It would appear that the buzz around Pepsi radically redesigning their logos keeps building… and the reaction for the most part has been negative.
(Source: uspto.gov)
The folks over corporate identity/branding blog Brand New uncovered filings with the United States Patent and Trademark Office's Trademark Electronic Search System showing submitted designs for many of Pepsi's new identities, including Pepsi, Diet Pepsi, Pepsi Max, Mountain Dew, and Gatorade.
Go take a look at the new designs and tell us what you think!
(Source: uspto.gov)
(Source: uspto.gov)
(Source: uspto.gov)
(Source: uspto.gov)
(Source: uspto.gov)
(Source: uspto.gov)
(Source: uspto.gov)
(Source: uspto.gov)
(Source: Brand New)
(Source: Brand New)
(Source: Brand New)
(Source: Brand New)
(Source: Brand New)
(Source: Brand New)
I love the new Pepsi Logos just woth everything, i think the marketers were trying to but a new , modern twist on the old. But the Mountain Dew one SUCKS all it is was typing Mtn Dew with a hyped up font and a couple of green squiggles in the backround. I also want to say to whoever thought that abbreviating Mtn would make the branding more modern is RETARDED trying to make it look like'texting' or whate ver you thought it would look like sux. But I absolutely ADORE the sierra mist can. I especially love the 'mist' part. And for those of you who say you can't see it good enough.I THIINK YOU SHOULD GET YOUR EYES CHECKED! I mean come on, none of the letters are even touching! Its an amazingly clear font with a little blurring on the edges!
OK THIS IS TO THE PPL THAT SAY THEY NEED TO GO BACK TO THE OLD LOGO AND WHY THEY KEEP CHANGING HMMM DO SOME RESEARCH CUZ LETS SEE IF IT WAS LIKE IT FIRST WAS IT WOULD BE A LOT DIFFERENT EVERYONE CHANGES LOGOS AND GUESS WHAT PPL HATE CHANGE WHY BECAUSE WE R LAZY AND DONT LIKE LOOKING HARD FOR WHAT WE WANT SO PPL CHILL OUT PEPSI IS PEPSI NEVER GONNA CHANGE
Once again, morons, this logo change happened almost a year ago. It was barely news then and now it's just old barely news. Yahoo re-posted this yesterday as part of an unrelated Pepsi new story and a bunch of clearly clueless people jumped at the chance to comment on something that has been on store shelves since late 2008. To those who have managed to make this somehow about Obama: get a life. He won. The geezer/bimbo ticket you supported lost. End of story. Grow up, move on and deal with it. All I have to say to Pepsi is make Pepsi Throwback more than a one time thing. Loved it!
THIS IS FROM YEARS AGO!!!
but lets see how many people keep commenting on it .!!
The new logos have no common theme to them. They are ALL different and consequently they have lost their image. This is Pepsi's worst nightmare, losing its image. This is bad because even if Pepsi has a WONDERFUL tasting soda (which I still think people agree on) no one will buy it with a bad branding image. There is no "POINT OF DIFFERENTIATION.
The common theme coming from customers is, without a doubt, negative. The good news, after looking at a good number of customer responses, is that the customers still love the taste of Pepsi but just hate the logo. So that is a little helpful. But common themes are the Pepsi logos are ugly, and don't represent the company brand. People feel that with these designs, Pepsi has lost its branding. A large number of customers have described the logos as simply ugly and even boring. I feel that the customer connected well with the old Pepsi logos.
Without a doubt, Pepsi is way off the mark on their branding and promotions of their Pepsi logo/name. Some people have described the new logos as similar to the Obama/Biden Campaign Logo, which I think it both true and funny.
One customer described the Mountain Dew logo as something his two year old son could come up with, and even the Pepsi logos were bad because they really had no common theme and ALL LOOKED DIFFERENT, which equals bad branding.
A handful of customers described the management of Pepsi as poor, wasting both time and money on the new Pepsi logos. They described this Pepsi logo crisis as the same thing that happened with the poor image/logo of Tropicana.
With Sierra Mist, one customer hated the blurry word "Mist" because it made him feel like he had cataracts.
My words to the Pepsi design team/management is, as they know, that this was a bad move for their Pepsi logo. But, like I said before, this could be way worse. At least Pepsi didn't change their taste, which they did in the past and had terrible consequences. ha. The customers are still loyal to the taste of PEPSI, they just have horrible logos.
My advice, is simple… don't lose your branding/image!!! The Pepsi logos need a common theme to unite all the products and also something that reminds people of Pepsi and its image.
