News: Coke to drop "Classic" name from label
Jan 30th, 2009 by Steve
Well, it took long enough, but it appears that Coca-Cola is finally just going to be called… Coca-Cola. No more of this "Coca-Cola Classic" stuff.
If you recall, the "Classic" name was added to the product back in 1985 after the New Coke disaster (and some would argue, the switchover to high fructose corn syrup as a sweetener). The Atlanta Journal-Constitution has the story:
Coca-Cola Co. said Friday it plans to drop the “Classic” tag from its top-selling soda — providing a final chapter to the New Coke debacle.Confirming a report in today’s issue of Beverage Digest, the company said “Classic” would be dropped in the first half of the year.
Coke added Classic to the label in 1985 in the United States as it brought back the original formula. The return to the original formula was triggered by consumer backlash over the introduction of New Coke.
Also of interest:
[...] one which thankfully no longer has to deal with the moniker of "Classic", given that the company is finally dropping the name from their flagship drink. According to Coke's official press release, this ad "shows how people in today's busy world use [...]