Squirt Citrus Power is a enjoyable citrus soda/energy drink hybrid. The increase in caffeine, addition of taurine and B vitamins, and unique grapefruit taste make this a nice addition to the market. The familiarity of the brand and intentional courting of the casual beverage fan could be very positive for this flavor extension.
Sierra Mist Undercover Orange is a creative limited edition that provides an orange flavor within a clear soft drink, much like Sprite Remix. The mandarin orange taste is considerably different from other orange sodas, though suffers from some of the negatives associated with HFCS and Sierra Mist in general. It’s a clever tie-in to the movie Get Smart and provides a much needed orange flavor to PepsiCo‘s lineup.