Official Facts about Pepsi Throwback & Mountain Dew Throwback
Feb 26th, 2009 by Steve
Update 01/06/10: Read our updated Pepsi Throwback review and updated Mountain Dew Throwback review, both featuring new designs, available for 8 weeks starting December 28, 2009.
Update: Read our Pepsi Throwback review and Mountain Dew Throwback review.
Listen to our NPR interview about Pepsi Throwback.
Keep reading below to learn more background information about Pepsi Throwback and Mountain Dew Throwback.
I just got off the phone with a media relations representative from Pepsi, where they answered many of the questions that you have asked in your comments regarding the Throwback beverages. Hopefully, we'll all learn something new!
(Source Images: Pepsi-Cola North America Beverages)
For those of you just joining us, I'll provide this official summary from Pepsi to get you up to speed:
"This spring, Pepsi and Mountain Dew are inviting consumers on a nostalgic trip back in time by offering special retro versions of these popular beverages.""The Pepsi Throwback and Mountain Dew Throwback packaging feature a retro look and are sweetened with natural sugar, just as they were back in the '60s and '70s, to give consumers a taste of the past"
Depending on your perspectives, I've got some good news… and I have some bad news. But hopefully we'll be able to answer some of the most popular "fact vs. myth" inquires about Pepsi Throwback and Mountain Dew Throwback.
Pulling from the comments posted here on BevReview.com, as well as what I've been reading on Twitter and elsewhere, I put together some questions for Pepsi and they've been gracious enough to answer them. Nicole Bradley of Pepsi-Cola North America Beverages has provided the context for these answers. Here we go…
1. What will the packaging look like?
Let's get the bad news out of the way, shall we? Those of you who were excited about the retro bottle and label design mockups that we previously featured (see "Refreshingly Retro" ad here) are going to be disappointed. Remember how we noted that these designs mentioned "Visuals are directional only. Final executions may vary"? Ever wonder why these retro designs were not found in trademark filings? It's because they aren't going to be the ones used.
(Source: Pepsi-Cola North America Beverages)
Rather, both the bottles and cans will reflect the look that was originally discovered in the searches of the United States Patent and Trademark Office's Trademark Electronic Search System. The following images have been provided directly by PepsiCo. First, let's start with Pepsi.
Granted, these are obviously electronic representations of the final design, but from this we can denote that the bottle design uses the vertical 'swirl' pattern in the plastic, found on most new Pepsi products today. The 1940's Pepsi-Cola script logo is used to identify the product, seemingly "cut out" of the rest of the blue background by a baby blue shadow. The dark blue color seems to be on par with the same blue used in the Pepsi logo redesign.
(Source: Pepsi-Cola North America Beverages)
The logo is rotated vertically, so you have to turn your head to the left to read it. Below this logo is the word "Throwback", spelled in lowercase letters using the same font as is used in the Pepsi logo redesign. In smaller type, the phrase "made with natural sugar" can be found, emphasis on "natural sugar", also in lowercase.
The can design follows this same style… dark blue/baby blue, Pepsi-Cola script, sideways lettering, lowercase modern font from the logo redesign.
(Source Images: Pepsi-Cola North America Beverages)
Moving over to Mountain Dew, we're presented with the 'box' logo used throughout the 1970s/80s, oriented vertically, so you have to view it sideways. It might just be me, but it would also seem that the logo itself has been scrunched a bit when compared to the original version. It seems shorter and wider than previously used.
(Source Images: Pepsi-Cola North America Beverages)
This logo sits on a darker green background, with the phrase "Throwback" written below it in a light green color. Like the Pepsi Throwback bottle, the font used to spell "Throwback" appears to be the same as the one used in the Pepsi logo redesign. In smaller, white type, the phrase "made with natural sugar" sits below the "Throwback" callout. Like originally shown in the prototype mockup, the Dew bottle itself uses the vertical 'swirl' pattern in the plastic. The can design pretty much mimics the bottle design exactly… but it's on a can. Duh!
Now, personally, I'm disappointed with this design direction from Pepsi. It just doesn't seem as "retro" and executed as it could be. Frankly, the overall feel is quite bland. Not to mention that with all the other changes taking place with Pepsi products right now, this is sure to cause just a bit more confusion, especially when it comes to the Mountain Dew version. They aren't distinct enough to be their own thing, nor are they special enough to really warrant attention. Judging by all the comments, links, and Twitter mentions of Pepsi Throwback out there, what the fans want and what Pepsi has provided doesn't seem to match up designwise… especially after seeing the prototype images. But that's just my opinion, so take it as you will. Still, we're getting sugar-sweetened Pepsi, so that's something.
Let's move on to the good news!
2. What sizes will be available?
Per Pepsi, "20-oz. single-serve bottles and 12-pack cans." These are plastic bottles, not glass, for those who were wondering. It does not appear that 2-liter or other sizes will be available.
3. What are the official release dates for these products?
Per Pepsi, "Pepsi Throwback and Mountain Dew Throwback will be available nationwide for about 8 weeks beginning April 20". We previously reported a release window of April 20-June 13. Technically, 8 weeks would be June 15, but again, it says "about 8 weeks", plus you have product that will be on the shelves after the release dates. (Then again, if these prove popular, they might not be around that long!)
Mark Ficher of the Dayton Daily News wrote an article where he asked Pepsi, "what if consumer response is overwhelmingly positive? Might Pepsi change its mind about the limited-time offer?"
Their response? "We'll have to see."
4. What type of sugar will be used in Pepsi/Mountain Dew Throwback?
Now, this is the big question. I've seen mention of "pure cane sugar" being thrown around the 'net in regards to the Throwback lineup. However, the prototype artwork noted just "Made with real sugar", while the official images we see above note "Made with natural sugar".
First, a little education. There are basically two types of sugar that could be used. Cane sugar, which is sourced from sugarcane that is grown above the ground. Then there is beet sugar, which is pulled from beets grown underground.
There is often much debate over which is preferred, but the markets as of late have positioned cane sugar as the more "sought after" product, with beet sugar being the cheaper of the two to produce. Note how many beverages have blatantly advertised that they use cane sugar (see Jones Soda and Boylan, to name a few). Whether one can actually tell the difference is something that is up to you. I'm not a food scientist!
Nevertheless, back to Pepsi Throwback and Mountain Dew Throwback. Per Pepsi, these beverages are "sweetened with natural sugar, a blend of cane sugar and beet sugar." So there's your answer!
5. Are these beverages Kosher? Are they the same as the Kosher for Passover versions of Pepsi?
We had previously speculated that since Pepsi Throwback was arriving at around the same time as Kosher for Passover Pepsi, that maybe they were the same product… just rebranded.
However, per Pepsi, "neither product will be Kosher. The Throwback formulations are not the same as the formulas used for the Kosher beverages." So there you have it. They aren't the same as their Kosher brethren.
6. What prompted the rollout of Pepsi/Mountain Dew Throwback?
Here's the official press release spin on the purpose of the Throwback line: "'As we revamp our brand with our 'refresh everything' campaign, we want to give a nod to the fun things of the past," said Anamaria Irazabal, director of marketing, Pepsi-Cola North America Beverages. "For some, it will be a trip down memory lane but for others, it will be a chance to experience a new twist on their favorite brands'."
When I followed up regarding the removal of high fructose corn syrup (HFCS) and the current debate over the use of that sweetener, Pepsi replied that "these products were not created because of any health concerns. There is a lot of misinformation circulating about HFCS, but the truth is that it's made from corn and contains no artificial or synthetic ingredients or color additives. HFCS is essentially the same as table sugar and is metabolized the same."
They also noted that "sugar is used in the Throwback offerings because we wanted to be true to the time these products represent. In the '60s and '70s, sugar was the sweetener used in our soft drinks."
So there you have it, BevReview fans. Some more information regarding the highly-anticipated Pepsi Throwback and Mountain Dew Throwback. Keep those questions and comments coming, and thanks for mentioning our coverage here-and-there. We sure appreciate it! Thanks again to Nicole Bradley at Pepsi for helping us track down some answers.
[...] #2: OFFICIAL bottle designs & labels and Facts/Questions/Answers for both Pepsi Throwback and Mountain Dew [...]
[...] #2: OFFICIAL bottle designs & labels and Facts/Questions/Answers for both Pepsi Throwback and Mountain Dew [...]
You know, that comment from Pepsi that they didn't do this because of the HFCS debate is just galling, to say the least. I may very well buy a number of these and stockpile them heavily!!!
BJ
Pepsi Throwback and Mountain Dew Throwback…
Hey guys… I just got off the phone with a PR rep from Pepsi. I sent them an e-mail with some questions I had about the Throwback drinks (along with questions that I had seen posted on BevReview). ……
[...] we've been talking quite a bit about the upcoming April rollout of Pepsi Throwback and Mountain Dew Throwback, it appears another beverage from Pepsi may be of interest: Pepsi [...]
