News: New Pepsi Logo discovered
Oct 22nd, 2008 by Steve
It would appear that the buzz around Pepsi radically redesigning their logos keeps building… and the reaction for the most part has been negative.
(Source: uspto.gov)
The folks over corporate identity/branding blog Brand New uncovered filings with the United States Patent and Trademark Office's Trademark Electronic Search System showing submitted designs for many of Pepsi's new identities, including Pepsi, Diet Pepsi, Pepsi Max, Mountain Dew, and Gatorade.
Go take a look at the new designs and tell us what you think!
(Source: uspto.gov)
(Source: uspto.gov)
(Source: uspto.gov)
(Source: uspto.gov)
(Source: uspto.gov)
(Source: uspto.gov)
(Source: uspto.gov)
(Source: uspto.gov)
I think I vomited a little.
I guess its ok. It looks very modern very appealing. its just…its just not pepsi. Lets just look at it this way, it could be worse. They could have changed the formula too.
3/5
OMG OMG OMG! I changed my mind! MTN DEW? WTF! That is the ugliest thing I have ever seen! A 3 year old could make a better logo. It looks like a knock-off of Mountain dew. Well I guess its time to say, goodbye Pepsi!
It looks very similar to a campaign symbol. Or, almost the girl scout logo – a girl with red and blue hair.
Why do i think it looks like a pregnant person? Maybe because I just found out (five minutes ago!) a friend of mine is pregnant, and i have it on my mind.
I would have loved to have been at the meeting where they gave the thumbs up to these loser designs – except I kind of like the gatorade one! Do you think the fonts are supposed to be retro? Talk about boring! I hope my dad doesn't see these! He's been a pepsi fan for 65 years!
Not digging Gatorade or Mtn Dew (looks too 80s). the 'e' in Pepsi needs more of a squiggle. Also why does each pepsi drink have a different logo of the swirl?
The new logos are ugly. They look boring. I shall stay away from Pepsi forever (unless they come w/ something new). I give these new ones a 0/5.
New Pepsi logos look great! For those who don't get it…well, no surprise. Never underestimate the stupidity of the American public! The logos are truly go forward thinking… connects like Apple and Nike with the i – generation. It's the Pepsi Pod… ; )
Notice how each pepsi brand has a slightly different logo? Not sure if that' interesting and strategic or just very bad branding…
You just don't get it. Regular white stripe for regular Pepsi, slimmer for diet and bolder for max. Pretty clever.
mmmmmmmmmmm tempting
If things don't change they run the risk of becoming stagnant. I think they look fine. I like the idea behind the Sierra Mist logo, very clever, but it hurts my eyes to look at it. The "change" ties in with the political climate. In four (or eight) more years Pepsi might want to go back to their original logo to celebrate the "remember when…" days.
http://tess2.uspto.gov/bin/showfield?f=doc&state=i36v77.14.2
Looks like they changed their mind on the Dew logo, but kept the MTN abbrev. Search uspto.gov for MTN DEW
i think this is pepsi's "new coke" moment. i won't be surprised if they switch back to a more traditional "globe" within a year or less. it just makes no sense to change one of the most famous logos in the world so drastically.
This looks too much like the Obama campaign logo. Who influenced who? They should keep rolling with that theme and have a new slogan to go with it. "You're under the spell, now you can drink the Kool-Aid!"
[...] Pepsi lays it on heavy in promoting their new logo, one avenue they chose for marketing was via product placement ads during NBC's Saturday Night Live [...]
Leave it to the geniuses in marketing to completely butcher a classic design, simply for the sake of change. My guess is that the few positive comments posted here were left by the first year design student at Pepsi (read Marketing Exec) who came up with the idea. Love the MTN DEW logo, though. Must be for people with an attention span too short to pronounce the word Mountain. Idiocracy inches ever closer.
[...] which we saw with the patent office submission — which seemed to be the same font used in the controversial new Pepsi logo — PepsiCo has gone with more of a cartoony, upper-case font to denote "Throwback" under the [...]
[...] trademark name were filed (November 11, 2008 for Mountain Dew Throwback; December 3, 2008 for the new logo spelling of "Mtn Dew", Mtn Dew Throwback). Like the Pepsi logos, the Mountain Dew Throwback logo was filed on January 9 [...]
Pepsi has completely lost it's branding. And the Sierra Mist makes me think I have cataracts
[...] ads, Pepsi runs this Pepsuber spoof during the Super Bowl as part of their introduction of a new logo and slogan, "Refresh [...]
[...] rest of the blue background by a baby blue shadow. The dark blue color seems to be on par with the same blue used in the Pepsi logo redesign. (Source: Pepsi-Cola North America [...]
[...] Live. These ads featuring Will Forte's spoof on the 80s show MacGyver also were promotions for Pepsi's new logo and slogan, "Refresh [...]
[...] preview of Pepsi Natural. It's a monochromatic design, with different shades of tan denoting the new Pepsi logo. The same Pepsi font is used to spell the word "Natural" next to the leaf pattern. Towards the [...]
[...] these new versions of Mountain Dew Game Fuel feature the revised spelling of Mountain Dew, i.e. Mtn Dew, launched as part of Pepsi's controversial rebranding campaign. I note this because other new Dew [...]
[...] new drink is clear, coming in packaging that sports the new Sierra Mist logo. This logo denotes a "misty" fade on the phrase "Mist", while pulling the green, white, and yellow [...]
[...] change, which met a lot of backlash across the web. Not many folks were convinced when more of the design executions were leaked, including new looks for Pepsi, Diet Pepsi, Diet Pepsi Max, Mountain Dew, Sierra Mist, and [...]
[...] repositioning of Gatorade around the "G" tagline through a series of "Manifesto" ads. It's part of Pepsi's "reinvention" of brands including Pepsi, Mountain Dew, Sierra Mist, and yes, [...]
[...] and Kosher Caffeine Free Pepsi. Last weekend I came upon a 6-pack of Kosher Pepsi styled with the new Pepsi logo, so I thought it would be a good chance to take a closer look. Kosher for Passover [...]
[...] of Pepsi Natural, the annual hunt for Kosher for Passover Pepsi, and the continued distain for Pepsi's new logo, and frankly, it's been a busy few months for the red-and-white Globe! Love the taste, hate the [...]
[...] and can designs are quite different as well. As you will recall, PepsiCo went through massive logo redesigns across their brands recently, including changing the official spelling of Mountain Dew to simply [...]
i want pepsico to change thier pepsi and mountain dew
and sierra mist logo
naby in 4 or 7 or 5 years the origanl logos wil be back
[...] Mist is the first flavor extension to roll out with the new Sierra Mist logo that Pepsi introduced when they basically did a redesign of their entire portfolio. The new Mist [...]
Love the new Pepsi Logo's
Love the MtnDew as well.
& I'm not a 1st year design student.
The only reason people don't like the new logo, is because no one likes change. It was time for Pepsi to change, and I'm glad they did.
The old Pepsi logo came with the stigma of an overweight, pimply, greasy haired man, who made less the 40,000 a year.
The new, has an avg weight, clean, showered, above 100,000 a year persona.
Coke is a classic, not Pepsi.
The new mountain dew has also taken on a less childish, in your face yelling approach. That's why I like.
