Coming Soon: Pepsi Throwback, Mountain Dew Throwback
Feb 9th, 2009 by Steve
Good News! As of March 2011, both Pepsi Throwback and Mountain Dew Throwback are permanent additions to the Pepsi lineup!
Read our updated Pepsi Throwback review and updated Mountain Dew Throwback review, both featuring revised designs.
Update: Read our Pepsi Throwback review and Mountain Dew Throwback review.
Listen to our NPR interview about Pepsi Throwback.
Keep reading below to learn more background information about Pepsi Throwback and Mountain Dew Throwback.
Thanks to the eagle-eyed forum members over at BevNET, we have news of sugar-sweetened versions of some PepsiCo products coming soon.
Per Beverage Industry magazine, the names will be Pepsi Throwback and Mountain Dew Throwback:
In the middle of April, PBV [Pepsi Bottling Ventures] also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar.
This is a big deal since mainstream soft drinks in the United States are sweetened with High Fructose Corn Syrup (HFCS). Typically, the only way to get soda from the "big guys" with real sugar is to import it (i.e., Mexican Coke) or wait till Passover (Kosher Coke, Kosher Pepsi).
Pepsi has been experimenting elsewhere with sugar-sweetened drinks. We reported last February about two such entries… Pepsi Raw in the UK and Mexico's Pepsi Retro. It's nice to see some of this finally coming to the States.
A search of the United States Patent and Trademark Office's Trademark Electronic Search System shows the following logos tied to these brands…
Pepsi Throwback
(Source: uspto.gov)
The requests for Pepsi trademarked names were filed July 18, 2008 (Pepsi Throwback and Pepsi-Cola Throwback), but the filing for the image was done January 9, 2009. It is formally described as the following: "The color(s) dark blue, light blue and white is/are claimed as a feature of the mark. The mark consists of the word PEPSI-COLA in stylized dark blue vertical lettering surrounded by a lighter blue outline and the word THROWBACK in white vertical stylized lettering. The background is dark blue."
Mountain Dew Throwback
(Source: uspto.gov)
Meanwhile, 2 requests for the Mountain Dew trademark name were filed (November 11, 2008 for Mountain Dew Throwback; December 3, 2008 for the new logo spelling of "Mtn Dew", Mtn Dew Throwback). Like the Pepsi logos, the Mountain Dew Throwback logo was filed on January 9 under the full name (Mountain Dew Throwback). The filing includes the following description: "The mark consists of the words MOUNTAIN DEW THROWBACK in stylized letters. The word MOUNTAIN is dark green, the word DEW is red and the word THROWBACK is lighter green. The words MOUNTAIN DEW are on a white background; the entire mark is on a dark green background."
No word on exact launch date, nor of distribution plans, or how long this drink will be on the shelves. Stay tuned to BevReview.com for further updates… and don't forget to follow us on Twitter to say informed!
Did you like this review? Digg it.
Pepsi Throwback and Mountain Dew Throwback…
Excellent find and background info, ThePieHole! For those of us who never got to experience Raw or Retro, this is a nice thing!
Ramon posted the Pepsi logo. I found the Dew logo as well:
http:……
I got to have sugar-sweetened coke in Kenya and loved it. Not as sweet as the HFCS-sweetened coke. Plus it was in glass bottles and it seemed fizzier. I'll have to watch for the retro-Pepsis and see if they're as good. (And I'm going to have to watch for the Kosher ones!)
I am looking forward to these new editions. I also really like the old logos. I think not only with Pepsi have the (some-what) unique niche of sugar sweetened drinks for the HFCS haters out there (of which I am one) but also the nostalgia factor for the 30-somethings that remember those old logos.
I wonder how long before we see Coca-Cola Old School.
Time for Coca-Cola to resurrect the Coca-Cola Classic name for a cane sugar version…
It'd be nice if they weren't only selling this through June 13 (about two months).
But I'll take what I can get. I'll be stockpiling large amounts of Dew.
[...] Pepsi is going to be releasing "Pepsi Throwback" and "Mountain Dew Throwback”…, both formulated with real, actual sugar instead of high-fructose corn syrup, which Pepsi and Coca-Cola switched to around 1985. [...]
Mtn Dew with real sugar?
Awesome.
The new pepsi product is called "Pepsi Natural." It is being tested in select markets starting in the next two weeks.
You're forgetting Jones Soda, they offer many fantastic sugar sweetened varieties
I can't wait to try it. Sound healthier for sure. Anybody else remember the clear pepsi that was around for a very short time? That was one of my fav soda drinks, but it disappeared.
[...] Like your soda sans HFCS? Pepsi Throwback is for you [...]
[...] article In the middle of April, PBV [Pepsi Bottling Ventures] also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar. [...]
It's pretty gross that a soda made with regular sugar needs to be marketed as a "throwback". Maybe dairy farmers can get on board this trend with "Milk Throwback" – no hormones or antibiotics!
It is nice to see that Pepsi is reverting to what originally made them famous. In food and d rink the taste is everything. I hope to see this retro version of Pepsi on the shelves soon.
THis is good to know….this is going to be a marketing money maker for sure. Throwbacks are always in style the first few years they come out. Check out Mitchel & Ness in Philly for proof of that. They still sell $300+ throwback. ANyway – this is good and makes me forget that 20/20 special about the poor mountian kids who live only off Mountian Dew.
[...] Coming Soon: Pepsi Throwback, Mountain Dew Throwback [BevReview] (Thanks, Hank Scorpio!) [...]
I wonder if Coke was thinking of this as well and was this reason they dropped the 'classic' moniker of their current/regular version?
[...] Sugar Pepsi & Mt. Dew Coming Soon! Coming Soon: Pepsi Throwback, Mountain Dew Throwback Feb 9th, 2009 by Steve Thanks to the eagle-eyed forum members over at BevNET, we have news of [...]
Ahh. "Sugar" ain't what it used to be. I bet you think it comes from sugarcane. Not anymore. It can be genetically modified sugar beet – that is now allowed to be called sugar, and it is much cheaper.
[...] It sounds like there might be new offerings from Pepsi in the near future. Mountain Dew and Pepsi with sugar, not high fructose corn syrup. Anyone that is familiar with Jones soda knows how damn tasty a carbonated beverage is when it's made with real sugar. In the middle of April, PBV [Pepsi Bottling Ventures] also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar. [...]
Oh, yay. I can get the Mexican (sugar) Coke at my local Costco and I can attest that it is a million times better than HCFS Coke. I'd long ago forgotten what it was like to have a soft drink that was actually refreshing instead of one that made me wince from the cloying sweetness.
Hooray for sugar!
I'm pretty excited about this, as I HATE the new Dew logo and new can designs…. so I could see going totally with "throwback."
Its kinda like being a Star Wars fan who prefers the original films, now I can drink the original Dew while watching Return of the Jedi!
Interesting. I learned a few days ago that sales of HFCS-free products are on a pretty strong uptrend (mainly fruit juices), so Pepsi's probably just tapping into this trend.
Now if they'll just go back to that retro logo…
Love the idea. Must say, however, that they will have missed the mark entirely if they don't reissue the tall slim-neck bottles for the retro formula of Mountain Dew at the same time. It will always be the best format for the sweet, sweet dew.
[...] good friend that knows my peculiarities sent me the good news. Pepsi will be selling versions of Pepsi and Mnt Dew with actual sugar. This usually only happens in saner countries, around Passover (if you are on the East Coast) or in [...]
soda pop with real sugar! praise the lord and pass me a 6 pack.
Yay! I've been happy enough with the indie cane sugar soft drinks, but for this I might have to start drinking caffeine again.
But they shoulda called it Pepsi Cane, if only to keep Coke from following suit.
Is it real Pure Cane Sugar? Or Beet Sugar?
If it only says Sugar, it might not be Pure Cane Sugar.
[...] http://www.bevreview.com/2009/02/09/pepsi-throwback-mountain-dew-throwback/ Categories: Uncategorized – [...]
Guys (and galls), all soft drinks manufactured in Australia are made with cane sugar. In fact there are only 3 main sweeteners on the Australian market: Cane Sugar, Product X (I can't remember real name, but it's made from Cane Sugar) and Nutrasweet (and its competitor).
You should come down to Oz, for one we have better coke and two we speak american here
Big deal. The taste difference will be negligible. Yawn…….
[...] burgers to their sodas to their gasoline is significantly based on mountains and mountains of corn. Link. Spread the [...]
HERE'S THE REAL RETRO LOGO FOR MOUNTAIN DEW….
http://pinyonpine.blogspot.com/2007_10_01_archive.html
[...] Info: Bev Review [...]
[...] "In the middle of April, PBV [Pepsi Bottling Ventures] also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar." – Beverage Industry magazine via bevreview.com [...]
There is a Bottling Company in Western, NC that has been making Pepsi and Mountain Dew (and everything else) with sugar cane for decades. They never refitted for corn syrup (or plastic bottles). And if there is one, I imagine there are others throughout the U.S. I.e., sugar cane Pepsi, Mountain Dew, et al. never left the us market.
You can still buy Dr. Pepper made with CANE SUGAR in the Dallas/Ft. Worth area of Texas.
[...] all the buzz on the 'net around the announcement of Pepsi Throwback and Mountain Dew Throwback, some additional information has come to light by way of an alternate [...]
That bottling plant in North Carolina IS the only one still doing sugar. And they don't ship out of state. And to the guy who says it's a negligible difference, pffffffft. Why are you even reading this article when it is obvious you have an uneducated pallet.
Oh yes, forgot Dublin, TX. They make the Dr. Pepper with sugar cane.
[...] Throwback a Pepsi Image via. [...]
If they REALLY were interested in "throwback" Mountain Dew, they would go back to the REAL original bottles…the ones with the cartoonish hillbillies with shotguns and stills depicted on them!
Now if only Hostess would bring back Twinkies with the original teeth hurting vanilla cream filling (pre-80's) made with REAL sugar life would be beautiful!
Let me be the FIRST to say it……
Can I get a …. DOUBLE RUM and Throwback!!!???
WOOOOOOOOO!!!!!!!!!!!!!!
[...] spring, Pepsi will begin distributing Pepsi-Cola Throwback, which will contain actual sugar, rather than the usual high fructose corn syrup. People rave about [...]
Hey, OJ, before you start rambling on about other people have an uneducated "pallet," learn how to actually spell the word so you don't look even less educated yourself.
If they bring back the 16oz glass bottle, Pepsi will be liquid perfection again!
[...] happen and I become a drain on society, unable to hold down meaningful employment between hits of Mountain Dew and Twinkies, I could always download a torrent of Final Cut Studio, drop a delicate balance of [...]
About time. I have lived in the US for most of 18 years and grew up in germany. American soda is so much sweeter then german it is ridiculous. And the flavor ick. Why is everything chemical, natural flavors would be nice for a change. I look forward to trying it since buying european soda is way to expensive.
[...] With sugar. The new logo is still ugly. [via] Posted on Friday, Feb. 20th 2009 10:25 AM ● Tagged: [...]
I feel quite fortunate to be able to live in Central America where all the soft drinks are sweetened from sugar cane, and thus actually taste good. There is few drinks better than a good cold coke straight from a glass bottle.
Truth be told, HECK YEAH I'm looking forward to this. Hopefully two things happen: 1. Hawaii is not left out of that market, 2.The idiots in taste research don’t ruin this by trying to make it taste like current Pepsi and Mountain Dew*.
They can’t make a decent diet drink to save their lives, was absolutely stoked when they announced the release of Diets using Splenda, as I hate the taste of aspartame and NutraSweet, but no luck they still found a way to make it taste the same. Like battery acid.
[...] The retro brand, aptly named Pepsi Throwback, is due to be release in a few weeks, according to BevReview. High Fructose Corn Syrup (HFCS) is the sweetener of choice in the US since the 1980's, [...]
[...] why didn't the soda companies do this 10 years ago rather than wasting all their $ on [...]
Heh, one of the perks of living in South Texas is that the local grocery stores all carry real-sugar Coca-Cola imported from Mexico. Also, the ORIGINAL Dr. Pepper bottling plant south of Dallas still uses real sugar in it's product too, although they are limited by contract to only sell within a 50 mile radius of the plant.
[...] PEPSI: Pepsi will soon be using real sugar! [...]
The key here is that whatever the sweetener, the typical bottle of Pepsi (or Coke) contains about 9 teaspoons of sugar. The carbonation fools your tastebuds into thinking it's less sweet than it is. But the sugar hooks you.
NINE teaspoons. That's a health-destroying number. So keep celebrating the switch, fatsos.
Hey j'adoube,
Carbonation has nothing to do with it. There is no sugar in HFCS! Calories are similar, but the chemical structures are completely different. Anything to excess will make you fat, but it makes sense to avoid consuming a laboratory produced chemical sweetener like HFCS. HFCS was produced since it was dirt cheap relative to sugar and that is why it is EVERYWHERE in the US food supply. Read labels and you will be astounded to find it in all kinds of foods and beverages. I avoid this garbage; it has no place in the food supply.
[...] It's like Dublin Dr Pepper . . . Pepsi and Mountain Dew made with real sugar. Link [...]
[...] the recent news of soda going "classic", and putting sugar back into their drinks, it has to give you pause and make you think about what [...]
[...] aren't for sports jerseys anymore. Pepsi and Mountain Dew made with NOT high fructose corn syrup, but natural cane sugar is coming to t…. This is oh-so-sweet news [...]
I cant wait for the Throwback Pepsi/Dew!! I can remember back in the day with the GLASS 16 oz. bottles of Pepsi & Mountain Dew…Oh man it was sooo much better when it was Ice Cold on a Hot Summer Cincinnati Day!! Also B Gilchrist….I agree with you, the Clear Pepsi was GREAT!!! I wish they still made it.
[...] This is absolutely HUGE news. Wait, let's do this properly: [...]
HFCS is the devil child.
I can't wait to get the Pepsi Throwback!! We gave up artificial sweeteners three years ago and we have been drinking Pepsi but in very limited amounts. Maybe three 12 oz. cans per week because of the HFCS. We have been drinking a new 0 calorie softdrink called Zevia. It is sweetened with Stevia and it is pretty good. I love the cola and orange version. Tyra Banks is having an overweight teens show today and the trainer will be using the Zevia softdrinks to help the girls lose weight.
Wow Richard, shows how much you know about HFCS. Did you know that High Fructose Corn Syrup has no artificial colors or flavors and is consistent with the FDA's definition of natural? Before jumping on the bandwagon against HFCS, perhaps you should do your research. There are plenty of ingredients in your everyday diet that are bad for you, and some are even considered natural. The biggest joke of all is the amount of consumers who are completely oblivious to how these ingredients are made and what they consist of. You are just listening to companies that are taking advantage of your ignorance.
Yeah Megg, keep defending some sweetener that's created in a lab using a 20 part chemical process. Do you work for the HFCS industry? You must, because the only reason why they use that garbage is because it's cheaper to produce than real sugar. By you eating and drinking these foods processed in a lab, you are showing YOUR ignorance.
Sugar is an essential ingredient in a great soft drink,not only is it better for you it is also crisper and stays fresher longer befor it goes flat. I still remember what a dew or pepsi used to taste like and I miss it. I say splurge and spent that extra 1/2 cent on sugar.