Are there any differences between the throwback and regular formulas other than the sugar?
Dr Pepper has made a sugar sweetened version (available mostly in central/south TX) for a long time now. It has a different taste for sure, but I can't pinpoint why, maybe "real" sugar tastes better, or maybe I think so because I don't live there and it is a novelty!
[...] Pepsi Natural via a press release on March 5. They also officially confirmed the existence of Pepsi Throwback and Mountain Dew Throwback, both of which are limited-edition products arriving on April 20. Here's [...]
Here in SF a lot of folks drink Mexican Coke, as it's made with cane sugar. It's quite popular, and I do think it's better. Traveling through Europe was nice, because the soft drinks tasted like they did when I was a kid. They're not as sweet, and I don't think they're as thick as they are here: they go down more easily, with a better mouth-feel. I don't know if that will be the case for these new products, though, because they may work to mimic the HFCS versions?
[...] Kyle Bulai 4.10 '09 with some info via BevReview [...]
Hmmm. If there's really no HFCS in the Throwbacks, I suspect the only difference in "formulation" between them and the Passover varieties is that Pepsico didn't want to incur the expense of having the rabbis inspect and certify additional facilities.
[...] originally taking a look at the trademark filings for the new drink (along with its sibling, Mountain Dew Throwback). It wasn't long thereafter that prototype bottle designs were released to the 'net, gaining [...]
We have had the Pepsi throwback, and we love it ! I'm let down that they say it's a limited time offer, they should somehow incorporate the new throwback into their product line. It would be "sweet" (pun intended). We found it to be less syrupy and more refreshing. I have been a long time Pepsi drinker and am very pleased with the throwback style of Pepsi. I hope they decide to keep it LONG after they originally intend to stop selling it. I feel it would be a huge mistake not to keep it in their line up. Have a new Pepsi challenge and let the consumers decide ! We did at home and the throwback won !!
I could give a rat's patoot about how "authentic" the designs look. It was in a plastic bottle for starters; how nostalgic can I really get? When I saw the Mountain Dew, I knew what they were getting at and it brought back memories. What I think is the biggest seller is no HFCS! I stopped drinking Mountain Dew for this reason and after months of dieting, the pounds fell off a lot faster. PepsiCo saying that this wasn't a factor is complete bull because I know tons of people have stopped drinking soda because of HFCS and companies will offer something if it will make them profit! I just hope it sticks around:)
[...] to BevReview.com, Pepsi is looking to cash in on consumer nostalgia for the days when soda was sweetened with sugar [...]
[...] [...]
[...] folks at Pepsi eventually got in touch with us to answer our questions about the new drink, including confirming the final artwork design (different from the prototypes), sugar composition [...]
I just had a bottle of it and it tastes like diet pepsi, which, needless to say, is dissapointing. I like the taste of fattening pepsi, thank you.
[...] Official Facts about Pepsi Throwback & Mountain Dew Throwback (February 26) [...]
[...] 23, 2009 at 8:38 am · Filed under Uncategorized If Mountain Dew can do a throwback, than so can [...]
Okay, as a rule, I dislike Pepsi. With that being said, I decided I'd try Throwback. I love it! There is something about it that is different than regular Pepsi. I think it is less sweet and less syrupy tasting. If this ends up being a permanent offering, I may be swayed from the Coke side!
It's weird that the American branches of Coke and Pepsi use HFCS when a lot of other countries use cane sugar.
After reading a few articles about this HFCS debate, I decided to check some of my coke and pepsi bottles. I live in Australia and was pleased to find that both the Pepsi and Coke bottles say 'sugar' in the ingredients. The Coke label actually said 'cane sugar'.
lol we should use that in our tourism campaigns. "Come to Australia! We have real Coke and Pepsi!"
Honestly…this stuff is gross. It tastes fine, but leaves a sugary after taste. I mean, if you like sugar, that is one thing. But overall…I would recommend sticking with the original!!
(Pepsi replied that "……. HFCS is essentially the same as table sugar and is metabolized the same.")
No, it isn't the same.
And, no, it does NOT metabolize the same.
HFCS makes me sick. I can drink one can in 24 hours but can't do 2. It does not digest properly in anyone.
karebear, using sugar is ORIGINAL!
I hope to try it soon, haven't found it here in fly-over country yet.
Thanks Prez your right in correcting Karebear,,,,,,,,the throwback is the original…..lol
You can actually taste the citrus flavors in Mountain Dew Throwback. I love it!!! It actually tastes like it did when I was a kid. The new Dew doesn't even taste the same as it used to.
[...] Pepsi Throwback info Check out how many Pepsis there have been Some good [...]
I bought a bunch of this today. 6 12 packs of Pepsi and 2 12 packs of Mountain Dew. Haven't tried the MD yet but I did a Pepsi and I thought it rocked! Not sure what karebear is talking about because it left no after taste for me. The HFCS variety always leaves a gross after taste. I hope Pepsi keeps this as a permanent option and hope other distributors follow suit. Dr. Pepper would be nice with sugar. Yes I do know about Dublin Dr. Pepper but its too expensive..
I like the Pepsi-Cola/throwback and have yet to try the Mountain dew/throwback.I wished they would keep the Pepsi-Cola/throwback as i think it is real good.
I finally found the Mountain Dew Throwback at a local grocery store here in Mesa Arizona. I bought plenty just in case it did taste like the original. I am sad to say it does not. It is very tart and lacks the concentrated orange juice which even the HFCS version has in it. The main ingredient after water and sugar is citric acid, which explains the excessive tartness. I remember the original being much smoother to drink. I cannot drink this as fast as I could the original back when I was a kid. I believe Pepsi blew it on this formulation in order to shave a penny or so from the cost. Perhaps the Pepsi marketing department should have hired someone who actually drank the original Mountain Dew to test the formula before going cheap on the ingredients. I do not drink diet because it is not natural and the same for HFCS. If Pepsi wants me to purchase Mountain Dew in the future, perhaps made in their newly acquired Americas bottling plants, they had better go back to the original formula, otherwise I will just skip it, as it is too tart and not smooth enough. I guess I will just have to look at my 1966 "Yahoo Mountain Dew" bottle on the shelf and remember the good ole days.
Maybe Coca Cola will re-introduce a sugar version of Mello Yello true to its original formula. Again the emphasis on mellow, not tart.
For all the newbie drinkers of Mountain Dew who thought this was what it was supposed to taste like and didn't like it, trust me when I say, you would have liked the original version much better.
I agree with the poster who more or less said " Nobody cares about the packaging, it is and has always been about the taste".
I hope coke follows suit. There is nothing better than sugar coke. Seriously folks, for anyone of the younger generation who does not remember the glorious days before HFCS, believe me when I tell you, there is a HUGE difference in taste. In fact, in Europe and Mexico, the sell sugar coke, they don't use HFCS, and the kosher versions of each (Coke and Pepsi) are made with sugar, but they are hard to find, and only sold seasonally.
For those of us who are old enough to remember when all sodas and other products were made with natural ingredients…….
There was a distinctive and satisfying flavor. HFCs destroyed that.
I have not been able to find the "throwbacks" locally yet. Hopefully they will appear soon. I will give them a try. Everything is "oversized" now. I remember Pepsi before the "60s" and the same with other similar products. In 6oz then 8oz. Just enough to enjoy.
Glass does make a difference. If the products or true to their original flavor then and increased price would make it worthwhile. If not…then another monumental flop, as seems the case more often than not, the collecting of some of these products will be a good laugh at the companies who forget that you cannot fool all of the people all of the time. American pride use to rule over "penny profits." If you don't believe that…then you have you head "in the sand." Here's hoping Pepsi got it right…..maybe.
"…But overall…I would recommend sticking with the original!!"
That has to be the funniest quote on this thread, that person's got to be under 20.
At any rate, I'm currently enjoying my first Pepsi Throwback. I generally drink diet sodas these days, so it's hard for me to tell if it is any different than the HFCS variety. Seems pleasant enough.
I ran into by accident at a convenience store. Was actually looking for diet Wild Cherry Pepsi. Did not even know this product was coming out. In the store the bottles look just like regular pepsi bottles except for the script logo. They should have gone with the originally proposed logo…. Didn't see the Dew Throwback, but I didn't know it existed till I read this thread.
Too bad I see reports that they changed the Mountain Dew formula, oh well, I would have liked to drink a real sugared Dew.
[...] retro inspired designs appropriately named the Pepsi Throwback and Mountain Dew Throwback brings much needed life back into the stale brands this [...]
If you can find the Jones Soda offerings, I HIGHLY recommend them. They're competitively priced to the big guys and they only use cane sugar. For us 'old folks' (over 20) it's exactly what soda used to taste like before they switched to liquid fat.
[...] via bevreview.com [...]
[...] via bevreview.com [...]
