News: Coke to drop “Classic” name from label


Well, it took long enough, but it appears that Coca-Cola is finally just going to be called… Coca-Cola. No more of this “Coca-Cola Classic” stuff.

Coca-Cola Classic

If you recall, the “Classic” name was added to the product back in 1985 after the New Coke disaster (and some would argue, the switchover to high fructose corn syrup as a sweetener). The Atlanta Journal-Constitution has the story:

Coca-Cola Co. said Friday it plans to drop the “Classic” tag from its top-selling soda — providing a final chapter to the New Coke debacle.

Confirming a report in today’s issue of Beverage Digest, the company said “Classic” would be dropped in the first half of the year.

Coke added Classic to the label in 1985 in the United States as it brought back the original formula. The return to the original formula was triggered by consumer backlash over the introduction of New Coke.

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