[...] I found this even more interesting: Pepsi is about to launch "Pepsi Throwback" for a limited time. The "throwback" is replacement of the low-cost high fructose corn [...]
HFCS is NOT created in a lab. There would be NO WAY to make the quantity of HFCS in a lab that would feed the demand of the market. It is in more than you think. And, by the way, your tongue cannot tell the source of the sweetness, it only senses the sweet sensation.
[...] Pepsi, where they answered many of the questions that you have asked in your comments regarding the Throwback beverages. Hopefully, we'll all learn something new! (Source Images: Pepsi-Cola North America [...]
I want the Corn Syrup gone but I also want the nasty plastic gone. I quit drinking it ever once they put it in plastic bottles, it tastes like plastic. Then with the nasty corn syrup? No thanks I am genetically modified free and have to stay that way. GM's cause me to react violently.
American sugar companies have a strangle hold on the industry, sugar outside the US is half the cost. Several major candy companies have uprooted to Canada because of this. Because HFCS is so cheap it's more a matter of costs and the interests of the companies than the quality of the product.
I wouldn't be surprised to find out that american soda has so much HFCS almost as more of a filler than for sweetness
[...] Lots of folks are excited about the return of real sugar in soft drinks. For years I've been paying extra in the Mission for those Mexican cokes in bottles – real sugar just tastes better – and now many brands (and not just the organic hippie ones) are bringing back the cane! Dig the Mountain Dew Throwback! [...]
[...] 1) Pepsi and Mountain Dew get the "throwback" treatment. [...]
How does everyone feel about Rum and Throwback instead of Rum and Coke?
Unfortunately, they are not doing it right. I wrote to Pepsi and asked if it was gonna be availaible in glass bottles. They told me they had "no plans" to market it that way.
I guess I'll just keep importing the stuff from Mexico.
I hope you add sugared Pepsi (Pepsi Throwback) PERMANENTLY
S.
it took a long time to get use to hfcs. i am going to load up on this one. even the plastic gives pepsi a bad taste. bring back glass bottles
[...] It makes such a difference in the taste. If Coke just made all of their soda with real cane sugar, like Pepsi's planning to experiment with, they wouldn't need a song to sell me on [...]
[...] [51:27] Pure Cane Sugar Pepsi and Mountain Dew [...]
I can't wait till pepsi comes out with Throwback. I am allergic to high frutose corn syrup. If I drink the other colas with it I get really dizzy. I do drink the mexican cola when I can get it. The mexican cola uses pure sugar, which is a whole alot better than the syrup brands. I heard that this Throwback will only stay out through June. What about always keeping it on the market, it would be better for all of us.
I've been called a soda snob as i can tell the difference between "Coke, Pepsi, and Royal Crown (RC)". I called our area rep to complain about the change in taste and was told it was the "water". Yeah right, I believed that one. Glad they are going to use real sugar again. Importing the "GOOD" stuff for special occasions was all I could do.
[...] & Mountain Dew to offer SUGAR instead of Corn Syrup! Coming Soon: Pepsi Throwback, Mountain Dew Throwback Feb 9th, 2009 by Steve Thanks to the eagle-eyed forum members over at BevNET, we have news of [...]
Was able to try these today b/c I have a family member who works for Pepsi.
They're supposed to be on shelves in the next few weeks. They're pretty good! The mt dew tastes kind of like lemonade, because you can really taste the sugar!
[...] recently came out with several of their popular beverages with sugar. It is really good. You should try it! Posted by anna Filed in [...]
[...] first talked about Pepsi Throwback here at BevReview.com back in February, originally taking a look at the trademark filings for the [...]
Mountain Dew Throwback tastes like crap! I can not taste the flavoring…all I taste is sugar! So in essence, I just paid $1.50 for a bottle of sugar water…I am SO glad this is only temporary!
MD Throwback is Great! But you have to be at least 35 to have a point of reference. It tastes just like MD used to. Almost a little harsh going down due to all the caffeine and the real sugar. I had forgotten the vanilla overtones in pepsi. HFCS coke and Pepsi are very similar; Big difference between Mexican Coke and Pepsi Throwback. I like Mexican Coke better than Pepsi, but I would take Pepsi throwback over HFCS coke any day.
Forgot to add I bought this today at Kmart, no price on the 8 pack, probably because it wasn't supposed to go on sale until 4/20. I beat the rush!
I got the mt dew throwback by mistake today. And as a Mt dew lover. I honsetly think it tastes terrible.
I'm a product demostrator and I have been bugging the pepsi reps for 3 months,asking when they were going to get throwback on the shelf. Well,yesterday as I was walking by the drink section of the store I looked up and the pepsi rep was grinning from ear to ear.
I said what are you grinning about? He grabbed my arm and pointed to the shelf……My gosh…my long awaited pepsi throwback..
I couldn't wait to get home to try it,I bought cans,oh by the way.
I put a can in the freezer for about 15 min took it out poured it over Ice….my word,,,It was like going back in time. It had so much fizz and the cleanest, freshest taste, NO HIGH FRUTOSE CORN SYRUP AFTER TASTE, I WAS IN HEAVEN! I hope they will keep throwback on the shelf. I will keep bugging them if they don't!
You are right Bill,you have to be at least 35 to understand. I think they push all these inferior products off on the american public and we just accept them.
im a mt dew lover too, and my opinion of mountain dew throwback… its a great looking bottle but it tastes like regular mountain dew going flat, so i wont buy it again, but i will keep the bottle
Tried the throwback Mountain Dew today, partially by accident (saw the old logo, didn't notice the sugar part). I've been a Mountain Dew drinker pretty religiously for nearly 20 years. The throwback is not very good, tastes more like Diet Dew. I notice in the ingredients, that the throwback version leaves out the orange juice. Maybe they're throwing way back to the 1940's original version which was pretty much just a lemon-lime soda.
It's not that I'm a sugar hater or anything, I do like the Coke from Mexico, maybe not more than HFCS Coke, but equally as something "different". But the Dew Throwback is too different tasting for me.
My local grocer (Ingles in Conyers, GA) just stocked the throwback Pepsi and Mtn Dew in 12 pack cans. I had to pick up a case of the Mtn Dew, and personally it's just as I remember it as a kid. It's a much more refreshing beverage, with a more even taste to it.
I'm hoping they decide to keep this around!
Where can I get Throwback (Pepsi or Mt Dew) in the Atlanta area?
I Came across the Throwback Dew after drinking a Can Of the Regular Dew, opening the bottle i took a sip and to my suprise . . . the taste had altered. the taste is different but its okay. ill be looking for the throwback pepsi to try out
I tried the throwback dew and didn't care for it. After drinking it for years and years…..the taste didn't suit me. Can't wait to get the other dew back.
Today, i went to the Sentry in Whitewater, WI, and i bought a twelve pack of both Mountain Dew and Pepsi throwback. Personally, i thought that Pepsi was an upgrade, but not too different. The Mountain Dew, on the other hand, was amazing. My roommate and i agreed that we would be buying Mountain Dew Throwback from here on out. The Mountain Dew lacked the awkward aftertaste that i had grown to accept. I am currently very happy about this.
I have been a long time dew fanatic, we are talking a six a day for the last 12 years, and have to say that if the throwback is here to stay I will be changing sodas or to something else. I have my second bottle of the throwback here with me and it is terrible, sugar water is a good comparison!
come on people stop crying. those lost people who really like mnt dew r w/e they call the crap now it's still there sitting next to this stuff. however, i have to go with the throwback being the best buy…
and the pepsi… no contest
[...] to Mountain Dew or is this another soda that I am unaware of? Mountain Dew. And apparently a throwback Pepsi as well! __________________ "What is that up in the road? A head?"–Red [...]
[...] in February, we started talking about Mountain Dew Throwback when it was numerous trademark filings for the drink were discovered. Following that finding, [...]
Pepsi Throwback and Dew with real sugar is all I am going to buy from now on. I will not buy any other brand of pop. It tastes like pepsi did when I grew up some 40 years ago. Please keep the throwback with real sugar on the shelf permanently. Thanks Marty
You should read up on HFCS! I have read that there is an acceptable level of Mercury in the HFCS. No more HFCS for me or my family. Look at all the labels of your food like yogurt etc and you will see that HFCS is in almost everything.
I just drank my first Pepsi Throwback today!
It was grrrrrreat!!!!!!!
Refreshing and no HFCS crash and unlike HFCS pepsi didn't have that make you want to grit your teeth thing going on nor did it make me thirsty which is what normal pepsi does! Bravo Pepsi!!!
I was really looking foward to this, but I thought the Mountain Dew tasted terrible – kind of like diet. I'm 16 and a Dew drinker, and my mom and I don't like it, but my dad swears it tastes just like it used to when the bottle said "yoo hoo mountain dew".
However, the Pepsi is spectacular!
It tastes kind of carmel-y or vanilla-ish, which surprised me…but my dad says it tastes like the old Coke used to, not like old Pepsi.
[...] Pepsi/Dew Throwbacks discovered via trademark filings (February 9) [...]
Just drank a can of Pepsi Throwback, way way way better than pepsi with HFCS. It is alot less syrupy and alot more flavorful!
I always had thought that the taste of MD had changed due to the change from glass to plastic. One taste of throwback has proven me wrong. This stuff takes me back to being 4 years old at my grandmother’s summer cottage back in 81′ I soooo miss this. This is the Mountian Dew I fell in love with as a kid! And here I thought my senses dulled over time…
Looking @ the Nutrition Facts on the back also shows that it’s slighty healthier(I know, We’re talking about MD here) than “Modern Dew” 4g less Carbs/sugars per bottle, 10 calores less p/b, here’s the kicker, 15g(!) less sodium p/b. wish I had a cam to post a side by side. the modern has less preservatives as well, check it out yourselves tho. This is how it used to be…I hope this isn't limited =( . It’s my childhood in a bottle.
I'm a regular Mtn Dew drinker but have always hated the HFCS as I try to go organic with my foods. Have to say that I LOVE the throwback Dew. Not only does it take me back to my childhood, but I feel a little less guilty about drinking it! I really hope that it stays around!
Fructose is a 5 carbon sugar.
The body cuts hydrocarbons into 2 carbon chunks for various cellular processes.
5 is not an even number. One carbon is left over and is not nearly as useful to the body as even number carbohydrates.
Fructose has been shown to cause enlarged livers in children and causes large amounts of glycogen to be deposited in the liver of both adults and children.
It is NOT similar to glucose other than it tastes sweet.
Oh and by the way, what is the difference between the mercury laden pesticides and fertilizers used on corn vs sugarcane/beets? Nothing, that's what.
Just found the Pepsi Throwback at our local Wal-mart on Wednesday night. I hadn't heard it was coming out, but I'm really glad it is on the shelves now. It is so very good ice cold. It takes me back to the days on my Indiana farm when it was so nice to have an ice cold Pepsi during a break from the field work in the summer heat. I hope Pepsi continues this for a long, long time! I had switched to generic sodas over the years, but if Pepsi continues this, I will continue to purchase Pepsi for its quality.
I just bought the new pepsi throwback. Its a dissapointment. They changed something else besides adding sugar. Its kind of flat tasting.
I bought the Mt. Dew Throwback today but I had no clue that it was "throwback" I just grabbed the bottle at the store and when I opened it and took a drink I was shocked because I knew something was different. I think that through the years our tastebuds have become so accustomed to tasting HFCS that we forgot what natural products taste like. I like the new dew but I think I need to grow accustomed to the taste again, I'm sure it will take me about 5 minutes.
[...] too. I found at wal mart and bought it then taste at home and it taste so different and so good. Pepsi Throwback, Mountain Dew Throwback » Sugar-sweetened Pepsi-Cola and Mtn Dew without High Fruct… I wish that HFCS will never exist. [...]
Wife and I just tried both Throwback Dew and Pepsi. WHAT A DIFFERENCE!!!! I can't believe how much better it tastes. It's really gonna make drinking the regular stuff almost impossible! We did a little blind side-by-side taste test at home, and it was ridiculously obvious which was which. Plus it was a little disturbing to see how clear the Throwbacks were in comparison to the regulars. EEK.
If anyone in power is listening…..PLEASE KEEP THROWBACK IN PRODUCTION!!! I'M HAPPY TO PAY THE HIGHER PRICE!!!
I got to try the Pepsi throwback yesterday and it was amazing, so much better not having the syrupy flavor. Have not seen the Mountain Dew, can't wait to try it.
Mountain Dew Throwback makes me want to vomit.
Not only is there no information that they changed the formula, but the stuff has the nasty 7-UP aftertaste to it and is not my Dew.
100% Nasty.
This is a FAR SUPERIOR product to anything else Pepsi makes…what a major difference. Much fizzier, much crisper taste. Not quite as sweet, despite being made with sugar. PEPSI – ARE YOU LISTENING??? This is a GREAT product…keep em coming & get rid of that vile HFCS!
For the first time since at least 1994 Pepsi tastes like Pepsi again. They've changed the formula so many times over the past 15 years I don't even remember the original flavoring.
Throwback is what I remember Pepsi tasting like when I was growing up in the earlier part of the 1990s. I recall I couldn't tolerate Pepsi much anymore around the time of the Britney campaign in 99 because they somehow changed the formula and it became too rough and spicy. Throwback is nice and smooth like it used to be.
i tried mountain dew throwback and i couldnt tell a difference, except for the comfort of knowing i am not ingesting mercury 50% of the time like with HFCS
http://www.washingtonpost.com/wp-dyn/content/article/2009/01/26/AR2009012601831.html
Tried Mountain Dew Throwback. Wow. It's actually refreshing to a point. It actually has a enjoyable flavor. The HFCS kill it. Keep it around!
The THROWBACK MD is TERRIBLE!!! Not only did they sweeten with sugar instead of HFCS…they took out the OJ. It tastes like flavored water…will not buy another!!!
I was at my local grocery store, and in the far corner of the store they had several pallets of Throwback Dew and Pepsi. My wife is a huge Pepsi consumer, and we decided to try it first.
First thing we noticed, is that Pepsi Throwback does indeed have a slightly flatter taste. BUT, we both liked the total taste of it versus the HFCS version. And this was with us opening a cold can of both and taking a drink from one and then the other.
It could just be a mental thing, but after about half of a 12oz can of the Sugar version I don't have the craving to down the rest. And when I'm done with it, I don't feel like I need to have another right away.
Next step is for me to do this with Mt. Dew, Can to Can.
I had to stop drinking Pepsi. I always blamed the plastic bottle. When some local stores started stocking Mexican Pepsi I fell in love again, but in Michigan I was paying $1.50 for a 12 ounce bottle.
My wife just brought home a pack of the Pepsi throwback. What a great taste; as good as the Mexican Pepsi.
What can I do now that I haven't been able to do for 20 years? Actually "throwback" a bottle down to the last drop. With HFCS Pepsi, I could only swallow a little at a time. By the time I got to the last quarter of a bottle, it would be warm and flat and I would have to toss it.
I stopped drinking Mountain Dew in 1985 or so. I did not know why I stopped liking it. I used to love it! I tasted Mountain Dew Throwback and it brought me back to the Dew I remember. I think I've figured out why I stopped liking Dew. It was right about the time they stopped making Dew and replaced it with Monsanto's bastard child. Keep making this stuff Pepsi Co! Keep making the Pepsi Throwback too. Make natural sugar versions of ALL your sodas and I'll drink them.