Just tried my first Pepsi Throwback today…it's being sold in the vending machine at work, 20 oz. for $1. My impression is that it's "smoother" and "not as thick." It wins my vote.
Sugar is sugar, if you need four words or an abreviation 'HFCS' for a sweetener, I will keep it clean and stick to the natural sweetener.
Im about to trowback a 6-pack! Remeber the 6 pack rings?
Really like the Pepsi Throwback. Should be a permanent product. After drinking Pepsi Throwback I don't like that HFCS stuff anymore. Trying to stock up now before it's too late, already getting hard to find here. Also like Moutain Dew Throwback but don't need all the caffiene.
[...] buyreview.com [...]
Ever tried to cut out High Fructose Corn Syrup ? Well lots of companies use it in all kinds of products. You can cut it out and it's not easy or cheap. Cane sugar cost more, and America doesn't produce it as much as Corn syrup. I appreciate any company who tries to use real sugar, cane or beet, sugar. Why does corn have to be in everything? Thank you Pepsi for bringing back something of value, and even if you say it has nothing to do with hfcs we still recognize a very valueble service. I cannot tolerate corn syrups of any kind, and eating food without them has changed my life and my dress size. I'm no longer sick all the time and feel great!!! I hope Pepsi decides to tease us more in the future with this throw back….. No offense to the corn farmers in America, please understand it's not you, it's the way it's (HFCS) is over used. Thank You ,
Lets get real about HFCS and small amounts pile up when it's loaded down in everything.
[...] straight from a high fructose corn syrup ad, see Pepsi's evasive response regarding their decision to release a product made with real sugar rather than HFCS: These products [...]
I love this Pepsi Throwback. I accidently picked it up instead of regular Pepsi, now I would never go back.
A girl gave me a natural sugar soda in 2006. It didnt taste like Pepsi but the texture was different. I recalled the Pepsi I had when my age was single digits.
Now that I've had the Throwback, I want it to stay natural sugar.
Haven't had Throwback Dew yet. Looking forward to it.
db
I LOVE the new Throwback Pepsi! It brings back the days of the "old" and "real" Pepsi. I am already used to the taste change and love it! I wish they would make Throwback one of their regualrs. I do feel worried that others concerned about weight will make a fuss about it. Bottome line, if you don't want to gain weight don't drink softdrinks. If you want a treat, something fun drink these! Pepsi rules! Especially over Coke!
Love the Throwbacks more everyday. Just bought 8 more 12-packs of Pepsi and 2 more of MD. These products are hard to find as I believe word is getting around about good they are. Pepsico should really reconsider about making these a limited-time product. Went to lunch today and got Pepsi from the fountain and had to find something else to drink because it was just to "sickening-sweet". Even gave my dad a can and he said it was the way he remembered it when he was young. That must prove something.
I suspect this is a test of a new formula using sugar by Pepsi, in case this anti-HFCS thing takes hold. The thing that puzzles me however, is that the formula is not the same as the Kosher Pepsi, is not labeled as Kosher, which makes me think there may be some grain product in it.
Ok, first, I have always been a coke drinker. I never have been a fan of Pepsi. I love diet coke, dont like HFCS coke, but did have sugar sweetened Coke in England last year and I loved it. I am def a fan of sugar over HFCS. I am 41, and with all the HFCS I have consumed, I am probably a goner.. lol. But we limit as much as we can the HFCS our 4 year old daughter gets. HFCS may be perfectly safe, but its not a risk I am willing to take with my daughter.
With that said. I bought a Pepsi throwback. The first thing I noticed as well, as when opening it, I expected a big pssssssssssssssssssst from the carbonation, I did not get that, it was much more muted. I am still drinking this bottle, and have to say I really like it. I think it has a more of a cola flavor that has a good balance of sweetness, without any aftertaste or anything like you get with hfcs drinks.
I am a fan, and I just hope Coke follows suit and does the same thing, and eventually all sodas go back to Sugar and away from HFCS…
[...] Official Facts about Pepsi Throwback & Mountain Dew Throwback (February 26) [...]
[...] I often have discussions who want high returns with no risk, which is kind of like wanting to lose weight by sitting on the couch watching a 24 marathon while eating Krispy Kreme donuts and drinking Pepsi Throwback. [...]
This all sounds great. I tried sugar cane Coke and it tastes sweeter.
But what I have been trying to get to the bottom is what happen to the carbonation in soda pop. I remember my nose getting tickled when I drink from a glass. What gives it never looks like the TV commercial with bubbles all over the place.
What about diet dew throwback? Pepsi seems to continue to bring out products with the Mountain Dew label, however, a couple of years ago they changed the formula to diet dew making it much too sweet. I have not bought a Pepsi product
since they "tuned up the taste." The fact that I was an exclusive Mountain Dew and then Diet Mountain Dew drinker for over 30 years didn't seem to matter.
DIET DEW THROWBACK!!!!!!!! I want it!!!!!!!!!!!!!!!!!!!
I absolutely love the new pepsi throwback! I could not believe it when I saw it on the shelf.
My family has traveled through Europe and we immediately noticed how much better the coke and pepsi tastes over there, in fact we used it as a delicacy, in small glasses, believe it or not!
I have been very frustrated for about 14 years now, feeling so jealous of the Europeans who can buy this stuff whenever they want. And the whole HFCS thing really characterizes a lot that I dislike about modern corporate America. European food is so much better and the Europeans are so much more fit.
Sadly, I have become so disillusioned, that I fully expect Pepsi Throwback to disappear off the shelves, never to return. It seems to me that good common sense never happens in corporate America, and the executives will certainly chose cheap lousy Pepsi over high quality ingredients. They won't even offer it as an alternative. And then we'll read in the newspaper how Pepsi and Coke sales are decreasing overall!
Fred, there cannot really be a diet Mountain Dew Throwback unless you want to go back to using that old stuff called saccharin or however it is spelled. I remember that stuff and it tastes like s***. A real bad idea. If everybody keeps calling Pepsi's customer service number (1-800-433-2652) and keeps telling to keep the Pepsi and MD throwbacks a permanent product, maybe it will happen, but everybody needs to let their voices be heard. After drinking the throwbacks, I will have to do without soda or try to find a Hispanic grocery store that carries the sugar varities of these sodas. A lot more expensive but I can't tolerate HFCS sodas since tasting Throwbacks.
[...] and Mountain Dew throwbacks actually stonger than their recent, well publicised redesigns? Click HERE for more info or visit my previous post on this subject [...]
Why not mention the popularity of Mexican Coca Cola among people of Mexican heritage. It is apparently sweetened with cane sugar. Will Pepsi Throwback be aimed at this demographic?
[...] Pepsi went way back. Really, way back. To the old style of logo type and a single color pallet. Hummm was this because your new logo isn't that great? Anyways. coke on the other hand same thing, one color pallet. In terms of which one color layout is more successful its a hands down winner to coke. Not only did they incorporate the wonderful iconic view of summer but the also used the lovely Coca-Cola type treatment into the scenes. Brilliant! Coke image from of "The Die Line" Pepsi image from of "Beverage Review " [...]
The Dew rocks! man it tastes awesome!!! just like it used to, no syrup taste that lingers on your toungue. Should have never stopped. I will keep drinking it till it is gone- By the way, I have always been a coke drinker, not with the throwback Pepsi- gone old school again, love it
What happened to "countrywide" release? It's been over two weeks and there still in no sign of it in any of the stores in our region.
tried my first Pepsi throwback, it gave me a dull headache the
next day. I get a sharp migrane from msg but this was different.
throwback seems to be in word only, sorry guys. terry
I think the pepsi throwback tastes less like pepsi and more like RC cola. Too citrusy.
In the late '70s, I drank German-made coca cola in Germany rather than American Pepsi, because they used sugar beets. And I liked RC back then better than Pepsi. The flavor of the German Coke was distinctive–and better. It even tasted alright when it was drunk warm–the way most Europeans drink sodas. I'm in Hawaii now–are there any sources of Throwback Pepsi here? I'm curious, because food is so expensive here and most local residents don't drink too many soft drinks–they seem to prefer natural fruit flavored drinks, based in juice flavors rather than colas.
[...] articles for you: Bev Review.com Spotlight The Sugar Association praises [...]
I LOVE the new Pepsi Throwback….please keep it around!!!
I was exited to hear about pepsi throughback until i heard it was for a limited time only. I like cola made with cane sugar and have liked pepsi taste more than coke for a long time. Coke turns to foam right away and plaques up your teeth right away. The coke you can buy that is made in mexico (in glass bottles) is made with cane sugar and tastes better. This can be found in mexican borrito joints or mexican super markets. Lately i have been getting jones cola made with cane sugar. Lets pressure pepsico to keep pepsi throughback around forever.
I have had the "Pepsi Throwback" and the "Mountain Dew Throwback" and I don't want to go back. Please make these continuous. They both are really good.
