Super Bowl Commercial: Gatorade – "Man's Best Friend"
Feb 4th, 2008 by Steve
What's the Super Bowl without commercials? And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?
Brand: Gatorade
Title: "Man's Best Friend"
Agency: Arnell Group
This commercial for PepsiCo's Gatorade doesn't really make a lot of sense… and is rather gross. So you have a dog drinking water out of a bowl for the whole spot… with the tagline "Gatorade. Life is Good" at the end. Huh?
Terrible. It's like they found an ad for something else and then just stuck a Gatorade logo on it.
[...] Gatorade – "Man's Best Friend" An amazingly stupid commercial showcasing a dog drinking water out of a bowl. It was done by Arnell Group, the same agency that brought us this year's amazingly stupid 3D SoBe commercial. After having sales slip in 2008, Pepsi is relaunching Gatorade with new branding, iconography, and ads from a different agency. Result? Failure. [...]