[...] to be tied to "White Flash" or "Ultra Violet". Finally, these names are only registered under the new logo way of spelling Mountain Dew, i.e. Mtn [...]
[...] an innovative play for PepsiCo, giving them some nice branding with the orange background and the new "G" Gatorade logo there to be seen on television. In addition, it provided quick access to multiple flavors and [...]
When will the new logo of pepsi in Europe????
[...] is the first Mountain Dew spinoff flavor to use the new "Mtn Dew" spelling noted in the revised logo. This is curious because since that name spelling change, we've [...]
[...] Horde Red, this Mountain Dew flavor features the new "Mtn Dew" spelling noted in the revised logo. As I mentioned previously, it's a curious inclusion given that [...]
All of these logos are really terrible. Who knows how much money Pepsi spent (wasted) to have these created by a "professional" design team. The Mountain Dew is the worst, my two year old could have done better with his crayons. They should go back to the 80s version for Mountain Dew. The Siera Mist can looks kind of creepy with the old tree in the background and it's harder to read. And to those who say that we don't get it…you're crazy. We get it, these are ugly, but beauty is in the eye of the beholder I suppose.
???? Dont know what the hype is all about……Im overseas, and we still get the xmas cans from last year……so maybe in a year or so we will be seeing the new lable…..as long as the taste is the same…. no problems here!
All UGLY – Just bring back the ones they used in the 70's, those were good ones. And bring back glass bottles, these plastic bottles are bad for your health with all the chemicals they contain.
Are you people suffering from mental problems? It's just a label i could care less if it had a turd on the labeling of mountain dew i would still buy it! i love pepsi products and no matter the labeling i will still buy the same amount each week as i do now! Pepsi Rocks!
LOL I was drinking a Diet Pepsi while I was reading this. I Hadn't noticed the change. It says Diet Pepsi GHOST, I think it's cute. For all you complainers, Pepsi is the best so why worry about the can. Like it or switch to Coke, then you will realy have something to gripe about.
What difference does a picture make on a bottle? Its not like you drink the picture.
How many of you have nothing better to do than bemoan the change of a soft drink label. Don't like the package, don't by the product. I just stumbled on this, and am totally bewildered by the number of reasons being put out because of the marketing change.
Jeez, be lives for God's sake.
Actually, they're not really logos. The emblem is a guage as to what your ass will look like when you drink the product. Regular Pepsi has an average size white stripe, Diet Pepsi has a thin white stripe and Pepsi Max has this HUGE white stripe. Wonder what they put in that swill…bacon???
simplicity is beauty?what the heck………
who cares? there are alot more important issues and crisis in the world that could be looked at and debated upon. honestly.
Is it just me or do the new Pepsi logos all look like the OBAMA/BIDEN campaign logo got knocked on its side???
!!!!!!!!!HATE!!!!!!!!!!! The new logo. What were they thinking. I know logos evolve but this is just stupid. I have since stopped drinking Pepsi. I grew up with Pepsi, loved Pepsi, but when I pick up a can of this, it is not a Pepsi to me.
I think I will stick with my Smart Water from here on out. Not just because the stupid logo, but because Pepsi is unhealthy and makes us fat. You would think with all the contraversy surrounding sugary benerages and Soda taxes, they would have left the familiarity of the product alone for fear of loosing more customers. I guess people who peddle sugar water are now in a sticky situation of thier own doing.
WTF? Why do companies have to chance their signs ALL THE FRIGGIN' TIME?
I grew up in the '50's and '60's (what was called the "Pepsi-Generation") and the original logo was a Pepsi bottle cap. These new logos are
(1) A waste of valuable mone
(2) A waste of valuable time
(3) A waste of my precious time
When will these stupid companies learn that it's not the friggin' sign that makes a difference….it's the friggin' price! Coke, Pepsi, etc. used to cost 10 cents for a 8 ounce bottle and 15 cents for a 16 ounce bottle (not counting the cost of deposit). The deposit was added (3 cents for a 8 or 16 ounce bottle and 5 cents for a 22 ounce bottle (the BIG one back then). These bottles were taken back, washed, steralized reused again. Now you only see them in antique shops.
NOTE TO MANUFACTURERS: We (the buying public) don't give a rats ass about the logo, the type of container or any of the clever marketing ads. We care about the friggin' price…..that's all.
Next logo: Pepsi with NO stripe.
If you don't believe me, look up H & R Block's logos over the years. When one of the partners died, one of the letters (H or R) was removed…then when the other died, the other letter was removed. Now all you have is a friggin' block without the H & R.
Go figure
This is no secret new look- it's already on bottles.
Like everything else, Pepsi is changing with the times and that is NOT a good thing. What ever happened to ' simple ' times…good times. Times without cell phones,voice mails that rarely get answered, automated voice systems ( instead of people ) that are infuriating to deal with, jobs that must now be applied for online, which usually goes nowhere, instead of face to face with another person. This thing with pepsi is just another example of how automation will ultimately distroy us in the long run.
I have to agree with Mikau, what were the marketing people thinking when decided to have their new logo look like that of a political campaign design. I have always been a pepsi drinker, don't like coke, wish more restaurants had pepsi as a drink selection. I'm all for change, but lets be realistic, are you really changing to make pepsi stand out, or are you changing to follow along politically?
Who really cares? I mean by now we all know what Pepsi tastes like. I mean, we're buying the bottle for its contents not how pretty the bottle is. Seriously, even if they designed a bottle with with a big fat turd on it, we would still buy it because its "Pepsi". I don't think there is any need to change logo's at this point. The older ones looked just fine…
What's with the Pepsi max….can't go wrong with the original logo and red, white & blue. Not red, white & black. uggggh!
I think if you would stop drinking any drink because of the logo you are the stupid ones and the only person you are going to make suffer is you. The majority of the world, including me, have more important things to worry about, I don't know like the economy or health care and such.
I've tried the new Mountain Dew Throwback and I think that it tastes horrible. It left an aftertaste that is reminiscent of diet drinks. I personally like the old logos as well. Call me old fashioned or out of date I really don't care. Like the saying goes if it isn't broke don't fix it.
It is ugly….It looks like the obama logo.
Yet another issue blown way out of proportion. I couldn't care less what logo any company has.
You know pepsi is pepsi, simple and perfect, as the logo
desing is just simple but you look at and you say it…
its pepsi. and it's what you want to say just look at the
logo and people know you don't have to look againg..
it's perfect, mordern have style, has everyting…
The majority look ok to me. (Kind of like a variation on the current logo.) But whats up with the mountain dew? Were they just trying to save on printing, or trying to be hip? (For all the text messingers out there?)
i think the gatorade is the coolest innovation there.
I don't have a problem with it. It's like the auto industry alternating the base design for vehicles; for about seven years they have smooth, tapered corners and then they have sharpened edges. As long as they don't change the recipe I'm happy. What I DON'T like is KFC! That new grilled chicken isn't all that appealing and they must have thrown out nine of the "eleven different herbs and spices" because I can barely make out TWO of them!! Needless to say, I don't eat KFC anymore.
looks da same cant really tell the diff
the new Pepsi logo, with the big white "0" underneath it , gives me the idea that I would be drinking the Obama Kool aid…
NO THANK YOU…
may as well put the man's picture on the can as well…
what the heck man?? this is beginning to look like the old USSR with Stalin and Lennin's photos everywhere…
why dont you get someone older than 25 who has done something besides play with a computer their whole lives to actually THINK of a Logo?
or rather…. why change it at all??
