Coming Soon: Mountain Dew Game Fuel Horde Red / Alliance Blue


Update: Read our Mountain Dew Game Fuel Horde Red review and our Mountain Dew Game Fuel Alliance Blue review


Back in 2007, Pepsi released a limited edition flavor of Dew called Mountain Dew Game Fuel that was tied to the release of the Halo 3 game on the Xbox 360. It was cherry-tasting flavor that had a high amount of caffeine — 6.0 mg/oz vs. regular Dew's 4.6 mg/oz. It appears that 2 new versions of Game Fuel are on the horizon, tied to another game… World of Warcraft. So get ready for Mountain Dew Game Fuel Horde Red and Mountain Dew Game Fuel Alliance Blue!

Mountain Dew Game Fuel - Original / Alliance Blue / Horde Red
Original Halo 3 Game Fuel, Alliance Blue, and Horde Red

The official World of Warcraft website is reporting that these new flavors will arrive over the summer for a limited time. I contacted Pepsi and they confirmed that "they are limited time only products that will start appearing on store shelves this June. They will be in market for 8-10 weeks throughout the summer."

Mountain Dew Game Fuel Horde Red
Mountain Dew Game Fuel Horde Red
(Source: Pepsi-Cola North America Beverages)

Per the images released with the announcement, there is a red-colored flavor called Horde Red. This version of Game Fuel is described as "Dew with a Blast of Citrus Cherry Flavor". You'll note that the original version of Mountain Dew Game Fuel was described as "Dew with an invigorating blast of citrus cherry flavor." Pepsi has confirmed that Horde Red is the same formula as the original Halo 3-inspired flavor of Game Fuel.

Mountain Dew Game Fuel Alliance Blue
Mountain Dew Game Fuel Alliance Blue
(Source: Pepsi-Cola North America Beverages)

The other flavor is know as Alliance Blue, described as "Dew with a Punch of Wild Fruit Flavor." Hmm, what other Dew have we had recently that was blue, fruity, and contained a lot of energy drink-related elements? Is Alliance Blue a reincarnation of DEWmocracy loser candidate, Mountain Dew Revolution? That drink from last summer was described as "Dew infused with Wild Berry Fruit Flavor and Ginseng." Don't get your hopes up. When we asked a representative at Pepsi, they responded that "Alliance Blue is a completely new flavor developed specifically for this launch."

It is interesting to note that these new versions of Mountain Dew Game Fuel feature the revised spelling of Mountain Dew, i.e. Mtn Dew, launched as part of Pepsi's controversial rebranding campaign. I note this because the other new Dew that is rolling out right now, DEWmocracy winning beverage Mountain Dew Voltage, is being shipped using the old style Mountain Dew logo — even though there are filed trademarks and logos for the spelling "Mtn Dew Voltage". Talk about confusing branding in the marketplace!

For the record, I checked with the online records from the U.S. Patent and Trademark Office, and there were no new filings for the phrases "Horde Red" or "Alliance Blue"… just the original filing on the Mountain Dew Game Fuel name from March 8, 2007. Changing my search to explore the funky new Dew spelling, I found a new filing for Mtn Dew Game Fuel from January 7, 2009.

Regarding the caffeine content, Pepsi has confirmed that the new Game Fuel flavors will have the same amount as the original, 121 mg per 20 oz bottle (6.0 mg/oz).

More information is bound to surface regarding these new Mountain Dew Game Fuel flavors, so stay tuned!

Comments

  1. Hugh Guiney says:

    As excited as I am to see Game Fuel's return, as an avid Mountain Dew fan I can't really stand the thought of going through another bout of "limited edition" craziness. Last time, my brother literally bought out a CVS's remaining supply of GF toward the end of its run (a venture that went to waste as we treated them like semiprecious gems and only drank them on certain occasions, the frequency of which was small enough that they reached their expiration date first). Would MUCH rather see it become a permanent flavor, like Voltage, but I know that will probably never happen since Pepsi seems to have it on reserve specifically for video game tie-ins.

    Anyway, what's with the "Mtn" Spelling? "Mt" is already an abbreviation for "Mountain"… why not "Mt Dew". I frequently shorten it to that way anyway; would be cool to see that on a bottle instead of the redundant silliness they have now.

  2. Zachary Jacob Zblewski says:

    Dear Alliance Blue,

    Please, please, PLEASE be Pepsi Blue. Oh, how I miss thee so.

    Sincerely,
    Planet Earth

  3. I wish they would bring back the sour grape flavor that they had a few years ago. I thought it came out around halloween and the color of it looked black but was really a dark purple color. I can't remember the name of it. But I thought that was the best flavor as I like sour stuff. I bought several cases and tried to save some but it didn't last very long.

  4. sooperspook says:

    Why is the Alliance Blue featuring a Night Elf?

    Warcraft has always been primarily about Orc versus Elf. Someone needs to kick marketing in the rear end.

  5. Kevin Dearing says:

    @ Peter: Moutain Dew Midnight? That junk was mad good!!

  6. Kevin Dearing says:

    nvm, it was called Pitch Black

  7. Well I'll be buying tons of cases of Horde Red just because it tastes like Halo 3 Gamefuel

  8. Kholoth says:

    The Horde red is a good color, and represents the Horde very well. Alliance blue is the perfect choice, since Night Elves are blue and purple in appearance. But, the flavors are what I am curious about. I like the baja blast, but I only see it at Taco Bell. Anyway, if you want my opinion, (Im sure you dont but I will give it anyhow), Dew should make "Mana Potions" and "Health Potions" that look like WOW Items. Imagine, a bottle that looked like the potion bottles from the game with your favorite dew in them. As long as they dont make "Fish Oil Dew" I would be happy.