I'm amongst those in the anti-HFCS camp. I'm overweight but can't tolerate diet drinks due to sensitivities with particular substitutues blocking the glucose my brain needs, causing me HUGE headaches. Throwback is the perfect solution for me! Looking at youth of the 70's versus today, it's true there was more physical activity as video games didn't come into the scene until the end of that decade, but HFCS wasn't a factor in those days (as it is now in too many foods). Because it is sweeter than regular sugar in the form which it is used in processing, insulin levels required to metabolise it are pumped up by most people. Over time, this usually causes a certain tolerance to build up, with - you guessed it! Diabetes.. Would Pepsi reconsider their comments? I'd rather they be sugar coated than corny.
I don't if anyone else has had the same problem that I've had. But, every single time I have drank Pepsi Throwback, I end up with the worst headache ever. I normally have to take like tylenol and sleep it off. I normally only have this happen to me when I drink beverages with nutrasweet.
I have always been a coke fan but stopped drinking the HFCS stuff a few years ago. I would buy Pepsi once a year during passover and stock up, but once it ran out I was done. I am now hooked on the Pepsi Throwback. If Pepsi does not keep it around, I will be back to a once a year Pepsi drinker.
I went on a mission several months ago to find cane sugar cola anywhere in Los Angeles (after having loved the RC cola release with cane sugar several years ago at Target) I finally found the Mexican Coke in bottles in the Mexican supermarkets.. I remembered how much I loved Coke or Pepsi growing up in the 50s and 60s.I really like the Mexican Coke and it's worth every penny of the 1 buck a bottle.. The HFCS stuff is just simply horrid and reminds me of a chemical bath in my mouth. As of May 17th, 2009 I still have yet to find the Pepsi Throwback in Los Angeles, at least in the San Fernando Valley. Rum and coke just rocks with cane sugar cola..
I like the Throwbac version of Pepsi better that the regular pepsi. It has a better taste. Most of the guys I work with like it better also I've even seen a few of the diehard diet drinkers where I work drinking the Throwback pepsi with their lunch instead of their usual diet drink. I say keep producing both versions and keep everyone happy.
Glenn
Roseville, MI
I am a Coke drinker, but not while I can find Pepsi Throwback. HUGE difference!
Now THAT's what Mountian Dew is supposed to taste like! Good job.
Best soft drink release in years! Please never ever stop production! I've purchased many cases already!
Finally a non-diet Pepsi I can drink without it making me sick. I suffer from Fructose Malabsorption, which means when I drink a can of HFCS containing soda, I'm usually doubled over with stomach cramps and diarrhea about 30 minutes later. Its a medical condition I never knew I had until I moved to the USA (everywhere else uses sugar in their soda).
However, remember folks HFCS is the same as sugar!
Tried both the Throwbacks, Mt Dew and Pepsi. Awesome taste. I've been watching for it everywhere here in Columbus Ohio area and still can't find it! Was out of town at Dayton Ohio and snagged 2 bottles of each when I saw it. Wish I would have bought more! WHY CAN'T PEOPLE FIND THIS RARE STUFF??? It's very hard to find locally, So many advertisements for the stuff, yet it's hard to find. It should be more available, as others I know say they have been looking for it and cant find it either…
High fructose corn syrup nearly cost me my life. After being sick for two years I ended up in hospital for three days. To me hfcs is poison. I have been strictly off hfcs for three years now and I feel great. Maybe it has something to do with 50% of hfcs being contaminated with mercury. Very glad to see pepsi with sugar.
I have been a Pepsi fan since the fifties and did not like the change but stuck to the product…now with the recent purchase of Pepsi Throwback…I feel like it is like being a kid again and that taste oy syrup is not lingering in my mouth…keep it forever…it will be a money maker…
I have tried both Mtn Dew and Pepsi Throwback and love both of them. I hope they keep both of em around. While HFCS may be cheaper, it definately tastes different and not in a good way.
Pepsi Throwback is Great!!! It was so good that I drank it slowly to appreciate each and every sip. The natural sugar is way better than the corn syrup!!! I ususally drink Coke, but I will drink the Pepsi Throwback as long as it is out.
Funny thing, I asked the idiots at Coca Cola to do this exact thing over 25 years ago when it dumped NEW COKE by putting out Coca Cola Classic. I tasted the difference then from the corn sweetener and wanted the actual taste of Coke back! I told them I would pay a dollar a can for the "real thing" but they ignored me. Coke lost me as a customer and coming from someone who was addicted to it, that wasn't easy. When will companies like Microsoft, Wal-Mart and the like stop pretending to listen and care and just do what their customers want!
Hats off to Pepsi!! Please consider keeping it around and I will drink nothing but Pepsi Throwback!
I bet the younger generation will find that the Throwbacks are not as sweet as the mainstream soda they have grown up on. High fructose corn syrup just makes everything super sweet. I have been buying the Mexican Coca Cola because it has the bite that the Coke I grew up with had. I really like the Pepsi Throwback and I will next try the Mountain Dew. Even if it costs a bit more to make the Throwbacks, it's worth the price I pay for it.
I wish we could get the Dr. Pepper w/sugar out here!
Well my wish has been granted. I found the company in Texas that sells the original Dr. Pepper and I ordered some. Yes!
it totaly been sold out in store around here but it the only pepsi product I drink as the HFCS horrors are true, contray what the corn industry and soda industry says
as do you belive corp over doctors and even goverment labs
Wow. I would like to try that stuff.
But I can't drink soda at all according to my gastroenterologist.
Plus I haven't been able to find it anywhere.
I had mexican pepsi from a kwiki mart in a GLASS bottle and it is better than the version the US bottlers make. as for the throwback, i loved it too from the can. plastic bottle screw it up and half the problem IMO.
This is the absolute best product pepsico has come out with since….well, since Mountain Dew was originally released!!! My first sip let me know why I really don't like Mt Dew anymore–it isn't Mountain Dew!! Throwback is great, the Pepsi is great too. Big mistake if they don't keep it as a regular product!
This is the best thing that has ever happened to pepsi and mountain dew. The taste is incredible. It goes down smoother than the regular pepsi. Thanks for supporting the sugar beet industry.
I tasted some of it today, though I wasn't supposed to. They had it at CVS.
It's nice! It tastes refreshing and good. They should keep it like this forever I think. I loved drinking pepsi in the summer of 1999 with fried fish and this stuff makes me want to start drinking it again.
Maybe flattened though as not to ruin my stomach.
I really, really like the pepsi throwback I have been a pepsi drinker for a very long time. I hope they keep it around I have bought a lot of the pepsi throwback because when they get a good product out they quit making it. I really, really love it.
Someone told me lately that Pepsi had been selling Pepsi Throwback, made with sugar instead of that over-sweet high frutose corn syrup which I hate to consume because it is not that good for you. I tried Throwback and loved it. I'm an active senior lady and I'm addicted to Pepsi, I remember how good it was in the "old days" and it's great to have the flavor back! I don't care that it has a lot of calories, I drink it for the enjoyment, and work it off later. I'm dissapointed that they say it's only going to be around for a limited time. I guess I will have to stockpile a garage-full of it. I hope they change their mind and have it as a permanent product.
I have aready tried to buy a few palletts of thew Pepsi throwback, but stock seems to be limited. If I drink any beverage, I seek out HFCS FREE drinks. If anyone is not aware, recent studies show a relationship of HFCS with fatty liver diease and diabetes. I am sure Pepsi (yum, inc.) knows this. If they DO continue to supply the HFCS FREE product, I will buy it. If not, I won't, period. I wrote pepsi on this matter to see how long the product would be good to drink (if I stock up) and they replied: "Pepsi Throwback Best Taste Limits: Package Best Taste Limits - 20oz PET 13 weeks - 12oz Cans 39 weeks. At Pepsi, all of our products have a "Best taste date", which is very different from an expiration date often found on perishable items such as dairy and meat products. Our "Best taste date" is a self-imposed indicator that has been listed on the underside of our cans, shoulders of bottles and sides of paperboard wraps since 1994. We provide this information simply to help ensure that our products are consumed at their absolute best flavor.
In fact, our Scientific and Regulatory Affairs Department has provided us with information on product safety regarding this topic. Their research indicates that when beverages have passed their "Best taste date", while the flavors can degrade, the only effect this would have on our beverages might be an off-taste, which would not be harmful."
They will not say if they will keep making the product after the promo.
just bought a bottle of pepsi throwback. i found the taste exactly like i remember it back in the 70's! i hope pepsi kepps to this formula and gets rid of the other.pepsi throwback is definetly the superior of the two!
Why does everyone like this throwback? To me it tastes like diet. I wouldnt buy it.
I love the Pepsi/Mountain Dew Throwback. It tastes a lot better than the regular! And it's better healthwise because of the natural sugar. Now when I reach for a Pepsi or Mountain Dew, it has to be Throwback. Please don't stop making this wonderful product!!!