I know this…. you do the Obama logo , I never drink Pepsi again.
and for the record… branding like MTN is exactly why the English Language is going to hell in a handbasket..
which Rapper is doing your branding?? it is obvious who you are marketing towards..
so long Pepsi!!!!
i personally will not buy your product anymore when it goes to a new and upgraded style, normally when a corporation does something like this the logo is not all that is changed. so i am not in the mood to experiment with your new set of drinks. i guess the extra little bit of ink that was used for the cans saved will now go into the pocket of the chief executive officers. i dont care to join in on paying you more.
Pepsi has failed to become dominant internationally and why? perhaps because their marketing is a little off… Mist means "manure" or "crap" in German… I'm sure some of the other names come across funky in other languages as well… good luck taking over coke's domain…
No wonder these new logos look so horrible, they were designed by the same idiots that did the failed rebranding of Tropicana.
yeah im gonna stop drinking pepsi because of the logo. Wow you people are nuts. You sound like a bunch od idiots.
First of all, I don't think that the logos look that bad. Second of all, some of these people that commented were like I guess I'm gonna have to stop drinking Pepsi…why in the world would you stop drinking Pepsi when that is the drink you like just because you think that the logo looks stupid, that is rediculous…I love my Mt Dew and will continue to drink it whether I like the logo or not.
WTF is wrong with you people, the designs look like a modern 80's design,so what if the 80's style is coming back they look modern and great.
The new logo of Pepsi is truly bad !!!
But the Red, White 'n Blue colors still means "I Love You" Pepsi !!!
But they can pull through it if they use my jingle for 'em to get more sales. Perhaps, the next thing they wanna do is copy the South Korean flag?
The new logos look great.
I would even say they're inspiring.
Makes me not only want Pepsi drinks but also to work for Pepisco.
What a creative place.
And since I haven't heard any news of Pepsico going bankprupt or getting obama handouts, they managed to create, tradmark and ultimately have leaked out these new designs for only, at most, a few billion $.
Breathtaking.
I hate the MTN DEW. my 4 yr. old could do better. I like the mist, and the pepsi logo. like how the white "wave "equals sugar. (thin wave for diet, thick wave for max) Don't like how it's close to Obama's Logo.
It looks like a take off of Obama's Logo.
If it "ain't broke – don't fix it"
Its looks like a "WHITE BOAT SAIL" against a "RED SKY" and flowing over "BLUE WATER"
Red Sky, White Cloth Sail over a blue water surface
DRINK COKE ….. PROBLEM SOLVED
Most people are not afraid of change {Jackie}. Thing is … if your going to change something …. change it for the better.
Also most of us don't make over 100,000 so you high class folk can go drink your bottled water. By the way I took a leak in the MTN. Springs.
Enjoy.
I wonder how much that cost them…lol…what a shame. They either need to get themselves a new graphic design house or hire new internal packaging design or fire the person who made the decision to go with this silliness…come on Pepsi, at least give us designers a chance to show you what the real world would do.
Most people are not afraid of change {Jackie}. Thing is … if your going to change something …. change it for the better.
Also most of us don't make over 100,000 so you high class folk can go drink your bottled water. By the way I took a leak in the MTN. Springs.
Enjoy.
REALLY REALLY HATE THE NEW LOOK ON ALL THE PRODUCTS!!!!!!!!!!!!
PLEASE CHANGE
I can't believe a simple design change has everyone's panties in a bunch. It's not like the logo affects the taste. It's not like a logo can make you like the drink more or less. If Pepsi wants to do well, maybe they should stop spending ridiculous amounts of money on stupid shit and try making their product TASTE better…..kinda like Coke. Rofl.
you drink it or don't drink it based on how it tastes, who cares what the logo looks like. For those of you that buy products based on the logo, then you get what you deserve.
Well, it looks like Pepsi screwed up agian . Those logo designs are horrible. May be you should look into a new advertising campaign or design team ASAP. or maybe even check with your consumers first..
I'm not too bothered by the new Pepsi logos but hate the MNT DEW and the misty Sierra Mist. I'd never stop drinking Pepsi because of a a logo but think they need to fire the ad co. and go back to the old logos we know and love. This one reminds me of Korean Air and the strange billboards with only a single word and the logo need to be ditched as well. Who is approving all these changes the past year? If it works don't fix it. It's like Ford discontinuing it's Taurus when it was the country's best selling auto.
Wow….I always drink what I do for what's INSIDE the bottle. Who cares what the outside looks like as long as you like the flavor.
I like it actually. People just freak out a lot.
PepsiCo laid off 3300 employees to finance this re-labelingnonsense.. guess changing the package hasn't changed consumers minds about what's "inside" the package, sales still falling.. they also had to change back to the old Tropicana labels because of uproar from Tropicana users.. great management decisions??.. just read that PepsiCo got whacked with a $1.26 Bil judgement in a lawsuit, they didn't even bother to show up in court to contest the lawsuit!!.. calling the management team incompetent would be generous!!
Pepsi's people have no common sense. A stupid logo does not sell your product …… the porduct sells itself. They can change the logo 100 times and it WILL NOT get people to by the product. Pop manufactures are pretty well screwed they days with their original products cause they can't change them or they'll lose what market share they do have. Companies need to come up with new flavors or products, because there is no were else / no one to sell their products too that they have not already been selling too for 50 years. Vending machine are already in schools, so unless they figure out how to trick "Mother's" into thinking pop is good for babies, they have no were to go. They could try going against the stupid health kick people and trick them into thinking pop is good for you. After all, we keep trying to live longer and longer, but what the hell for if you can't enjoy stuff that's "not good for you".
We like them. They are very minimalistic in nature and pop culture basic in design. The fact that they resemble Obamas logo is significant in that Pepsi's main market segment has always been the urban demographic, thusly they are extending the simplistic design idea and reaching out once again to the culture in which their profits remain constant. Having been a PIMM (Product Image Marketing Manager) for over 8 years, you can trust my information is correct. Although some of your "opinions" were interesting, you can rest assured that the factual information I listed herein is accurate and dependable.
I don't understand what the big deal is. So they changed the logo. So what? People are really gonna stop drinking Pepsi products because of how it looks? That's just stupid. Go ahead and drink Coke then. Good luck trying to find something to replace Mountain Dew. I don't care what it looks like as long as they don't mess with the actual drinks.
Why change something thats perfect.
Ok, so its a new logo, big deal! Whatever is inside the container is the same thing… so why is everyone so worried about something so stupid???? Dont you people have something better to worry about?! I guess people can complain about anything these days… hahahahaha!!!
That's still copying Korean flag
I think it's funny, and most people would think I'm wrong, but this is a multi-national corporation that shills a harmful (albeit tasty) beverage to our already health disadvantaged children. Why are so many of us worried about a logo?
okay for all the people that are dissing the logos that have a patent saying that a 3 year old can do better why dont just go get that 3 year old a patent for his drawling !!! I think they look cool ! so all people that dis them just lay off until you get that patent for your self!
The Sierra Mist logo is pretty good but the rest show a total lack of imagination. Ideally a logo should purvey a feeling. The only feeling these give is boredom. But then I drink mostly Coke anyway…..
