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	<title>Comments on: Commentary: DEWmocracy and Mountain Dew's online marketing</title>
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	<link>http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/</link>
	<description>Beverage reviews for the curious connoisseur</description>
	<pubDate>Wed, 17 Mar 2010 20:20:15 +0000</pubDate>
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		<title>By: Speculation: Diet Mtn Dew White Flash / Diet Mtn Dew Ultra Violet &#187; BevReview.com</title>
		<link>http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/comment-page-1/#comment-60709</link>
		<dc:creator>Speculation: Diet Mtn Dew White Flash / Diet Mtn Dew Ultra Violet &#187; BevReview.com</dc:creator>
		<pubDate>Wed, 22 Apr 2009 15:15:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/#comment-60709</guid>
		<description>[...] for various names of Mountain Dew products. Heck, back during last summer's DEWmocracy campaign, PepsiCo had 20+ Mountain Dew names trademarked before finally settling on Supernova, Revolution, and the ultimate winner, Voltage. So new names in [...]</description>
		<content:encoded><![CDATA[<p>[...] for various names of Mountain Dew products. Heck, back during last summer's DEWmocracy campaign, PepsiCo had 20+ Mountain Dew names trademarked before finally settling on Supernova, Revolution, and the ultimate winner, Voltage. So new names in [...]</p>
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		<title>By: Review: Mountain Dew Voltage &#187; BevReview.com</title>
		<link>http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/comment-page-1/#comment-58543</link>
		<dc:creator>Review: Mountain Dew Voltage &#187; BevReview.com</dc:creator>
		<pubDate>Wed, 18 Mar 2009 20:32:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/#comment-58543</guid>
		<description>[...] Mountain Dew Revolution, and Mountain Dew Voltage &#8212; all part of a marketing initiative called DEWmocracy, a pseudo-election "vote for the new Dew"-type promotion. It's time to take a look at the blue-hued [...]</description>
		<content:encoded><![CDATA[<p>[...] Mountain Dew Revolution, and Mountain Dew Voltage &#8212; all part of a marketing initiative called DEWmocracy, a pseudo-election "vote for the new Dew"-type promotion. It's time to take a look at the blue-hued [...]</p>
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		<title>By: Review: Mountain Dew Revolution &#187; BevReview.com</title>
		<link>http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/comment-page-1/#comment-58537</link>
		<dc:creator>Review: Mountain Dew Revolution &#187; BevReview.com</dc:creator>
		<pubDate>Wed, 18 Mar 2009 20:31:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/#comment-58537</guid>
		<description>[...] This summer they have rolled out three limited-edition Mountain Dew flavors as part of their DEWmocracy marketing initiative: Mountain Dew Supernova, Mountain Dew Voltage, and Mountain Dew Revolution. [...]</description>
		<content:encoded><![CDATA[<p>[...] This summer they have rolled out three limited-edition Mountain Dew flavors as part of their DEWmocracy marketing initiative: Mountain Dew Supernova, Mountain Dew Voltage, and Mountain Dew Revolution. [...]</p>
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		<title>By: Jones Soda Orange &#34;You Glad For Change&#34; Cola » Jones Soda Orange Cola limited edition labeling &#187; BevReview.com</title>
		<link>http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/comment-page-1/#comment-58528</link>
		<dc:creator>Jones Soda Orange &#34;You Glad For Change&#34; Cola » Jones Soda Orange Cola limited edition labeling &#187; BevReview.com</dc:creator>
		<pubDate>Wed, 18 Mar 2009 20:16:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/#comment-58528</guid>
		<description>[...] launched 4 candidate-themed labels for their new Pure Cane Cola &#8212; proving that Mountain Dew's DEWmocracy campaign wasn't alone in riding the coattails of voting. You bought bottles of soda with your [...]</description>
		<content:encoded><![CDATA[<p>[...] launched 4 candidate-themed labels for their new Pure Cane Cola &#8212; proving that Mountain Dew's DEWmocracy campaign wasn't alone in riding the coattails of voting. You bought bottles of soda with your [...]</p>
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		<title>By: Mtn Dew beverages based on World of Warcraft in two flavors: citrus cherry Horde Red and wild fruit Alliance Blue &#187; BevReview.com</title>
		<link>http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/comment-page-1/#comment-58526</link>
		<dc:creator>Mtn Dew beverages based on World of Warcraft in two flavors: citrus cherry Horde Red and wild fruit Alliance Blue &#187; BevReview.com</dc:creator>
