Super Bowl Commercial: SoBe LifeWater – “Thrillicious”


What’s the Super Bowl without commercials? And what’s an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?

Brand: SoBe LifeWater
Title: “Thrillicious”
Agency: Arnell Group

SoBe LifeWater, owned by PepsiCo, is a runner-up in the vitamin-enhanced, nutrient water product category. This Super Bowl featured a showdown of the nutrient water brands, as Coke’s Vitaminwater also made a commercial appearance. LifeWater also was the presenting sponsor of broadcaster FOX’s halftime report. In any case, Pepsi pulls out Michael Jackson’s 1984 hit, “Thriller”, in an odd combination of a female model and gyrating reptiles performing the iconic dance.