I'm switching to Coke!
I don't understand the people's comments about never drinking pepsi again. If you are a true pepsi drinker you wouldn't change your drink just because of the can. I am a Diet Coke fan and they could paint the can to look like a big turd and I would still want to drink it. It's all about whats inside get over the change. We all need a little change sometime.
I think it looks to much like the Obama emblem. I guess their marketing of the drinks will go some what like the Obama administration. The fame will hold strong and they will sell plenty to the American people for about 6 months, then the people will see through it and notice there is to much sugar and not enough substance. I guess Pepsi will go the way of the other bankrupt companies in America. Oh, and bravo to Pepsi for using Obama's pet peacock (NBC) to peddle their new marketing strategy.
Love my pepsi.. don't care how the can looks.
Why change a good thing !! The cost of re-building brand identity has got to be ostronomical. It certainly can not compare to the lost sales. By the way what is G ? I can not find gatorade at the store now. Didn't the Pepsi fold learn anything from the Coke fiasco a few years ago.
I complained via email about the Pepsi Max change to Pepsi right after it came out. That was the first time I ever complained about a branding change. Yes, I still prefer Pepsi over Coca Cola products but disappointed that they chose the route they did. I thought maybe I would get used to it after several months…but no chance.
Well it's no wonder the economy is going the hell in a hand basket… I cant beleive that PepsiCo. actually paid an ungodly salary to some lamo who took maybe five minutes of their time to whip out these pathetic logos for their product. I would have figured that PepsiCo. would have more respect for their porducts than to jump on the illiterate band wagon and abbrevate product name i have to admit ..it's the most insulting fad going but it just falls in line like everything else in this nation …….charge more for less.
Ok really, what is the big deal? I like the new design. If you didn't notice, Doritos changed their look from the old 80's look to what it looks like now, and no one had a hissy fit over it.
pepsi products SUCK! so who cares!
Who pays for this,I wonder? This is why its cheaper to drink beer by the can or bottle. They have been playing with can and bottle design for the past 15 years and the price went up with it. After 20 years of diet PEPSI (if you can find it) my wife and I now drink diet SHASTA taste better and a whole lot cheaper.
Whats the difference??? There is barly a difference in the pepsi logo, the mt. dew logo looks okay with the rest of them.
The logo designed for use in the movie "Back To The Future" was so much better.
What is wrong with the old Pepsi logo? It is a classic logo. Classics never go out of style. That is what makes them classics.
Really does this matter to anyone at all? And if it really doesn't matter, then why do it?!
I'm sure the cost of the new logo will be passed on to US the consumer.
I'll drink tap water (unless they own that too!)
Well, Coke had thier folly in the 80's guess it is Pepsi's turn. (Y U K)
Did anyone read this far down the comments? Way to go if you did.
ha… their new logos are as bad as all pepsi stuff tastes LOL…. its time you give up pepsi and step a side for Coke to take over…. umm better taste, better looks and a real drink!!!
Ah…. what is the commotion about??
Obviously none of you drink Pepsi or read the post date! This post is from a year ago! Someone at Yahoo didn't realize their blunder because this logo has been around for quite a while now…. The mountain dew logo obviously got changed to its current design, this was a mockup the trademark the letters "Mtn Dew"!!!
the Mountain Dew logo stinks. I am not sure what Sierra Mist is thinking. Are we supposed to be scared? Very confusing. I don't mind the Pepsi logos too much. Since I am in the design and branding business, we encourage and welcome change!
umm aren't these logos like a year old now? why are people still talking about them like they're new?
That`s so stupid. They should let them as they are now, that`s tradition.
We already have these in Fresno. Hurrah for being a test-market city, I guess.
Not altogether ugly… just smacks of selling out! So trendy. Since when did fonts become trendy?
Oh, and RC Cola is the best.
Who really cares, it's not like they are changing their flavors.
Reminds me of the Girl Scouts of America's logo!
http://www.girlscouts.org/
If its not broken, DONT FIX IT! It will provide table talk, may cause a few to stop buying it, but they will be back quick! It will draw in new drinkers as well, and they to will go back to whatever they were drinking. In the end, they only waisted time and money- lotz of money. And more money will be spent on future advertising: this article and the internet will help to promote their new logo. $$$ out the window…
I'm lovin the new pepsi logo.
Definitely not liking the mnt. dew one they have here.
In my opinion this –> http://ui22.gamespot.com/533/mountaindewlogo_2.png is the best Mnt. Dew logo.
I like the gatorade. it's very bold and powerful
Not too sure about the Sierra Mist though…
Doesn't matter to me. I haven't touched a Pepsi in about 25 years.
hmmmmmmmmm…pretty nice
this is the most boring thing i have ever seen! Coke is a thousand times better. i get deperesed when i look at it
I laughed a little bit while looking at the Pepsi designs. They look like very rotund people. I saw someone doodle on them to add human features and it reminded me of that. Except it's looks like the regular logo looks fatter than the diet logo. :/
is it me?, or does anyone else think the new pepsi logo looks like a fat guy in blue jeans and a red shirt bending over to tie his shoes??? thats all i can see. PLEASE…bring back pepsi free with lemon.
as I dont eat the cans nor the labels, I cant say I care much about it.
I like the Pepsi. As long as it is easy to differentiate diet from regular I don't give a s_ _ _ what the logo looks like. And no other rational being would either.
I Sue have drank pespi for yrs please leave my pespi as pespi find something else to do and leave the cans the same and the great tast. and while I have your attention I ve always wanted to work for pespi in Urandale Iowa thank you I love the bottle pespi only find it now at the Mexican stores thank you sue weatherly
As a designer, I find their new logos pretty clever.
And I run into these sorts of chats fairly frequently as a designer with clients less-educated in design… where someone just doesn't "get" what we as designers are getting at.
Pepsi: Diet Pepsi contains a skinnier white area, which is a clever take on the whole idea of "diet." And the max bottle has good use of space, and a maximized dark area. I take it that's a representation of caffeine?
I am a Coke fan, not a Pepsi fan (though I sometimes drink it if that's all they have.)
Is it possible that if Pepsi did not exist until now, and that was their first and only logo, would people's perceptions would be different?
I think so.
the pepsi logo looks like a FAT belly with a red shirt and blue pants!! way to go pepsi!!!!!!
I drink Sierra Mist – I'm glad they left it alone
Who cares! Get a life! It is what's in the bottle not on the bottle.
It reminds me of the Always maxi pad logo.
It looks likes a copy of the Obama symbol. Is Pepsi trying to be like Obama or selling out to him?
Yep, does look like a campain logo. Do I drink it or vote for it? Obama should get a percentage.
I love the new logos. Very old-school.
lol like it matters! They are terrible products for you trying to do anything in their power to doctor up what people are finding out about the ingredients in these products. Come on you cant really care what the wrapping on the outside of battery acid looks like can you? Seriously the products either sell themselves or not lol I still wont be buying them!
All sodas are crap!…. except hansons
I have always been a Pepsi drinker. I will not drink Coke but am not pleased with the new appearance. If it's not broken don't fix it!!!! Leave it alone!!! Maybe u should spend more time and attention getting competent staffing that doesn't cost you $1.26 Billion! Leave the good stuff alone, get rid of incompetent employees! Save $$$$ in turn trickles down & saves me $$. I like it!
