Coming Soon: Diet Mtn Dew Ultra Violet / Speculation: Diet Mtn Dew White Flash


Update 8/10/09: Read our Diet Mountain Dew Ultra Violet review.


Update 8/5/09: Official press release from Pepsi (which interestingly spells the drink "UltraViolet" vs. "Ultra Violet"):

Green Dew Turns 'UltraViolet'
Dew's First Diet Line Extension Available for a Limited Time Only

PURCHASE, N.Y., Aug. 5, /PRNewswire/ — For the first time in the brand's history, Mountain Dew is introducing a flavored line extension available exclusively in a diet version. Diet Mountain Dew UltraViolet, on store shelves for a limited time beginning next week, combines the light citrus flavor of Diet Mountain Dew with a refreshing juicy rush of mixed berries without the calories.

Diet Mtn Dew White Flash / Diet Mtn Dew Ultra Violet

"Over the years, we've had fantastic success with limited time regular Mountain Dew flavored line extensions," said Marisol Tamaro, director of marketing, Mountain Dew. "It felt like the right time to offer the same opportunity to Diet Dew fans. Even though we developed this unique flavor combination with them in mind, we think anyone who enjoys Mountain Dew will think UltraViolet is the perfect summer treat."

Prior to its August launch, Diet Mountain Dew UltraViolet received high scores in consumer testing, ranking as one of the best tasting diet carbonated soft drinks ever for Pepsi-Cola North America Beverages.

In celebration of the launch, a Diet Mountain Dew UltraViolet "First Taste" party was held for select fans and followers of Mountain Dew on Facebook and Twitter in Brooklyn, N.Y. on Monday, August 3. In addition to being the first to experience the new beverage, partygoers were also introduced to the product's marketing and development teams.

Diet Mountain Dew UltraViolet will be available nationwide for 12 weeks beginning August 10. The product will be supported with a full slate of TV and radio advertising developed by BBDO NY.


Update 8/4/09: Per this story in PRWeek, Diet Mountain Dew Ultra Violet will be available for 12 weeks, after being kicked off on August 3 at a "release party." From the article: "This is the first time the company has introduced a limited edition flavor for the Diet Mountain Dew brand. Consumers were first alerted about the flavor via social media."

Diet Mountain Dew Ultra Violet
Diet Mtn Dew Ultra Violet
(Source: PRWeek)


Update 7/30/09: The Knoxville News Sentinel seems to have confirmed that Diet Mtn Dew Ultra Violet is going to be a limited edition product. Here's a quote from a recent article: "A new limited time offer product, Diet Mountain Dew Ultra Violet, will hit shelves next week, plant manager Ali Itani said."


Update 7/28/09: Three new images of Diet Mtn Dew Ultra Violet have been discovered. This time we get a look at the 20 oz. bottle, 12 oz. can, and the 12-Pack packaging. Rumors are that the release date for this drink is around August 10.

Diet Mountain Dew Ultra Violet / Diet Mtn Dew Ultra Violet
Diet Mtn Dew Ultra Violet
(Source: Zeer)
Diet Mountain Dew Ultra Violet / Diet Mtn Dew Ultra Violet
Diet Mtn Dew Ultra Violet
(Source: Zeer)
Diet Mountain Dew Ultra Violet / Diet Mtn Dew Ultra Violet
Diet Mtn Dew Ultra Violet
(Source: Zeer)


Update 7/19/09: In the strongest confirmation yet that Diet Mtn Dew Ultra Violet is a real drink (which we first speculated about back in April), we've been able to track down an image of the 8-Pack packaging. It's officially described as "Zero Calorie Dew – With a Flash of Natural and Artificial Mixed Berry Flavor."

Diet Mountain Dew Ultra Violet / Diet Mtn Dew Ultra Violet
Diet Mtn Dew Ultra Violet
(Source: Zeer)

As a diet drink, the artificial sweeteners are a combination of aspartame and acesulfame potassium (Ace-K). What else is inside?

Diet Mtn Dew Ultra Violet
Carbonated Water, Citric Acid, Natural and Artificial Flavor, Potassium Benzoate (Preserves Freshness), Potassium Citrate, Aspartame, Pectin, Caffeine, Gum Arabic, Acesulfame Potassium, Brominated Vegetable Oil, Red 40, Blue 1

Caffeine content is 4.5 mg/oz., which is the same for standard Mountain Dew.

At this time, all speculation hints that this is a diet-only flavor. Stay tuned!


