Review: Mountain Dew Voltage


There are three Mountain Dew flavors being released this summer — Mountain Dew Supernova, Mountain Dew Revolution, and Mountain Dew Voltage — all part of a marketing initiative called DEWmocracy, a pseudo-election "vote for the new Dew"-type promotion. It's time to take a look at the blue-hued Mountain Dew Voltage and how it stacks up!

Mountain Dew Voltage

Mountain Dew Voltage

The color of this drink can only be described as "nuclear blue"… kinda like the blue dye you use when you are coloring Easter eggs. What, did Pepsi hook up with PAAS or something? The label denotes the flavor of Mountain Dew Voltage as "Dew charged with Raspberry Citrus Flavor and Ginseng". I'd say it looks a little lighter than 2002's Pepsi Blue or Amp Energy Elevate.

Mountain Dew Voltage

Can you sense the voltage?

Like the other flavors that are part of the "DEWmocracy 3", the bottle sports a prominently black label, augmented by a Mountain Dew logo sitting on top of a rich blue/black color scheme (much like the Amp Energy Elevate can). The "Voltage" logo is a rhombus shape, similar to a diamond standing on its points. It's quite bold and appealing, in my opinion.

Dew Drinker Designed

Dew Drinker Designed

It's specifically noted that this flavor is "Dew Drinker Designed", which is a reference to the DEWmocracy campaign.

Only 1 flavor will remain...

Only 1 flavor will remain...

In Fall 2007, PepsiCo rolled out a "design your own Dew" initiative via online gaming and a social media-oriented storyline.

The Final 3: Voltage, Supernova, Revolution

The Final 3: Voltage, Supernova, Revolution (Source: Dewmocracy.com)

The result was out of all these combinations, 3 flavors rose to the top, to be featured during the summer of 2008 and voted on by fans. The winning vote getter would be the new Dew.

Online Poster

Online Poster

Encouraging promotion of your favorite flavor is done through campaign tools… graphical banners that can be placed on MySpace, Facebook, e-mail templates, or blogs, each with a distinct tracking code. That way, everyone who is registered as part of the DEWmocracy site can have metrics assigned to their participation. I'm not exactly sure how the "vote" will take place, but I would imagine that it has to do with these tools.

Ginseng?

Ginseng?

But enough about the marketing background. Let's talk taste! Mountain Dew Voltage is a berry-flavored Dew, inspired-but-not-exactly-like Pepsi Blue. It has a sweet aftertaste, which is probably where the citrus underpinnings are found. I found much similarity in taste to Amp Energy Elevate, with the "raspberry" flavor somewhat like Pepsi Summer Mix, granted without the colaness. Overall, it's not an awesome Dew, but it's a decent Dew. I found it far superior to Mountain Dew Supernova.

E-mail Template

E-mail Template

The official DEWmocracy website describes this beverage as follows:

You don't just taste the intensity, you practically feel it. In our world, voltage measures a charge of Raspberry Citrus with a closing burst of Ginseng, all blended to "Shock Your Senses." And after you've pulled yourself together, put that energy into our campaign tools and spread the word. That shock you felt up and down your spine? Mountain Dew® Voltage™.

I have to admire the copywriters… they know how to make this seem like a big deal.

Text of Campaign E-mail

Text of Campaign E-mail

If Mountain Dew Voltage were released on its own, it might have a chance of surviving. However, as a berry-flavored drink, it's just not that amazing, especially when compared to some of the previous Dew entries, such at Mountain Dew Pitch Black and Mountain Dew Baja Blast. Both of those flavors are/were far superior than what Voltage brings to the table, ginseng or not.

Virtual Bumper Sticker

Virtual Bumper Sticker

Let's take a look at what's inside Mountain Dew Voltage, shall we? It contains 4.55 mg/oz. of caffeine, which when aligned with original Mountain Dew at 4.5 mg/oz., is basically the same. For comparison, Coke's Vault has 5.83 mg/oz., while the limited-time Mountain Dew Game Fuel came in at 6.0 mg/oz. Ginseng should add an extra punch, but basically, it's a standard caffeine-based Dew with a non-outstanding flavor.