I love this True taste of my past,and love no after yucky taste. I have bought a can of pop for many years,but was curious about the throwback,that I bought it. My walmart had it in the case,that's the only way I could buy. I was praying it would taste great,BAM!! it does,so I went to buy a couple more cases,and BAM!! it was off the shelf,,WHAT GIVES<TEASE US,but please us too??PLEASE
PLEASE BRING THIS LOVELY CLEAN TASTING PEPSI BACK,,BAM*~*
TO THE GUY WHO WANTED CANE SUGAR SODA IN LOS ANGELES:
Try Galco's Soda Pop Stop in Highland Park. They have a ridiculous selection of soda, much of which is made with real cane sugar. They also have a wide selection of very obscure but delicious sodas. The address is:
5702 York Boulevard Los Angeles, CA 90042
[...] In Beverages, Event Planning, Opinion on June 8, 2009 at 4:19 pm Diet tip: Mountain Dew Throwback tastes just like [...]
Bud Hanes wrote:
"Tried both the Throwbacks, Mt Dew and Pepsi. Awesome taste. I've been watching for it everywhere here in Columbus Ohio area and still can't find it! Was out of town at Dayton Ohio and snagged 2 bottles of each when I saw it. Wish I would have bought more! WHY CAN'T PEOPLE FIND THIS RARE STUFF??? It's very hard to find locally, So many advertisements for the stuff, yet it's hard to find. It should be more available, as others I know say they have been looking for it and cant find it either…"
I guess I'm in a better part of the state (Toledo) because there's a couple places just several houses down from me that have both Pepsi and Mountain Dew Throwback available! It does remind me of what it felt like staying at my grandma's house on lonely weekends and mouthing the bottles of Pepsi she had (when they were still sold in tall glass bottles sold in 6 packs). Also, several places like Wal-Mart and Kroger's do sell the Mexican Coca-cola bottles as well, which is more of how I remember these things being in the early 80's before plastic bottles and HFCS came into prominance.
I have been drinking Pepsi for years and kinda got tired of the flavor it evolved into. But now, ah, the throwback is exactly what I used to love! Please tell me it is not a phase or promo thing, I love this stuff! Gotta go…have to go to the grocery store and start stockpiling! PLEASE KEEP PEPSI THROWBACK ON THE SHELVES PEPSI!!!!!!!!!
bring back throwback. it is the best.
This tastes soooo good!
I saw your commercial on TV a couple of times only and had interest.
I went to Wal-Mart, Kroger's, and HEB in my small area of town, (Tomball, TX) and found none. I called your toll free number and talked to a rep who told me the promotion was over!! She said my local Target was the only place shown to carry it. This is just another example of poor distribution associated with a national ad campaign. I am very disappointed….
I am going to be so sad when I can no longer buy the pepsi throwback I literally have bought every 12 pack that I see . I think I have at least 16 at home. I used to drink pepsi all the time but when they started making the other with fructose I changed to coke. I would hate to have to go back to coke again. This THROWBACK PEPSI is the bomb. Please keep making it.I wold be willing to pay more for it. The other pepsi you make tastes like lickiing a dirty garbage can. Not that i've eve done that but it smells bad too. This Throwback is the real thing.
For those that miss the days of sugar sweetened Coke, come to Cleveland, Ohio. The local bottler still uses sucrose (not sure if it is from sugarcane or sugar beets) in its formulation. Its distribution is limited to Cuyahoga County, OH. I live about 30-40 minutes away from Cuyahoga County.
However, I do love the Pepsi Throwback. I prefer it over HFCS coke and have stockpiled several 12 packs. This way, I need only drive 5 minutes to purchase some Pepsi Throwback. But once it runs out, back to my drives to Cuyahoga County.
I just had the Pepsi with all natural sugar and my husband had the Mountain Dew. Had to come and see what this was all about and if this was something permanent they were going to be doing. It leaves a nasty after-taste in your mouth like the diet soft drinks. I didn't believe for one second that was natural sugar. I drunk an entire bottle of water to try and get that taste out of my mouth and couldn't.
Maybe if they'd skipped the beet sugar. Something about it was awful. This in no way shape or form tasted like Pepsi I had as a child in the 60's or 70's. I probably would never have drunk soda.
I believe in Mexico they use the cane sugar in their soft drinks and it's really good, better than what we get here, this was not. So it has to be the beet sugar that leaves that nasty taste like aspartame. Never again. I think it's wonderful that they're trying to get away from the HFCS, I think all companies should, it's slowly killing us, but this is not the way. At least not for us, our children tried to warn us, but we just had to try it for ourselves.
I have to say now that I have been drinking this stuff in cans at work, the bottles of regular Pepsi I have at home now really make me consider not drinking Pepsi anymore once this stuff is gone. I would be thrilled if Pepsi kept throwback around.
I have one real Pepsi left (I mean throwback). Any time I'm shopping I look to see if the store has a 12 pack stashed away somewhere, but alas, it has not been found in over a month here now. There is sugar Coke here bottled in Mexico. I'm going to that now. I can't stand the corn shinola anymore! Bring back the throwback!
Sorry, but the throwbacks don't taste good at all. My boyfriend and I have been drinking Mountain Dew for most of our lives[we are 50 and 48 years old,respectively] and we can't drink them. As for the regular formula,we can tell that it has been altered too. So much so that we have temporarily switched to Coke until hopefully you decide to go back to the way it was. It's too bad. You have many loyal customers who shouldn't have to deal with a lesser product because sugar is cheaper.
hey i missed out on getting the throw back drink will it be released again for those who missed out. I love soda and when i heard this i was like yes a better drink but when i went and looked for it it was gone. I am in my teens and i know i shouldn't drink so much soda but this is what we all need it healthy soda. and my mom was bummed out cause she wanted to try it. so if any one knows if its going to come back please tell me so i can know.
THANK YOU for making Pepsi Throwback & Mountain Dew Throwback!! We love both of them. We gave up drinking soda many years ago because of the HFCS. Our only complaint is the availability of the product. Only one store in our area carried it & did not receive a large supply. We have a couple of cases "stashed", but it won't last long!
Please continue to make it!
thank you ! may i have another!!!!!!!!!!!!!!!!!!!!!!!!
I love the new Pepsi I can't drink the another Pepsi it has Corn Syrup in it I hope you keep it around for a long time!!!!!!!!!!!!
Sorry, but the regular corn syrup-based Mountain Dew and Pepsi are almost void of taste compared to Throwback. I love Mountain Dew Throwback. I'm sick of all the corn syrup in Mountain Dew; corn syrup tastes bland.Oh, and Kim, if you want to go to Coke, well, 'bye.
People are even selling Throwback on ebay! When is the last time you saw someone selling Pepsi or Mtn Dew with corn syrup on ebay?
Refreshing, delighted with this product .. great way to get rid of the high fructose corn syrup .. keep it up pepsi you are number 1 for a reason!
Pepsi did indeed bring back the memories but I noticed a few other things. The taste did not hang in my throat which was more thirst quenching and it was not as sweet to the taste. Throwback was not as fizzy which I prefer. Pepsi created a P/R problem for themselves. I would rather do without (and have) than go back to the old Pepsi.
My wife did not understand the difference between regular Pepsi and Pepsi Throwback and she drank the last one I had in the refrigerator. I have been to several stores in about a 30 mile radius looking for it.
I will miss it as I now drink Celestial Seasonings tea with pure cane sugar.
To say that HFCS is the same as table sugar, and that it metabolizes the same way, is bullsh**. To say that there is misinformation about HFCS begs the question - which side is the misinformation coming from? The only reason that food manufacurers switched over from real sugar to HFCS in the 80s had more to do with busting the sugar cane growers unions than with anything else; it had nothing to do with the public good. The fact that we are getting fat and becoming a nation of diabetics means nothing to the corporatocracy, only making a profit for the blood-sucking rich lazy stockholders.
The difference between Pepsi Throwback and the current formula is like fine wine compared to Boone's Farm. Please bring back the sugar sweetened formula - I'll pay extra for it! It's good to the last drop - it's better for your body - it even tastes OK warm!! Please Pepsi - we're waiting!
Help, I NEED MORE Pepsi!!!
We bought 8 cases the week they were released, and the next week there were none to be found ANYWHERE. I'd pay extra for it, too! GLADLY. Happily! I could TASTE the granules of sugar. I could skip coffee and have a Pepsi in the morning and have the same WHOO, I'm awake feeling.
Hello! This is someone who REFUSES to drink soda with corn syrup. So, I don't drink much soda at all, but my family went through EIGHT CASES… in less than 2 months. PLEASE bring this back 100% of the time.
As someone mentioned earlier…. I will pay extra as well!!! Just please bring it back.