I think if you make a change and spend all that money to change. First you should make it 3D effect by highlight and shadow. Have a command theme logo ranging in size is OK. that brands better and gives more knowledge of the maker of the brands. So everyone know this is a Pepsi. It seems the hide from image on different brands. That makes me think they are not confident. In the main Mark that started it all. Back grounds are Ok but today. People are really into symbolism and Codes because of resent books and moves. Follow that trend before any of you competition does. Hide some hidden messages in then tell a story of hidden symbols and make it an experience and more interesting. No one else does that they will follow you. Set it up in gray scale and like the US Passport make it have 2 or 3 symbols in one. Save money by keeping maybe Gray scale and one color on each. Or just gray scale and color can or bottle. So you can save while you become a trend setter and make Max all black like the Darth Vader ??? You know leader of the Empire. Maybe ask Apple computer team up. The X should be bigger and get rid of the dark trees in the blurred mist why blur your main word and Dark trees do not scream refreshing. Think about every drink brand and find a vertical partner and split the marketing cost. Under Armor maybe with Mountain Dew Voltage and make it look like it shocks or electric. Last make the Mist sweat. Gator Aid need chrome look and partner with Google the are Powerful in the add world. Google aid is the kind of aid the Gators needs. Who doesn't. The high priced athletes thing has will always be there. Spend your money with tech word it will be a bold statement and I will like to bet you stock will sore with the Tech stocks. Twinkle and Mountain Dew the Gamers love speed and Video Game is the Next Billboard. Next time you need vision. I'm just a email away. Trust me I will make you millions just share the wealth that will make you a history of millions. Have a cause and be a trend maker. They will follow. I can also give advise on how to distribute like the wind symbol of your brand. And of my long winded blog. the I don't have time to edit now.
I doesn't even look as GOOD as the Girl Scout logo, Saul Bass is turning over in his grave. B- work in the real world (but somebody got big bucks on the redesign).
i'll never buy pepsi again! how could they have done this? what kind of god allows this?
I agree that this is a waste of time and money. I also think thats it's not really original… I maybe a little old but and the memory isnt great but i think that it looks a lot like the now defunct ?regional? airline Blue Goose from the ' early '80's. Their logo was power/lt blue circle and goose shape on a white background, erriely similar (in my recollection) to the pepsi logo in RWB. Does anyone else remember this and think I'm right or am I crazy?
I have always been a Pepsi fan, but never could figure out why they ever left the old red, white, and blue logo that was so identifiable (early '80s and before). Unmistakably Pepsi. I mean, think about how basically the same red can and scripted logo has worked for Coca Cola all these years, even with the block letter "Coke" variation. These new Pepsi logos look pretty generic, not like a memorable icon.
Have to agree with a couple other posters….we noticed a year ago that the Pepsi logo had somehow mysteriously changed to look very similar to the Obama campaign logo. I like Pepsi over Coke but as a Republican I and my fellow conservative associates found it offensive that they were trying to ride the coat tails of a political campaign, let alone one that a decent chunk of the voting population did not vote into office. I guess Pepsi is making enough money that they can afford to alienate half their customer base.
Who cares. Pepsi sucks anyway and always will suck. Viva la Coca Cola!
The Pepsi and mountain dew throwback taste awesome and sold out everywhere I saw it quickly. I think coke knows Pepsi could really hurt coke by stealing customers with those. They just need to make them on a massive scale and keep them forever to gain some serious marketshare. They should also buy Jones and use some of their shelfspace so everybody tries Jones, even the stupid people that did not try Jones last time. Strawberry lime, cola,grape, watermelon were awesome.
Also I like Pepsi and Coke but refuse to drink it because I know what corn syrup does to my body, many like me will start buying soda again if throwback is on the shelf everytime.
the pepsi bottles look very phallic. As for rthe new logo – who cares? I buy the brand that's on sale when I shop. What kind of a moron buys soda according to the logo?
Hmmm, I used to hate Pepsi, but now that they have a new logo, I'll go out and drink a gallon of it to see if it has gotten any better. LOLZ!
What makes me laugh are all the comments about this "new" logo followed by the usual tirades about "stupid" marketing people and "stupid" executives. Heck, even a few anti-Obama lunatics managed to tear themselves away from their latest conspiracy theory long enough to weigh in. What none of these rocket scientists bothered to do was read the original post date at the top of the article. You are commenting on something that happened a year ago. Yes, geniuses, you've been sucking down these Pepsi products from these very cans with these same logos for the better part of a year! You are only now realizing it because some doofus at Yahoo! chose to re-post this article with a "Pepsi logo controversy" headline under a current Pepsi legal fine story creating the impression that this was new news. It was also the top Yahoo! news feature of the day on the default home page. While that says some pretty depressing things about the way Yahoo! prioritizes and manages news items, the bulk of the comments here are not a ringing endorsement for the intelligence level of the average U.S. consumer. Yes, so there is no confusion, I am saying that a lot of you are dumb. Not "dumb" in the "simple, humble, unsophisticated" sense of the word. That's harmless and totally defensible. I'm talking "dumb" as in too bone-headed to look at the date at the top of an article before reacting as though someone just threatened your life. You then spin your clearly limited knowledge into negative comments filled with anger, hate and distortions so bizarre that one might forget the original article is about a soft drink company changing package designs…A YEAR AGO. More than half of these comments were made today, October 28. Only one, in passing, noted that this was not a recent change. Still, that did not stop the "off with their heads" crowd from gathering their torches and pitchforks to chase away the latest monster in their midst. As a consumer, a marketing professional and a concerned citizen it bothers me that so many people in this country are so easily misled and react so viscerally when fed misinformation. This was just a stupid re-posting decision about what was originally a pretty insignificant story. What happens when the deception is intentional, strategic and well-funded? Hint: read a story or two about this little health care reform thing. Anyone curious as to why this country continues to be its own worst enemy on so many fronts need look no further than this random article on the Internet and the posts that resulted. Exaggeration you say? In my heart of hearts I wish that were true.
Pepsi is ok and if I'm in the mood for it I'll drink. Which is far and few times that I have been but this goes for any soft drink or energy drink I've tried.
I do have to say that I hate the new logo. I understand that the company has to "re-invent" itself from time to time, to keep its market share and expand to earn more money. As we all know that is the point of having a business, is to make profit, no matter what part of the market that the business/corporation is in.
The old logos were just fine as they were, but apparently I amongst the few who believe that.
Anyway, the most hideous of the bunch is a tie between "Pepsi Max" and "Mtn. Dew". I honestly do not know what is the ugliest part of Pepsi Max, the thickness of the white stripe or that black has been put in place of the traditional blue.
As for "Mtn. Dew", not at all pleased to see an attempt to market to "text-talkers". Let's encourage improper grammar some more to those that are supposed to be the future. Another thing about "Mtn. Dew", what the hell is up with the yellow label and changing the dark blue of Voltage to a lighter version? Yet another atrocity, is how the dark green that "Dew drinkers" have come to know and enjoy, has been changed to a lighter shade.
Though, I must admit, that I do like the graphics behind the letters.
Gatorade's label, not a thing wrong with it…except that the orange lightening bolt has been "zapped" of its energy, turned to being the same color as the drink that the bottle may hold. Or black all the time, I am not sure of which way it might be in the end.