I tried the Pepsi Throwback, and it's delicious. I have been wanting the Pepsi company to quit using unsafe HFCS for a change, and just go for pure sugar, because it was, and still is, used for a sweetener. I hope all soda companies can sweeten their goods with pure sugar, so that people don't have to worry about obesity or allergic reactions to corn. That would be great. By the way, it's worth the extra cost.
I got a 20oz. bottle of Mountain Dew Throwback today by accident. Like others I thought they changed the label again. It does not taste like the Mountain Dew i've been drinking for 20 years. It has that nasty diet/flat taste to it. Give me regular Dew or LiveWire Dew any day over the Throwback. I won't make the mistake of buying this again.
I tracked down a bottle of Pepsi Throwback at my local Wal-Mart. Fortunately there was a Pepsi guy stocking shelves. Said no Throwback was out yet but he went into the back a brought me a 20 OZ'er. [Bless him] No HFCs! How good can it get. Got home and opened the bottle. Oh fond shades of past remembrances!!! THE REAL PEPSI SMELL AND THE REAL LIGHT, CRISP TASTE I remembered from the late 40s through the 60s. The difference between cane sugar…beet sugar or a combination thereof is so slight as to be redundant. THANK YOU PESPICO for doing the right thing. Please don't flub it.
I have tried Mt. Dew Throwback and it brought me back to the first time I ever had a Mt. Dew in the 70's. Thank God Pepsi has woke up to the reality that HFCS is not natural and too sweet. I am stocking up but hopefully this will last!
I have had 5 cans of the pepsi throwback now… The first can was good, but I knew something was not right. Day two, on can 5.. I like it because it does not give me the craving that HCFC gives me but it sorta tastes like diet. A very very slight aftertaste i can't put my finger on, but, not right. It is not like mexican pepsi or mexican coke, or boylan's cola. Also, it does not taste like the pepsi of yesteryear, more like coke of yesteryear. The old pepsi had a very distinct taste I would recognize in an instant. Overall, i prefer the throwback to the HCFC version, the last 12 of regular pepsi I bought (2 months ago) was the worst soda I have ever had. YUUK!!
I have not tried the MD yet, but have a 12 chillin' in the fridge.
Will update soon.
I didnt start drinking Mt Dew until the mid 80's, so not sure if it was sugar then or not. I did try Mt. Dew Throwback about 10 minutes ago and I didnt like it that much. I didnt hate it, but it wasnt the same flavor I was used to. I agree with the previous poster named "Lisa" that it tasted kinda flat, and to add to that, it tasted more like flat Sprite to me, or a mix of flat Sprite and 7-Up, but not like Mt Dew.
Before I drank Mt. Dew I used to drink Pepsi, so I'm going to try the Pepsi Throwback too…maybe I'll like it better.
Throwback is awful. Imagine half diet, half normal.
Waaaaaaaaahhhhhh… my Dew and Pepsi don't taste good anymore.. Waaaaahhhhhhh!! I want my dew and pepsi to be laden with an impostor product that was only substituted because the soda manufacturers were TOO CHEAP to spend the money on real sugar. Kiddies, what your tasting is the REAL pepsi and dew, the way it was always meant to taste. Unfortunately, you are all victims of cheapo companies that were doing nothing more than trying to save a buck. So next time you take a sip of the "throwback" Pepsi and Dew, understand that you are tasting the REAL thing, the way the inventors intended it to taste long before you were born. If you still can't hack it, try some good ole natural fruit juice or milk, since chugging down a 12 pack of any soda, HCFS or otherwise, is not healthy, period!
I recently tried both Pepsi Throwback and Mountain Dew Throwback. Wow! What a difference! They're both lighter and crispier. I love them both, especially the Pepsi Throwback. Just sitting here writing this makes me crave one right now. I hope Pepsi continues to make this…it's so much better than the alternative.
I just tried Pepsi throwback and it is amazing! I don't really drink alot of soda, but this stuff is worth buying every time. I think anyone who is not a hardcore drinker of a particular soda will love this stuff. However, it is evident that, people who frequent Pepsi or Dew akin to an addiction will not like the change. But, that is what would be expected, they are 'addicted' to their HFC version, why would they like this?
Mountain Dew Throwback is horrible. The aftertaste makes me want to vomit. I swear I was drinking a mixture of diet Dew diet Spite. YUK!!!!!!!!!
I just had some of the new Pepsi throwback and it was great. Pepsi is what I grew up on and happy to have the natural sugar back. They need to get rid of the commericals about how high fructose corn syrup is made from corn and some how it is not bad for you. Lets keep the natural sugar and leave the corn on the cobb.
[...] Pepsi with real sugar Well, this should be interesting. Pepsi Throwback, Mountain Dew Throwback » Sugar-sweetened Pepsi-Cola and Mtn Dew without High Fruct… I need to get some MexiCokes next time I go to the store. [+] Rate this post [...]
Pepsi-Cola Throwback is a MAJOR improvement! THIS is what I've been waiting for! Back to REAL CANE SUGAR, it doesn't get any better. I like the retro script logo on the cans much better too, it matches up to the Coca-Cola Classic packaging much better than the latest redesign of the HFCS Pepsi, but the lettering should probably be in white or silver for better visibility..
I would have gone with naming it 'Retro' or 'Old School' instead of 'Throwback', but either way, this is PEPSI-COLA, not PEPSI. I can't believe it's for such a short engagement, this needs to be their FLAGSHIP brand! I went ahead and e-mailed PEPSICO and said so!
The negative comments I've read so far where they don't care for it appear to be younger people that don't know any better. That's really unfortunate for them.
It is like so easy to determine which folks are younger or something, because for the most part none of them ever has had the opportunity to taste a soda pop made with pure cane sugar, hence their minds and bodies are warped by the ongoing efforts of the sneaky weasels who created and control the Frankenfood Industry (FI) and, more specifically, high-fructose corn syrup (HFCS) . . .
The reality is that HFCS did not exist on this planet prior to its discovery by a demented American chemist in a laboratory located in a secret bunker somewhere in our great nation in the mid-1950s, a person who most likely did not fully appreciate the sensational singing and physical gyrations of a then young Elvis Presley . . .
And some five decades later, the sneaky weasels and Frankenchemists have succeeded in their ongoing efforts to poison the minds and bodies of the so-called "Youth of Today", which overall is the first step in their patently evil plan to use the young people of our great nation as food for the mutants from outer space (who are not to be confused with the aliens from outer space, who simply are looking for the mirror-matter popcorn they misplaced sometime in the 1940s while visiting Roswell, New Mexico, which they quite incorrectly thought was a repair station for spaceships, and who certainly have no plans to eat us) . . .
Yet, thanks largely to the fine folks in Mexico, our neighbor to the south, it is possible to enjoy a happy light green glass bottle filled with Coca-Cola made with pure cane sugar and crowned with a red metal cap. Otherwise the only practical alternative for the so-called "Classic Good Stuff" is Dublin Dr. Pepper made with Imperial Pure Cane Sugar . . .
And as noted by many other experts on the subject, one of the most amazing aspects of sucrose as a sweetener is the fact that the human mind and body actually know how to analyze, to process, and to respond correctly to all the information it contains, which is NOT what happens when sneaky weasels trick the human mind and body with HFCS, if only because there simply is no long-standing ancestral knowledge of HFCS, since there was no HFCS on this planet prior to the mid-1950s (where it first was concocted in a laboratory) and more specifically prior to the early 1980s, which was when the sneaky weasel plans to poison the minds and bodies of the "Youth of Today" were put into large-scale production using a high-temperature catalytic and enzymatic process devised by demented Japanese chemists in the late-1970s, in part as revenge for being nuked in the big war . . .
And while one might argue that Coca-Cola, Pepsi-Cola, and Mountain Dew did not exist any earlier than a century or so ago, so what . . .
So what!
In those days, there were no Frankenchemicals (other than Vaseline Petroleum Jelly, and we know for what it is used), so even even though the concept called "soda pop" is a bit new, it nevertheless was quite natural and certainly could have been made many millennia earlier, except that the French had discovered champagne and much early the even more primitive German people of the region had discovered mead (and later beer), hence who really needed soda pop in a universe where there were no motorized vehicles, airplanes, and rocket ships . . .
The reality at the dawn of the early 21st century is that one does not have these thoughts when their mind is regulated and controlled by HFCS, so while none of this might appear to make any sense, at all, if this is the case, then it is only because one never has experienced the real thing or perhaps a happy Pepsi-Cola in a clear glass bottle with red dots around the outer bottleneck (which indicates that certain possibly illegal psychoactive chemicals have been added, as contrasted to white dots or blue dots, which have an entirely different meaning, some of which involve the more exciting uses of Vaseline Petroleum Jelly), which is fabulous . . .
Fabulous!
Pepsi- Cola Throwback tastes great! I brought my first one today. Then again, I'm addicted to Pepsi Cola period. So maybe I'm partial.
okay, so I am sitting here drinking a Mountain Dew Throwback as we speak and it is AWESOME! you can totally tell the difference between the nasty regular Mountain Dew with high fructose corn syrup – Throwback doesnt taste so thick and its lighter. I hope they keep this out for awhile because I am sick of that high fructose crap!
LOVE THIS IDEA!!!! I've been a Mtn Dew fan for 30 years and quit drinking it when they changed to HFCS. I LOVE LOVE LOVE this!!!!
Well it's about time! When Coke became "New Coke" in 1985, the sugar was lost to the U.S. forever. "Classic Coke" was just a re-badging and mild-reforula of "New Coke" (IMHO). The return of "Classic Coke" was so psychosomatically charged that the public bought into it. HFCS is cheaper and evil and probably why Americans are so obese these days. Almost a conspiracy, and saves the soda industry millions.
When I was stationed in Japan, I had a sugar-based Coke (and Pepsi) there and fell back in love with the taste. When I came back stateside, I called Coke and asked if I could get that original taste here but they replied that through strategic planning, it wasn't preferred by the customers here. So…we were left wanting and importing for true Coke taste.
Pepsi is ultra-clever to release this Throwback edition.
The taste is a bit flat and clean. I'm not sure where their sugar source is coming from, could be sugar-beet or perhaps sugar-cane or both. It has to be a cost-effective sugar source. HFCS is very cheap.
After drinking one, I was satisfied and not wanting more. This might depress PepsiCo because they want to sell tons of product. Back in the 70s, very few people could finish a half-gallon. I'm not fully sure but I believe this is a by-product of the sugar itself versus HFCS. HFCS allows your craving to still exist, and therefore more consumption, and more profit, and harder for the human body to metabolize, and therefore more weight-gain.
I find the taste to be crisp, refreshing, not overly sweet, and satisfying. It's also insanely nostalgic, both in taste, smoothness, and product design. I plan on buying a LOT of this stuff.
A friend of mine turned me on to the MD and Pepsi Throwback. The difference is amazing! Much more crisp and refreshing than the HFCS crap. I can actually drink a soda without getting a stomach ache now. Amazing. I hope they keep making this Throwback with natural sugar. If they stop making it, I will probably stop drinking soda again.
Now that I think about it, it would be nice if they would make some Dr Pepper with natural sugar too.
Real sugar rocks. HFCS sucks.
I just tried the Throwback Mt Dew this week. I do not like it! It tastes flat and more like Sprite than Dew. My local grocery had them on sale 4/$10 but I think I will be returning the unopened 3 that I still have and getting the other one.
As a previous poster noted, Mt Dew throwback contains no orange juice. I agree that it doesn't taste as good as regular HFCS Dew. The difference is probably the lack of OJ and not the different sweetener.
I wish I hadn't bought an entire 12 pack. I won't be buying it again.
Man, I gotta say. 21 years old here, never tasted this 'old' Dew everyone's been talking about, but been avidly drinking the new one with as much as a two liter in twelve hours, or three to four 24 ounce bottles in a day when I can afford it. Keeps me going, seems to help keep my digestion straight and my mood up…
Today I snagged a usual Dew with that disgusting new MTNDEW label that I hate so very much, and on the way to the checkout in Wal-Mart I spotted that old retro logo and immediately paused in my tracks in confusion. Set my newDew near the older looking Dew, picked it up, saw the 'real sugar'(Having not heard anything about this change, or even really known what my soda of choice was flavored with, of how bad HFCS was…), and decided "Oh why not, I like sugar, let's give it a try".
…One sip, two blinks, and I think I went right to heaven. One of the most delicious things I've tasted in a long time. If this is what it used to be, sign me up for more, I'm loving this. Sure the taste is flatter, but I've never been a big fan of excessive carbonation, and it doesn't have the dusty, gritty kind of texture on my tongue that the old stuff does(especially when flat). It's smoother, crisper, and different, and I'm definitely loving it.
Please Pepsi! Keep it going! I'm gonna have to pick up one of the Pepsi Throwbacks when I get the chance. Never cared much for Pepsi, but then I'm too young to have tasted the old sugar versions, I'd like to give it a try. That and people are saying it tastes like foreign Coke, and I do very much love foreign Coke.
Found this site when I googled "Pepsi with sugar" – and love the comments. I only just found out about Pepsi Throwback via a commercial on TV today – and when I was at the store, I saw it! There were only two 8 can boxes – ONLY TWO! WTF?? I bought one box and let them sit in the refrigerator for a few hours – and stuck one in the freezer for about 15 minutes before popping the can.
All I can say is – THANK YOU PEPSI! The taste, the fizz, everything seems like it used to be, though granted it's been SO long since they had ANY real sugar (cane or otherwise) in Pepsi that it is almost hard for me to recall the exact taste.
Background: I'm 61 years old, female. In our household as I was growing up, we liked to say I was weaned on Pepsi since my mother was a big Pepsi fan. No cokes – just Pepsi. (BTW, there was ALWAYS a difference betwen Coke and Pepsi – Coke was a bit more "bitter" – but actually I loved it – and Pepsi always seemed a bit more "lighter.")
But I grew up drinking Pepsi. When the Coke fiasco in the 80s changed soft drinks forever, my love affair with both Pepsi and Coke waned over the years until basically, I no longer drink either with any consistency. I prefer to make my own ice tea, or buy ice tea when I am eating out.
I live in Florida (grew up here) but lived out west for a few years and grew to like Shasta cola simply because it had some taste to it (though it used HFCS). I also bought Jones cola but people, really, Jones cola has no taste to it. Sugar, yes. Taste, no.
Back home in Florida, drinking my iced tea, I periodically have bought a Coke or a Pepsi but again, they both are so tasteless with the HFCS that I just can't stand either one of them. Zero taste.
SOOOOOOOOO, imagine my delight in hearing of Pepsi Throwback – and tonight, when I popped open that iced can from the freezer, and poured it into an iced glass (no ice cubes) and saw the fizz, I nearly leaped for joy. Tasting it – well, I downed the thing in no time flat! I still think it's just shy of the way old Pepsi used to taste, but I, for one, am going out tomorrow and buying up as many cartons as I can find.
Pepsi is CRAZY not to keep this and promote it as their BEST brand. I would become a Pepsi drinker again if they did – and that is absolutely NO LIE.
