Update: Read our Sierra Mist Ruby Splash review
Back in October 2008 when PepsiCo reported bad 3rd Quarter earnings for their beverage division, a lot of changes went into motion. One of those initiatives was the Pepsi logo redesign. However, some new products were mentioned as well. One of those, as reported by Brandweek, was Sierra Mist Ruby Splash.
Described as a “unique flavor combination of lemon, lime and a splash of ruby grapefruit”, this drink is one of the many flavor editions that have been rolled out based on the Sierra Mist brand, including Sierra Mist Cranberry Splash (Holiday 2006-8), Sierra Mist Lemon Squeeze (Summer 2007), and Sierra Mist Undercover Orange (Summer 2008). (No word yet if we’ll ever see the likes of Sierra Mist Mojito Splash or Sierra Mist Next, however.)
Sierra Mist Ruby Splash is being given a preview introduction at the annual South by Southwest (SXSW) music/film/interactive festival in Austin, TX from March 13-22. Pepsi is hosting a “Sierra Mist Ruby Splash Sun Lounge” where they are offering free samples of both Sierra Mist Ruby Splash and Diet Sierra Mist Ruby Splash, as well as mixing it in cocktails.
If you poke around the United States Patent and Trademark Office’s Trademark Electronic Search System, you’ll find that Pepsi applied for a trademark on the Sierra Mist Ruby Splash name on September 5, 2008.
The new drink is clear, coming in packaging that sports the new Sierra Mist logo. This logo denotes a “misty” fade on the phrase “Mist”, while pulling the green, white, and yellow of the flagship flavor.
The Ruby Splash derivative ads a light pink color to this branding scheme, as noted by the folks over at Belching Monkey, who are at SXSW and shot a video of the tasting experience. Descriptions from that video seem to indicate that it tastes a bit like Squirt. Hmmm, funny how there is already a Ruby Red Squirt flavor!
Keep your eyes peeled for this new drink!