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	<title>Comments on: News: New Pepsi Logo discovered</title>
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	<link>http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/</link>
	<description>Beverage reviews for the curious connoisseur</description>
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		<title>By: Trexon</title>
		<link>http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/comment-page-5/#comment-105086</link>
		<dc:creator>Trexon</dc:creator>
		<pubDate>Sat, 13 Aug 2011 23:35:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/#comment-105086</guid>
		<description>this is funny, because they rolled out the new logo during Obama&#039;s campaign, and it is basically his campaign logo upside down XD</description>
		<content:encoded><![CDATA[<p>this is funny, because they rolled out the new logo during Obama's campaign, and it is basically his campaign logo upside down XD</p>
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		<title>By: Sasha D</title>
		<link>http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/comment-page-5/#comment-103440</link>
		<dc:creator>Sasha D</dc:creator>
		<pubDate>Wed, 13 Apr 2011 15:35:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/#comment-103440</guid>
		<description>I think the pepsi logo is fine it continuing with their theme however it is perhaps a tab bit plain. If that what they where going for then they nailed it, but at the same time thats not necessarily a bad thing because despite the fact if people do not like the logo it is still identifible and the cunsumers still know that the produt is and what it looks like (and i highly doubt the ugliness of a logo it going to prevent them from buying the product). 

The mt dew logo is way off they changed everything around and it was hard to kno what in fact their new logo is.</description>
		<content:encoded><![CDATA[<p>I think the pepsi logo is fine it continuing with their theme however it is perhaps a tab bit plain. If that what they where going for then they nailed it, but at the same time thats not necessarily a bad thing because despite the fact if people do not like the logo it is still identifible and the cunsumers still know that the produt is and what it looks like (and i highly doubt the ugliness of a logo it going to prevent them from buying the product). </p>
<p>The mt dew logo is way off they changed everything around and it was hard to kno what in fact their new logo is.</p>
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		<title>By: Rachel G</title>
		<link>http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/comment-page-5/#comment-103421</link>
		<dc:creator>Rachel G</dc:creator>
		<pubDate>Tue, 12 Apr 2011 20:56:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/#comment-103421</guid>
		<description>It seems that many of the Pepsi consumers are upset about the new logo change. They don&#039;t like the seemingly random logo change after such success for so long. The logos and bottle designs are simplistic and clean, but perhaps they are too clean. The solid color on the Pepsi bottle is allowing the logo to be the primary focal point. The 12 oz can is also very simple in it&#039;s design, the only things that stand out are the name and logo. If it was Pepsi&#039;s intention to draw attention to the logo alone, I&#039;d say mission accomplished. As for the customers, Pepsi management should hold focus groups and specific survey questions regarding the new logo change. After a lot of primary research on consumer thoughts, perhaps consider the data and feedback and discuss a change. After so much money has been invested into this new campaign, I would say roll with it, people will warm up to it. Since the actual product was not changed, consumers were confused by the new logo design, perhaps launch a new product to go with the new logos.</description>
		<content:encoded><![CDATA[<p>It seems that many of the Pepsi consumers are upset about the new logo change. They don't like the seemingly random logo change after such success for so long. The logos and bottle designs are simplistic and clean, but perhaps they are too clean. The solid color on the Pepsi bottle is allowing the logo to be the primary focal point. The 12 oz can is also very simple in it's design, the only things that stand out are the name and logo. If it was Pepsi's intention to draw attention to the logo alone, I'd say mission accomplished. As for the customers, Pepsi management should hold focus groups and specific survey questions regarding the new logo change. After a lot of primary research on consumer thoughts, perhaps consider the data and feedback and discuss a change. After so much money has been invested into this new campaign, I would say roll with it, people will warm up to it. Since the actual product was not changed, consumers were confused by the new logo design, perhaps launch a new product to go with the new logos.</p>
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		<title>By: P. Furey</title>
		<link>http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/comment-page-5/#comment-102466</link>
		<dc:creator>P. Furey</dc:creator>
		<pubDate>Fri, 14 Jan 2011 17:13:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/#comment-102466</guid>
		<description>Pepsi says they didn&#039;t want to offend anyone, well they offended me. I think what they meant is they didn&#039;t want to offend everyone except christians. No more pepsi for me.</description>
