Good News! As of March 2011, both Pepsi Throwback and Mountain Dew Throwback are permanent additions to the Pepsi lineup!
Listen to our NPR interview about Pepsi Throwback.
Keep reading below to learn more background information about Pepsi Throwback and Mountain Dew Throwback.
Thanks to the eagle-eyed forum members over at BevNET, we have news of sugar-sweetened versions of some PepsiCo products coming soon.
Per Beverage Industry magazine, the names will be Pepsi Throwback and Mountain Dew Throwback:
In the middle of April, PBV [Pepsi Bottling Ventures] also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar.
This is a big deal since mainstream soft drinks in the United States are sweetened with High Fructose Corn Syrup (HFCS). Typically, the only way to get soda from the “big guys” with real sugar is to import it (i.e., Mexican Coke) or wait till Passover (Kosher Coke, Kosher Pepsi).
Pepsi has been experimenting elsewhere with sugar-sweetened drinks. We reported last February about two such entries… Pepsi Raw in the UK and Mexico’s Pepsi Retro. It’s nice to see some of this finally coming to the States.
A search of the United States Patent and Trademark Office’s Trademark Electronic Search System shows the following logos tied to these brands…
The requests for Pepsi trademarked names were filed July 18, 2008 (Pepsi Throwback and Pepsi-Cola Throwback), but the filing for the image was done January 9, 2009. It is formally described as the following: “The color(s) dark blue, light blue and white is/are claimed as a feature of the mark. The mark consists of the word PEPSI-COLA in stylized dark blue vertical lettering surrounded by a lighter blue outline and the word THROWBACK in white vertical stylized lettering. The background is dark blue.”
Meanwhile, 2 requests for the Mountain Dew trademark name were filed (November 11, 2008 for Mountain Dew Throwback; December 3, 2008 for the new logo spelling of “Mtn Dew”, Mtn Dew Throwback). Like the Pepsi logos, the Mountain Dew Throwback logo was filed on January 9 under the full name (Mountain Dew Throwback). The filing includes the following description: “The mark consists of the words MOUNTAIN DEW THROWBACK in stylized letters. The word MOUNTAIN is dark green, the word DEW is red and the word THROWBACK is lighter green. The words MOUNTAIN DEW are on a white background; the entire mark is on a dark green background.”
No word on exact launch date, nor of distribution plans, or how long this drink will be on the shelves. Stay tuned to BevReview.com for further updates… and don’t forget to follow us on Twitter to say informed!
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