There have been a lot of questions about Pepsi Throwback and Mountain Dew Throwback being posted here on BevReview.com, as well as Twitter and beyond. We talked with Nicole Bradley of Pepsi-Cola North America Beverages to get some answers!
Looking for a “vacation in a bottle”? ViB Chill-N claims to deliver that via a lightly carbonated, pomegranate sparkling beverage. The taste is actually quite fruity and good, only hampered by the inclusion of artificial sweeteners mixed along with cane sugar. Overall, a solid taste, but I worry that the confusing marketing approach and below-par packaging design may hurt its chances.
In April, Pepsi is rolling out a sugar-sweetened version of their flagship beverage, called Pepsi Throwback. At the same time their citrus-powered market leader, Mountain Dew, will also see a sugar version hit, aptly named Mountain Dew Throwback. Keep reading for details and information gleaned from trademark applications!
Another Super Bowl has come and gone, and with it, a whole new batch of high-profile commercials. Given that we’re a beverage reviewing site, I’d like to take a look at the non-alcoholic drink ads that graced our TVs during the matchup between the Cardinals and Steelers. We’ve done detailed analysis on each of these ads individually, but here’s a quick overview…
BevReview.com takes a look at the beverage-related Super Bowl commercials. Diet Pepsi Max is relaunched on the big stage as Pepsi Max, a diet drink for men. Will this relaunched product — with new logo, name, and positioning — help in Pepsi’s battle against Coke Zero?
BevReview.com takes a look at the beverage-related Super Bowl commercials. A 60-second spot for Pepsi featuring the “Refresh Anthem”, sung by Bob Dylan, remixed with Will.i.am. It showcases how Pepsi has moved through the generations as always being the choice of the youthful set. Utilizing a parallel video device, it shows how some things have changed, but a lot of things stay the same.
BevReview.com takes a look at the beverage-related Super Bowl commercials. This is “Talking Heads”, part of the repositioning of Gatorade around the “G” tagline through a series of “Manifesto” ads. It’s part of Pepsi’s “reinvention” of brands including Pepsi, Mountain Dew, Sierra Mist, and yes, Gatorade.