Super Bowl Commercial: SoBe LifeWater – "Thrillicious"
Feb 4th, 2008 by Steve
What's the Super Bowl without commercials? And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLII?
Brand: SoBe LifeWater
Title: "Thrillicious"
Agency: Arnell Group
SoBe LifeWater, owned by PepsiCo, is a runner-up in the vitamin-enhanced, nutrient water product category. This Super Bowl featured a showdown of the nutrient water brands, as Coke's Vitaminwater also made a commercial appearance. LifeWater also was the presenting sponsor of broadcaster FOX's halftime report. In any case, Pepsi pulls out Michael Jackson's 1984 hit, "Thriller", in an odd combination of a female model and gyrating reptiles performing the iconic dance.
[...] SoBe LifeWater – "Thrillicious" Trying to take on Coke's Glacéau Vitaminwater, this spot introduced a bottle design that was very similar to the Coke product. And it featured dancing lizards. 1 year later, Coke had solid financials, while SoBe is relaunching their brand and redesigning their products once again. Result? Failure. [...]