  9. Hugh Guiney,

    Mt is not an abbreviation for Mountain, it is an abbreviation for Mount. Ever heard of Mt Saint Helens? It is not Mountain Saint Helens, but rather Mount Saint Helens. So when you write Mt Dew, you are referring to 'Mount Dew' and as I last checked there is no soda know like that. It is cool to see MTN DEW on the bottle instead of the redundant silliness you suggested, Mt Dew.

    Does anyone know when it will be released, the actual date and not just sometime this summer?

  10. Chez, I just want to thank you for giving that reply. I had a feeling as to what you said was true in my gut, but didnt want to post that in fear of being wrong ha. Thanks for clearing that one up in my head. So Pepsi had the right idea. Just add a 'n' to the Mt to represent the "ain" part. I for one always typed out Mtn Dew online during online chats to save me some key strokes.

    And this is awesome news of course. Game Fuel is coming back. I look foward to stocking up and drinking the last can/bottle one day before the expiration date ha.

  11. Woot can't wait for Horde Red. For the Horde!

    Druuuu

  12. @ Peter…Moutain Dew Pitch Black and Moutain Dew Pitch Black II…the 2nd one being the much better of the 2…and yes it needs to come back on a not so limited time basis.

  13. Long live Mountain Dew Game Fuel!!!!!

  14. dougbert says:

    @ Chez… hey buddy, if you're interested in an actual release date go to mountaindewgamefuel.com. They've got a countdown to the second of Gamefuel's release date.

  15. Seraph Thanatos says:

    "Zachary Jacob Zblewski
    Dear Alliance Blue,

    Please, please, PLEASE be Pepsi Blue. Oh, how I miss thee so.

    Sincerely,
    Planet Earth"
    Agreed.

  16. Preston says:

    Horde Red made an appearance at my local Stop & Shop last Saturday. Still waiting for Alliance Blue. I agree with Zachary Jacob Zblewski, it should most definitely be Pepsi Blue. Though, if it's a really good new flavor, I'll be perfectly content with yelling at Pepsi to bring it back for years to come, haha.

  17. wallypharmd says:

    I am just thrilled they decided to bring it back, the other flavors that were released just don't compare to the gamefuel..I have been trying to track down cases of the halo release, just in case ppl had bought it for collectable purposes..SHWEET!

  18. Preston says:

    Well, I've had Alliance Blue. It's Revolution, plain and simple.
    No notable flavor changes. The only real difference in taste is the lack of ginseng and the increase of caffeine.
    Another potentially creative flavor wasted.

  19. XAlliedYouthX says:

    I'm surprised there isn't a review up on both of these yet.

  20. I haven't observed the bottle for the Alliance Blue stuff yet, but it should be noted that for the Horde Red Game Fuel(which tastes exactly the same as the original, as far as I can tell) bottle, the label is slightly different than what's shown. Basically, rotate the Orc shown on the label a quarter-bottle to the left/clockwise and that's what it looks like. Just an observation.

    I'm pleasantly surprised in that up in the thumb of Michigan, we're usually the last to get any sort of new beverages, but we already have both bottles and 12-packs of this stuff on the shelves at Walmart. I don't know how I didn't here about this before, it came as a bit of a shock. I hope they keep this stuff at least 12 weeks, I want this to last me through summer break…

  21. Also, it doesn't specifically say Horde Red on the bottle, just Mtn Dew Game Fuel. Doesn't on the image up top, either, just thought I'd bring it up.

  22. It has mtn for spelling because "mt" is the abbreviation for mount, not mountain. Mt Fuji= mount Fuji, not mountain fuji.

  23. For the Alliance!
    I don't like the idea of a night elf in the blottle, it should be a male dranei, or a vicious palladin. By the way I just tried both flavors and the blue bottle is really good. DEATH TO THE HORDE!!

  24. TacoMagic says:

    "Warcraft has always been primarily about Orc versus Elf"

    Actually, "Warcraft" was originally Orc Vs. Human. Then it went to Orc vs. Alliance (Human, Elf, Dwarf, Gnome), with Humans still being the primary race in WarCraft 2. In Warcraft 3 it went to Orc vs. Human vs. Horde vs. Elf (or whatever permutation you want). Again, with the "first" blush of the game featuring Humans and the last being Elves (not counting expansions, where it gets hazy).

    If anything, before WoW Warcraft has always been about Orcs versus Humans, so the Alliance Blue should feature a Human (Paladin!) by that logic as they've been fighting in the war since the beginning.

    So who cares about the cover, enjoy the taste.

  25. Love the baja blast, the livewire, the black one, and this new Alliance blue…way to go Mountain (or MTN) Dew/Pepsi

  26. @1 mt is actually an abbreviation for Mount.
    Mt Everest = Mount Everest, not mountain everest..

  27. I think they need to bring back Pitch Black Mtn Dew. It was the best. Mtn Dew with a blast of grape flavor and a Sour Bite.

  28. I wish mountain dew gamefuel was not limited like voltege, red rocks, long live the Dew.

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  1. [...] starting this month. But it wont have halo attire, it will be Wow, and have a new flavor. http://www.bevreview.com/2009/03/18/…alliance-blue/ __________________ My 6800PPD Folding Rig! WE ARE…….PENN STATE! This is why i am broke, and [...]

  2. [...] March, Pepsi announced that 2 new versions of Mountain Dew Game Fuel would be hitting the marketplace for a limited time this summer. Themed to tie into the massively [...]

  3. [...] March, Pepsi announced that 2 new versions of Mountain Dew Game Fuel would be hitting the marketplace for a limited time this summer. Themed to tie into the World of [...]

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