Review: Full Throttle Blue Demon

Having already taken a look at Coca-Cola’s Full Throttle and orange-flavored Full Throttle Fury, it was time to explore the blue-colored representative in the energy drink lineup, Full Throttle Blue Demon.

Full Throttle Blue Demon

Clearly noted on the can as possessing a “Blue Agave Flavor”, Blue Demon is the berry-flavored offering from Coke. Blue agave, according to Wikipedia, “is a plant that is an important economic product of the Jalisco state in Mexico due to its role as the base ingredient of tequila, a popular alcoholic drink.” Not that it’s very important here, but given more of the Full Throttle branding, what’s on the outside isn’t necessarily what you find inside.

This drink would seem to match up with Pepsi’s Amp Energy Elevate, although Full Throttle Blue Demon came first. The color of the drink is blueish, as expected, and it generates a berrish-scent. The drink itself was a bit underwhelming, in my opinion. It tasted a lot like the muted berry flavor you’d find in a Gatorade beverage, almost to the point of seeming to be watered down. The initial taste was strong and rather good, but the flavor just seemed to die out after that, leaving a washed out aftertaste. Not impressive.

Nutritionally, Full Throttle Blue Demon contains 141 mg. of caffeine, which breaks down to 8.8 mg/oz., just slightly lower than Full Throttle and Full Throttle Fury. This also puts in on par with the original Amp Energy (8.875 mg/oz.), but below Red Bull (9.64 mg/oz.) and Monster (10.00 mg/oz.).

If you drink the entire can, you’ll be ingesting 220 calories, 160 mg of sodium, and 57 g of sugars. When you take a look at the inclusion of nutritional supplements, this 16 oz. can contains 177 mg of ginseng extract, 1194 mg of taurine, 1.3 mg of guarana, and 28 mg of carnitine. These numbers are far higher than found in original Full Throttle or the orange-flavored Full Throttle Fury.

A full ingredient list is as follows:

Full Throttle Blue Demon
Carbonated water, high fructose corn syrup, citric acid, taurine, natural flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, carnitine fumarate, niacinamide (Vitamin B3), Blue #1, Red #40, pyridoxine hydrochloride (Vitamin B6), guarana extract, cyanocobalamin (Vitamin B12)

On the whole, Full Throttle Blue Demon had potential, but it’s lackluster berry flavor hurt it in the end. Still, in my opinion, it tastes better than the original Full Throttle, but not as good as Full Throttle Fury. (I should also mention that it seemed to keep me up hours and hours after I drank the can, so beware!)

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