News: New Pepsi Logo discovered


It would appear that the buzz around Pepsi radically redesigning their logos keeps building… and the reaction for the most part has been negative.

New Pepsi Logo

(Source: uspto.gov)

The folks over corporate identity/branding blog Brand New uncovered filings with the United States Patent and Trademark Office’s Trademark Electronic Search System showing submitted designs for many of Pepsi’s new identities, including Pepsi, Diet Pepsi, Pepsi Max, Mountain Dew, and Gatorade.

Go take a look at the new designs and tell us what you think!

New Diet Pepsi Logo

(Source: uspto.gov)

New Pepsi Max Logo

(Source: uspto.gov)

New Pepsi Bottles

(Source: uspto.gov)

New Mountain Dew Logo

(Source: uspto.gov)

New Diet Mountain Dew Logo

(Source: uspto.gov)

New Mountain Dew Voltage Logo

(Source: uspto.gov)

New Mountain Dew Bottles

(Source: uspto.gov)

New Gatorade Logo

(Source: uspto.gov)
(Source: Brand New)

(Source: Brand New)

(Source: Brand New)

(Source: Brand New)

(Source: Brand New)

(Source: Brand New)