ARE YOU LISTENING PEPSI????????? Pepsi Throwback actually has TASTE!! Please keep it!!!!!
(And if they don't, where can I buy Mexican Coca-Cola??!!)
So I just did a little taste test with my roommate, a can of mt dew and Mountain Dew Throwback. I poured it into 2 cups and he couldn't tell the difference. I then tried the same experiment and I couldn't tell the difference. The Pepsi Throwback does taste flat but back to back I'm sure I can't tell the difference either.
I think it is just a marketing ploy to tell you the truth.
This new Pepsi formulation is not accurate to the old Pepsi of pre HFCS.
I have had Pepsi from other countries that are way better than this Throwback (Throw up).
Pure Sugar can be any type of sugar, Cane Sugar with the old Pepsi formulation is what made Pepsi good.
This Throwback tastes like a crappy copy of RC Cola, with a terrible aftertaste.
Adding to the fact that Pepsi co is selling this product at a much higher price, for a very short time frame tell me that they want it to fail.
[...] Pepsi Throwback and Mountain Dew Throwback packaging feature a retro look and are sweetened with natural sugar, [...]
YEA!!!!! REAL SUGAR I CAN DRINK SODA AGAIN!!!
HELL WITH CORN SYRUP,emailing all these companies about having corn syrup in there products has has paid off!!
I couldn't believe the commercial when I saw it!
Just heard about this on the radio at a St Louis station.
50 yo here and if you haven't had soda made with cane sugar you are missing it all!
If you travel in the Caribbean the pop down there is still the throwback flavor and is the best … ever.
If Pepsi wants to win the Cola wars they would go with more than a test market almost to a person universally when someone comes back from out of the US having tasted a cane sugar based recipe wants to know Where or How can I get this in the US.
Make it permanent Pepsi … Please!
Pepsi and Mountain Dew Throwback are the best Sodas on the market. Bob, unsure where you are purchasing your however throwback is the same price as the regular varieties here.
Where do you get Pepsi Throwback? I've looked evreywhere in Tempe, AZ USA and cannot find it despite it being advertised on TV here. Where in the country is it being issued?
I wonder if those who claim that the Pepsi Throwback tastes "flat" have ever tasted Pepsi the way it used to taste. The thought occurs to me that those companies that use HFCS have gotten an entire generation, and those that followed, used to the non-taste of their products. Which is clever since HFCS is cheaper to use – dull the palate of generations of consumers, what do they care. HFCS also adds to our growing obesity problem in the U.S.
I don't get the "flat" remarks otherwise. I can't speak for Mountain Dew, since I only drank it once when it had sugar in it when it was first introduced in the early 60s. I didn't like it, so never drank it again. We always, as young teens, used to make fun of the color of Mountain Dew…it was…well, yellow. . . .
But I can speak to Pepsi – and Pepsi Throwback is NOT flat. In fact, it has far more carbonation and zest to it than any other Pepsi product on the shelves today. It has taste, and zing – that lovely little "burny" sensation one used to get when drinking a soft drink. It is definitely NOT like that non-tasting Pepsi they have foisted on us since the 80s.
I hope they keep it on the shelves. I will buy it. In fact, I am buying it, as many as I can find.
I'd buy Coke, too, if they brought back the ORIGINAL recipe – the one where it had a distinct taste from that of Pepsi, and used sugar. Any sugar beats HFCS for taste alone, but you also have to have the original formulas to make it work.
So go ahead, pour a can of the Pepsi Throwback and watch the bubbles, and the lighter looking shade to it. If this isn't the original formula, then they have come darn close to it. It's what I remember Pepsi tasting like.
Walked into my corner 7-Eleven today, before reading this article, and discovered Mountain Dew Throwback. I go for the non-HFCS-sweetened sodas when I can get them (Mexican Sprite, etc) but making the choice even easier, the store is charging less for Throwback than for "regular" Mtn Dew.
Food Lion had a Buy One Get One Free of Pepsi Throwback so I bought 4 cases.. I could not wait to try it so I popped it open at room temperature and was pleasantly surprised to find how crisp and refreshing it tasted. I did not have the coating feeling I get from drinking coke. Mind you, I am not a Pepsi drinker, but I think I am going to go back to Food Lion and take advantage of this sale tomorrow!!!
I hope these 'new' retro products will be well-received. I wish there was a way to inspire Coke and Pepsi to go back to sugar for US products.
I've been getting Coke in Brazil, and it's always such a letdown to return back to the US and have to go back to corn syrup. I'm shocked that Coke still insists there's no taste difference.
I've been looking for Throwback in Manhattan and haven't yet found it. How long is "limited time?" If i didn't live in the city, in a tiny apartment, i'd buy enough to hoard for a few years….
[...] Pepsi/Dew Throwbacks discovered via trademark filings (February 9) [...]
I had no idea that this website existed. I was turned onto the new Pepsi offerings through a news segment on NPR.
I look forward to tasting the retro Dew.
I haven't read any comments that point up the ECO/Agro slant to this marketing move.
HFCS uses a huge potion of the corn crops grown worldwide. Using sugar in soft drinks will free up that corn for livestock feed, human consumption and ethanol for cleaner burning internal combustion engines.
I am all for this switch for all these reasons AND for the taste.
Drink on!
[...] Pepsi Throwback and Mountain Dew Throwback packaging feature a retro look and are sweetened with natural sugar, [...]
Does anyone else think the "limited" run is just a test strategy to see how well it sells?
Lest one forget, corn is hugely SUBSIDIZED in the U.S.
That's the reason it's in everything.
We don't need to "free up all that corn"
We need to stop paying to grow more than anyone could reasonably need and let it compete or not on its own.
Elisabeth,
There is a milk "Throwback" and it's great!!! It's called organic milk and you can buy in your local grocery store. There are no hormones or antibiotics! The milk last longer and there's no slimy flim left in your mouth after you drink it.
Buy the way, farmer's are "Throwbacks"
Earl
My grandfather in, Lykens Pennsylvania, bottled soft drinks from 1940 until 1973 and always used sugar. I always wondered why we brought cases home with us when we came back to N.C. Soft drinks were so much better with sugar. I hope the bottlers keep the sugar in from now on. I don't drink soda as much as I did when I was young, but it is nice when I drink one now, it is GOOD.
[...] "The Pepsi Throwback and Mountain Dew Throwback packaging feature a retro look and are sweetened with natural sugar, just as they were back in the '60s and '70s, to give consumers a taste of the past" [...]
Pepsi Throwback is the best. It’s got a distinct taste and it seems a lot smoother. I hope Pepsi keeps this in their product line.
Baldenario: hilarious!
Well, it's about time to get rid of that horrible HFCS…that crap is pure evil…
Please keep the sugar not HFCS.
Sugar is a natural product, HFCS is a genetically altered corn product…very bad. The body doesn't know what to do with it.
Insulin can't read it so on goes the weight.
The way it was…yes!
I just tried the Mountain Dew Thrwoback with natural sugar and it was HORRIBLE. It tasted like it was watered-down Diet Mountain Dew. I could only drink about 1/4 of the bottle before I couldn't take it anymore.
Is it cane sugar? It could be grape sugar, etcetera!
[...] Links, Links: Throwback sodas http://www.bevreview.com/2009/02/09/pepsi-throwback-mountain-dew-throwback Caffeine http://en.wikipedia.org/wiki/Caffiene Meatless Riblets [...]
I've tried both the Pepsi Throwback and the Mountain Dew Throwback. I've been an avid Mtn Dew drinker since the early 80's. I've been dreaming about someday having a glass bottle of Dew made with sugar. (I periodically buy Mexican Coke because I love the sugar taste, not the HFCS taste.) I was disappointed in the Dew – it tasted like a Sprite made with sugar. I read the label and thought, "Where's the OJ?" The Throwback is missing that very distinct Mtn Dew taste. The Pepsi Throwback, however, is wonderful. I've neve been a big Pepsi drinker, but I am really enjoying this one made with sugar.
[...] that other drinkers are pretty satisfied with the product too. You can check out this blog post at BevReview.com, just scroll down to the comments in April and you'll see what others are [...]
I am looking forward to the pesi and mountain dew throw backs. I do think they should reissues the glass bottles of both. I think they will sell like crazy.
man – this stuff is great, haven't been drinking dew since the 1800's like some of you, but like this better than the current stuff, which now tastes kinda harsh
I am so glad Pepsi did this (finally). I have not drank domestic Coke or Pepsi for years because of the HFC. I hope other companies follow suit and remove this cheap "substitute sweetener" from their products and return to good old SUGAR. There are many products I do not purchase because of HFC and usually buy European/ Canadian/Mexican products because they STILL USE SUGAR. Thank you Pepsi once again for leading the way. I have bought Pepsi Throwback for friends to try and they agree it does taste better.
Honestly love these, its like pop/soda was when i was a kid, and the dew tastes fine, its just all these KIDS who have grown up on HFCS that have issue with it.
Pepsi co, if your listening KEEP THIS AROUND, I plan to pickup a couple/few more cases tomarow
and best place to find this in my exp is walmart saddly :/
Has nothing to do with health…it's money. Corn (fructose/glucose) is being increasingly used for (inefficient) biodiesel, driving up HF corn syrup prices. It's more economical to use sugar (sucrose) now. Sugars in excess are bad for you, regardless of the specific molecule.
Throwback Mountain Dew is Great!!! This is the taste that has been missing for over twenty years! I think if your under thirty or thirty five years old you just don't have an understanding of how soda used to taste before they started using corn syrup. The corn syurp gave the carbonation a much harsher and different taste. The throwback has that hint of lemon taste that has been gone from MountainDew for all these years . My guess is the corn syrup covered up this taste. I hope they keep making it forever but I have stocked up on a few dozen cases just in case. By the way I do not condone drinking any soda out of plastic bottles as it really effect the taste.
My guess has been for years that the feds have had deals with the primary users of sweeteners such as the soda industry to help the federally subsidised corn industry. Now that it is being used more for fuel we might see more sugar being used- I hope! Also would love to see a return to real glass bottles which would be better for the enviroment.
On my journeys to japan, coupled with the cheap price of captain morgan's spiced rum, My mates and I discovered that the Japanese Coke (Made with cane sugar) mixed oh so much better with the flavorful rum and produced a drink that tasted eerily good. The difference it makes in a soda when making a Rum and Cola with Cane sugar cola vs. HFCS is worth the premium. I guess after June 13th I'll have to start buying Jones Cola again.
I just love this stuff I just have to move out of the country if they take this away from us a second time
I agree. I loved growing up in the 70's with the 10 oz, the 16oz and the quart glass bottles of Mt Dew and Pepsi. They need to rerelease the glass bottles. I would be more than willing to pay extra for a glass deposit just to get it.
I love the throwback Mt Dew and Pepsi. Brings back the old days. Nothing was better than an ice cold glass bottle of Mt Dew on a hot summer day in Iowa!!!
Come on Pepsi, bring it back. Coke brought back "classic" keep throwback!!!!
I'm Mesa AZ. I can find the THROWBACKS at Fry's, Safeway, Wal Mart, and Chevron gas stations.
omg this stuff is so bad!!!! im so happy they arent changing over to this crap forever!!! it has a weird after taste and it doesnt make you quench your thirst either!!! i went to a store and just grab a dew and by the time i walked out of the store i was walking back in to get a high fructose corn syrup mt dew. when i got to the car with two bottles i did a taste test with the two girls i was with and they both agreed to that the normal one was way better then the sugar one!!!
It is about time that the large megacorporations like Pepsi were held accountable to the free market. I like the throwback products a lot. If you want to have these products on the shelf for longer than June, I would suggest emailing them following this link. http://cr.pepsi.com/usen/pepsiusen.cfm?date=20090510
I TRIED THE MOUNTAIN DEW THROWBACK ,I THOUGHT IT WAS NASTY.I HOPE THEY KEEP SELLING THE ORIG.
I was really disappointed in the labeling on the Pepsi Throwback.. I hadn't read your post/seen the label before I tried to find the product. I was searching for it in a cooler case and I only found it because I spotted the old Mountain Dew Logo on the shelf below. THe Labeling was so dark — with NOTHING that pops out — I nearly missed it! I can't imagine people noticing it if they weren't searching for it!
After trying MD Throwback,I wouldn't waste my money to see if Pepsi tasted any better.I can see why they switched to HFCS ! I would rather buy the most generic from the Save-More stores ! NASTY TASTING!
I LOVE Pepsi Throwback. The natural sugar tastes to much better than the high fructose corn syrup. I live in TX and have been drinking the the sodas imported from Mexico because they are made with real sugar.
This is how Pepsi is supposed to taste. With sugar! Not some Junk HFCS garbage. I hardly drink the HFCS stuff anymore at all. Taste like Junk, it starts getting flat right after you open it in a matter of minutes. I don't understand why allot of the people commenting on here claim the sugar version gets flat quickly. It does not! Grab an HFCS bottle and the new throwback with SUGAR. Peel the lables off both and check out the level of cabonation with your eyes! Flip each bottle upside down and set it back right side up. Have a look! HFCS looks flat just sitting there. The Sugar one has dropletts sticking to the top side of the bottle. Look at how the CO2 is alive in the Sugar bottle and flat in the HFCS bottle. Wait an hour of so and check the bottles again! Clearly the bottle with the sugar looks active and the HFCS looks flat already. Open both bottle and pour some into too clear glasses and check out WHICH ONE GOES FLATTER THE QUICKEST!!! ahem! No contest!!! OH, did I mention the taste difference as well! HFCS taste like garbage even right after you open it. Thanks for saving some money PEPSI and making your product taste like garbage for the last 20 years!!! I thought is was the PLASTIC as well. NOT!!! I Found a Coke locally that was made in Mexico! With real sugar! AHHH! That was really great tasteing! Nice to know now that it was the HFCS that made both Coke and Pepsi turn me away from there products….
Now I know, please excuse me while I had to Walmart and start stock pileing.
[...] Mountain Dew has come out with a new Throwback version of the product that has sent them back to the days of using actual sugar. One bottle has, [...]
I met a chemist who was involved in changing the Coke formula to HFCS and he SWEARS this is the reason obesity has become such a huge problem since the early to mid eighties. He said that as a member of the scientific community that developed this, he was required to basically look the other way at the animal trial results of what HFCS does to mammalian fat cells and organs. CREEPY! I am all for the return to mother nature trend!!! BRAVO!!!
This stuff is awesome. I love it. Bought some today.
where can i buy it?!?! i have looked everywhere. 7-11, target, walgreens, rite-aid. I gave up high fructose corn syrup about 4 months ago and have really missed soda, when i saw the commercial i got super excited but i can't find it anywhere! i am in LA, someone please help!
[...] Today I decided to do some digging and found out that not only is the branding a "throwback" to the days gone by, but Pepsi has swapped the high fructose corn syrup for real sugar. [...]
the throw back for both are awesome but i have a hard time finding them in the stores
I'm drinking it right now……honest opinion? I'll have to get used to it. It's sort of like when Coca-cola decided to change their recipe. They brought back "Classic Coke" because the public just didn't dig it.
The nutrition content isn't much different: Throwback (per 8 fl oz): Calories 100, sodium 25mg, sugars 27g. Regular Pepsi (per 8 fl oz): calories 100, sodium 20 mg, sugars 28g.
