Comments on: News: Pepsi redesigning logo, products

By: Jack

Jack — Thu, 29 Oct 2009 03:56:53 +0000

Considering how much Pepsi has donated to the Obama campaign, combined with their blatant "return to the '70s" blaxploitation campaign earlier this year, I would say the company is leaving no confusion about their political leanings. Personally, I think the new logo looks too similar to the Obama campaign logo and I have not purchased ANY Pepsi products since this crap started.

Furthermore, if that is how they want to vote, that is their right. But don't try to subliminally influence the public any more than you already have.

By: Super Bowl Commercials & Beverages: 2009 » Pittsburgh Steelers, Arizona Cardinals, Pepsi, Coke, SoBe, Gatorade » BevReview.com

Wed, 18 Mar 2009 20:18:00 +0000

[...] Pepsi Max is relaunched on the big stage as Pepsi Max, a diet drink for men. Will this relaunched product — with new logo, name, and positioning — [...]

By: Super Bowl Commercial: Pepsi - "Refresh Anthem" » Bob Dylan, Will.i.am, Refresh Everything » BevReview.com

Mon, 16 Mar 2009 17:52:12 +0000

[...] of their main brands including Pepsi, Gatorade, SoBe, and Tropicana. This started is the announcement of a logo change, which met a lot of backlash across the web. Not many folks were convinced when more of the design [...]

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Coming Soon: Sierra Mist Ruby Splash » BevReview.com — Sat, 14 Mar 2009 17:19:17 +0000

[...] for their beverage division, a lot of changes went into motion. One of those initiatives was the Pepsi logo redesign. However, some new products were mentioned as well. One of those, as reported by Brandweek, was [...]

By: News: Gatorade Super Bowl Champs Bottles » BevReview.com

News: Gatorade Super Bowl Champs Bottles » BevReview.com — Thu, 05 Mar 2009 19:48:56 +0000

[...] the Super Bowl XLIII team names, Arizona Cardinals or Pittsburgh Steelers. And as much flack as Pepsi's logo redesign binge had, I must say that the Gatorade approach is growing on [...]

By: Feef

Feef — Wed, 18 Feb 2009 19:05:47 +0000

I don't think the silver label on the diet pepsi goes well with the brown color of the cola. I'm drinking it now and I feel like this diet pepsi tastes worse than the one I got out of the machine yesterday….

By: BevReview.com » Blog Archive » News: New Pepsi Logo discovered

BevReview.com » Blog Archive » News: New Pepsi Logo discovered — Mon, 10 Nov 2008 22:54:26 +0000

[...] would appear that the buzz around Pepsi radically redesigning their logos keeps building… and the reaction for the most part has been [...]

By: Pedro Rocha

Pedro Rocha — Tue, 21 Oct 2008 11:23:45 +0000

Well… What does this change signal? A different atittude, a different business model, a different product? It's seems rather irrelevant…

My take on this one: http://willitbrand.blogspot.com/2008/10/pepsi-smile.html

By: DigitalBenjamin

DigitalBenjamin — Wed, 15 Oct 2008 14:11:42 +0000

Not a bad idea for the new Pepsi logo, but IMHO it's poor execution. I would never have seen/felt a "smile" in the logo w/o you telling me. The smile also seems to be rotated too much in a counter clockwise direction.

If they want a warmer more friendly logo, I'm ok with that (as long is it still had ties to the original). But they need better execution.

(thoughts from a designer that no one prob. cares about)

By: Karl Bastian

Karl Bastian — Wed, 15 Oct 2008 01:19:20 +0000

on a positive note, I do like Coke Zero (its been my main Dew alternative) as for Pepsi Max that is one good change you mention above, as I don't like buying something that says "Diet" and im probably not the only one. so just Pepsi Max I'd be more likely to try. but it won't increase their sales if I just buy a Max instead of a Dew. so sales would be exactly the same.