		<pubDate>Wed, 18 Mar 2009 20:15:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/#comment-58526</guid>
		<description>[...] fruity, and contained a lot of energy drink-related elements? Is Alliance Blue a reincarnation of DEWmocracy loser candidate, Mountain Dew Revolution? That drink from last summer was described as "Dew infused [...]</description>
		<content:encoded><![CDATA[<p>[...] fruity, and contained a lot of energy drink-related elements? Is Alliance Blue a reincarnation of DEWmocracy loser candidate, Mountain Dew Revolution? That drink from last summer was described as "Dew infused [...]</p>
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		<title>By: Mountain Dew - Voltage : Coastal Surfing - North &#38; South America, Texas, &#38; Australian Surfing</title>
		<link>http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/comment-page-1/#comment-57832</link>
		<dc:creator>Mountain Dew - Voltage : Coastal Surfing - North &#38; South America, Texas, &#38; Australian Surfing</dc:creator>
		<pubDate>Thu, 05 Mar 2009 04:45:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/#comment-57832</guid>
		<description>[...] I could ramble on and give you additional details about the campaign, but this site does it quite [...]</description>
		<content:encoded><![CDATA[<p>[...] I could ramble on and give you additional details about the campaign, but this site does it quite [...]</p>
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		<title>By: social-creature &#187; what you could do if you were tropicana</title>
		<link>http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/comment-page-1/#comment-57598</link>
		<dc:creator>social-creature &#187; what you could do if you were tropicana</dc:creator>
		<pubDate>Fri, 27 Feb 2009 20:14:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/#comment-57598</guid>
		<description>[...] name, logo design, and so on. On top of all of this, the game/campaign had quite the storyline. As BevReview explains: Pepsi and ad agency WhittmanHart Interactive tapped into actor/director Forest Whitaker [...]</description>
		<content:encoded><![CDATA[<p>[...] name, logo design, and so on. On top of all of this, the game/campaign had quite the storyline. As BevReview explains: Pepsi and ad agency WhittmanHart Interactive tapped into actor/director Forest Whitaker [...]</p>
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		<title>By: Bottle designs revealed for Pepsi Throwback, Mountain Dew Throwback &#187; BevReview.com</title>
		<link>http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/comment-page-1/#comment-57080</link>
		<dc:creator>Bottle designs revealed for Pepsi Throwback, Mountain Dew Throwback &#187; BevReview.com</dc:creator>
		<pubDate>Thu, 19 Feb 2009 16:39:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/#comment-57080</guid>
		<description>[...] maintains its vertical 'swirl' pattern. We saw these being used heavily last summer with the "DEWmocracy 3"&#8230; Mountain Dew Supernova, Mountain Dew Revolution, and Mountain Dew Voltage (by the way, [...]</description>
		<content:encoded><![CDATA[<p>[...] maintains its vertical 'swirl' pattern. We saw these being used heavily last summer with the "DEWmocracy 3"&#8230; Mountain Dew Supernova, Mountain Dew Revolution, and Mountain Dew Voltage (by the way, [...]</p>
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		<title>By: Win free Mountain Dew stuff from BevReview.com! &#187; BevReview.com</title>
		<link>http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/comment-page-1/#comment-55860</link>
		<dc:creator>Win free Mountain Dew stuff from BevReview.com! &#187; BevReview.com</dc:creator>
		<pubDate>Mon, 26 Jan 2009 14:29:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/#comment-55860</guid>
		<description>[...] regular readers know, we've talked quite a bit about the DEWmocracy campaign from Pepsi, started late last year in the quest to select the next Mountain Dew [...]</description>
		<content:encoded><![CDATA[<p>[...] regular readers know, we've talked quite a bit about the DEWmocracy campaign from Pepsi, started late last year in the quest to select the next Mountain Dew [...]</p>
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		<title>By: Tiffany</title>
		<link>http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/comment-page-1/#comment-8637</link>
		<dc:creator>Tiffany</dc:creator>
		<pubDate>Sun, 22 Jun 2008 23:44:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/02/27/commentary-dewmocracy-and-mountain-dews-online-marketing/#comment-8637</guid>
		<description>do u know where i can find how many people voted for a certain mountain dew?</description>
		<content:encoded><![CDATA[<p>do u know where i can find how many people voted for a certain mountain dew?</p>
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