Sierra Mist, my eyes hurt looking at the Mist part that dominates the can or bottle.
Apparently, according to http://www.bevreview.com/2008/10/14/news-pepsi-redesigning-logo-products/ the white strip is supposed to be a smile now.
ATTENTION PEPSI! Your smile needs to see the dentist!
Sheesh, as boring and plain as these logos are, who cares. Its whats inside that people buy. Why do any of you care what the logo looks like anyway? Its gonna end up at a recycling plant at the end of the journey, and you will just go and buy another. I could care less. They could have it in a clear plastic bottle and Id still buy Pepsi. I like it, and logos or no logos will not stop me from cracking one open. Get over it!!!
Well, I really don't care about the logos. The real news is that Pepsi just lost a major 1.2 billion dollar lawsuit and just raised their prices which means, the consumer loses once again. Guess who likes coke a whole lot right about now?!
The only thing worse than these new logos is the taste of coke, BOTH SUCK!!
Love Pepsi but they just threw away a lot of money to some advertising company to come up with something so unPepsi..I would have designed something better for much less. However if I were a Pepsi exec this would be a you better get back to the drawing board if you wanna get paid….
ps Coke never did bring back the original formula-read the ingredients-used to use real sugar-now uses high fructose corn syrup. (in the so called Coke Classic original formula)
It is appaling to find that such big names in marketing can lose it so big. The logo is just a graphic presentation of the maker Pepsi. The logo invokes a desired emotion about the maker and the product. Changing the name (in this case the graphical presentation of it) says something, that I the buyer thought I knew, has changed. Is it that the company is no longer as confident about their formulars (food quality or management who can easily compromise the quality of their produce because of the global crisis) or is it that the product is not what people think it is (food) but a concoction of chemicals sold to the public and misrepresented as a drink?
I would go for a consistent logo.
I aim to achieve an MBA but my identity (name) will remain the same because it will still be me even if I may get a better income or live in a better place.
The New Logs are strategic. They are designed to look like a Smile, a Smirk and a laugh. Diet Pepsi is the Smile. Pepsi is the Smirk, and Max is the laugh. Its meant to be a new happy type thing. I think we could all use that
Katt I really agree with what you said. Regular, slim, MAXX! It's takes someone who can see the BIGGER picture to figure that out! ***KUDOS***
I wasn't impressed the first time they doinked with their logo. I'm less impressed with these new idea's. I prefer the original. You know what you're getting and there's no room for your mind to toy with itself, forever wondering… hmm, did they doink with the formula too? (don't bash me, I don't believe for a sec they have)
The squiggle in the 'e' immediately made me think .. "burp"…..
Anyone who intends to stop drinking Pepsi because of a logo change is a noodle head and never was a 'real' Pepsi lover in the first place. sheesh! Do as you will Pepsi, I won't mind, much. I'm a diet dr pepper drinker anyways (if there is ever a dr pepper logo change, I'll still drink the colon sludge as it is)
I think it is cool with me,
I think it is cool with me. in every start there must be a discouragment!
It's more then a coincidence that the new logos look like Obama's campaign logos. Obama's election was heavily pushed in the Gatorade plants, usually under the guise of getting more people to vote, with a heavily promoted African-American theme. Political campaigning has no place in the workplace and should be illegal. Evidently, Pepsico would disagree!
I think Pepsi should remember one very important thing in the re-building of the brand look.."If it's not broke; Don't fix it." It may just be my personal thoughts but I really don't like the new look. The Sierra Mist is probibly about the best of the bunch..I guess Pepsi just wants to follow in Cokes footsteps….Old Pepsi; New Pepsi; Now Classic Pepsi…Don't mess up a good thing……
i cant believe people have been commenting on this for a year.. lol
why can't Pepsi understand "if it ain't broke, don't fix it." Messing with a very well known logo isn't necessary. Spend that money on advertising what you have now, if you must. Rock On, Pepsi Forever:)
The logos are nice, it brings out a new face to the products, but i thought it's very comprehensive, the fact that they're posting different logos for each products, this will take out bad reactions from the consumers, certainly many consumers will react negatively. The company is risking their popularity to an exaggerated plan like this, besides many people, definitely in the countries not so used to this kind of transformation might think that the products are counterfeits. I myself would prefer the original logo.
Only ignorant people would comment to say that PEPSI is not very good. I would like to share the fact that only pepsi had than their best to make drinks healthy for their consumers, lesser acid, lesser sugar, these are some and a lot more. I believe that they're doing their best for their customers and not for theirselves. Keep it up.
saludo ako!
So Ugly – Why is it that people that earn huge amounts of money are great at wasting it and have no common cense. Example people who wasted money to create an ugly logo and politicians.
The logos seem to say something about the product.Diet pepsi's circle looks like a small stomach implying if you drink it you will only get a little fat (red area original belly size, white area new belly size, blue area neutral). Then you have pepsi you will gain weight same thing on logo just a larger belly.
I personally think we all need to drink more water, not soda. I mean, do you REALLY know what the perservatives or chemicals they put in these products to do your body?
I've always thought that they jumped on the "Obama" symbol bandwagon, thinking that since he "was" so popular, and people wanted "change", that they would come over to the Pepsi side.
With Obama losing popularity, so might Pepsi>
Oh, by the way, I drink Coke!
First, your logos are not to make a public debate, people like to ridicule other people success. Professional projects requires only professional criteria. Or get out and make a poll of the las H1V1 vaccine, what people think and how they can improve it, you'll be surprise how many start believing they are scientist or doctors, you'll be surprise. Now that anyone can use a computer software to draw, doesn't not mean anyone can be designer, like not everyone can come up with a soft-drink idea.
Second, great change. Something need it for a long time. PEPSI logo was no more than an infamous copy of the Yin-Yang oriental symbol. WTF! That's not a logo for a soft-drink, htat lack of appeal, balance, creativity and most important TASTE, how you will sell a soft-drink with a tasteless logotype.
and Third, GREAT CHANGE… your new logos are tastefully, stylish, trendy and very sexily attractive, great move. Now talk to the PEPSI marketing department and ask them to stop been so insecure, or better redirect their marketing with their mood, female sector.
After all… Very Good Inspiring Change. Keep the move.
Here's the deal, the industry attracts attention for what's NEW..so updating a look is cheaper than changing the formulas. Also, if the lineup has some similar looks the OLD MOLDY babyboomers who run the company think the LINE IS THIERS. what they are doing is also making sure the retailer will put it all together. I think there is a BETTER way to do this and still maintain an individual design for the drink! I hate that they all look alike. I would instead push the graphics people for the best designs PERIOD.. that is a much better strategy
What kind of idiot stops comsuming something because the logo is "ugly?" How stupid.
Who cares what the logo looks like, its whats IN the can or bottle that we need to worry about, as long as it is still pepsi or mountain dew then I am happy, I could care less what the outside looks like.
