Super Bowl Commercial: Glacéau Vitaminwater – "Jockey"
Feb 4th, 2008 by Steve
What's the Super Bowl without commercials? And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?
Brand: Glacéau Vitaminwater
Title: "Jockey"
Agency: Berlin Cameron United, New York
In May 2007, The Coca-Cola Company purchased Glacéau, makers of the popular nutrient-enhanced Vitaminwater. With Coke's backing, this commercial featuring NBA star Shaquille O'Neal as a horseracing jockey tries to illustrate that with the right beverage in you, you can accomplish anything.
[...] This Super Bowl featured a showdown of the nutrient water brands, as Coke's Vitaminwater also made a commercial appearance. LifeWater also was the presenting sponsor of broadcaster FOX's halftime report. In any case, [...]
[...] Glacéau Vitaminwater – "Jockey" Coke had a solid 2008 in overall sales, though the only real growth they saw was in Coke Zero. Vitaminwater didn't return to the Super Bowl in 2009. Result? Unknown. [...]