Super Bowl Commercial: Pepsi – “Pepsuber”

What’s the Super Bowl without commercials? And what’s an update on without a look at the beverage-related spots broadcast during Super Bowl XLIII?

Brand: Pepsi
Title: “Pepsuber”
Agency: Arnell Group, Lorne Michaels

We’ve already talked in great detail about the trio of MacGruber product placement ads that debuted during the January 31 episode of Saturday Night Live. These ads featuring Will Forte’s spoof on the 80s show MacGyver also were promotions for Pepsi’s new logo and slogan, “Refresh Everything”.

What was interesting, however, is how the 2nd of these SNL spoofs was actually used the next day during the Super Bowl. While it was fun to see, I have to wonder how many people actually understood the humor outside the context of a sketch comedy show… or even knew that MacGruber was a running gag for many episodes.

Still, how often is it that you see Richard Dean Anderson in a Super Bowl commercial?