And, there's more sodium in the throwback.
So, if I'm going to consume a product that has basically the same sugar content, I'll go for flavor. Original Pepsi. (Not to mention Throwback has more sodium.)
And if I want to cut back on sugar…..I'll cut back on soda.
I really like this drink. i will switch to pepsi if it stays this way
I noticed alot of comments from people who have to either be in there teens or very early 20's. The Mt.Dew throwback is what I consider orginal, I do not remember OJ being part of the formula back in the day. I am also proud of pepsico for using sugar (these seem imported from mexico too) and the original formual? for dew. Finally a product worth having on the market that aint going to kill me with all that hfcs. (now just have to worry about mcdonalds lol).
Throwback DEW is terrible. I hope they get rid of it for good, it has the worst diet soda aftertaste. I'm not a professional, but I have been drinking DEW for almost 20 years now, and I can tell all of you that I will never buy throwback DEW ever again.
My mistake was not knowing what I bought, I thought just the label was throwback, huge mistake and boy did i pay for it. Eww…
Everyone that thinks HFCS is worse than suger really needs to read this website. There have been over a dozen studies about the health differences of the two, as well as possible effects on hunger and how much you eat.
THE TRUTH – HFCS was designed to be exactly like suger, it is broken down by the body exactly the same way. The only reason these soda's are coming out is because a large portion of the population is too gullable and believes everything the media says instead of doing the research yourself.
REAL MTN DEW PLEASE
http://www.sweetsurprise.com/myths-and-facts/top-hfcs-myths
You should never base your opinion on only one article: HFCS has a lot -more- wrong with it than is commonly thought, (and at -least- one study -does- conclude HFCS makes us fatter than sugar). There's too much to list here… Google "what's wrong with HFCS" and read -all- of the articles, (some will support Nick's point, but the more analytical articles reveal that HFCS is NOT the same as sugar). HFSC is bad enough, but the main problem is not with the HFCS itself: The addition of it to many products that formerly had no sugar at all, or much less sugar, is what's making America fat. These days you have to read the label on -everything- to avoid HFCS.
I'm sorry Mark, but I have read a vast number of articles, both good and bad. And the problem is not HFCS, and never will be. The problem with people becoming overweight is worldwide, global obesity is on the rise and MOST foregin countries DO NOT use HFCS. Each person is responsible for their own weight. I consume rediculous amounts of mountain dew, with HFCS, and I am not overweight. Stop blaming single ingredients, your weight and health depend on EVERYTHING you eat. Like I said before, I personally never look for foods that contain HFCS to avoid them, and I am not overweight. People need to take responsibilty for their own weight instead of trying to find scape goats in ingredients.
Love this stuff. Pepsi please continue making it.
The Pepsi Throwback is waaaay too sweet! Reduce the sugar by 1/4 so we can drink it.
The Throwbacks are kickbutt! I love them!
I've drank both Throwback Pepsi and Throwback Mountain Dew. I found both Throwback sodas at some independent, "mom and pop" convinience store. Throwback Mountain Dew was a massive disapointment. It was sort of flat and it just didn't taste like modern MD. It seems as if Throwback MD has been under-carbonated and the flavor lightened-up. I'm gonna buy this throwback MD one last time to make sure the first time wasn't a fluke. I usually buy MD from the soda fountain at 7-11 and I must say that fountain-poured HFCS MD is way better than throwback MD. Now for Throwback Pepsi, I actually liked it a lot. Very refreshing. Perfect amount of carbonation. No noticeable change in taste formula. Throwback Pepsi is very good. Try them both and see for yourself while they are still available
I'm drinking a Throwback MD now… I am unimpressed.
Looking at the ingredient list… no Orange Juice in the Throwback?!? A few previous posters pointed this out too. And maybe "Chris" is right about it, the lack of OJ is why it's taste… blah.
The worst part about the lack of Orange Juice?!? It is no longer part of a complete breakfast! Guess I'll just have to eat my Cap'n Crunch dry!
Sugar, HFCS… who cares. If you were REALLY worried about drinking a healthy beverage, you'd be drinking pure filtered spring water.
uummmm….. I love the cold crip taste of Pepsi Throwback. I take a drink. This takes me back to the days when I was a young kid sucking on a ice cold 16 oz bottle of Pepsi. Keep it coming Pepsi!
Thank you Pepsi for making a AWESOME drink!!!!!!! Only 1 thing…. You should have made it sooner… I love this stuff…. Hope it is not just a temporary thing. Mountain Dew is Awesome too. Keep em comming.
ok, first, I have tried the throwback dew and its not bad. Personally I am one of the few that likes the taste of diet dew better then regular(but regular pepsi better then diet). I have to say, why the hell are some of you getting all emo about other's preferences. Some people like the HFCS based stuff better, some like the sugar based stuff better. Its preference, not something to get emotional about. Saying the "younger generation" doesnt know what there talking about or has had there minds poisoned just because they dont like the sugar based one as well as the HFCS one is well pretty arrogant and idiotic. So you dont care for HFCS flavored drinks, theres nothing wrong with that.
Anyway I am going to try the throwback pepsi, but will probably stick mainly to my diet dew(taste and easier on my gut)
Love this dew!! Previously lived in South Texas and have enjoyed sugar can Coke, but I am not a religious drinker of it, like I am with Mountain Dew. This throwback goes down so much smoother. No harsh aftertaste. I did notice a limited supply in the Walmart display in front of the grocery. It was outnumbered 20 to 1 in case display. Guess they don't want it to catch on too much.
[...] soda lovers can enjoy that same experience stateside with Pepsi Throwback. The throwback is the natural sugar. They are also releasing Mountain Dew with natural sugar as [...]
thought they were good think they should keep making
[...] by Punk Rock Feedmeister on May.18, 2009, under Reviews Shit's about to go down. http://www.bevreview.com/2009/02/09/…dew-throwback/ [...]
OMG my boy friend and i came across the real sugar pepsi and wow…it is sooo much better that reg pepsi….i used to hate pepsi…the after-taste was funny and it left my mouth feeling yuk… but the new one with real sugar doesnt have any of the bad things…it taste great and is surprisingly refreshing and really who wants fake stuff in there drink… i really hope all drink company's follow this trend and stick with it… better tasting and better for you cant ask for much more
Hey somebody out there is thinking. It's about time that pepsi tastes like the Pepsi that I drank as a kid. I couldn't beleive how much better it is with REAL SUGAR. If they continue to make Pepsi this way I will never drink another Coke. Yes I will come back to Pepsi, It tastes great!!!
Just tasted the Mountain Dew Throwback. That's the MD that I remember from times past. The stuff Pepsi puts out now with HFCS tastes blah. Keep MD Throwback on the shelves!
I want it and I want it now! Bring it back and I'll buy Pepsi again.
I tried the Mtn Dew Throwback and it is gross. I drink tons of mtn dew and this throwback junk tastes like diet mtn dew. I got some accidently thinking "throwback" was just referring to the design on the can. My wife and brother tried it and they also think it tastes like diet soda. HFCS is no less healthy than plain sugar. This is purely a marketing ploy. It's worth trying a can just so you can see for yourself, but don't accidently buy 2 or 3 12-packs like me. I'm returning the unopened packs and getting the original.
So far the only place I've been able to purchase Pepsi Throwback has been at the Speedway gas station near my house, but once having drunk one of those things, I'll never go back to HFCS Pepsi or, for that matter, the so-called "Coke Classic". Pepsi needs to keep Throwback on a year-round basis but won't do it because it costs them money to market both types of Pepsi, plus the corn lobby–led by Cargill and Archer Daniels Midland which make the HFCS junk–won't stand for Pepsi to market Throwback. So now you know why this is a "limited time" promotion…
muhhhhhhhhhhhh………….
what a grate product ……i love it……….
its too much attractive…….
Love the Pepsi Throwback…sure the heck hope they keep it around, because I DO NOT want to have to go back to the HFCS garbage. I've taken to paying extra $$$ to buy the real sugar Coca Cola in recent months from Costco and Sam's Club, and I prefer the Throwback to the real sugar Coke, but the real sugar Coke over the HFCS Pepsi.
dude mtn dew just aint the same with out high fructose corn surup it taste a tremendous amount different.. i love the dew, this throwback, not so good. i think the natural suger like kills some of the carbonation. its no good. mtn dew rules.
I would also pay extra. I can't find this stuff anywhere.
We accidentally bought some of the throw back mountain dew, and I don't like it. It tastes too much like diet, and a little like pepsi.
The sugar in the throwback Mountain Dew takes the harshness out of the carbonation. Pour some in a glass and you will see the carbonation is still there- even more than the corn syrup variety! Now take a drink of the throwback from the glass- you will see the Dew sticking to the side of the glass. This effect is basically the same thing that takes away the harshness that Mountain Dew has had for the last twenty years when they changed to corn syrup. I have not drank Mountain Dew for decades because of the harshness of the new corn syrup blend that cam out in the late 80's. I am not really sure when they started adding cocentrated orange juice to the corn syrup blend but I am guessing it was in the mid 90's? The younger people that grew up used to the acid tasting corn syrup blend have never tasted the real thing before- I feel sorry for them that they can't go back into time to taste some of the old foods and soda's from the past. One thing that is completely different from the 70's is that people did not drink so much soda back then- we got two eight packs for a family of five for the whole week. Plus we had to take the returnable bottles back to the store(I wish they would go back to this too). Now I see kids drink more pop in one day than I did in a week. Hurray for Throwback Mountain Dew and Pepsi!! Finally a Pepsi product I can drink again! I have 50 cases in my basement just in case they wait a year before they bring this great product back again. I will try to get 50 more cases before the week is out. I tell all my friends about it and they all love it too and say they would like to see this stuff on the shelf all year long. I know that using corn syrup verses sugar has a lot of polotics involved too- corn subidies and such- also government contracts to use corn syrup in soda. I wish they just could give the people what they want but it sounds like there is a big mess to unravel to let this happen……..
I suppose maybe I am just used to the corn sugar in Dew.
I tried the Dew Throwback for the first time this week, and thought I had grabbed a diet by mistake. It tasted like it had aspartame in it, and I could barely stand the three sips of it I tried.
Threw the rest out and won't be buying that anymore.
I have tried both the Pepsi and the Mountain Dew and they are awesome. No sicky sweetness to them. I wish more items not only soda but juice and ketchup would stop using high fructose corn syrup. It is in so many things. I can't understand how yogurt is suppose to be good for you when most of them have the hfcs as the first ingrediant. Oh well. I hope you all get to try the pepsi and mountain dew throwback. It is well worth it.
I just tried both today and just loved them! I actually prefer the Pepsi, because I haven't had one for years. For some reason in the 80's Pepsi changed to this sickly sweet chemical tasting junk. The throwback tastes just like I remembered it in the 70's glass bottles. I hope they keep it!
I have been buying it over memorial day weekend for $12 for five 12 packs! Needless to say I have a pretty good stash going! I too hope everyone gets to try some of these. I see it is being sold on ebay- one 12 pack sold for $9.99 and $16 shipping. One can each of Dew and Pepsi sold for like $15 with shipping- yikes! Last week I won 1st prize in the Cherry 7up sweepstakes- a years supply of 7up. I am trading my friends a case of 7up products for a 12 pack of Throwback dew.
I have been living in Peru for a while and I know for sure Coca Cola is sweetened with Cane Sugar. I am not sure about Pepsi. I recently returned to the US and the Coca Cola classic here was much different. It tasted more watery and less flavorful. The Pepsi Throwback I sampled tasted less sweet than I remember Pepsi tasting, but I really liked the flavor.
I wish more drinks would return to natural sugar.
Hey, I work at a grocery store, and all the time, more items are switching from HFCS to sugar. Capri Sun, our store brand ketchup, Ocean Spray juice cocktails, and probably some others that I can't remember. I just bought 4 12-packs of Pepsi for $10. Regular Coke and Pepsi make me sick to my stomach, but this Pepsi Throwback is awesome. I usually drink Dr. Pepper, but I will continue to buy PepsiTB as long as they make it.
HFCS is BAD- its MANUFACTURED and causes, among other things, an inbalance in the body for triglycerides and leads to high cholesterol. Since stopping the intake of HFCS (which is tough since it is in almost EVERYTHING), my cholesterol went down 40 points and I cut my triglycierdes in half.
(Snapple is also making iced tea from sugar now)
US mfgs are trying to avert the soon to be legal lawsuits that will come down once HFCS is proven harmful….
just google HFCS and you can learn about the adverse effects.
Hi, Okay, I am a bit older than the target audience. I have been a Pepsi drinker for a bit too long. However, I have enjoyed Pepsi alot up and until 1989. What does 1989 have anything to do with Throwback? I remember a wonderful flavor of Pepsi that was on the tip of something familiar but something unexplained and delicious in lingering aftertaste. Pre-1989 packaging was different. Cans and Bottles looked totally different. By the 1970's, fructose cornsyrup was subsituted for real sugar for the sweetner. The "taste", "flavor" if you will, remained the same and all was right in the in the bottle/can/fountain refreshment world of Pepsi. Possibly my tastebuds changed as I aged, possibly, but by 1989, Pepsi came out with new packaging. The Pepsi I knew, drank, and loved from childhood up and until the packaging change was the same then gone. I purchased cases of what I recognized as PEPSI of pre-changed and they tasted the same as always. the new packaging with reading all the ingredients on the sides of the cans and the bottles looked the same and read the same. Something was completely different and subtle flavor that I could enjoy was gone. I was upset, yes, then angry, which did not help, and was not productive in finding the "why?" I have no evidence from the now 20 years of complaining and reading what I could find which is not in food science books is flavorings. Yes, flavorings that make the "taste" unique to a product like Pepsi was or Coke was. I can only hypothocate the plausibility that the "flavoring" whatever Pepsi had was omitted possibly saving the corporation Pepsico no telling what billions of money of savings turning the profits for that year and beyond into a wonderful return for the stockholders no doubt. I am as I said a bit older than the target audience, but Throwback is almost "there", only the Pepsiessience that elusive but wonderfully enjoyable flavor I did enjoy might (hopefully) return again. Sure hope Pepsi Bottling Group someone is reading this. Pepsi was always better than Coke. That is THE reason Coke attempted to bring out New Coke,that nobody asked for and no one wanted after Coke spent millions of dollars promoting that G-d-Awful Drink. Coke then scrambled to bring out "Coke Classic" and it was not the same taste after that either! Pepsi, please bring back that little flavor you use to have in the 1950's, 1960's, 1970's, and 1980's up and until you just HAD to change that packaging "Look" in 1989, you simply did not care about your pre-existing audience of Pepsi Lovers Addicted as we are to this day. You are on focus with Throwback, now, PLEASE put a little of that wonderful flavor Pepsiessience back in your Throwback and you will conquer the USA and the WORLD.
I absolutely LOVE this stuff, to the point where I tried a regular Dew and didn't like it as much anymore. The throwback Dew entirely takes the "bite" out of it and make the taste so much smoother, go down so much better. I'm absolutely addicted to it and it really, really sucks that it's only for a limited time. I'm trying to buy them in bulk whenever I see them in stores, I have like 8 12 packs in the closet and want more. Unfortunately it already seems in the metro area where I am that availability is slowing down, I hardly see it anymore. =( Really sucks because I would absolutely drink this full-time over regular Dew.
