PepsiCo's sports drink of dominance, Gatorade, makes a Super Bowl appearance. This time, however, it's the new low-calorie brand G2 that gets all the press. Of course, what the footsteps of the New York Yankees' Derek Jeter and a field that "follows" you have to do with a low-cal version of Gatorade is beyond me.
[...] Gatorade G2 - "Derek Jeter Footsteps" Gatorade G2 was to be the hot new low-calorie version of the iconic sports drink that would appeal to the masses. A year later, Pepsi admitted the launch "was not quite as successful as we think it could have been." They are now repositioning the drink back at athletes. Result? Poorly Executed. [...]
[...] a rather underwhelming commercial last year with the product launch of G2, Gatorade returns with something more brand-oriented. This is [...]