Not too long ago, I was sent a can of Verve Energy Drink, which is described on the label as “insanely healthy energy.” Distributed by Vemma Nutrition Company — a multi-level marketing organization — Verve is a drink that features the mangosteen superfruit at its core.
Primarily positioned as a dietary supplement, Verve is big on proclaiming its use of vitamins and antioxidants. This list includes Vitamin A, Vitamin C, Vitamin D3, Vitamin E, Thiamin, Riboflavin, Niacin, Vitamin B6, Folate, Vitamin B12, Biotin, Pantothenic Acid, and Selenium. Not forgetting that it’s also an energy drink, you’ll also find taurine, guarana seed extract, D-Ribose, inositol, and choline chloride on the label.
Being a “dietary supplement” vs. something the FDA oversees makes it a bit tough to interpret what’s in this drink, but it appears that ingredients include mangosteen juice, aloe vera gel, green tea, mangosteen extract, ultra-purified reverse osmosis carbonated water (wow, that’s a mouthful!), natural fructose, natural flavors, citric acid, potassium sorbate, xanthan gum, and malic acid.
The drink is packaged in a 8.3 oz. can that does have an attractive logo, decked out with a silver, white, and orange colorscheme. When poured into a glass, you’ll note its rather thick orange/brown color. The smell was interesting, almost hinting a bit at a V-8 type experience.
What does this big list of ingredients and nutrients really mean? Well, unfortunately, to me it meant a drink that just didn’t taste very good to me. The flavor was quite odd, hinting in places to tastes like spiced cider to the texture of a fruit smoothie all the way to some sort of medicine. All throughout the taste experience a certain “tingle” was present, which I wasn’t quite sure about. Of course with a warning on the back that you should keep this drink “out of direct sunlight,” you just have to wonder.
Maybe I was soured a bit by my experience actually opening the beverage. The label notes that you should “tumble gently before serving.” But guess what? There’s carbonated water in here! What do you think happens when you shake a canned beverage like this? Exactly.
After drinking Verve, I did notice a short-term “buzz,” which you’ll tend to find with most energy drinks. And while I understand what the folks behind this drink are trying to do, it just didn’t gel with me. Verve has potential if it could only define exactly what “flavor” it’s supposed to be. I think that would help set expectations for a customer who encounters it.
In any case, for those who like to drink their vitamins and are looking for a little pep in their day, Verve is an option. It definitely packs quite a bit of healthy stuff into a small can. However, if you are expecting something a bit more mainstream, you might want to consider exploring elsewhere.