I'm in Columbus Ohio & have been driving all over trying to find throwback Pepsi or Mt Dew. Does anyone know if it is available in Ohio yet??
This is pepsi as i remeber it as a kid. PEPSI PLEASE KEEP THIS!!!!!!
BTW mountain dew throwback is awesome too!
I just picked up two 12 packs of Pepsi Throwback and one 12 pack of Mountain Dew Throwback. I'm not a huge MD fan so I can't really comment but the Pepsi rocks and Coke should follow! The crispness and clean finish is what makes soda with real sugar superior.
Part of the trend here folks is also this: as corn production and reserves have been re-appropriated for use in ethanol production for fuel, the price of corn (and, hence, corn products) has been going up. This is likely to be a continuing trend. The reason the soft drink manufacturers initially switched their formulations to use HFCS is because it is far more concentrated (necessitating less product for the same sweetness effect) but because overall, it was far cheaper. With the rising prices of corn, it is not unusual to assume that this is partly test-marketing for a return to the old, natural sugar formulas.
I agree, I'd love to see Coke made with cane sugar. Yum!
The Mountain Dew throwback is awesome. Much more mellow in the way that sugar does, a sensual, sweet taste with that classic sugar mouthfeel and finish. Much better overall than the sharp, crisp sweetness of the HFCS formulation. Even the Pepsi is good, if not still too sweet overall (why I prefer Coke, personally…).
Hope we'll see more of this!
I love pepsi throwback put in glass bottels and keep it
Please, let Pepsi know you would like to have a product without HFCS. Call their customer service line and let Pepsi know you want to keep the "Throwback".
Please call, 1-800-4336-2652 and let Pepsi know how you feel.
Thanks.
When are they done making Throwback? Two out of the three stores that were selling it are done with it already. I was hoping to buy another hundred 12-packs before it was done.
[...] and his full beard), we stumbled onto an idea for Friday's show. Jack recently bought a 12-pack of Mountain Dew Throwback, the limited-time soft drink that is made of real cane sugar and not high-fructose corn syrup. [...]
I absolutley love the Pepsi Throwback. Much smoother flavor. Pepsi really needs to keep this around.
I hear this is great but I can not find it in San Antonio,Texas. where can I get it?
you can find it on ebay but it's kind of pricey do to the shipping. I hear June 13th is the last day of production.
Personally I LOVE Pepsi and MTN Dew Throwback. Not as sweet as their HCFS counterparts but is still extremely sweet nonetheless. It also seems a little fizzer than the normal drinks. The 40 grams of sugar in the soda gives a nice energy boost in the mid afternoon.
I have got to say, one sip of this, and I'm a
child again. Not QUITE the original formula,
but if this doesn't stay around, I'll have to
stockpile 50 years worth.
Now bring back the glass bottles.
As the old commercial say "be sociable, drink Pepsi"
The poor imitation with HFCS is just that,
a poor imitation of a great product.
How can I tell the Throwback is better?
Simple. BEEEEEEELLLLLLLCCCCCCCHHHHHHHH!
Now to go find more.
PLEASE MAKE THEM PERMANENT…They truly do rock. I dont really purchase sodas very much, but with throwbacks I would purchase regularly.
I absolutely love the throwback. I have reactions to artificial sweeteners, and I am absolutely thrilled. I have had sodas from other countries that use natural sweeteners and have always said that their sodas taste better.
I would love to try either one of the throw backs but i can't find them anywhere! Can you tell me who is selling them PLEASE!!!!
Pepsi is my favorite soda, BUT I'm against high fructose corn syrup. When are you going to start selling them, and where you are selling them????????????? THANK YOU
this stuff tastes amazing
Hi Robert,
I am also a bit older, but I think I know why the Throwbacks aren't quite there yet, even though they are a big improvement over the regular crap with HFCS. The secret? back then, they used citric acid. Today, and in the throwbacks, they use phosphoric acid. The two acids do not taste the same.
Coke has already done the sugar soda.
All Coke in GLASS 12oz bottles are made with REAL sugar.
I tried this wonderful Pepsi,,Bam took me back to my high school days….Sad part when I saw the special limited commercials of the Throwback Pepsi (to music score needs help,),and BAM it's off the shelf,before I could buy some more(truth be told it couldn't have been on the shelves in my town very long,the ad campaign was short)..BAM,PLEASE BRING this wonderful happy clean THROWBACK Pepsi back,I can actually enjoy Pepsi again(so I thought).I love that there in NO after taste.It's been years since I bought Pepsi,close to 28 years ago,when my last daughter was born.
PS. Citric acid is healthier?I've been cutting HFCS out of my life,along with other tacking tasting stuff..
Grant – I am looking at my can of MD throwback right now and the third ingredient is citric acid. 1) Carbonated water, 2) Sugar, 3) Citric Acid.
We were very lucky in the Dallas area with the availability of the two throwback products. As of this week, you can still find them readily available on shelves in Plano and Frisco. At my local Tom Thumb grocery store this week, they had a special – buy 2 cases (12-pack) get 3 cases free on all Pepsi products! It was a crazy good deal. So I now have 60 cans of MD throwback stockpiled away.
I agree with many of the other posters, it simply wouldn't get any better than if they released throwback/original recipe in glass bottles.
I am not a big Dr Pepper fan but I did see it in glass bottles with real sugar for sale at the Kroger store on Lebanon Road (cross-street is Legacy Dr.) in Frisco, TX. They actually had a big display with some old DP bottle vending machines in the foyer. About 5 months ago I bought a can w/real sugar at the store in front of Tyler State Park in Tyler, TX.
why are people against high fructose corn syrup? your body reacts to it and breaks it down exactly the same way. you realize that "regular sugar" or the "natural stuff" is a 50:50 ratio of glucose and fructose, and that HFCS is just a difference of like 5, as it's ratio is 55:45. your body can't detect any slight difference like that! it's all the same!
HFCS is pure POISON,I've spread the facts to people and on many blogs.
Now if Coca-Cola would drop the evil stuff and use real sugar again sales would go up.
The whole Throwback episode has been a totally disheartening debacle.
The Pepsi is just OK, but I love the Dew throwback. Over the course of the entire product run I've found exactly two 12-packs of Dew, and one of Pepsi (both at a Target) and maybe 2 or 3 bottles of Dew in various convenience/gas outlets. The Target in question never re-stocked, and despite looking everywhere, I never saw them anywhere else. Then, yesterday,, having assumed I'd never see the stuff again, I found one more 12-pack, at a different Target. Only one. It was almost worse than not finding any. I would have bought 10 cases of this stuff if it had ever been available.
anazgnos- feel for you
. I was lucky- in my area it was easy to find. I am sitting in my basement right now looking at my pyramid of a 100 twelve packs and have amassed another 30+ in the garage. Also managed to snag a few of the display posters as well.
I am a Mt Dew fanatic, but I HATE Mt Dew Throwback!!!!!!! It is way too sweet to drink. If Pepsi stopped making regular Mt Dew, I'd stop drinking soda altogether. I can't stand diet soda b/c it's too sweet for me. Similarly, Mt Dew Throwback has that sickeningly sweet aftertaste! Thank Goodness real Mt Dew is still being produced!! The taste is so different from "real" Mt Dew, it's like drinking a totally different product.
I love Moutain Dew Throwback, it tastes much smoother and has a cleaner finish that regular. Pepsi Throwback is also great, mmm sugary goodness.
High Fructose Corn Syrup sucks!
It's so sad the taste buds of the current soda drinkers are so messed up. Mountain Dew throwback isn't sweeter, nor does it taste like diet. What you're tasting is more of the citrus flavors in it. It has more of a bite like Fresca. Same is happening with Pepsi Throwback. Your taste buds get more of the real flavor since the thick HFCS isn't coating your tongue.
Another thing….Stop calling the the current crap "original, real, blah, blah, blah." It's not! Throwback is the original (or the closest to it). There may be some willing to saturate their body with chemically modified crap, but there are many that aren't. Pepsi Co should take this into account and sell both version and make the packaging different enough to easily tell the difference. Maybe the old color scheme and logo from the '60 or '70s.
I absoutley LOVE Pepsi Throwback! I hope that it does not become a limited time thing and comes back for good! I buy it where ever I go that has it bc it is so hard to find! Please, Please, Please keep it around!!!!
Kyle wrote:
"HFCS is pure POISON,I've spread the facts to people and on many blogs. Now if Coca-Cola would drop the evil stuff and use real sugar again sales would go up."
Kyle, the Cleveland, OH Coca-Cola bottler STILL uses sucrose in their formulation! While I cannot say if it is cane sugar or beet sugar, it sure is a lot better than HFCS coke. However, their distribution is limited only to Cuyahoga County, OH. Since the vending company that stocks the machines at work is from Cuyahoga County, I get sucrose coke at work.
I am lucky that I live 40 minutes away from Cleveland and can get sucrose coke if I so desire. However, the Pepsi Throwback is almost as good as sucrose coke. Since I currently have 7 12-packs, I have no need to go to Cleveland just yet.
Drink water from the tap, it's relatively free, does not litter the environment with bottles, and hey, no calories. This obsession with the next big drink (Gatorade -> PowerAde -> vitamin water, better Pepsi, better coke etc) is a good candidate for why people are obese: the failure to recognizing that all these drinks (even with natural sweeteners) are still not good for you.
The corn crop is going to be bad this year. The cost for HFCS will go up making sugar more likely in the future as a soda sweetner. After drinking the throwback exclusively for two months now I tried an HFCS one and about gagged- the harshness is overpowering. Never again will I drink HFCS soda of any brand- unsweetened ice tea for me if the sugar pop goes away.
Pepsi throwback is the best soda i have ever had. I am diabetic, and even so i tried some throwback just to see what all of the hype was about and i ended up drinking the whole bottle. I exspected my blood sugar to spike, but unlike my past exspiriences with soda it barely altered my b. sugar at all and i felt fine afterwards. I was very dishearted when i learned that it was not going to be sold any longer. Pepsi should consider the long term effects of HFCS, it contributed to my illness, but this natual sugar they were using has yet to cause any harm to myself or any of my fellow diabetics (To my knowledge at least).
I LOVE the MTN Dew Throwback.
Does it really taste better?… YEP!
Love the throwback Dew. Buy all of it off of the shelf at what ever store I happen to find it at. I have practically a pallet of the stuff in my basement!
I just learned of the the dangers of HFCS this past week, and 2 days ago learned that the throwback had been released and that it was limited edition. THANKFULLY Walmart had 1 last pack of the throwback for me.. no other store in the area had any.
It is Awesome. I will be drinking these sparingly. The Throwback tastes just like i remembered Pepsi to taste like before i started hating pepsi.. probably cause the taste changed in the 1980's.
IF YOU ARE A HARDCORE MTN DEW LOVER YOU PROBABLY WON'T LIKE IT. I CAN'T STAND IT. IT TASTE LIKE THE CHEAPER BRANDS OF MTN DEW. I WON'T BE BUYING IT AGAIN
BRING BACK THE THROWBACK!!!!
We need some good old 60s protests!
Thanks so much for giving us this long-missed drink. I will be a constant customer.
I love both the Pepsi and Mt Dew throwback.I bought 16 12 packs of the MD and 2 12 packs of the Pepsi.Please keep them comming but bring back the glass bottles.The Pepsi is not quite exactly like the Pepsi of the '60's and 70's but way better than the ones with corn sweetener.The MD is very very good.Good on ya Pepsi.
I read Mexi Cola is allowed to sold by Coke from Mexico cause all the immigants like it more . However Don't expect Coke to sell a natural American version ever cause , I've read officials from Coke say "a coke is a COKE" there is no diffrence in how it's sweetened .
I will take it like a slap in the face if Pepsi doesn't continue with it's throwback brand, thats like ha ha when we can make it but choose not to .
Also does anyone else to find it strange that we have a free trade agreement with sugar producing countries yet the sugar is tariffed that is the only reason corn is supposedly cheaper.
Here, from a reputable source, is an explanation for why cane sugar is greatly preferable to corn syrup: http://www.sciencedaily.com/releases/2007/08/070823094819.htm
As for the "Throwback" term, I think "Original" would be more accurate since both Coke and Pepsi had good sugars before they went to the cheaper and unhealthier corn syrup. It's all about money.
Does anyone know where in the North Texas area where I can buy Throwback MD ? I want to stock up on it. Cant find it in Dallas anywhere.
cdm:
Try this site; I've had mixed results, but have had some hits, as well as misses (although I don't live in the DFW area):
http://www.pepsiproductfacts.com/storelocator/index600.html
Pepsi and MD throwback are back in stores December, 28! Sadly for only another 8 week run, but it's better than nothing. Hopefully they are giving it one more run to help make a decision about keeping it for good.
Throwbacks are the best thing that they have done in years. This is the way they should taste! My hat goes off to Pepsi for doing this.
They'd better keep it for good after that, Tugboat, otherwise I may have to have a talk with them!
I've been in communication with a senior CSR at Pepsi and they are also in the dark about whether throwback will be staying for good or not. I'm hoping that this next 8 week run is just to gear up for a permanent run. I was told it can take up to a year to gear up for a full line, so maybe they're keeping interest up with another limited run until they get into full production! Finger are crossed!
What's weird is I live in rural Colorado and I have never even heard of Pepsi Throwback. I checked the stores and don't see it anywhere so I can't even try it. I have seen no marketing campaign or anything. The way I heard about it was when I took a market research poll.
Hey, I grew up in New Bern, NC, the home of Pepsi Cola and once was bottle-fed Pepsi (minus the carbonation) as an infant when I couldn't keep formula down, so I consider myself somewhat of a a Pepsi connoisseur. That was 60 years ago and I can tell you that Throwback beats the current stuff hands down! It's the real deal. For those who've never tasted a "real" Pepsi from the 50s and 60s, this is it! My only question is why is Pepsi screwing around with the offering? Make it a permanent change whydontcha!! I personally would be willing to pay a little more if cost is factor. I'm not on a fixed-income yet!
Mt Dew throwback is awesome!!! They need to keep it around for good…. I tried it at a food show a few weeks ago and have been looking everywhere for it. don'tknow why they were sampling it at a food show if you can't go buy it anywhere, unless they were trying to see how people liked it and are gonna bring it back for good, keep fingers crossed!!!!
I havent gotton to try Mt. Dew throwback, but if it is the old stuff that I used to drink and love back when it was in a GLASS bottle, then I will be drinking it everyday like I did back then. The Mt. Dew now, doesnt agree with me and I miss my Mt. Dew. BRING IT BACK AND KEEP IT AROUND, DON'T JUST TEASE US.
Ok I will probably get ridiculed for this but I have to say it anyway….I bought this new Mountain Dew Throwback by mistake. I just saw a green box & grabbed it. Even after I opened the box I thought for some reason that it was a "throwback" on the logo. And then I tasted it…. I do like the retro type logo but the soda is Disgusting!! I guess I have been in love with regular mountain dew for too long. I won't even drink what I bought…its going in the trash. I have to go buy a regular 12 pack.