Update 7/10/09: We've been getting some reports from forum members that Diet Mountain Dew Ultra Violet is a real product. Some evidence spotted to help confirm this includes:

  • Sample 20 oz. bottle seen and noted to contain a "really pale purple liquid"
  • Ultra Violet will use the new Mtn Dew logo style
  • Supermarket shelf tag for 12-can pack spotted by employee
  • Cooler set layouts denoting positioning for Ultra Violet

We've contacted Pepsi for confirmation and await a reply.


File this in the "well, it might mean something or it might not mean something" department…

Diet Mtn Dew White Flash / Diet Mtn Dew Ultra Violet
Diet Mtn Dew White Flash and/or Diet Mtn Dew Ultra Violet?
(Name Source: US Patent and Trademark Office)

The other day I was poking around the U.S. Patent and Trademark Office looking at various new registrations tied to beverage companies and I came across two entires that caught my eye:

Now, there are tons of registrations for various names of Mountain Dew products. Heck, back during last summer's DEWmocracy campaign, PepsiCo had 20+ Mountain Dew names trademarked before finally settling on Supernova, Revolution, and the ultimate winner, Voltage. So new names in the trademark database shouldn't automatically mean "hey, it's a new drink flavor!"

What stuck out with these two names, however, was the recent activity associated with them:

Diet Mtn Dew White Flash
Filing Date: December 2, 2008
Published for Opposition: February 24, 2009

Diet Mtn Dew Ultra Violet
Filing Date: December 2, 2008
Published for Opposition: March 3, 2009

Also of interest is that these names seem to be diet-specific; no regular Mountain Dew names seem to be tied to "White Flash" or "Ultra Violet". Finally, these names are only registered under the new logo way of spelling Mountain Dew, i.e. Mtn Dew.

This may prove to be nothing, but figured it was worth mentioning! :)

Comments

  1. I remember during the Voltage/Supernova ad-campaign other flavors were being considered.

    Code Red is excellent. Almost a Lime Rickey soda (aka Cherry/Lime). All other attempts at flavors have been so bad it's saddening. Here in Colorado, some people have riots against these new candycane flavors one might need a Wonka-vator to escape it's kindergarten syrupy hyper-sweetness of HFCS. Drinking any of the Mt.Dew designs (such as carbonated-under-watered Tang-flavored LiveWire, or other hyper-HFCS disasters like Game Fuel) make me feel like I'm travelling down a HFCS river into a HFCS class 6 rapid with reckless abandon and no hope of pancreatic survival. How about something more unstated, Mt.Dew? Come ON!

  2. I'm happy to see Diet pops getting some love, since it costs me major calories everytime something new comes out. Throwback was the first thing to get me to consider switching back to regular.

    Still would really like to see Diet Livewire, orange tends to hide artificial sweetener well.

  3. FordEscort says:

    I just got a 20 oz bottle of diet mtn dew ultra violet today in Michigan, and its pretty good.

  4. I just got a 20 oz bottle of diet mtn dew ultra violet last night in Michigan. It tastes like cheap perfume! What a waste. It's garbage!

  5. I just bought this yesterday in Michigan. It is really quite good. They need to keep it around all of the time.

  6. Me and my friend found the 20 0z bottle in the Auburn/Lewiston Maine. It tastes really great.

  7. Just hit the shelves today up in Caseville, MI. Pretty good, reminds me a bit of those instant-mix (Kool-Aid type) berry drinks. Also one of the few diet drinks I wouldn't mind drinking on a regular basis.

  8. Love it!! Love it!! Love it!!
    They need to keep this around all the time. They also need to make some of the other flavors diet too. I'm going to stock up on the Ultra Violet.

  9. Is is soooo good!!! I bought 2 12 packs at target yesterday after tasting a can I am going to go buy another 10 12 packs today!!

  10. Grumble, just like the next-to-impossible to find Diet Code Red (which may as well not exist for most consumers due to its rarity), diabetics get screwed again with Mountain Dew's first "alternate flavor" in diet for years being a "limited edition" available only for three months.

  11. Mountain Dew UltraViolet. . . YUUUUUUMMMMMMMMMMMMM! Please add to the regular line of products.

  12. Reminds me of the Kool Aid flavor Purplesaurus Rex, the grape/lemonade combo that was discontinued for God knows what reason! GET IN MY BELLY!!!

  13. OMG! This is an awesome drink! PLEASE Mt Dew add this to your regular line and I will be switched for life!! :)

  14. Ultra Violet rocks. Saw it at the store and bought it. Ran out of it and have not been able to find it since. :-(

  15. Brooke Danvers says:

    I loved the Ultra Violet. I also love the fact that its diet. I wish they would keep it for more time though. It stinks that you get a great drink and then lose it. Ive had very few I will say I really like and this is definately one of them. I hope they decide to keep it.