An added note… Before the Mt. Dew Throwback was released, my family was already in the process of eliminating HFCS out of our diets and therefore I was limiting myself to only 1/2 can of Mt. Dew per day. But since the Throwback has been out, I've been drinking 2-3 cans per day and I believe my husband's been drinking about the same. I just can't get enough of this stuff. It doesn't make me feel bloated and doesn't burn in my throat like the regular Mt. Dew (with HFCS) does.
Please bring Throwback back…..
They always take away stuff that you like. "Jack and Throwback" is a welcome and refreshing change from Jack & Coke. Finally a Pepsi that mixes well with no aftertaste !!! (Also outshines 'regular' Pepsi in all other respects). If Pepsi doesn't add this to their permanent product line, they'll be missing out on a lot of potential converts. The name is lame but the pop rocks.
I live in the western suburbs of Chicago,Il. When it was said Throwback Pepsi would be a "limited time offer" I had NO IDEA it would be so limited!WHAT A DISAPPOINTMENT!
My thinking (without coming on here) was bad on my part–I thought for the summer months!
After purchasing 10 cases(enjoying every can with friends, neighbors, and family) I went looking for it in the stores again.
To my shock and HUGE disappointment—It can not be gotten!
I called every store around (some managers know me well) leaving my name and number that (WHEN AND IF it returns) I would like 10 cases (no joke) TO START and I would be a LOYAL consumer of this product.
I believe that the "sugar" is the ONLY way to go,it is so enjoyable and I agree, Europe is ahead, as Mexico is, with their coke (sugar made)
Sooo PLEASE BRING BACK THE "THROWBACK PEPSI"
Sugar tastes better and has not made us sick or filled us with chemical byproducts
I was shocked to find some singles in the store today!
hope they make it regularly or at least a yearly thing.
Please bring Pepsi Throwback BACK!!! I can't find it anywhere anymore. I can't believe they have already taken it off the shelves!! I was stocked up at home and I started buying it for the office and everyone loved it….even the faithful Coke drinkers and now it's gone!! I don't even want to drink the regular Pepsi anymore so I have been drinking water, Gatorade or tea….I need more Pepsi!
Man is the throwback drinks good or what…..when i first had one i thought i would never drink a regular pepsi again. I was wrong i can't belive they discontinued them……what a shame.I hope they bring them back some day.Today im having a pepsi throw back.I only have 16 more pepsi-throwbacks!!!!!!!!!!!!!!!!!!!:(
Dew Throwback has no OJ! What a rip! It lost the tang of the old school versions. I was so looking forward to the Throwback version. Bummed out.
PUT THE OJ BACK IN, PEPSICO!
Oh and there is less sugar in the MD Throwback version…
At first the difference was subtle to me, the Pepsi Throwback's sugar "buzz" was smoother and nicer, it did remind me of what Pepsi was like when I was a kid in the 70s, how it felt on your tongue. Other than that I can't really remember. Over the years there have been many times when a new can of Pepsi tasted odd… did they change the formula or was just that batch kinda off, I never really know, but I get used to it.
Now after drinking only Pepsi Throwback the past few months the refular Pepsi tastes obnoxious now, the sugar buzz tastes tacky and rather harsh, while Throwback is smooth and happy. If they made Throwback I would pay more for it and search for it in speciality stores. C'mon Pepsi, made a premium Pepsi with real sugar for those willing to go to the trouble.
I was very suprised and pleased to find Pepsi Throwback nearby at a store that has closeout items. Yum! I had forgotten how good a Pepsi could taste.
Pepsi really needs to consider making this again.
Pepsi: HFCS is all natural made of corn
What BS! Anytime you hear the word corn, put the word feed in front of it. HFCS isn't made from corn on the cob, it is made from FEED corn. If you don't have four stomachs, forget digesting properly.
I challenge anyone reading this who lives in the midwest to pull over the next time you drive by a corn field and grab one cob. If you can make anything that your family would consider food from it, I will give you the chef of the year award.
We are eating FEED corn!
* 1 in 10 calories in the American diet is from HFCS
* All beef is fed FEED corn. (20 years ago, mostly grass, with oats and feed corn)
* Most fried foods, are fried in FEED corn oil.
Watch the movie "King Corn"
The average teenager to 20 something diet is made up of 75% FEED corn.
Remember when they say corn, you say FEED corn
I went to Meijer to get Mountain Dew they only had the throwback. I bought it. Tryed it and I had a flash back from the 1960's when I was a kid, it was sooooo good ! I had to look at the lable to see who bottled it remember when it was bottled by Clem and Jed the hillbillys in the hills.
I love it. Thanks for the memories. And KEEP MAKING IT.
Pepsi and MD throwback are back in stores December, 28! Sadly for only another 8 week run, but it's better than nothing. Hopefully they are giving it one more run to help make a decision about keeping it for good.
I too loved the throwback Pepsi. I only could get it for about two weeks though. Bring it on back!!!
Ever since my husband switched from Coke to Pepsi Throwback, I like many others, search every store I enter for the elusive Pepsi product that had become a staple in our household; Hoping that somehow, somewhere, I come across a little stack of Throwbacks pushed way behind the regular Pepsis. I will be so excited to come across some, and will casually load up my shopping cart with the remaining 12-packs that are left on the shelf. I would and have, maxed out a credit card to make sure that I have not left any behind. I go home and start unloading the truck, and as my husband comes out to help me, and notices my purchases, I can't help but to notice the boyish grin on his face. He lights up with anticipation like a child waiting to open up Christmas presents. It's a joyous moment for us both. Please, bring back the Pepsi Throwbacks permanently!!!!
I'm sitting here looking at my last can of PEPSI THROWBACK, well its really in my frige. But I really hate to drink it coz, then I wont have not even one can of the greatest sodas of our time. I mean I go to the frige to get a drink, and look at my last PEPSI THROW BACK, AND THINK ABOUT HOW SWEET, COLD, AND DELICIOUS IT IS. And drool a few seconds. Then I curse under my breath(quietly), And grab a can of COKE. I'm mad at you pepsi. Yall should know you have a HIT with the"PTBs" by now. why make us wait till dec. 8 and then make it for only for 8 weeks????? DUMB bussiness!I just saw on the news coke is coming out with somthing new, Maybe they are going to use natural sugar in coke. And be smart enough to keep making it,ALL THE TIME.. —– WAKE UP PEPSI —– IF YALL HAD A MILLION DOLLAR BUSSINESS BEFORE,YOUR LOSING A BILLION BY HOLDING BACK THE PEPSI THROWBACK!!!!!!!!!! GONE MY SWEET PEPSI IS GONE, GONE, GONE, NO MORE AT THE STORE! THANK YOU PEPSI…….. EVERY DAY I WISH FOR A PEPSI THROWBACK AND CANT GET NONE… OH WELL ONLY 99 DAYS AND MAN THATS A LONG TIME!!!!! PEPSI WAKE ME UP! WHEN YALL WAKE up!
I WAS a die hare Coke drinker, until I tasted PEPSI THROWBACK.
Sweet and syrupy, not nearly as carbonated as Pepsi and Coke are currently which makes it easier to drink.
All I have to say is, keep this stuff coming Pepsi. Keep it in your line up. I have 25 cases left (yes, I hoarded them when I tasted how good they were and they were limited). So for all of you that are out….how sad…I have enough until Feb 2010 when these cases expire! I don't mean to rub it in! Pepsi….you HAVE to put this in your line up. Do it!
I only managed to get one 12 pack of Mt. Dew throwback during its first run. That first sip took me right back to the 70's! I've only had one bottle of Pepsi throwback but wow! I liked it way better than today's Coke.
Diet Mt. Dew is flat out gross. It's a totally different formula, mostly reconstituted orange juice, going by the ingredient list. Why can't they just replace the HFCS with an appropriate amount of Sucralose and leave the rest alone?
The problem with many diet sodas is they use TOO MUCH artificial sweetener. All of them trigger a more powerful response of your sweet sensing taste buds than real sugar so much less is needed for the same effect.
Diet Coke with Splenda is a pretty decent drink, but they monkeyed around with the formula so it tastes *different* from regular Coke and it's formula is also re-arranged compared to Diet Coke made with aspartame. The closest in taste is Coke Zero, but it's made with aspartame (IIRC possibly sodium saccharine too) and too much aspartame gives me a headache.
Coke hecho en Mexico comes in both HFCS and sugar formulas. The HFCS type tastes just like Coke bottled in the USA. The real sugar stuff (in ye olde glass bottles!) tends to vary from good to yeeecch. Must not have good quality control on the water they use south of the border.
The biggest thing Splenda/sucralose has going for it is NO BITTER AFTERTASTE. AFAIK, Shasta is the only company making their full line of diet soft drinks with Splenda. Stevia is ultra sweet, one tiny drop in 2 gallons of tea is like a cup of sugar, but it has the worst aftertaste. Sodium saccharine is nowhere near as bitter. NutraSweet/aspartame is the least bitter artificial sweetner (at least to my tongue) but some people get headaches from it.