My personal opinion is the spike in diabetes in this country is being brought on by the High Fructose Corn Syrup, which in my opinion is poison. I know when I drink it, I just don't feel right and I don't have diabetes. I did have the opportunity to buy Pepsi Throw Back and it tastes great and I feel good on it, no blood sugar spikes. Off on a tangent I think that the pharmaceutical companies and food suppliers are not out for our health. I almost think that if the product doesn't kill you right away, then it's ok. We all need to get back to healthy life styles with whole foods, meat, vegetables and no artificial sweeteners. I laugh when Coca Cola advertises that it is the same formula they used 90 or 100 years ago. Did they have High Fructose Corn Syrup back then?
Hansen's soda also is made with sucrose instead of HFCS now. It's available at costco and most supermarkets. I've also experimented with making my own soda using fruit juice as a base. It's easy to do and the equipment (a CO2 cylinder, pressure regulator, hose, fitting, and empty 2 or 3 liter plastic soda bottles) is relatively inexpensive (~$100 in equipment costs and each 2 liter bottle of homemade soda costs perhaps $0.02 cents worth of CO2). Instructions are readily available on the web.
Well, I tried the throwbacks and although I was not a fan of the lessened taste, I did not receive any of the heartburn afterwards that I typically get from drinking the High Fructose versions. That said, I drank the throwbacks anytime I got the chance. Unfortunately, they are all gone now with the exception of a random Pepsi throwback here and there, which tastes flat pretty soon after opening at this point.
In addition, it was also explained to me by someone in my office that the reason there is so much High Fructose Corn Syrup in sodas was due to federal restrictions on sugar imports. The nation saw how much money we were losing having to import masses of sugar for all of our soda fixes and decided that we need to come up with our own alternative and tax those that don't use it more heavily. Hence, everyone stopped using real sugar and more money stayed in the U.S. at the cost of some of our health.
Wow, this is exciting! If any of you ever have the chance to have a "Dublin Dr. Pepper" in Texas you should jump on it. The Dublin, Texas plant makes their Dr. Pepper with Pure Cane Sugar and it's amazing. My husband's family keeps their refrigerator stocked with it and it's so good! I stopped drinking soda years ago but if we lived in Texas I'd be hooked again!
I have been a Dew addict for at least 30 years and, during that time MD has come out with various new flavors, I have tried them all and didn't care for any of them.
Then in June of 09 my nephew introduced me to Mountain Dew throwback. It was instant love. I didn't notice a big difference until I tried to drink some of the regular MD again, it tasted like crap, I immediatly went back to the throw back.
Now I can't get it, apparently it is no longer being sold. PLEASE, PLEASE, PLEASE, get it back into the stores. It is far and away the best new Dew product ever.
When do we get Coca-Cola Throwback made with real coke?
Is it just me? (1) Last year's documentary, 'Food, Inc.' opines that HFCS impairs the ability of the body to process sugar. (2) Coca-Cola, Pepsi Cola, 7-Up, etc. are the source for the greatest quantities of HFCS in the American diet (along with hard candies – Life Savers, etc.). (3) Type 2 Diabetes (I was diagnosed at age sixty) is currently pandemic in the US.
Whether it be Food, Inc., Coca-Cola – The Real Story, BevReview.comm (!), or 'mainstream media', it would seem (giggle) that there is a 'conspiracy of silence' regarding the causal relationship between HFCS and the most costly epidemic (along with obesity) facing our strained health system.
Is Archer Daniels Midland (along with the 'food industry') so all mighty powerful that nobody is willing to pursue this, IMNSHO, potentially Pulitizer due to fear?
Is it just me? I guess so.
Yes, just found these in our local store. I will buy them!
The new mountain dew throwback is incredible. I hope they come out with a Mountain Dew Classic as a regular thing. I can really taste the "real sugar" difference."
I was at Dollar General and the old Pepsi box is what caught my eye. "Throwback" threw me off, but then I saw where it said "made with sugar" and I loaded up on the stuff. My kids really like it and I don't feel "as bad" them drinking this kind of soda. Thanks Pepsi. Please keep this on the market forever. Good Bye HFCS Hey hey hey goodbye.
Found Pepsi & Mountain Dew Throwback made w/real sugar in a supermarket in Gallup, New Mexico while passing thru. Bought a case of each and fell in love with it instantly. I can really taste the difference in this type of soda which tastes much better. Also the next day I found a throwback Diet Pepsi & a throwback Pepsi 20 oz while passing thru the Navajo reservation the next day. I hope Pepsi keeps these on the market permanently. It really brings back a lot of good memories and the taste, wow.
has anyone found Pepsi throwback yet in the NY Long Island area?
I apologize if someone has already said this but there is OJ in the new Mountain Dew Throwback, you just can't read or didn't before making your comment. I think that after all the learning I have done in school and all the things we can read in the papers or online, we would know that too much of anything is unhealthy and changing one thing in food or beverage means change in flavor. If you don't like the taste please don't complain about it and don't drink it. I am 22 and really enjoy the sugar versus HFCS. Now if only people would learn moderation and the FDA cared about our health enough, we wouldn't have as bad of an obesity or diabetic problem. One last thing for those who may be unaware, almost all food has some level of unhealthiness to it no matter what it is. At some point fertilizer or some form of a chemical has touched it.
I just bought one in a local small grocery store in Pleasant View, TN. I opened it, took a sip, and I was immediately taken back to my childhood! THIS is what a Pepsi tasted like 20 years ago… Thanks for doing this, Pepsi.
Throwback sucks
This is great, they're delicious.
Now if they will reintroduce Pepsi Clear (before they added lemon/lime and ruined it), I'll be hooked again.
I just bought some Pepsi throwback and it is so so much better! It tastes sweet and not all syrupy and disgusting, no bad aftertaste… unfortunately I could probably drink this all day (as opposed to regular pepsi that makes me feel sick to drink a whole 20oz). SO much better! I haven't tried the mountain dew yet but I did pick up some cans to try when they are colder.
For anyone looking for Mountain Dew- be on the lookout because they look so much different (white label).
I like looking back at all the posts and how wrong people were about the release…crack me up. Dr Pepper throw back doesn't taste any different, Dew..ah a little. 7Up from Mexico…unbelievable compared to what it normally is under HFCS. Do I think the sugar is a good thing yep…did I quit drinking soda yep about 6 months ago…lost 15 lbs. Will I be going back…nope. When a 12 back of soda costs more than beer, that's a problem. How about a throwback on the price?
I hope they offer it in Indiana this time around. We missed out last spring. I used to love Mt. Dew when it was made w/ sugar, when I was a kid. I wonder if it was the sugar or my taste has changed over the years. Hope to find out soon!
Bought some of both Pepsi and Mountain Dew. Really disappointed. Taste was OK, but it was flat, right out of the can / bottle. That certainly isn't what I remember. If they are going with the "throwback", why don't they sell it in the long neck bottles? Returnable, at that.
i am super sensitive. I got Pepsi Throwback and regular Pepsi, Throwback just seemed a bit off, bloated stomach, am thinking its a GMO sugar for sure. Not like they stamped on it non-gmo sugar.
They just mess with us sheople lol.
Just bought some Mountain Dew Throwback in St. Paul, Minnesota. Very good!! Please make this a regular item, and not a limited time deal, PepsiCo.
I got some in Scottsdale Az, and the mountain dew throwback is wayyyy better than the regular one, I am going to go back and buy a few more 12 packs…..
Just got one for the 1st time and it's okay…it's not bad but I prefer the regular Mountain Dew…it's just sweeter and it seams like it has more fizz to it…the throwback just seams a little flat.
I am concerned about the increase in salt content.
Mountain Dew Throwback, Summer 2009 50mg/12oz
Mtn Dew 60 mg/12oz
Mountain Dew Throwback, Winter 2009-2010 65 mg/12oz
What would the point of this be, other than to dehydrate you so that you drink more of it?
Im sorry but i was very disapointed in the taste of mountain dew throwback it should say throwout worry about the taste , if you want to make MOUNTAIN DEW BETTER i found that when i freeze a 2 litter bottle part way what ever doesnt freeze first that comes out is the bomb everyone i let try it agrees work on that . mountain dew long time lover Grant Brewer
The soda companies are dangling a carrot in front of us with sugar formulations. Yeah, that's a start, but glass bottles were the ultimate. They screwed us royally and threw environmental concerns out the window to save a buck with plastic bottles. Glass is 100% recyclable and there is no comparison when it comes to taste. Plastics are an evironmental nightmare and hopefully people will start waking up and rejecting this plague and find alternatives. Kudos to the people making insulated aluminum water bottles.
So I told everyone I know how fantastic Pepsi Throwback tasted last fall after the summer release and many of them looked forward to the Winter release of both Pepsi and Mt Dew. I ran right out and bought some and I have to say there's NO DOUBT in my mind that this version of PTB is NOT the same as the summer version. There's an aftertaste that's similar to a diet drink for some reason. It may be the salt content someone referred to in this thread. The MTTB is just flat awful which is a hug disappointment.
"HFCS or Real Sugar… who cares?"
There are several documentaries that investigate HFCS – if you'd like to check this out, which I'd HIGHLY suggest, rent "Food, Inc." (can watch this free on Hulu), "Bad Seed", "King Corn", or "The Future of Food".
They investigate the big-agriculture-corn company, Monsanto – which has somehow convinced the courts to make a patent for themselves for… yes, that's right… corn, for which they derive chemically altered, non-nature versions of, like HFCS.
They sue family farmers who use… corn. They give out death threats (not kidding) to who promote natural corn or try legislation to give corn a good name and who try to provide protection to these farmers. They've forced many family farmers, what this country was made of, into bankruptcy.
It sounds silly… but, unfortunatly it's real.
They have a strong grip on soft drink companies and I'm sure have gotten pissed at Pepsi for putting natural-sugar drinks on the market, if only temporary. Maybe the temporary part has something to do with Monsanto, I dunno.
Monsanto is the devil that very few people know about; most of the things we buy actually profit them, because way too many foods out there contain HFCS or another version of a genetically altered seed.
I taste a light difference between Pepsi and Pepsi Throwback; it still remains delicious, though. I have not tried MD Throwback. I'm surprised to read many of your postings about MD Throwback that say it's nasty and that they've adjusted the ingredients in it, for some reason.
Monsanto may even force BevReview to remove this comment, lol. F U, Monsanto.
for years i drank pepsi and mountain dew i thought my body and taste had changed i couldn't handle the harshness on a whim i tried your throwback and found it very enjoy able thank you
Heritage Dr. Pepper is at Walmart in KS. It has real sugar also. I don't notice any difference in taste! I brought lots of throwback last summer, now the Mt. Dew Throwback in the white can tastes more flat. Pepsi is a little different too, but not the Dr. Pepper! Now if I could just buy TAB. The only bottler in KS to produce it quit last year. Bummer
they should go back to the red white and blue can make the trow back can the permanent pepsi can the new pepsi can sucks
I just bought a can of the Pepsi throwback in our building lobby–in the old red, white and blue can! It tastes awesome–just like when I was a kid on a hot summer day! High Fructose Corn Syrup is the death sentence to all of us–it is the one and only reason for obesity today and everyone knows it. So for all of you who are yapping about how bad "real" sugar tastes–you either weren't alive when this was how drinks were made–or you simply like to complain!! In any event–you continue eating and drinking your genetically modified, killer crap foods–I definitely appreciate and prefer the real stuff. Keep it coming Pepsi!!!!!! (I think it is the wave of the future–so better jump on this band-wagon now)!!!!!
Living in Phoenix, AZ, I go to Pop the Soda Shop in Scottsdale for all sorts of fantasmic sodas, many made with real sugar. 74th St./McDowell.
When I was a kid I preferred Pepsi. As I grew up, I began gravitating towards Coke. Now that I have tasted Pepsi Retro, I am a Pepsi fan again.
Costco in Burbank, CA is has Pepsi Throwback in 18 can packs for 5.29. No Mountain Dew, though.
As for the taste differences from the Summer run and this run… The Summer run of MD didn't have OJ in it like the original. This run does and it's closer to the original. The Pepsi run also tastes a bit different because of the change in the citric acid to bring the flavor closer to the original.
All in all, they're pretty darn close to the originals. I agree with many that going back to glass bottles is the way to go. Even if they don't use the thick washable bottles, thinner glass bottles will work and they are 100% recyclable back into bottles. Plastic bottles are, I believe, 10% recycled plastic and 90% new plastic. The only drawback to using glass bottles is all the idiots that won't properly dispose of them. How many here remember pulling up to the curb to park and hearing the sound of a bottle breaking under your tire?
WAY TO GO PEPSI!!!!!!
Ive been Wondering why it took so long to get back to the good stuff…I mean
a healthier drink NO HFCS Absolutly Wonderful ….The Mountain Dew THrowback Is Perfect ……. The Heritage DR. Pepper Is Great…. The Pepsi is Good also I think that You (Pepsi) should keep all Throwbacks on the market
all the time not just when the mood strikes………ITS GOOD STUFF!!!!!
COKE WHO ??????????
THERE IS A COUPLE OF NEW KIDS IN TOWN
MOUNTAIN DEW Throwback
DR. Pepper Heritage
Pepsi Throwback
In my book COKE never had a chance……Pepsi BORN IN THE Carolinas
I had the throwback pepsi and it taste like diet pepsi to me and it was gross. I honestly didn't like it. I used to like pepsi years and years ago but over the years they changed the taste so much that it is just gross so pepsi isn't my number one fan of soft drinks. Id take a coke over pepsi these days.
When is Pepsi throwback coming to the South Jersey area again? I miss it and the wonderful taste, Pepsi should keep it on the market. I rather drink that then the Pepsi with the HFCS!
Anne Kin
Alright Pepsi wow great. Now keep it. Now Pepsi taste like it ought to with the throwback now just need glass bottles.
Pam
Sign the petition to make Pepsi and Mountain Dew Throwback permanent!
http://www.gopetition.com/petitions/make-pepsi-throwback-permanent.html
Hello,my name is Rich. I dont usually take out the time to leave reply,but in this case I will. The new Pepsi, Mountain Dew,throwback colas are fabulous. They should promote whoever came up with this concept. I think Pepsi is going to be very surprised to discover that these new throwback colas WILL outsell the stuff they have currently on the market. I predict that the demand for these colas will be so great,that Pepsi will have to reissue all of their fantastic colas with REAL SUGAR. The Throback colas are the best idea in at least 10 years. Im noticing when I go shopping,these colas are flying off the shelves. FANTASTIC!
I am a certifiable Mtn Dew junkie, the throwback Dew is NASTY! Flat, less citrus taste and tastes like the cans are dirty! Yuck! I bought 5 12 packs of throw back Dew, 2 TB Pepsi and 3 Heritage Dr. Pepper at Target on sale, the DP is just barely noticeably less sweet and a bit flatter, haven't tried the Pepsi yet, but I am hoping Target will let me return the TB Dew. I can't make my self choke down 48 more cans! Love Dew, the hillbilly design was cool and I always load up when on sale for $2.50 a 12 pack, but this is no bargain.