Voltage as represented online

Voltage as represented online

One 20 oz. bottle of Voltage is packed with 290 calories, 105 mg of sodium, and 76 g of sugars. It breaks down to 2.5 servings of 8 oz. per bottle.

Web Badge

Web Badge

A full ingredient list is as follows:

Mountain Dew Voltage
Carbonated water, high fructose corn syrup, natural flavor, citric acid, sodium benzoate (preserves freshness), caffeine, sodium citrate, gum arabic, calcium disodium EDTA (to protect flavor), brominated vegetable oil, panax ginseng root extract, Blue 1, Red 40

To recap, Mountain Dew Voltage is a decent-flavored berry Dew. Not horrible. Not amazing. It's chemical makeup is pretty much the same as the other "DEWmocracy 3", meaning that it's nothing more than a drink built on cookie-cutter promotion, not by market demand.

Comments

  1. Review: Mountain Dew Voltage – Raspberry citrus flavored Mtn Dew – BevReview.com
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Trackbacks

  1. BevBoard says:

    DEWmocracy Reviews!!!…

    My take on Mountain Dew Voltage… obviously a berry-flavored Mountain Dew, inspired-but-not-exactly-like Pepsi Blue. It has a sweet aftertaste, which is probably where the citrus underpinnings are fo……

  2. [...] last summer with the "DEWmocracy 3"… Mountain Dew Supernova, Mountain Dew Revolution, and Mountain Dew Voltage (by the way, Voltage won that [...]

  3. [...] Mountain Dew flavors as part of their DEWmocracy marketing initiative: Mountain Dew Supernova, Mountain Dew Voltage, and Mountain Dew Revolution. Let's take a look at the last one mentioned there, the light blue [...]

  4. [...] has released the first of 3 "finalists" to be the next Mountain Dew flavor: Mountain Dew Supernova, Mountain Dew Voltage, and Mountain Dew Revolution. Let's take a look at Mountain Dew [...]

  5. [...] October we gave away from nifty Mountain Dew stuff to celebrate Mountain Dew Voltage winning the big DEWmocracy [...]

  6. [...] contest to give away 3 Mountain Dew Voltage "Prize Packs". This prize consisted of 3 bottles of new Mountain Dew Voltage PLUS a black Dew Voltage T-shirt. Voltage [...]

  7. [...] was 3 flavors deployed in Summer 2008 — Mountain Dew Supernova, Mountain Dew Revolution, and Mountain Dew Voltage — and placed to a vote by fans, with Voltage winning in August 2008 (personally, we still [...]

  8. [...] determine which of the 3 will become a permanent flavor. In the last DEWmocracy vote (Summer 2008), Mountain Dew Voltage prevailed over Mountain Dew Supernova and Mountain Dew Revolution. If you are curious about how the [...]

  9. [...] a regular part of the Dew lineup. This is just like the last DEWmocracy vote (Summer 2008), where Mountain Dew Voltage prevailed over Mountain Dew Supernova and Mountain Dew [...]

  10. [...] a regular part of the Dew lineup. This is just like the last DEWmocracy vote (Summer 2008), where Mountain Dew Voltage prevailed over Mountain Dew Supernova and Mountain Dew [...]

  11. [...] with. First is Diet Mountain Dew Voltage, the sugar-free version of the first DEWmocracy winner and current Dew flavor. The competition is Diet Mountain Dew Supernova, whose HFCS-sweetened version lost the first [...]

  12. [...] flavor, I really didn't detect a melon influence at all." We liked it the least when compared to Voltage (which eventually won) and Revolution. FanDEWmonium website(Source: [...]

  13. [...] The drink itself is dark purplish-blue in color, but more vivid than what we found in Mountain Dew Pitch Black. Like more Dew drinks that are colored blue, we can thank our friends Red 40 and Blue 1 for their food dye contributions. The scent is berry-oriented, but weaker than what you'd find in Mountain Dew Voltage. [...]