I Like the New logo….. I'm Pepsi Lover since birth…..
hey guys and gals i work for pepsi and i can tell you that the mtn dew logo is wrong that is on this site it doesnt look that bad. and the actual globe it self wasnt even changed that much just a different line so i dont get what the big deal is all i guess they trying to do is get more youth or expand the line of ppl they bring in.
commenting only artistically, i love the new logo especially the "swirl" idea, much more clever & great to the eye- BUT – it looks completely flat which makes it toooo simple, as to the name itself Pepsi, again, the letters are toooooooo slim – so all in all not very dominant on the bottle! needs a small touch of change & i believe that will make it quite outstanding!!!!!.
also, though at first i liked the "MIST" fading idea yet I agree with it making me feel like I cant see well!!!!! but it still does give you the feel that it IS misty !!!
Really who cares as long as it is the taste that sells pepsi.
I had to go to diet but I kept my empty can when I drank my last real pepsi. I was never without a can of pepsi.
It does not make know sence that pepsi would even think about change with its logo on the bottles. Like say the flag for the United States. Everybody that sees it knows it is the FLAG FOR THE UNITED STATES OF AMERICA. I mean what were they thinking. Pepsi please change back. before know one knows who you are, and soon!
I don't like the new look at all!! I think they need to go back to the old way…and while they are there, they need to bring back the glass 16 oz reall bottle's!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!That is where you get the best taste!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Not plastic!!!!!!!!!!!!!!!!!!!!!!
Interesting to note that the few proponents of the new logo keep touting the need for evolutionary change and to move forward… but has anyone never explained to them that motion shouldn't be mistaken for achievement? Seems to me this is just another case of needlessly re-inventing the wheel. The logo as it is, is a social icon that has taken decades to establish. Why disrupt that and risk ending back up at square one. They wouldn't dare (so we hope) "update" the original flavor they have offered for years, so why make changes to the visual equivalent? Consumers are fickle, and in a society of ever changing goods, (and the corresponding quality) political dramas and social instability, most people look forward to being able to enjoy a simple pleasure (in their moment of trying to escape the outside craziness) that has managed to remained a constant. To tamper with one of the landmarks of consumer America is to, in my opinion, "poke the bear" -with the bear in question being consumers who are tired of wondering if all change is necessary -or good.
I also wonder what the commotion is all about.
Can it be there's so little news that a corporate diddletank's efforts are worthy?
If this constitutes a "radical redesigning of their logos", heaven help us. It's not that much different a logo.
I steer clear of this heavily-saturated-with-0high-fructose-corn-syrup schitttt. Drinks like the regular Pepsi brands (Cocacola etc also) are largely responsible for the obesity and overweightedness of today's public esp. the kids.
Altho I have to say that the only, the ONLY sugar-free soda that doesn't taste like Van Halen's jockstrap has to be Diet Mountain Dew. I'd not be bothered if it came in a bottle labelled "camelpiss" as long as it was the real thing.
the new logos came out with Obama coming into office and are very similar to his logo. Bad Choice, he is not the change nor the open, transparent president that reads every bill before he signs it and saves the economy. Many people I have talked to say the logo ties them to and reminds them of a president they are quickly beginning to loathe. Bad tie in, bad memory, poor decision.
Wow, i dont want to troll anyone here, but get a grip people. It's just a logo. How can you say you refuse to drink the company's beverage anymore simply because they changed the logo? I read a comment about the stupidity of the american populace or something like that in here, but I think the real supidity lies with the people that get so worked up simply because of a little cosmetic change. I drink Pepsi brand products because i like the taste… not because of some catchy logo. It didn't change the taste so get over it… wow.
man keep the logos the same as the original
I agree with is guy..
This looks too much like the Obama campaign logo. Who influenced who? They should keep rolling with that theme and have a new slogan to go with it. "You're under the spell, now you can drink the Kool-Aid!"
I don't like it and when I see it it makes me think of one of the Obama elect signs that have been posted in yards in iowa. I don't like obama so I would quit buying pepsi. the old logo doesn't remind me of obama so I would buy pepsi. as wierd as that may sound just think how many people think like me, keep the old logo.
Some very biased comments above. Funny. You can tell who works for Pepsi, or who is a frustrated designer who can't give credit (not that credit is due). The logos aren't bad. The political angle is dangerous. The Dew logo leaves it's youthful, 'reckless' roots (maybe on purpose). Logos do matter as they portray image; sad but true. I drink Coke and Pepsi. I do like the consistency of the Coke look, but understand the constant new looks of Pepsi. They are chasing the dollar. Where the heck did Mellow Yellow go…the only real competition to Mountain Dew??
I feel Pepsi should change their logo. It goes back away and is too, too simlar to the Studebaker Corporation lazy 'S' used in the 60's and more recently by Studebaker successor Avanti on its proposed Studebaker XUV. Also, Toyota has been using an old Packard ad saying. The Packard which was built between 1899-1958 had a slogan "Ask the man who owns one". Toyota has been using an almost identical slogan lately. Both are unoriginal and a Ripoff.
the font ..OK..madern enough..but the logo and its colour is not getting better..went back to 2D oldies
Do not care for the new Pepsi labeling on bit! I have been a Pepsi drinker my entire life, I quit drinking Pepsi and using any PepsiCo products when they changed their label similar to that obumers' campaign logo. I no longer visit or eat at any restuarant owned by PepsiCo either, as well as many of my friends. If this company wants to ride his short lived popularity, they can do it without my support. Shame on you PepsiCo.
it looks greaT~!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! to me . u people need a actuality check.
really? do you have NOTHING ELSE BETTER to do with all the money we give you to advertize? I am now going to re-conclude that i will NEVER drink another pepsi product again! (except mtn dew)
Let's not forget people … the planet was once "squared" … It takes a little getting used to but eventually we know that just changing the logo itself got all of us commenting on a brand that was heading for the poor house. Great marketing stunt to get people talking about "PEPSI".
All of you that are "marketing scientists" just take a look at the sales numbers for the last 4 months … Unless you don't care (Which is natural for someone obssesed with "logos" ….
Fantastic work PESPI …. In a time of crisis … change the logo … ;p
Mo Money…Mo problems………
I won't even touch Pepsi since the newer logos have come out. They appear too much like the Obama "O" and frankly I'd like to kick that guy's teeth in. Why would I want a soft drink associated with that slimy piece of afterbirth? And I think that with more than half the population despising his Marxist policies, they recognize the similarities and Pepsi makes them want to puke. Sierra Mist logo looks terrible. The Mountain Dew log? Come on!
You mean obama pop, I thought they got it from the campaign plane of a dictator "wannabee". I quit drinking it the day I saw
it. I was sick of him then and still am so "obama po" can go to those who love him..
Obviously I'm in the minority, but the new logos are fabulous! Timely, clean, direct and well conceived. Great job!
whats all the hubbub about….so what if they change the logo…yeah it will be hard to recognize a good brand but….its just the art thats changing not the drinks themselves…why switch brands when the flavors are the same….they are not my favorite picks although the mtn dew is very retro…my eyes might be sad but my taste buds will never know the difference and still be happy
The Gatorade logo seems a bit weak. The variations on the Pepsi logos look fine. Good job on the red, white and black color usage for the Pepsi Max logo. This works because we can identify with the traditional overall shape of the red, white, and blue logo. We still know it is a pepsi project. It is as identifiable as the mcDonald's arches.
If you can read this far down the comments……. you better check out something important to do.
As long as you do'nt change the formula, I do'nt care .I drink it because it's PEPSI!