Simply put, Pepsi has lost its identity and in order for Pepsi to continue, it needs to get it back. People liked the old Pepsi logo, go back to something similar.
I think management should start a blog/campaign asking for customer design ideas. The Superbowl is coming up, ran an ad asking for customer ideas/support for a new logo. They are yours to serve and listen to.
I would also have to question the Pepsi management. They seem to have lost touch with the customers in their 100th story office room. They need to come down and listen/serve the customer to see what their thinking. They need to spend more money on research for their advertisement/design team to really understand the customers again. This CAN be done.
Well to be honest, soda is soda. Changing the logo on a beverage isn't going to change the taste and the quantity of the drink. People may notice that the look of things are changing but still dont mean the main product is any different. I think if pepsi company is coming up with an updated pepsi drink maybe do a change in logo and people will see that this pepsi will be different in the taste as well. But people really don't give a care if the logo is different they want pepsi they'll get pepsi regardless the change of the logo.
I really do not think its that big of a deal. But people always like to identify with the way a product started or is. I agree with Ben that changing the products logo is not going to change the quality of pepsi. I think its good that pepsi is choosing to go a different direction. I could see if pepsi was going to make an organic sugar free milkshake but they are not so, but they are not, they are just changing the logo.
Honestly changing the logo would give the product a new look, but will the taste be altered for the better and if not than it would be an absolute waste of resources. It's all about the quality versus the look.
Your Brand is what matters
The thickness in the white of the logo, is much different in size. I thought that they were trying to make it look as if the smaller the white swoosh the less calories. Although the Pepsi Max is 0 carb. sugar, and it has the biggest swoosh. The new look will work for them but maybe they should consider making the Pepsi Max a smaller line. It's a good way to promote the product. Although others don't like change, and are more comfortable with the original logo. That goes back to Coca Cola and how they ended up sticking with their "classic" coke. My view on it, is if this new logo is going to cost more, than why change it? Why not stick to something basic and lower the prices? I think the lower the price the more my eye draws to it. Branding is whats important, not necessarily the logo. =]
From what I've seen, the responses to the changes Pepsi has made to their logo have been largely negative. I think that having a brand such as Pepsi that has successfully been around for a good deal of time, making changes doesn't seem necessary. It goes back to that old adage, "If it ain't broke, don't fix it." They have a good brand going for them, and it just seems like changing their logo would spice things up. This can be both positive and negative. It adds a slightly more contemporary feel which some might appreciate, but at the same time, it takes away the classic Pepsi logo we've all come to recognize. The logo itself isn't drastically different, but it just seems pointless to change a logo that had no problems to begin with.
If I were the marketing or branding manager of this company, I would listen to the feedback of the consumers, which has been largely negative, and take action based on that. After hearing the reviews, I would most likely go back to the old logo.
But when it all comes down to it, as long as the taste hasn't been altered, that's all the consumers should be concerned with.
I'm no longer doing Pepsi products. Not only the products, but resaraunts that use Pepsi products.
you have got to be kidding. there has to be more important
things to worry about than a stupid logo. and yes I am a Pepsi
drinker.
Pepsi says they didn't want to offend anyone, well they offended me. I think what they meant is they didn't want to offend everyone except christians. No more pepsi for me.
It seems that many of the Pepsi consumers are upset about the new logo change. They don't like the seemingly random logo change after such success for so long. The logos and bottle designs are simplistic and clean, but perhaps they are too clean. The solid color on the Pepsi bottle is allowing the logo to be the primary focal point. The 12 oz can is also very simple in it's design, the only things that stand out are the name and logo. If it was Pepsi's intention to draw attention to the logo alone, I'd say mission accomplished. As for the customers, Pepsi management should hold focus groups and specific survey questions regarding the new logo change. After a lot of primary research on consumer thoughts, perhaps consider the data and feedback and discuss a change. After so much money has been invested into this new campaign, I would say roll with it, people will warm up to it. Since the actual product was not changed, consumers were confused by the new logo design, perhaps launch a new product to go with the new logos.
I think the pepsi logo is fine it continuing with their theme however it is perhaps a tab bit plain. If that what they where going for then they nailed it, but at the same time thats not necessarily a bad thing because despite the fact if people do not like the logo it is still identifible and the cunsumers still know that the produt is and what it looks like (and i highly doubt the ugliness of a logo it going to prevent them from buying the product).
The mt dew logo is way off they changed everything around and it was hard to kno what in fact their new logo is.
this is funny, because they rolled out the new logo during Obama's campaign, and it is basically his campaign logo upside down XD