As for beet VS cane sugar. There is absolutely zero difference in the fully refined product. They're the exact same molecular structure. The only reason to note on food the source of the sugar is for people who think they can taste a difference that doesn't exist. Where there is a difference is in the less refined or brown sugar. Brown cane sugar is simply not fully refined. Brown beet sugar is fully refined with a little molasses from earlier in the process mixed into it, making it "artificial" - from all natural ingredients.
P.S. If you want to make your own molasses and live near where sugar beets are grown, pick up several beets that fall off the trucks. Wash, peel and chop the beets then cut up as fine as you can in a food processor. Get a big STAINLESS STEEL stock pot and some type of heat source you can use outdoors. Fill the pot with water and chopped beets then boil, boil, boil, but don't let it burn on the bottom. The reason for doing this outdoors is it stinks to high heaven! Once you've a nicely brown liquid in the pot, strain out the beet pulp and continue boiling down the liquid until it's thick as honey and no longer stinks. I'm sure there's a homebrew process to refine out the sugar, but I don't know how.
this SUGAR throwback drinks are what millions want including me! Pepsi please continue and listen to the buyers!!!!!!
I did my best to stock up on several boxes of Pepsi Throwback during its short run, but alas, I am now as of Labor Day down to my last box. Even if they say it is a blend of beet/cane sugar, it still was far better than the Pepsi with HFCS. In fact, I stopped buying Pepsi and Coke for that very reason - I can't stand the bland, blah taste when they use HFCS. In fact, it makes the both of them taste the same.
I switched to Jones when I could find it, but the flavoring for Jones wasn't/isn't the best - and no store in my area now stocks it.
I recently found and tried a bottle of Mexican Coke - and wow - did it stink. I had to pour most of it out - it might be sugar but the taste was horrible.
I won't drink HFCS Pepsi or HFCS Coke (old Pepsi used to be my favorite when I was growing up, because it was my mother's favorite - and I'm 61 years old, so it's a long history.) What I do for a substitute is either make my own ice tea w/lemon or buy canned ice tea - even w/HFCS the tea is still the better alternative.
I looked again in the story for Pepsi Throwback this week and was very sad to see it gone.
So it's back to ice tea or water for me until, if this is true, it re-emerges again in December.
Pepsico - PLEASE listen to your customers: Bring back Pepsi Throwback permanently (and try not to fool with the original formula.)
Keep Mountain Dew Throwback on the shelves! None of this eight week teaser stuff. THIS is the stuff I fell in love with in the 70's and now I can't tolerate the current stuff… it's way too sweet and there's no citrus taste. Throwback has no funky aftertaste and it's got that good citrus tang. My husband bought all 40 bottles a local store still had in stock just to keep my taste buds happy. Now that they are gone, I am not spending money on the corn syrup recipe. My money is for Throwback only… you want my dollars? Make Throwback permanent.
I have never in all my life seen anything as rediculous as 61 year old people crying about the taste of their pepsi products. LOL!
I LOVE THROWBACK! It is now my favorite drink. I used to drink Coke pretty exclusively with an occasional Pepsi maybe once every couple of months, but now I am a Throwback addict! I hope Pepsi decides to make this a permanent part of their product lineup.
A job well done, Pepsi!
Please keep Throwback as a regular product. The high fructose corn syrup in your products is bad news. I no longer drink soda, at least until Throwback came along. You will be opening up a profitable market
Throwback is coming back December 28!
http://www.pepsithrowbackhub.com/
Pepsi Throwback has re-appeared on the King Soopers and City Market shelves this past month. Found the first cases of cans a couple weeks ago and I have seen them in several stores since.
Several years ago I traveled to Salt Lake City and stopped by a little hole in the wall Mexican restaurant. On the menu they offered Pepsi products so I ordered up one. I was 12oz glass bottle imported from Mexico.
I needed a bottle opener for the cap. Once opened I took a swig. I was transported back to the 70s and 80s the taste was awesome. It was made from cane sugar not HFCS and was in glass. Anything taste better in bottles because they are inert.
Pepsi Throwback is much better than regular Pepsi but falls a hair short of what it can be. Why is it that all these other countries have what use to be our standard. that goes for both Coke and Pepsi.
Coke has a line that has glass bottles in a 6 pack. Just fill them up with the good stuff charge a little more if you have to and I along with a lot of others would buy it.
I love these and glad they are coming back again, but they really should make them a permanent addition.
If they could do one other thing, it would be to once again make Mountain Dew how it 'really' used to be. That would be to give it that awesome 'tickly fizz' that it had back in the old days. The Throwback is really good, but when they used to say "It'll Tickle Your Innards", they meant it. Again, the Throwback is really good, but it used to have more fizz. I miss that cause it brought out the taste even more. If anyone were to compare the new Throwback with the Mountain Dew from the 70's and before, they would know what I mean.
There's a big difference in HFCS and real sugar, not that the food industry would like you to know. HFCS is slightly less costly and has a better shelf life. And has a heavy lobby group to convince that there is no difference. They lie! Here are a few articles of late, very interesting.
I bought 50 12packs of Throwback around Easter. The relatives and family love it. Down to the last 6 packs and having trouble finding more in Wi. Help!
Study Shows More Insulin Resistance With Fructose-Sweetened Beverages:
http://www.webmd.com/heart/metabolic-syndrome/news/20090421/fresh-take-on-fructose-vs-glucose
Missing Link Between Fructose, Insulin Resistance Found:
http://www.sciencedaily.com/releases/2009/03/090303123802.htm
The Sugar That Staves Off Hunger:
http://www.realage.com/tips/the-sugar-that-staves-off-hunger
Looking forward to another run of the PTB. I drank my last one a few weeks ago, I thought they were great. I may buy more this time…
I also drink Mexican Cokes when I can get them.
And if there are any Dr Pepper lovers out there, there is one bottler in Texas that still uses pure cane sugar. http://www.dublindrpepper.com/
I keep a personal hoard, and have a friend that brings them up to me. They also ship, which is awesome (I should be getting some syrup and cake mix tomorrow). If you are ever down that way, stop in for a tour, it was cool. Barely in my twenties, but I think I know a good thing when I find it. Come to think of it, I'm gonna go pry off a cap and have one now…
Cheers
I dont care what the company claims- this is not sugar. It taste like kerosene and has the aftertaste of a diet soda. It's been just over a year since my return from Australia- where they have the Real, 1960's formula Mountain Dew. And after a 50-year addiction, no one will ever, ever convince me otherwise.
Now I have to figure out what to do with a case of something too hideous to drink.
I just picked up so,e of the throwback Pepsi and Mountain Dew from Target….it is made with real sugar and the Pepsi can looks like the old school 80's can…the Mountain Dew looks like it's from the 50's
Haven't tried Mountain Dew Throwback, but have been buying Pepsi Throwback exclusively. Picked up my last 3 twelve packs a few weeks ago, but now it's all gone, and there's none on the store shelves! Tastes great, please keep it!
We just found the Pepsi Throwback and Mountain Dew Throwback in Springdale Arkansas. We love the taste with the Real Sugar. It has a better taste and is NOT So Sickingly Sweet like regular Mountain Dew. I only Drink Mountain Dew And was afraid of it when we found the Throwback Version. But I really like it Better. It does not bother my Acid Reflux like the Regular stuff does. So I bought the Pepsi Throwback for my husband and he likes it better also.
I discovered both Pepsi and Mt Dew throwback back in May at a convience store outside of Fredericksburg VA. Being a Dew fanatic for years I was really excited to find a forumlation made with real sugar. I quickly bought 2 20oz bottles of each and enjoyed them immensely. Then I didn't really see it a whole lot…but then again, I don't actually shop for soda much anymore. So, today, I was walking through Wal-Mart and saw the throwback 12-pack with the redesigned retro can that actually uses the artwork that's shown in the promo above.
I love it. I hope they keep this stuff around. It'd get me buying Mt Dew a bit more regularly…at least till the stockpile of throwback disappears.
Yeah right HFCS metabolizes the same and is the same as sugar… that's why my brother, who has onset diabetes now, was told by his doctor that if he is to have any sugars in his diet he needs to keep them natural. Sugar in low quantity is acceptable, but he was told to stay far away from HFCS because they are the worst. Several doctors have told him the same thing and believe HFCS is probably the reason he has onset diabetes. Research shows direct links between T2 Diabetes and HFCS, but has not shown a direct link with sucrose (common sugar) and T2 Diabetes. HFCS also has been shown to cause greater cravings for sweets. Corn industry can say what they want. Remember, cigarette companies tried for years to refute nicotine as addictive.
Why not offer the product in glass bottles too and bring back the bottle deposit for them. Nothing taste the same in plastic. Drinking anything out of glass is so much better. And we could help the enviroment at the same time, even if it's just a little.