Yeas ago I gave up drinking sickening sweet sodas. I drink only about 3 sodas a year. This week my son brough a Mountain Dew Throwback to me for a gift. I shared it with my wife & we both enjoyed it. No thick residue or bad aftertaste. I just might stock up on this as it does not have the evil HFCS. The HFCS web sites claim that it is not bad for you, but so did tobacco companies for decades. As far the Food & drug administration certifying it, they are too understaffed to even be considered a watchdog. I like the concept of offering a choice between HFCS & natural sugar. I'll take the sugar any day.
I had one yesterday. It tasted the same. I just felt more full (perhaps that was in my head) but if not that explains why with all the fake sugar we are all getting fat.
Perhaps this is a movement by PBV to be less dependant on corn since it is being used to make fuel for autos.
When I was a girl and I am 41 years old soda was made with sugar and it tasted so much better, our bodies digest sugar better. I bought Mountain Dew throwback today as soon as I saw it I had to have it. I wanted my daughters to experience really good soda. We love it I hope they continue making it. I will go out and buy up as many as I can tomorrow. Its so good.
Please don't take away the Pepsi and Mt. Dew throwbacks. I LOVE THEM BOTH.
Oh please bring it back again! I loved the throwback Pepsi and the Mtn Dew…I found that they were just so clean tasting without the slimy coating left on your tongue by the HFCS kind. If modern pop wasnt so sickeningly sweet and non-refreshing, I would still buy it. But right now, all I use it for is to mix drinks. And when I mixed a throwback Pepsi and Capt Coke…I was in heaven!!! My boyfriend loved it too….
Really weird that some of the young kids actually prefer the slimy pop. Blecch.
I actually had the pleasure of having a Mountain Dew throwback the other day. I saw it in the store, and I thought it was new, like it was never done before.
The funny thing is, the packaging wasn't the new one I see in this post. It's the old one with a hillbilly on the front holding a jug. It even has a little red phrase on top going "Ya-hooo!" It has a handwritten logo and it's a white background with all dark-green lettering. I loved the taste of it! I need to stock up on more while I can. They had Pepsi throwback too, with an old fashioned logo too.
Is it only me that can find the old logos? Or is this in select areas?
Oh, and if Pepsi was smart, they'd stay this way with the pure sugar. HFCS makes me feel icky inside after consuming it. Bleh.
There is nothing like the taste of these Pepsi products in their original form. Sugar is easier for the body to handle. Corn is hard to digest and many don't even realize they are allergic to it. I realize that the company switched the formula to HFCS in order to save money. However, I would like to see a study done on the rise of obesity and diabetes since everyone started using HFCS. Footnote: I read posting #339 and would like Scott to know that is exactly how us "old folks" felt about NEW Pepsi, Dew, Coke, etc – word for word. Goes to show what you get used to.
Satin loves throw back!
I love the pepsi thorowbacks!!!! If they get rid of them i will probably be sad for ever! they envelope my taste buds!!! yummmm
First, I've not been a big soda drinker for a long time. I was born in the mid-80s around the time Coke/Pepsi switched to HFCS in their products; throughout my youth I drank thousands upon thousands of cans of Coca-cola, Mountain Dew, Sprite, Sunkist, grape soda, root beer, and others, oblivious to any health effects. By the time I was 15 I was nearly 300 lbs, had juvenile diabetes, and was told I'd have maybe 10 years to live, tops, if I didn't change my diet and sugar consumption habits. After that I went cold-turkey on sodas until Coke Zero came out a few years ago, and that's been a favorite of mine since. After hearing about the Throwback sodas, I realized I'd never had a real sugar soda before, so I decided to treat myself to my first non-diet soda in years last night with a Pepsi Throwback. All I can say is WOW! I cannot remember ever enjoying a soda so much! The taste is just so smooth and rich, without the shocking sweetness or acidity I'd remembered from HFCS sodas. While I won't be drinking these very ofter for health reasons, I bought a few packs to have around for visitors and to give as gifts to older people I know and younger kids too that would, like me, not have ever tasted the real sugar formulas before.
Finally had one… AWESOME
man i was always a coke drinker but this pepsi with the real sugar is the best soda i've ever had! the stores around me sell out so quickly so now whenever i see it i but at least a few. pepsi better keep the real sugar around.
When I was stationed in Japan the soda there used real sugar. Its like being back in Japan, SWEET. Having real sugar is a total no brainer!
I live in Minnesota and recently vacationed in Florida with my wife and kids. Before our trip I was only able to find several 20oz bottles of Pepsi and Mountain Dew…loved them! I found 12-packs in Florida and stocked the family mini-van full of Pepsi, Dew, and probably the best, Dr. Pepper. It was a vacation I'll never forget, and luckily I'll be re-living it for the next few months with my stash!
Pepsi and Mountain Dew Throwbacks remind me of when i was young. You should keep them as in stock all the time.
I d not buy ANY beverages with hfc never bring any home. I am 57 years old.
I have purchased 2 cases of Pepsi throwback and I'm drinking 1-2 cans per day. It is much better tasting than the corn stuff, which I do not buy.
My first stock at age ten was Pepsicola, and I have worked for FritoLay in the past. I still do not consume your aspertaime products, HFC syrup drinks or any Frito products with MSG.
I am purchasing every throwback product that I can and will continue.
I suggest changing your product back to sugar permanently.
A teacher friend of mine has done exsperiments anf about 1/2 the never before tasters can tell the difference. Marv Nelson
The difference in the Dr. Pepper is slight. I feel like HFCS hits you with a blast of sweetness that keeps going through to the aftertaste. On the sugar product you get a lot more play in the sweetness. It hits hard then drops off and plays with you a bit. you get more of the soda flavor. I would be cool with Dr. Pepper going permanently to this.
On the Dew. Man i dont know. The soda changes so much its almost like drinking something else. There are other flavors I never noticed in dew. I dont know if this and the lighter sugar ride is something the extreme crowd will go for.
Throwback dew is a good breakfast soda though
http://www.boylanbottling.com/
stop waiting for that once a year bone the big companies throw us and support family owned small soda companies who make cane sugar soda year round such as boylan i have bought there soda for over 20 years now its quality soda u can find it at whole foods market and many other places search on their site where u can buy it in your state
I'd love to but the nearest place to me is three states away, sorry. Plus, no matter how hard you try, generic colas do NOT taste like Pepsi. Love the Pepsi Throwback, bring it back and keep it here! I gave up soda over two years ago and its the only one I'll drink. And if you can't tell the difference try only drinking water for six months and then try them both. This is the Pepsi I grew up on and have missed for many years. There is a difference. Bring it back!
OK, I never heard the hype through the grapevine, but bought one at the corner market today…had to Google it to find out what Pepsi Throwback was…I love it! It's not quite as sweet as the HFCS version, and has the old school taste I remember as a kid. (I guess I'm giving away my age) …anyway, it's here in So. CA. And I hope it stays for a long time. They need more commercials though I guess, cause I never heard about it until I bought it. And I am also a hater of HFCS anything….no matter how many dumb friggin commercials they put to try to dupe the public that it's "all natural, and not that bad" ….what do they think? Do they think the public are idiots? Don't they know that mothers have been giving their babies Karo corn syrup for generations as a light-weight laxative? Do they think people don't know why you need to go to the john after a large coffee with artificial "creamer" that's full of the stuff? NO! We are NOT idiots. And we laugh our friggin heads off when you run your dumb_ _ _ commercials.
Avoiding the HFCS garbage, I sumbled upon Mountain Dew Throwback. It is terrrific! Now I'm watching for Pepsi Natural.
I have 2 bottles left of Pepsi Throwback left that I had to hide. I had about 8 cans in the fridge I was nursing. Then I went to work and my daughter and her BF raided it. I am on my last can. I really wish they would release throwback as a regular line. I drank more Pepsi in the last few months than I have in years. The only thing they could have done to improve it would have been to sell it in the long neck re-useable bottles… (nothing like dating myself). BRING IT BACK!! P L E A S E ! !
Does anyone know where to find these now? I just saw some in Kroger a few weeks ago, but when I went back, they were gone. I would like to get about a year's supply in order to not have to drink the HFCS kind at least that long.
Who do we talk to to get Pepsi to make Throwback available all of the time (or at least twice a year, I can stock up while it's available to last until it comes back)? I emailed Pepsi and they said they have no plans to make it available again. I'm definitely a Pepsi drinker, but I love the Throwback over HFCS anyday. I'm old enough to remember what it was like before the government stepped in support the corn farmers and HFCS in everything. I want it back, and everyone I know wants it back too. A petition maybe? Another Twitter campaign? Come on people, let's get what we want!!
From an email I just recieved from Pepsi:
Thank you for taking the time to contact us at Pepsi-Cola. I’m happy to hear how much you’re enjoying Pepsi and Mountain Dew Throwback.
We’re thrilled to announce that thanks to the overwhelmingly positive feedback we've received, Throwback is coming back! You’ll begin to see these beverages in stores starting July 31st for five weeks or while supplies last. They'll have the same real sugar formula and retro graphics that you liked so much the last go-round.
Thanks again for writing.
Dennis Dowd
Consumer Relations Representative
[...] Pepsi/Dew Throwbacks discovered via trademark filings (February 9, 2009) [...]
When will Throwback Pepsi be available again, and in an heretic question does anyone know where in the NYC area you can buy "Mexican" Coca Cola?
Mountain Dew is full of bromide that is deadly. One of the worst drinks ever. Any thing citrus flavored has bromide in it. Check it out!~
I am looking for drinks using sugar but refuse anything with bromide. It destroys the thyroid gland.
Remember anti- freeze has a citrus flavor.
Throwback is now back in the stores again…I bought 10 cases of Dew yesterday at Wal-Mart in Springfield, Missouri with an expiration date of January 24 2011…They also had Pepsi throwback, but I hate Pepsi in any formula…
I am 70 years old and this Pepsi throwbabk is the real deal why did I have to wait so long, lets keep it. Nancy
hfcs = ailment = cure = Money!!!!!!
hfcs = high cholesterol = crestor (medicine) = money
hfcs = birth defects , obesity , heart disease , cancer
hfcs = autism, 80% usa is fat , just ask your dad, how about it
this is just one thing that is killing america . we can probably make a list of things not killing americans
for all you cause and effects idiot's
pre vietnam normal ( little or no hfcs )
post vietnam fat f**k's ( lots of hfcs)
what happen to the evolutionary law , are our genes stronger
wake up smell the coffee (zombies). dont deny you just add fuel to their fire.
I remember when this was the normal back in the '60's–
Glad to revisit those teeth rotting days with better taste before
hand wringing scientists warned parents (with no results) that this
sugar would make yer kids FAT!
Love it, and drink all I can……
These have been absolutely delicious!
yayyyyyyyyyyyyyyyyyyyy its back in my area every one start watchin for it again ,, i love dew throw back ,it brings back so many memorys i wish they would keep it and stop torturing us
I grew up in the 1970's and remember the sugar cane taste of Pepsi, and it tasted far better than the new throwback varieties. Mountain Dew Throwback is watered down and Pepsi Throwback is missing its unique zing. Maybe some of you older folk are suffering from a memory lapse? This new stuff is HORRIBLE.
I was at the store to buy some pop today and noticed "Mountain Dew Throwback". Then noticed "made with real sugar". As I normally do while shopping I opened it and drank (it's common around here). I fell in love instantly, so I got 2 12-packs of the mountain dew throwback (that's all they had) and 5 cases of Dr Pepper made with real sugar. And I'll be buying more so that if they take it off the shelves again for any reason, I'm covered for a while.
I know pop and sugar aren't good for you…..but sugar is way better health-wise than HFCS (which the body doesn't recognize or know what to do with). At least my body knows what to do with sugar.
yumm…pepsi and mt dew throwback awesome .i went to the store today and bought a 12 pk of each. sugar really makes it best.hfcs sux cant wait for coke to do it also.i would buy more of these products if they keep them with real sugar.and yes you can tell the difference between real sugar and HFCS the montain dew is really great
I was excited to hear that Mt. Dew was bringing out the "throwback" because HFCS is terrible for one's body. But have to say that "throwback" is TERRIBLE. It tastes like the stuff is fully half sugar. Too, too much. I'll avoid HFCS in other foods, but I need it in my Mt. Dew. BTW: Because I avoid caffeine in general, I find that a Mt. Dew knocks out my migraines faster than Rx meds. Try it. I always keep a case in the house.
This "throwback" stuff I'm chucking into the garbage. It won't last on the market.
Pepsi and mt dew throwback awesome so cool and interesting, so whats next for them,
Marios
[...] with natural sugar. Even manufacturers are starting to pay attention, Pepsi is currently offering Pepsi and Mountain "Throwback." They're just like their normal drinks, but made with real sugar — a throwback to the [...]
Personally, I like the Dew throwback, and I think it's a great marketing concept. Bev. manufacturers should do more of this.
To come up with a better throwback, Dew should have consulted their constituent base. You know, head on down to Arkansas for a real, honest-to-goodness taste test!
It is all about cost for these giant soft drink companies.. In the begining, high fructose corn syrup was "cheaper" and a good substitution for for sugar but now when corn and it's bi-products are so pricey. Sounds like Throw Back was born.
At the end of the day,,, high fructose corn syrup sucks and long live real sugar drinks!!!!!! You can taste the difference!
Yeah!! It is great to taste the new throwback Mt. Dew it taste like it did when I was growing up. I hope you decide to stay with the throw back, it beats the high fructose syrup dew anyday. My vote is for the Throwback! You can definitely taste the difference!
I am old enough to remember mt dw in cans . this is the way mounyain dew was met to be drank . only can't find it anywhere
[...] Pepsi/Dew Throwbacks discovered via trademark filings (February 9, 2009) [...]
I love mountain dew!!!!
I rarely write about a product but in my house we love pepsi throwback so much we want to make sure it stays on the shelves
Pepsi I thank you for REAL SODA! I Love all your Throwback Soda,s. All taste great. Much Better than HFCS. Keep It up….
As someone who tries to limit the amount of sugar in my diet I find the throwback idea comical. I have to admit that it is better than the corn sweetener found in most soda's.
[...] been a long road since we first talked about this back in February 2009, but it looks like Throwback is finally here to stay! Great job in voicing your opinion, [...]
I am excited about this! Those two are my favorite soft drink flavors!!
when coke came out with new coke in 1985,coke knew it would flop so later they would bring back coke with the classic name on it with corn surup instead of suger;not so classic-just good marrket idea.
make m.t.dew throw bake in a glass bottle
I grew up in Cincinnati where Pepsi was king. Atlanta is home now with the home town brew of Coke. This throw idea is real appealing to someone who grew up with Pepsi.
I think that all beverages should go back to all natural sugar sweeteners as a whole. The more that we learn about our culture and it's health challenges the more that we understand that we need to go back to good old fruit and vegetable driven foods with natural ingredients. I loved the taste of the Mountain Dew Throwback.
This is great! I'd seen the "Throwback" sodas around, but didn't really know what it was all about. Going back to sugar instead of the HFCS is a really good move on their part.
I have switched back to Pepsi (my favorite drink) from Coke (made for Mexico and made with sugar instead of HFS)! It is wonderful to drink Pepsi again, I just wish it came in glass bottles like the Mexico Coke does!!! Soda pop tastes so VERY much better when it is in a GLASS bottle! Nevertheless, I have changed to Pepsi Throwback which only comes in a can in our area here in FL.