Coming Soon: Diet Mtn Dew Ultra Violet / Speculation: Diet Mtn Dew White Flash


Update 8/10/09: Read our Diet Mountain Dew Ultra Violet review.


Update 8/5/09: Official press release from Pepsi (which interestingly spells the drink “UltraViolet” vs. “Ultra Violet”):

Green Dew Turns ‘UltraViolet’
Dew’s First Diet Line Extension Available for a Limited Time Only

PURCHASE, N.Y., Aug. 5, /PRNewswire/ — For the first time in the brand’s history, Mountain Dew is introducing a flavored line extension available exclusively in a diet version. Diet Mountain Dew UltraViolet, on store shelves for a limited time beginning next week, combines the light citrus flavor of Diet Mountain Dew with a refreshing juicy rush of mixed berries without the calories.

Diet Mtn Dew White Flash / Diet Mtn Dew Ultra Violet

“Over the years, we’ve had fantastic success with limited time regular Mountain Dew flavored line extensions,” said Marisol Tamaro, director of marketing, Mountain Dew. “It felt like the right time to offer the same opportunity to Diet Dew fans. Even though we developed this unique flavor combination with them in mind, we think anyone who enjoys Mountain Dew will think UltraViolet is the perfect summer treat.”

Prior to its August launch, Diet Mountain Dew UltraViolet received high scores in consumer testing, ranking as one of the best tasting diet carbonated soft drinks ever for Pepsi-Cola North America Beverages.

In celebration of the launch, a Diet Mountain Dew UltraViolet “First Taste” party was held for select fans and followers of Mountain Dew on Facebook and Twitter in Brooklyn, N.Y. on Monday, August 3. In addition to being the first to experience the new beverage, partygoers were also introduced to the product’s marketing and development teams.

Diet Mountain Dew UltraViolet will be available nationwide for 12 weeks beginning August 10. The product will be supported with a full slate of TV and radio advertising developed by BBDO NY.


Update 8/4/09: Per this story in PRWeek, Diet Mountain Dew Ultra Violet will be available for 12 weeks, after being kicked off on August 3 at a “release party.” From the article: “This is the first time the company has introduced a limited edition flavor for the Diet Mountain Dew brand. Consumers were first alerted about the flavor via social media.”

Diet Mountain Dew Ultra Violet
Diet Mtn Dew Ultra Violet
(Source: PRWeek)


Update 7/30/09: The Knoxville News Sentinel seems to have confirmed that Diet Mtn Dew Ultra Violet is going to be a limited edition product. Here’s a quote from a recent article: “A new limited time offer product, Diet Mountain Dew Ultra Violet, will hit shelves next week, plant manager Ali Itani said.”


Update 7/28/09: Three new images of Diet Mtn Dew Ultra Violet have been discovered. This time we get a look at the 20 oz. bottle, 12 oz. can, and the 12-Pack packaging. Rumors are that the release date for this drink is around August 10.

Diet Mountain Dew Ultra Violet / Diet Mtn Dew Ultra Violet
Diet Mtn Dew Ultra Violet
(Source: Zeer)
Diet Mountain Dew Ultra Violet / Diet Mtn Dew Ultra Violet
Diet Mtn Dew Ultra Violet
(Source: Zeer)
Diet Mountain Dew Ultra Violet / Diet Mtn Dew Ultra Violet
Diet Mtn Dew Ultra Violet
(Source: Zeer)


Update 7/19/09: In the strongest confirmation yet that Diet Mtn Dew Ultra Violet is a real drink (which we first speculated about back in April), we’ve been able to track down an image of the 8-Pack packaging. It’s officially described as “Zero Calorie Dew – With a Flash of Natural and Artificial Mixed Berry Flavor.”

Diet Mountain Dew Ultra Violet / Diet Mtn Dew Ultra Violet
Diet Mtn Dew Ultra Violet
(Source: Zeer)

As a diet drink, the artificial sweeteners are a combination of aspartame and acesulfame potassium (Ace-K). What else is inside?

Diet Mtn Dew Ultra Violet
Carbonated Water, Citric Acid, Natural and Artificial Flavor, Potassium Benzoate (Preserves Freshness), Potassium Citrate, Aspartame, Pectin, Caffeine, Gum Arabic, Acesulfame Potassium, Brominated Vegetable Oil, Red 40, Blue 1

Caffeine content is 4.5 mg/oz., which is the same for standard Mountain Dew.

At this time, all speculation hints that this is a diet-only flavor. Stay tuned!


Update 7/10/09: We’ve been getting some reports from forum members that Diet Mountain Dew Ultra Violet is a real product. Some evidence spotted to help confirm this includes:

  • Sample 20 oz. bottle seen and noted to contain a “really pale purple liquid”
  • Ultra Violet will use the new Mtn Dew logo style
  • Supermarket shelf tag for 12-can pack spotted by employee
  • Cooler set layouts denoting positioning for Ultra Violet

We’ve contacted Pepsi for confirmation and await a reply.


File this in the “well, it might mean something or it might not mean something” department…

Diet Mtn Dew White Flash / Diet Mtn Dew Ultra Violet
Diet Mtn Dew White Flash and/or Diet Mtn Dew Ultra Violet?
(Name Source: US Patent and Trademark Office)

The other day I was poking around the U.S. Patent and Trademark Office looking at various new registrations tied to beverage companies and I came across two entires that caught my eye:

Now, there are tons of registrations for various names of Mountain Dew products. Heck, back during last summer’s DEWmocracy campaign, PepsiCo had 20+ Mountain Dew names trademarked before finally settling on Supernova, Revolution, and the ultimate winner, Voltage. So new names in the trademark database shouldn’t automatically mean “hey, it’s a new drink flavor!”

What stuck out with these two names, however, was the recent activity associated with them:

Diet Mtn Dew White Flash
Filing Date: December 2, 2008
Published for Opposition: February 24, 2009

Diet Mtn Dew Ultra Violet
Filing Date: December 2, 2008
Published for Opposition: March 3, 2009

Also of interest is that these names seem to be diet-specific; no regular Mountain Dew names seem to be tied to “White Flash” or “Ultra Violet”. Finally, these names are only registered under the new logo way of spelling Mountain Dew, i.e. Mtn Dew.

This may prove to be nothing, but figured it was worth mentioning! :)