Coming Soon: Pepsi Throwback, Mountain Dew Throwback

Good News! As of March 2011, both Pepsi Throwback and Mountain Dew Throwback are permanent additions to the Pepsi lineup!

Read our updated Pepsi Throwback review and updated Mountain Dew Throwback review, both featuring revised designs.

Update: Read our Pepsi Throwback review and Mountain Dew Throwback review.

Listen to our NPR interview about Pepsi Throwback.

Keep reading below to learn more background information about Pepsi Throwback and Mountain Dew Throwback.

Thanks to the eagle-eyed forum members over at BevNET, we have news of sugar-sweetened versions of some PepsiCo products coming soon.

Pepsi Throwback and Mountain Dew Throwback

Per Beverage Industry magazine, the names will be Pepsi Throwback and Mountain Dew Throwback:

In the middle of April, PBV [Pepsi Bottling Ventures] also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar.

This is a big deal since mainstream soft drinks in the United States are sweetened with High Fructose Corn Syrup (HFCS). Typically, the only way to get soda from the "big guys" with real sugar is to import it (i.e., Mexican Coke) or wait till Passover (Kosher Coke, Kosher Pepsi).

Pepsi has been experimenting elsewhere with sugar-sweetened drinks. We reported last February about two such entries… Pepsi Raw in the UK and Mexico's Pepsi Retro. It's nice to see some of this finally coming to the States.

A search of the United States Patent and Trademark Office's Trademark Electronic Search System shows the following logos tied to these brands…

Pepsi Throwback
Pepsi Throwback

The requests for Pepsi trademarked names were filed July 18, 2008 (Pepsi Throwback and Pepsi-Cola Throwback), but the filing for the image was done January 9, 2009. It is formally described as the following: "The color(s) dark blue, light blue and white is/are claimed as a feature of the mark. The mark consists of the word PEPSI-COLA in stylized dark blue vertical lettering surrounded by a lighter blue outline and the word THROWBACK in white vertical stylized lettering. The background is dark blue."

Mountain Dew Throwback
Mountain Dew Throwback

Meanwhile, 2 requests for the Mountain Dew trademark name were filed (November 11, 2008 for Mountain Dew Throwback; December 3, 2008 for the new logo spelling of "Mtn Dew", Mtn Dew Throwback). Like the Pepsi logos, the Mountain Dew Throwback logo was filed on January 9 under the full name (Mountain Dew Throwback). The filing includes the following description: "The mark consists of the words MOUNTAIN DEW THROWBACK in stylized letters. The word MOUNTAIN is dark green, the word DEW is red and the word THROWBACK is lighter green. The words MOUNTAIN DEW are on a white background; the entire mark is on a dark green background."

No word on exact launch date, nor of distribution plans, or how long this drink will be on the shelves. Stay tuned to for further updates… and don't forget to follow us on Twitter to say informed!

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  1. [...] with natural sugar. Even manufacturers are starting to pay attention, Pepsi is currently offering Pepsi and Mountain "Throwback." They're just like their normal drinks, but made with real sugar — a throwback to the [...]

  2. [...] been a long road since we first talked about this back in February 2009, but it looks like Throwback is finally here to stay! Great job in voicing your opinion, [...]

  3. [...] capaign which seems to come around for a short time once a year (probably when the price of sugar is low) and rolls out a retro trip down memory lane that is hard for consumers to say no [...]

  4. [...] The retro brand, aptly named Pepsi Throwback, is due to be release in a few weeks, according to BevReview. High Fructose Corn Syrup (HFCS) is the sweetener of choice in the US since the 1980's, [...]

  5. [...] Today I decided to do some digging and found out that not only is the branding a "throwback" to the days gone by, but Pepsi has swapped the high fructose corn syrup for real sugar. [...]