  16. I absolutely love the new Diet Ultra Violet! It is by far the best diet soda I have ever tasted! PLEASE KEEP THIS ONE PERMANANTLY!

  17. This is the best diet drink on the market. It tasks like the World of Warcraft Blue(Alliance) version but diet. Please keep it on the market I love it and so does everyone that drinks it.

  18. Tried this the other day for the first time. I usually don't drink that much Diet stuff, and I have to say this doesn't taste like it's Diet AT ALL. I really really like it. Please make it permanent :)

  19. This is the nastiest soft drink I've ever had. Tastes like cough medicine. Gave some to a coworker and he about spit it out of his mouth.

  20. WOW THIS IS A GOOD ONE !!!!! long time diet dew drinker this is the best one ever!!!!! MAKE IT PERMANENT THANKS

  21. Noooooo!!!!!! Not for a limited time!! I am hooked on the new Ultra violet diet Mt Dew. PLEASE KEEP IT….why take something good – away?!?!?!

  22. Tried this because I don't drink diet sodas and LOVE IT. I am hooked so please keep it permanent!!!!
    The best diet Mountain Dew!!!

  23. LOVE IT!!! KEEP IT PERMANENT! :)

  24. Please Please keep this full time! I don't drink soda. I don't like it, but I drink Dew when I need to stay awake. But this is awesome!! I'm drinking it because it tastes good – not just when I need to stay awake. You would gain a full-time customer if you keep this. PLEASE!

  25. Steve Brown says:

    When will it be available again?

    I just started drinking it and it is gone?

    What happened?

    Is it coming back?

    I'll buy a 12 pack or more a week

  26. I first discovered in Giant Eagle-Columbus (easton)…I had a 12 pack. Then everytime for the past 3 months I have bought 8 cases at a time. I am soooo disappointed its only temporary. I actually took some to a family gathering and I took what was left. I felt bad…but I love it and I wasn't going to be able to get it anymore!! I want to order it if possible or please add to permanent products!! Thanks!

  27. This is the best doda that's come out in years. I just found out 2 minutes ago this isn't a permanent product and am seriously bummed

  28. If you want Diet Mountain Dew Ultra Violet back, sign this petition!

    http://www.petitionspot.com/petitions/MtndewUV/

  29. I love the diet ultra violet, I am very dissappointed to come to work one morning and find out mountain dew is no longer offering the product. Please bring it back

  30. we love ultra violet dew but can nat find it any were near our town santee ,s.c. 29142 please help up to 30 miles.

  31. Bring back ultra violet diet mountain dew

  32. BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!!

  33. Forrest D Mayne says:

    BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!! BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!BRING BACK, DIET MOUNTAIN DEW ULTRA BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!!!!BRING BACK, DIET MOUNTAIN BRING BACK, DIET MOUNTAIN DEW ULTRA VIOLET!!!DEW ULTRA VIOLET!!!

  34. PLEASE BRING BACK DIET MT DEW ULTRA VIOLET..IT WAS THE BEST

  35. Tina English says:

    Please bring back Diet Mt. Dew Ultras Violet…that is the only diet drink that I like!!! I loved it in fact!!

  36. We love it! When will it be available again?

  37. Hi all I would just like to say I loved Diet Mt. Dew Ultra Violet. As A Diabetic there are not many diet drinks that actually taste good and when this was taken off the market I was very disappointed. Well the other day I was looking in my pantry and I had a bottle of Diet Mt. Dew so I got it out. When I went to close the pantry door something fell off the shelf that my wife keeps her flavored water packets. I picked it up and it was Sugar Free Hawaiian Punch Berry Blue Typhoon in the single to go packs. I looked at it and back at my Mt Dew and said why not try. So I poured a glass and put just a small sprinkle of the packet in the drink and I was like OH MY GOD! I urge you to try this out…it taste just like Ultraviolet. Hope this helps people that miss the taste of what was a great drink on the market and if you try this post how you like it.

Trackbacks

  1. BevBoard says:

    Diet Mtn Dew White Flash / Diet Mtn Dew Ultra Violet…

    I came across the following while poking around USPTO the other day:

    http://www.bevreview.com/wp-content/image_dietmountaindew_ultraviolet_whiteflash1.gif

    We've all seen stuff like this before, ……

  2. [...] trademark searches to see what might be found in the world of new beverages (much the same way we discovered Diet Mountain Dew Ultra Violet). Pepsi Clear and Diet Pepsi Clear?(Name Source: US Patent and Trademark [...]

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