Super Bowl Commercial: Glacéau Vitaminwater – “Jockey”


What’s the Super Bowl without commercials? And what’s an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?

Brand: Glacéau Vitaminwater
Title: “Jockey”
Agency: Berlin Cameron United, New York

In May 2007, The Coca-Cola Company purchased Glacéau, makers of the popular nutrient-enhanced Vitaminwater. With Coke’s backing, this commercial featuring NBA star Shaquille O’Neal as a horseracing jockey tries to illustrate that with the right beverage in you, you can accomplish anything.