WHO cares??? put it in a white can and write PEPSI on it with a sharpie and charge less for it. THAT would make me happy!
So those of you that said the logo was not sooo good, does that really determine the taste? whether you are going to drink it or not? are you afraid of being seen with the "ugly" logo? GET OVER IT!!!!!!!!!!!
cool designs! But it is sad to see people write that the logo determines what they will drink. You either like the drink or you don't, regardless of the logo. sierra mist logo is a home run!
are you guys serious?
does it really matter THAT much?!
i think you guys who plan on quitting pepsi cause you don't like their new design need to re evaluate what's important in your life and focus on that instead.
Radically?? Really? You think changing the proportions of red, white and blue and rotating it 45 degrees is a radical change? I think you need to look up the definition of radical!
I love the new Pepsi Logos just woth everything, i think the marketers were trying to but a new , modern twist on the old. But the Mountain Dew one SUCKS all it is was typing Mtn Dew with a hyped up font and a couple of green squiggles in the backround. I also want to say to whoever thought that abbreviating Mtn would make the branding more modern is RETARDED trying to make it look like'texting' or whate ver you thought it would look like sux. But I absolutely ADORE the sierra mist can. I especially love the 'mist' part. And for those of you who say you can't see it good enough.I THIINK YOU SHOULD GET YOUR EYES CHECKED! I mean come on, none of the letters are even touching! Its an amazingly clear font with a little blurring on the edges!
OK THIS IS TO THE PPL THAT SAY THEY NEED TO GO BACK TO THE OLD LOGO AND WHY THEY KEEP CHANGING HMMM DO SOME RESEARCH CUZ LETS SEE IF IT WAS LIKE IT FIRST WAS IT WOULD BE A LOT DIFFERENT EVERYONE CHANGES LOGOS AND GUESS WHAT PPL HATE CHANGE WHY BECAUSE WE R LAZY AND DONT LIKE LOOKING HARD FOR WHAT WE WANT SO PPL CHILL OUT PEPSI IS PEPSI NEVER GONNA CHANGE
Once again, morons, this logo change happened almost a year ago. It was barely news then and now it's just old barely news. Yahoo re-posted this yesterday as part of an unrelated Pepsi new story and a bunch of clearly clueless people jumped at the chance to comment on something that has been on store shelves since late 2008. To those who have managed to make this somehow about Obama: get a life. He won. The geezer/bimbo ticket you supported lost. End of story. Grow up, move on and deal with it. All I have to say to Pepsi is make Pepsi Throwback more than a one time thing. Loved it!
THIS IS FROM YEARS AGO!!!
but lets see how many people keep commenting on it .!!
The new logos have no common theme to them. They are ALL different and consequently they have lost their image. This is Pepsi's worst nightmare, losing its image. This is bad because even if Pepsi has a WONDERFUL tasting soda (which I still think people agree on) no one will buy it with a bad branding image. There is no "POINT OF DIFFERENTIATION.
The common theme coming from customers is, without a doubt, negative. The good news, after looking at a good number of customer responses, is that the customers still love the taste of Pepsi but just hate the logo. So that is a little helpful. But common themes are the Pepsi logos are ugly, and don't represent the company brand. People feel that with these designs, Pepsi has lost its branding. A large number of customers have described the logos as simply ugly and even boring. I feel that the customer connected well with the old Pepsi logos.
Without a doubt, Pepsi is way off the mark on their branding and promotions of their Pepsi logo/name. Some people have described the new logos as similar to the Obama/Biden Campaign Logo, which I think it both true and funny.
One customer described the Mountain Dew logo as something his two year old son could come up with, and even the Pepsi logos were bad because they really had no common theme and ALL LOOKED DIFFERENT, which equals bad branding.
A handful of customers described the management of Pepsi as poor, wasting both time and money on the new Pepsi logos. They described this Pepsi logo crisis as the same thing that happened with the poor image/logo of Tropicana.
With Sierra Mist, one customer hated the blurry word "Mist" because it made him feel like he had cataracts.
My words to the Pepsi design team/management is, as they know, that this was a bad move for their Pepsi logo. But, like I said before, this could be way worse. At least Pepsi didn't change their taste, which they did in the past and had terrible consequences. ha. The customers are still loyal to the taste of PEPSI, they just have horrible logos.
My advice, is simple… don't lose your branding/image!!! The Pepsi logos need a common theme to unite all the products and also something that reminds people of Pepsi and its image.
Simply put, Pepsi has lost its identity and in order for Pepsi to continue, it needs to get it back. People liked the old Pepsi logo, go back to something similar.
I think management should start a blog/campaign asking for customer design ideas. The Superbowl is coming up, ran an ad asking for customer ideas/support for a new logo. They are yours to serve and listen to.
I would also have to question the Pepsi management. They seem to have lost touch with the customers in their 100th story office room. They need to come down and listen/serve the customer to see what their thinking. They need to spend more money on research for their advertisement/design team to really understand the customers again. This CAN be done.
Well to be honest, soda is soda. Changing the logo on a beverage isn't going to change the taste and the quantity of the drink. People may notice that the look of things are changing but still dont mean the main product is any different. I think if pepsi company is coming up with an updated pepsi drink maybe do a change in logo and people will see that this pepsi will be different in the taste as well. But people really don't give a care if the logo is different they want pepsi they'll get pepsi regardless the change of the logo.
I really do not think its that big of a deal. But people always like to identify with the way a product started or is. I agree with Ben that changing the products logo is not going to change the quality of pepsi. I think its good that pepsi is choosing to go a different direction. I could see if pepsi was going to make an organic sugar free milkshake but they are not so, but they are not, they are just changing the logo.
Honestly changing the logo would give the product a new look, but will the taste be altered for the better and if not than it would be an absolute waste of resources. It's all about the quality versus the look.
Your Brand is what matters
The thickness in the white of the logo, is much different in size. I thought that they were trying to make it look as if the smaller the white swoosh the less calories. Although the Pepsi Max is 0 carb. sugar, and it has the biggest swoosh. The new look will work for them but maybe they should consider making the Pepsi Max a smaller line. It's a good way to promote the product. Although others don't like change, and are more comfortable with the original logo. That goes back to Coca Cola and how they ended up sticking with their "classic" coke. My view on it, is if this new logo is going to cost more, than why change it? Why not stick to something basic and lower the prices? I think the lower the price the more my eye draws to it. Branding is whats important, not necessarily the logo. =]
From what I've seen, the responses to the changes Pepsi has made to their logo have been largely negative. I think that having a brand such as Pepsi that has successfully been around for a good deal of time, making changes doesn't seem necessary. It goes back to that old adage, "If it ain't broke, don't fix it." They have a good brand going for them, and it just seems like changing their logo would spice things up. This can be both positive and negative. It adds a slightly more contemporary feel which some might appreciate, but at the same time, it takes away the classic Pepsi logo we've all come to recognize. The logo itself isn't drastically different, but it just seems pointless to change a logo that had no problems to begin with.
If I were the marketing or branding manager of this company, I would listen to the feedback of the consumers, which has been largely negative, and take action based on that. After hearing the reviews, I would most likely go back to the old logo.
But when it all comes down to it, as long as the taste hasn't been altered, that's all the consumers should be concerned with.
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I'm no longer doing Pepsi products. Not only the products, but resaraunts that use Pepsi products.