Super Bowl Commercial: Pepsi - "Magnetic Attraction"
Feb 4th, 2008 by Steve
What's the Super Bowl without commercials? And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?
Brand: Pepsi
Title: "Magnetic Attraction"
Agency: BBDO, New York
PepsiCo revives their "Pepsi Stuff" marketing promotion though this spot with Justin Timberlake. The commercial emphasizes how every sip of Pepsi brings you closer to getting the stuff you want, like music (this time served up through Amazon's MP3 store), electronics, merchandise, and other Pepsi-branded items.
[...] Pepsi - "Magnetic Attraction" The reintroduction of Pepsi Stuff with Amazon MP3 downloads never really had the same appeal as the first iteration with Apple's iTunes. Add to that issues that retailers had with displays that showcased the Amazon brand (sensing that they were a competitor in the marketplace) and this promotion started hot, but in the public perception, fell flat. Result? Underwhelming. [...]