Throwback Mountain Dew is gross. I drank the $heot out of it back when it was made with sugar and it did not taste like the throwback or I want to say "throw-up" version. Now throwback Pepsi is pretty dang close but still isn't the hammer on the head. I do like Throwback Pepsi but it gave me a heller migraine and so does the throwback Mountain Dew. The HFCS versions cure headaches for me but the "sugar" throwbacks give me migraines, so very strange. Does anyone have an idea as to why? Original Dew and Pepsi never gave me any headaches in 1979 what gives?
I BOUGHT 2 12 PACKS BOTH PEPSI & DEW LAST SUMMER AND DRANK IT SLOWLY. TODAY I SEEN IT IN THE THE LOCAL STORE BUT WITH THE HILLBILLY DEW CAN AND THE CIRCLE PEPSI CAN. TOMORROW I'LL BE IN HEVEN AGAIN!
pepsi or coke for needs to put NATURAL ingredients in their products. This throwback play is a slow move towards that, after this they will say it is so popular they will decide to lose HFCS altogether.
Please drop HFCS you corporations that put it in our food are killing us, the american public! Your products are essentially poison, have some respect for your fellow humans
I love the new old look, but it is kinda tease.
I think it would be cool if they brought back crystal pepsi
but in the bottles (glass)
They should go waaaaayyy throwback and put some of that coke back into the mix! That would be better than any other these dumb energy drinks!
I will drink Pepsi if I can keep getting Throwback. Once it's gone, I will stop buying soda again other than the occasional Jones.
I like the old style red white and blue cans for the pepsi I just went to the store and and bought 5 (12) packs I enjoy pepsi and drink it at room temperature. most people think I am crazy for that but it is the way I like it.
MAN I love this Pepsi throwback mostly because it has hardly any after taste. I walk away feeling fresh and guilt free
I totally gave up my Pepsi because of HFCS and I was so excited to see this. I LOVED the taste, much better than the over sweet flavor. Don't mess with perfection, keep the sugar!
I saw Pepsi Throwback at the grocery story, and I LOVE it! The "retro" white and red can design caught my eye (it's funny that people say that's "retro" when actually they used it up until the early 2000's, I think. I have pictures from around 1999 and you can see Pepsi cans in the background and they were still white and red). But the taste is awesome…I seriously can't even drink the regular Pepsi now. Pepsi Throwback just tastes so much better. It's sweeter and smoother. Whereas now when I compare it to the regular Pepsi, the regular Pepsi seems to have more of a chemical taste to it.
I really hope they keep selling the "Pepsi Throwback" or better yet, just keep it and use it in the regular Pepsi's. And yeah, glass does make a big difference. I remember when they sold soda in 16-oz glass bottles in the 90's and it used to taste a LOT better than cans. I can just imagine what Pepsi Throwback would be like in a glass bottle! That would be awesome.
This was ABSOLUTELY DELICIOUS!!!!!
I dont know what exactly they changed with this release,BUT ITS COMPLETE CRAP COMPARED TO THE ORIGINAL!!
Way to go Pepsi!!!
THANK GOD FOR THROWBACK MTN DEW!!!!!! AND PEPSI TOO LOL. THIS IS THE FIRST TIME IN PROBABLY 20YRS, THAT I ACTUALLY ENJOY MY SODA. KUDOS TO PEPSI-CO ON THE SUGAR FORMULA! I CAN ONLY HOPE IT STAYS.
I am drinking a throwback Pepsi right now, and it's delicious (it's also January, not April) - I purchased it at Target. Also, the can and packaging is the original 70s red and blue logo on a white can. Not the image above. So some of you might really be happy about this!
You guys should come over the border to Canada. We make our Pepsi with sugar. The Pepsi in the US tastes terrible compared to the Pepsi and their products in Canada.
Same goes with Coke and their products.
No wonder I drink diet, tastes the same in both countries.
My daughter just picked up some of the new Pepsi Throwback and the cans say "Made with REAL sugar" limited time only. The cans do not look anything like the ones above in this article. Waiting for it to get cold so I can try it, lol
well i saw this in the store and the "made with real sugar" caught my eye,. at first ithought"does this mean pepsi is made with fake sugar"?
i assumed that the rela sugar just meant cane and that current pepsi is still madfe with real cheap sugar. after seeing that this pepsi is only made wirth a mix of cane and beet, im now concerned the current pepsi is just using hfcs as their sweetener.
anyway i paid 4.59 for 1 case of 12 since i missed a sale where they were 2.50 each. i was pretty pissed about this. i really wantef to try it though, even though coke was on sale for 2.50 and i normally prefer it.
i have only tried a warm can because i couldnt resist waiting for it to get cold also. it tastes decent,but i dont notice much.
Regarding why drink companies use HFCS: The New York Times ran a story in late 2009 that stated that the Federal government subsidizes the corn crops used in the making of HFCS. The lower price is why Coke/Pepsi and most others use HFCS. It's certainly not about taste!
Question: Why should the Feds subsidize big corporations?
Watch this YouTube video about Galco's for real sugar pop: http://tinyurl.com/lem846
Galco's site: http://www.sodapopstop.com/
Hopefully they keep this stuff around.I can't find it anywhere now.I'd say it is sold out.I can not stand the regular Pepsi or Mt Dew but the throwback stuff,I have been drinking it since I found out it was released.It reminds me of what Mt Dew and Pepsi used to taste like and will be very upset if it is taken away for good.
I normally drink coke because it's not near as sweet as the Pepesi or Mt Dew.I could not even drink a half a bottle of Mt Dew before I had to throw it away,made me sick.The Throwback is totally different.Wish I could find it somewhere and stockpile a bunch of it.
i just saw it at CVS the packaging is really cute. i actually like and am unfortunately i suppose addicted to HFCS, and am too afraid the throwback will taste like passover soda to buy a case but i'd like to try it if i get a chance at work or something. dont try to stockpile them lol, i tried that with the Star wars ones way back. i wish they would BRING BACK CLEAR PEPSI!!
I am drinking a Mountain Dew Throwback as I type this. Tastes ok but still is not like the original. Original taste was great. New Mt Dew and Throwback are not that different from each other. Would love to get a hold of something that tastes like the original.
I seen pepsi throwback in the store the other day. I bought some and realy injoyed it. After drinking it I will not drink another regular pepsi again. Throwback pepsi tasts like pop should, like i remember it years ago. Keep the real sugar in this product and stay away from the corn sweeteners. By the way I am a corn farmer supporting the use of real sugar!
Am totally hooked on the Throwback Pepsi! HFCS keeps me awake all night so I can't drink normal soda pop. When a friend told my husband about Pepsi making their product with sugar, I had to go out and get it. Husband and I both love how it's not too sweet and syrupy like the regular soda. I hope that Pepsi will keep going with its production and change their minds about the "limited time only" plan.
In the meantime, I plan on stocking up as much as I can! Will have to "Do the Dew" soon, too!
I wonder why Pepsi decided to change to HFCS? When they had the best taste around? Please go back taste is great. Will try Dew also. Remember when it first came out taste was good then, now don't much care for it. Will try it again in throwback. Kickapoo joy juice and Mountain Dew were my favorite back then. Why change a formula when it works????
Please keep this permanent pepsi! NO more HFCS!
The taste is better. After i have one i feel satisfied and not cracking open another.
I quit intaking HFCS 1 year ago and I feel better and have lost 20lbs.
Look at your jams, ketchup, miracle whip, breads, bagels, crackers, BBQ sauce, dressings, yogurts, milks. Read your labels everyone. ITS in evrything.
I don't care if you pack it in a plastic bags, just keep it coming.
I happen to be in charge of filling the soda machine, I have the key. I could fill all the bins if the product was more available than 2 twelve packs per week at only authorized stores.
Another true story… My dentist told me yesterday to keep drinking the stuff.
My personal feelings are that's why we have dentists, that's why they make insulin, if you don't like it, don't drink it… I will for you; even if they make a Pepsi throwback area next to the smoking area. Get it now before the Govt gets involved, or taxes it beyond affordability.
signed: a man with taste
Listen everyone, the new Pesi "Throwups" and Mt Dew "Backhills" do NOT, and I repeat DO NOT taste the same as they did back in the day! I am 48. When your my age you have these "70s Cola" taste buds" that are still able to be aroused by the real thing, IF it so happened along! Forget it folks! Unless you first start off with a real glass that you have to use a bottle opener to open up the bottle with… wait, even if they put that throwoffs in that it wouldnt help. OK< best chance of the real taste is, well sorry, unless your dear ol' great granny has a case or two tuffed away in her basement for you to dip into, you are S-O-L! Its gone like the Ford Thunderbird! You ant gonna taste the real thing again!! Blaaaah, Im pissed! This stuff is a imposter of its former original self!! Bake to the Sugar substitute!