		<content:encoded><![CDATA[<p>Pepsi says they didn't want to offend anyone, well they offended me. I think what they meant is they didn't want to offend everyone except christians. No more pepsi for me.</p>
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		<title>By: Pepsi&#8217;s Old Logo Is New &#8211; blogan</title>
		<link>http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/comment-page-5/#comment-102284</link>
		<dc:creator>Pepsi&#8217;s Old Logo Is New &#8211; blogan</dc:creator>
		<pubDate>Wed, 29 Dec 2010 04:30:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/#comment-102284</guid>
		<description>[...] like Pepsi but not their new logo. I&#8217;m not alone. I think Pepsi&#8217;s 1973 logo was their best. Pepsi apparently agrees; their Pepsi [...]</description>
		<content:encoded><![CDATA[<p>[...] like Pepsi but not their new logo. I'm not alone. I think Pepsi's 1973 logo was their best. Pepsi apparently agrees; their Pepsi [...]</p>
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		<title>By: chloe</title>
		<link>http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/comment-page-5/#comment-101649</link>
		<dc:creator>chloe</dc:creator>
		<pubDate>Thu, 16 Sep 2010 03:03:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/#comment-101649</guid>
		<description>you have got to be kidding. there has to be more important 
things to worry about than a stupid logo. and yes  I am a Pepsi
drinker.</description>
		<content:encoded><![CDATA[<p>you have got to be kidding. there has to be more important<br />
things to worry about than a stupid logo. and yes  I am a Pepsi<br />
drinker.</p>
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		<title>By: Kate M.</title>
		<link>http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/comment-page-5/#comment-101121</link>
		<dc:creator>Kate M.</dc:creator>
		<pubDate>Tue, 08 Jun 2010 19:06:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/#comment-101121</guid>
		<description>I&#039;m no longer doing Pepsi products. Not only the products, but resaraunts that use Pepsi products.</description>
		<content:encoded><![CDATA[<p>I'm no longer doing Pepsi products. Not only the products, but resaraunts that use Pepsi products.</p>
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		<title>By: Review: Cherry Vanilla Pepsi » Pepsi Vanilla Cherry limited time beverage &#187; BevReview.com</title>
		<link>http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/comment-page-5/#comment-100976</link>
		<dc:creator>Review: Cherry Vanilla Pepsi » Pepsi Vanilla Cherry limited time beverage &#187; BevReview.com</dc:creator>
		<pubDate>Wed, 19 May 2010 03:40:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/#comment-100976</guid>
		<description>[...] limited time offering is the first Pepsi cherry flavor to utilize the 2008 Pepsi logo redesign, although Wild Cherry Pepsi is getting a makeover at the same time to match the rest of the lineup. [...]</description>
		<content:encoded><![CDATA[<p>[...] limited time offering is the first Pepsi cherry flavor to utilize the 2008 Pepsi logo redesign, although Wild Cherry Pepsi is getting a makeover at the same time to match the rest of the lineup. [...]</p>
]]></content:encoded>
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		<title>By: Review: Mountain Dew White Out » Smooth Citrus Mtn Dew DEWmocracy Flavor &#187; BevReview.com</title>
		<link>http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/comment-page-5/#comment-100018</link>
		<dc:creator>Review: Mountain Dew White Out » Smooth Citrus Mtn Dew DEWmocracy Flavor &#187; BevReview.com</dc:creator>
		<pubDate>Thu, 29 Apr 2010 01:48:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/#comment-100018</guid>
		<description>[...] both a dark and light hue used. A sunburst/finger pattern sits behind the &quot;Mtn Dew&quot; logo (still hate the spelling), with small &quot;bubbles&quot; sitting inside those shapes. The &quot;White Out&quot; name is spelled out in a font [...]</description>
		<content:encoded><![CDATA[<p>[...] both a dark and light hue used. A sunburst/finger pattern sits behind the &quot;Mtn Dew&quot; logo (still hate the spelling), with small &quot;bubbles&quot; sitting inside those shapes. The &quot;White Out&quot; name is spelled out in a font [...]</p>
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	<item>
		<title>By: Review: Mountain Dew Distortion &#187; BevReview.com</title>
		<link>http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/comment-page-5/#comment-99780</link>
		<dc:creator>Review: Mountain Dew Distortion &#187; BevReview.com</dc:creator>
		<pubDate>Tue, 27 Apr 2010 02:34:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevreview.com/2008/10/22/news-new-pepsi-logo-discovered/#comment-99780</guid>
		<description>[...] primarily black, which provides good contrast against the green drink color. Of course, it uses the ridiculous &quot;Mtn Dew&quot; respelling of the brand on the label, which sits above the name &quot;Distortion&quot;, spelled out in a light green font on a green [...]</description>
		<content:encoded><![CDATA[<p>[...] primarily black, which provides good contrast against the green drink color. Of course, it uses the ridiculous &quot;Mtn Dew&quot; respelling of the brand on the label, which sits above the name &quot;Distortion&quot;, spelled out in a light green font on a green [...]</p>
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